Raleigh Endoscopy Center

What Raleigh Endoscopy Center does

Raleigh Endoscopy Center is an ambulatory surgery center (ASC) specializing in outpatient gastroenterology procedures, operating four locations across the Raleigh, North Carolina metropolitan area (Main on Atrium Drive, North on Health Park, Cary on SW Cary Parkway, and Holly Springs on Ralph Stephens Road). It is operated by AMSURG, LLC, a Nashville-based private operator of more than 250 surgery centers nationally. The center's core service offering is three endoscopic procedures: colonoscopy for full large-intestine examination and polyp removal, flexible sigmoidoscopy for lower-colon examination, and upper endoscopy (EGD) for evaluation of the esophagus, stomach, and duodenum. Procedures are performed using standard endoscopic equipment with video camera technology by board-certified gastroenterologists affiliated with five independent GI practices (Wake Gastro, Cary Gastro, REX DHC, North Raleigh Gastroenterology, and Rajat Chander M.D.), with 25-34 physicians feeding referral volume into the four sites.

The center generates revenue through three streams: facility fees covering medications, IV supplies, endoscopy equipment, and nursing care; insurance reimbursement from major commercial payers plus Medicare and Medicaid (less applicable co-pays, co-insurance, and deductibles); and self-pay arrangements for uninsured patients. Procedure pricing is materially below hospital outpatient department rates — colonoscopy averages $1,590.08 versus $3,059.07 at hospitals, EGD $1,440.20 versus $2,831.48, and sigmoidoscopy $649.82 versus $2,058.78 — reflecting the structural cost advantage of the ASC model. Patients are acquired through a community-led motion combining physician referrals from the five GI practices, a partnership with StopColonCancerNow.com for colon cancer awareness, and direct self-referral for screening colonoscopies starting at age 45.

The center is accredited by the Accreditation Association for Ambulatory Health Care (AAAHC), certified by CMS, and participates in the GIQuIC quality registry. Patient experience metrics include a 4.9/5 rating across 5,618 Google reviews, a 91% overall patient experience and likelihood-to-recommend score exceeding national Press Ganey benchmarks of 89% and 86%, and a 92% satisfaction rate among surgery center patients. The center has been named to U.S. News & World Report's Best ASCs list in both 2025 and 2026 and to Newsweek's America's Best ASCs list in both 2025 and 2026, reinforcing a brand reputation centered on quality outcomes and cost-effective outpatient GI care.

Name

Raleigh Endoscopy Center

Legal name

Raleigh Endoscopy Center

Website

https://raleighendoscopy.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Raleigh Endoscopy Center is a four-location ambulatory surgery center in the Raleigh, NC metro, operated by AMSURG, that provides outpatient colonoscopy, flexible sigmoidoscopy, and upper endoscopy procedures to adult patients referred by five affiliated GI practices and through self-referral.

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Center Services - Gastroenterology

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Outpatient Care Centers (6214)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Endoscopy & GI Procedure Centers (HLAFAIAE)

akta.pro secondary industry

Endoscopy & GI Diagnostic Centers (HLAFAKAG)

Keywords

• Gastroenterology procedures
• Ambulatory surgery center
• Colon cancer screening
• Outpatient endoscopy services
• Colonoscopy and EGD

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Facility Fees: The center charges a facility fee for use of the surgery center, which includes all medications, IV supplies, endoscopy equipment, and nursing care.
2. Procedures - Insurance Reimbursement: The center accepts most major insurance plans including Medicare, Medicaid, Blue Cross Blue Shield, CIGNA, United HealthCare, Aetna, and others. Revenue is generated through insurance reimbursement for covered procedures less any co-pays, co-insurance, and deductibles.
3. Private Pay / Self-Pay: The center accepts private pay patients and offers payment arrangements for those without insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Raleigh Endoscopy Center is an ambulatory surgery center providing outpatient gastroenterology procedures, principally colonoscopy, flexible sigmoidoscopy, and upper endoscopy (EGD). It supplements these procedures with patient-facing services including online bill pay (SimpleePay), a patient portal, downloadable patient forms, and appointment request handling. The center operates four locations across the Raleigh, North Carolina metropolitan area and is staffed by board-certified gastroenterologists from five affiliated GI practices.

Product overview

Raleigh Endoscopy Center operates as an ambulatory surgery center (ASC) providing outpatient gastrointestinal procedures. The core service offering consists of three main procedures: Colonoscopy for full large intestine examination and polyp removal, Flexible Sigmoidoscopy for examination of the lower colon and rectum, and Upper Endoscopy (EGD) for examination of the esophagus, stomach, and duodenum. These are supported by patient-facing digital services including online bill pay through SimpleePay, a patient portal for managing bills, and downloadable patient forms. The center is operated by AmSurg and serves patients through four locations across the Raleigh area, with care delivered by affiliated gastroenterologists from multiple independent GI practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Colonoscopy A diagnostic and screening procedure using a lighted, flexible colonoscope to examine the entire length of the large intestine, allowing gastroenterologists to remove colon polyps and suspicious tissue for laboratory evaluation. Provided to adult patients for colon cancer screening and diagnostic evaluation of lower GI symptoms.
• Flexible Sigmoidoscopy An internal examination of the lower part of the large intestine (sigmoid colon and rectum) using a short, thin, flexible lighted tube with a tiny camera. Provided to patients requiring evaluation of the lower colon and rectum.
• Upper Endoscopy (EGD) Esophagogastroduodenoscopy examining the upper gastrointestinal tract including the esophagus, stomach, and duodenum to determine causes of gastrointestinal disorders and symptoms. Provided to patients with upper GI symptoms such as chronic nausea, vomiting, gastritis, hiatal hernia, and acid-related conditions.
• Online Bill Pay Secure online payment system via SimpleePay allowing patients to pay endoscopy bills and Raleigh Sedation Associates bills.
• Patient Portal (My Bills) Online portal for patients to view and manage their bills related to Raleigh Endoscopy Center services.
• Patient Forms Online access to downloadable forms that patients may complete before their visit to expedite the check-in process.

Quantifiable outcome

• 91% patient satisfaction rate for Overall Patient Experience and Likelihood to Recommend (national benchmarks: 89% and 86% respectively)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• StopColonCancerNow.comcoreGTM or Marketing PartnerRaleigh Endoscopy Center has partnered with StopColonCancerNow.com to help boost colon cancer screenings and prevention for residents in the greater Raleigh area. This partnership supports patient education and awareness for colorectal cancer prevention.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Surgery Partners: Public ASC operator (NASDAQ: SGRY) with a national portfolio of outpatient surgical facilities including GI-heavy centers; comparable because it operates the same ASC business model, competes for the same physician referral relationships, and pursues the same hospital-to-ASC migration thesis.
• GI Alliance: Largest U.S. gastroenterology physician group platform with affiliated ASCs and endoscopy centers across multiple states; comparable because it integrates independent GI practices (the same constituency as Raleigh Endoscopy Center's referring physicians) with outpatient endoscopy assets.
• Envision Healthcare: PE-backed national physician and ambulatory services platform with a meaningful ASC footprint; comparable because it pairs physician services with outpatient surgical facilities and pursues the same community-based, referral-driven GI care delivery model.

Regional players

• PE-backed regional GI ASC operators: Other multi-site GI-focused ambulatory surgery centers (regional PE-backed competitors) operating in adjacent or similar U.S. metros; comparable because they pursue the same outpatient GI procedure mix, physician partnership model, and AAAHC-accredited cost-advantage strategy outside of Raleigh.
• Duke Health / UNC Health outpatient GI programs: Academic health systems with outpatient GI and endoscopy programs in the Triangle region; comparable because they offer competing colonoscopy and endoscopy services, share overlapping physician networks, and represent hospital-based alternatives to ASC-based GI care in the Raleigh market.

Broad incumbents

• AMSURG: National ambulatory surgery center operator running 250+ ASCs and the direct parent of Raleigh Endoscopy Center; comparable because it operates the same GI/ASC business model at national scale and provides the operational, capital, and quality infrastructure underlying Raleigh Endoscopy Center.
• UnitedHealth Group / Optum: Vertically integrated payer-provider whose Optum Care segment owns and operates ASCs and GI physician groups; comparable because it controls insurance reimbursement (a major revenue stream for Raleigh Endoscopy Center) and increasingly competes as a provider in outpatient GI markets.
• United Surgical Partners International (USPI / Tenet Healthcare): Largest U.S. operator of ambulatory surgery centers and a division of Tenet Healthcare; comparable because it runs multi-site ASC networks (including GI) with hospital joint-venture models that compete for the same physician relationships and commercial payer contracts.
• HCA Healthcare: Large hospital operator with a growing ASC and outpatient strategy; comparable because it competes for outpatient GI volume, employs/contracts with many of the same gastroenterologists, and can substitute hospital outpatient GI services for ASC services in the Raleigh market.

Emerging players

• Privia Health Group: Physician enablement platform with multi-specialty groups including gastroenterology; comparable because it provides infrastructure for independent GI practices (e.g., Wake Gastro, Cary Gastro) that are the referral backbone for ASCs like Raleigh Endoscopy Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RaleighEndo
• LinkedInlinkedin.com/company/raleigh-endoscopy-ctr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raleigh Endoscopy Center