SM&KK Studios

Name

SM&KK Studios

Legal name

SMAKK Studios

Website

https://smkkstudios.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative Branding Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

• Branding agency services
• Packaging design services
• Ecommerce website development
• Brand strategy consulting
• Creative marketing agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based Professional Services: Initial engagements typically start as projects for branding, websites, marketing campaigns, and packaging work. Project minimums: Branding (12 weeks), Websites (12 weeks), Marketing Campaigns (6 weeks), Packaging (6 weeks). Full end-to-end branding/rebranding projects typically span 6 months.
2. Retainer Engagements: Some engagements transition to retainer arrangements for ongoing work following project completion. Common after website launches for monthly/hourly testing, enhancements, and maintenance. Also used for ongoing marketing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SM&KK Studios (SMAKK Studios) is a creative agency that develops brands for beauty, wellness, and consumer packaged goods (CPG) companies through four interconnected service lines: Brand Development (strategy, naming, identity, messaging, and logo design), Packaging & Retail design, Omni-Channel Content (campaigns, social, email/SMS), and Ecommerce Websites (Shopify/Shopify Plus and WordPress design and development with conversion optimization). Engagements are sold as discrete projects with defined minimum scopes, and some evolve into ongoing retainers for testing, enhancements, maintenance, and marketing support.

Product overview

SMAKK Studios is a branding and creative agency — not a single unified software product. It offers four interconnected service lines: Brand Development (brand strategy, naming, identity, messaging, logo design, brand guidelines), Packaging & Retail (packaging design, visual merchandising, retail readiness), Omni-Channel Content (marketing campaigns, social media, SMS/email), and Ecommerce Websites (Shopify/WordPress design, custom app development, UX/UI). These services are typically engaged together for holistic brand launches or rebrands, and separately for targeted tactical needs. Project timelines range from 6 weeks (campaigns/packaging) to 12 weeks (branding/websites) to 6 months for full end-to-end brand launches.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Strategy and creative services for developing differentiated brands and owning unique market positioning, including brand strategy, naming, brand identity, messaging, voice and tone, logo design, and brand guidelines. Sold as a project engagement with a minimum 12-week timeline for branding work.
• Packaging & Retail Insights and design services to create unique packaging that stands out on retail and digital shelves, including creative strategy, packaging design, visual merchandising, retail readiness, and ecommerce shipping programs. Sold as a project engagement with a minimum 6-week timeline for packaging work.
• Omni-Channel Content Strategy and creative for marketing campaign development to meet consumers across channels, including marketing strategy and execution, content strategy and planning, art direction and production, brand-led advertising campaigns, social media content, and SMS and email marketing. Sold as a project engagement with a minimum 6-week timeline for marketing campaigns.
• Ecommerce Websites UX, strategy, design, and development for direct-to-consumer ecommerce experiences, including web design and development, UX/UI, Shopify and Shopify Plus expertise, custom app development, conversion optimization, and email marketing. Sold as a project engagement with a minimum 12-week timeline for website work, often transitioning to retainer for ongoing testing, enhancements, and maintenance.

Quantifiable outcome

• End-to-end branding/rebranding projects completed in 6 months timeline from start to launch

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mother Design: Design and branding arm of Mother, the global independent creative network, with offices including New York. Comparable in creative ambition and brand-led work for consumer and culture-driven clients, but operates with substantially greater scale and a broader service portfolio than SMAKK.
• Wieden+Kennedy: Large independent creative agency with deep beauty and CPG experience (including work for brands like Nike, Coca-Cola, and various beauty clients). Comparable at the level of integrated creative and brand campaign work, but operates at materially greater scale, headcount, and global footprint than SMAKK.

Direct peers

• Tanj: New York-based design and branding studio with a focus on beauty, wellness, and lifestyle clients. Comparable in vertical concentration, small independent team, and end-to-end brand identity plus packaging offerings.
• Pearlfisher: London- and New York-based branding and design agency with a pronounced focus on beauty, wellness, food, and beverage. Comparable to SMAKK in vertical specialization, end-to-end brand and packaging capabilities, and a similar mid-sized team serving both enterprise CPG and challenger brands.
• Koto: Independent branding studio with global presence, working across consumer, tech, and wellness on brand strategy, identity, and verbal identity. Comparable as a similarly-sized independent branding specialist with a portfolio spanning established enterprises and emerging consumer brands.
• Mucca: Independent design and branding studio with a strong portfolio in food, beverage, and consumer goods. Comparable in independent mid-size positioning, packaging design emphasis, and work with both established and emerging consumer brands.
• Bulletproof: Independent branding and design agency with offices in New York and London, known for food, beverage, and beauty packaging work. Comparable in mid-size independent positioning, packaging-led portfolio, and ability to serve both challenger brands and large CPG clients.
• Hyperakt: Brooklyn-based design agency specializing in brand identity, illustration, and digital experiences for mission-driven organizations and consumer brands. Comparable in geography, scale, and emphasis on purpose-led brand work.
• Manual: Brooklyn-based creative agency serving mission-driven consumer brands in food, beverage, wellness, and lifestyle. Closely comparable in geography, headcount band, vertical focus on purpose-led CPG, and integrated brand-plus-digital service model.
• Beardwood&Co: New York-based independent branding and creative agency working with founders and established brands across wellness, beauty, food, and lifestyle. Similar in size, founder-led structure, and emphasis on integrated brand strategy, packaging, and digital experience work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smakk-studios
• Instagraminstagram.com/smakk_studios
• Xx.com/smakk_studios
• Facebookfacebook.com/smkkstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SM&KK Studios