Studio 3

What Studio 3 does

Studio 3, Inc. is a privately held commercial photography and videography studio headquartered in Portland, Oregon, with a second studio in Seattle, Washington. Founded in 1974 by Jim Felt and two high school friends and later joined by co-founder Henry Ngan, the firm has operated continuously for over 45 years and adopted digital capture as early as 1993, positioning itself as a pioneer in commercial digital imaging. Its core offering spans professional photography across product, food and beverage, footwear, lifestyle, vehicle, technology, and portrait categories, delivered through two physical studios with in-house creative teams.

The company monetizes through project-based professional services fees rather than subscriptions or productized SaaS, with revenue streams including photography shoots, full-service videography (operated under the sub-brand Studio 3 Films), digital retouching, and digital art/compositing. Specialized offerings include 360-degree product photography, animated GIFs, drone aerial imagery, and custom lighting/prop/backdrop services, all delivered to G7 and GRACOL color standards for print and digital outputs. The technology stack is conventional commercial-photography tooling — capture equipment, in-house retouching workstations, and licensed creative software — with no disclosed AI/ML components, proprietary platforms, or external API products.

Studio 3's go-to-market is sales-led and direct, targeting enterprise consumer-brand clients (Nike, Adidas, Amazon, Costco, Leatherman, Griot's Garage) and a long tail of mid-market Pacific Northwest brands (Marquis Spas, Domaine Serene, Eastside Distilling, Stash Tea, Ducati Seattle, Fetch Eyewear), with marketing conducted primarily through its portfolio website, blog, and organic social channels (Instagram, Twitter, Facebook, YouTube). The company is founder/management-controlled, with no external institutional investment, parent company, or public-market affiliation evident in the available data.

Name

Studio 3

Legal name

Studio 3, Inc.

Website

https://studio3.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio 3, Inc. is a privately held commercial photography and videography studio operating from Portland, Oregon and Seattle, Washington, serving enterprise and mid-market consumer brands across product, food & beverage, footwear, automotive, and technology categories with end-to-end visual content production.

Ownership category

akta.pro rank

Product category

Commercial Photography Services

NAICS

Motion Picture and Video Production (512110), Photography Studios, Portrait (541921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Commercial photography services
• Product photography studio
• Videography production
• Digital retouching services
• Aerial drone photography

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Photography Services: Commercial photography services including product, food & beverage, footwear, lifestyle, vehicle, and technology photography. Revenue generated through project-based fees for on-site and in-studio shoots.
2. Videography Services: Video production including training videos, corporate videos, commercials, advertising spots, drone videography, and product demonstrations.
3. Digital Retouching: Post-production digital retouching and image preparation services, delivering mobile, web, and print-ready files.
4. Digital Art and Compositing: Creative digital art services including composite images and special visual effects for campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Studio 3 is a commercial photography and videography studio providing end-to-end visual content production for brands and businesses. Core offerings include professional photography across product, food & beverage, footwear, lifestyle, vehicle, and technology categories; videography (corporate, training, commercials, drone); and in-house digital retouching, compositing, and 360-degree product photography, delivered to G7 and GRACOL color standards from studios in Portland and Seattle.

Product overview

Studio 3, Inc. is a commercial photography and videography studio offering a comprehensive suite of visual content creation services from studios in Portland, Oregon and Seattle, Washington. The core offering spans professional photography across multiple verticals (product, food & beverage, footwear, lifestyle, vehicle, technology, portraits), supported by an in-house digital art and retouching department. Videography services operate under the Studio 3 Films brand, encompassing corporate videos, commercials, and product demonstrations. Specialized offerings include 360-degree product spins, animated GIFs, drone aerial photography/videography, and professional lighting/prop/backdrop services. All services are delivered by an in-house creative team including photographers, digital artists, video directors, and production staff, with a focus on G7 color standards and GRACOL color compliance for print and digital deliverables.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Services

Quantifiable outcome

• 360 product photography provided 260 days per year
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mother: Independent global creative agency network producing advertising campaigns and branded content across categories. Comparable as a broad incumbent in the same consumer-brand content space, typically engaging external production studios like Studio 3 for shoots.
• RSA Films: Ridley Scott-associated global commercial and film production house with a much larger roster and international footprint than Studio 3. Operates in the same commercial-content production space but as a broad incumbent with diverse capabilities beyond photography.
• McCann Worldgroup: Global advertising network with integrated content production including photography, video, and digital. Operates as a broad incumbent in commercial content creation, overlapping with Studio 3's enterprise brand-shoot services as part of a much larger portfolio.
• The Mill: Global post-production and content creation studio serving agencies and brands with VFX, design, and integrated content production. Comparable as a commercial-content incumbent with photo/video/digital capabilities overlapping Studio 3's stack, but at vastly greater scale.

Direct peers

• Radical Media: New York-based commercial and entertainment production company producing branded films, commercials, and integrated content for major brands. Directly comparable to Studio 3 as a commercial-shoot studio for consumer brands, though larger and more diversified into long-form.
• Anonymous Content: Los Angeles-based creative content studio producing commercial photography, film, and digital content for global brands. Directly comparable as a multi-disciplinary content studio serving enterprise marketing teams, though operating at a larger scale than Studio 3.
• Smuggler: Global commercial production company producing commercials and branded content across film, digital, and emerging media. Directly comparable to Studio 3's commercial-shoot model though at significantly higher scale and geographic reach.
• Pulse Films: London/LA-based production company producing commercials, music videos, branded content, and feature documentaries. Directly comparable as a global commercial-grade content producer serving brand marketers across categories analogous to Studio 3's footwear, beverage, and automotive clients.
• Tool of North America: Santa Monica-based commercial production company producing commercials, branded content, and digital video for global brands. Directly comparable as a studio producing on-brand visual content for consumer and tech advertisers under project-based engagements.

Regional players

• Wieden+Kennedy: Portland-headquartered independent creative agency serving Nike and other major PNW brands. Operates in the same regional advertising-content ecosystem and shares marquee PNW clients (notably Nike), making it a regional — though much larger — peer in the brand-content supply chain where Studio 3 sits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/studio3inc
• YouTubeyoutube.com/user/Studio3videochannel
• Facebookfacebook.com/studio3inc
• Instagraminstagram.com/studio3inc
• LinkedInlinkedin.com/company/studio-3

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 3