Social Gear

What Social Gear does

Social Gear is a self-service, multi-channel digital marketing SaaS platform founded in 2017 and headquartered in Wilmington, Delaware, with a legal parent (Social Gear Inc.) incorporated in New York and regional entities in London (Ethnocast UK Ltd.), Dubai (Mediamorphosis FZ), and Mumbai (LYK App India Pvt. Ltd. and Manhattan Communications India Pvt. Ltd.). The platform provides email marketing as its core product, supplemented by SMS marketing, social media marketing, and a WhatsApp for Business API module introduced in 2026. Underlying capabilities include a drag-and-drop template builder, macro and micro database segmentation, A/B split testing, email retargeting based on open and not-open rates, behavior-triggered email automation, real-time reporting analytics with heat maps and OS/device breakdowns, a landing page builder, a real-time HTML editor, database curation with deduplication and SPF/MX validation, Neverbounce email verification, and a pre-send spam checker. Integrations include WhatsApp Business API, Neverbounce, Google Maps, Google Sign-In, and Facebook Connect. The company operates on a freemium + pay-as-you-go credit + subscription model with pricing anchored in Indian rupees (₹48.50 starting price), serves individual SMBs, agencies, and large enterprises, and has publicly listed 30+ enterprise customer logos including GSK, Bank of Maharashtra, Lemon Tree Hotels, Armstrong Ceilings, Euro Kids, Kolte Patil Developers, and Mindray across India, the Middle East, the UK, and the US.

The revenue model combines a free tier (15,000 emails/month and 3,000 unique email IDs/month) as a PLG entry point, credit-based pay-as-you-go sending at ₹48.50 with 45-day credit validity and 2,000 free credits on first purchase, and subscription plans (Individual up to 10,000 contacts; Business with unlimited access to both Pay-As-You-Go and Subscription). Payment is accepted via cards, online banking, PayPal, Stripe, and Amazon Pay. The go-to-market motion is hybrid: primarily self-service website sign-up supported by SEO and organic social channels, with inside-sales-assisted Business and Agency tiers. No funding rounds, parent company, or revenue figures are disclosed, and the ownership structure appears founder-owned. Compliance posture includes GDPR, CCPA, CAN-SPAM, Sarbanes-Oxley retention rules, and PCI DSS references, with geographic service restrictions covering Cuba, Iran, North Korea, and Syria.

Name

Social Gear

Legal name

Social Gear Inc.

Website

https://www.mysocialgear.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Gear provides SMS marketing, email marketing, and social media marketing services.

Ownership category

akta.pro rank

Product category

Email Marketing & Marketing Automation Software

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Email marketing platform
• SMS marketing software
• Social media marketing
• Marketing automation tools
• Bulk email service

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Credit-Based Email Sending: Users purchase credits after signing up, with eligibility to send bulk emails based on credit volume purchased. Credits are valid for 45 days from purchase. First-time purchasers receive 2,000 free credits. Payment can be made via cards or online banking. PayPal, Stripe, and Amazon Pay are also accepted.
2. Subscription Plans: Individual account subscription plans offer up to 10,000 user contacts. Business accounts get unlimited access to both Pay-As-You-Go and Subscription plans. Billed on monthly or annual cadence depending on the plan selected.
3. Free Tier (Freemium Entry): Free plan offering 15,000 emails per month and 3,000 unique email IDs per month with unlimited access to features, serving as a self-service entry point to convert users to paid plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Social Gear is a self-service digital marketing platform that enables businesses to run multi-channel marketing campaigns — Email Marketing, SMS Marketing, Social Media Marketing, and WhatsApp for Business API — from a single dashboard. The platform bundles template building, database segmentation, A/B testing, email automation, retargeting, real-time reporting analytics, and Neverbounce-powered list validation behind free, pay-as-you-go, and subscription plans for Individual, Agency, and Business account types.

Product overview

Social Gear is a self-service digital marketing platform offering Email Marketing as its core product, supplemented by SMS Marketing, Social Media Marketing, and WhatsApp for Business API integrations. The platform operates on a modular architecture where Email Marketing serves as the central hub, with add-on features including Template Builder, Database Segmentation, A/B Testing, Re-targeting, Email Automation, Reporting Analytics, Landing Page Builder, HTML Editor, Database Curation, and Spam Checker. The platform provides two pricing tiers: a Free Plan with limited monthly emails and a Pay As You Go plan with volume-based pricing. The product is designed for startups, small businesses, ad agencies, and enterprise companies seeking to create, send, and manage marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing The primary digital marketing product of Social Gear, offering customizable email templates, split A/B testing, bulk email sending, behavior-triggered automation, retargeting, segmentation, real-time analytics, landing pages, HTML editing, list curation, and spam checking for SMBs, agencies, and enterprises running email campaigns at scale.
• SMS Marketing Marketing tool leveraging the high open rates and engagement of text messaging to reach customers in a faster and more personal manner, available as part of the Social Gear platform.
• Social Media Marketing Marketing solution enabling engagement with audiences through social media channels, presented as an affordable one-stop shop for small businesses to manage all marketing campaigns alongside email and SMS.
• WhatsApp for Business API AI-driven WhatsApp Business API integration that allows businesses to set up WhatsApp business accounts, design message templates, integrate via API, and use the Support Inbox and Engagement Platform to chat with customers as part of the multi-channel marketing stack.

Quantifiable outcome

• First-time purchasers receive 2,000 free email credits; Free plan includes 15,000 emails per month and 3,000 unique email IDs per month
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature12 records

Partnerships

Two partnerships are on record, tiered core.

• NeverbouncecoreTechnology or IntegrationSocial Gear integrates with Neverbounce for email list validation. After users upload their CSV contact list, Social Gear cross-checks it through Neverbounce to ensure the list is optimized and verified before campaign approval. Neverbounce validates email addresses to reduce bounce rates and improve deliverability.
• WhatsApp (Meta)coreTechnology or IntegrationSocial Gear provides AI-driven WhatsApp Business API solutions allowing businesses to set up WhatsApp business accounts, design message templates, integrate with API, and engage with customers through the WhatsApp platform as part of their multi-channel marketing offering.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mailchimp: Mailchimp is the category-leading email and SMS marketing platform serving SMBs through enterprise with comparable freemium-to-paid PLG motion, template builders, A/B testing, and multi-channel marketing. It is Social Gear's most direct substitute on both product and target customer.
• Brevo (formerly Sendinblue): Brevo offers email, SMS, WhatsApp campaigns, and marketing automation targeted at SMBs and mid-market companies with a similar freemium entry point and usage-based pricing structure. Its multi-channel positioning and WhatsApp Business API integration directly overlap with Social Gear's product roadmap.
• Constant Contact: Constant Contact is a long-standing SMB-focused email and digital marketing platform with comparable template, automation, and social media marketing capabilities. Its positioning on small business affordability and ease of use matches Social Gear's value proposition for non-technical marketers.
• GetResponse: GetResponse provides email marketing, automation, landing pages, and webinar tools with tiered subscription pricing for SMBs through enterprises. It competes directly on the email-plus-landing-page bundle and PLG onboarding model.
• ActiveCampaign: ActiveCampaign combines email marketing, automation, and CRM functionality with a comparable SMB-to-enterprise customer mix and feature parity on segmentation, A/B testing, and behavior-based workflows.
• Klaviyo: Klaviyo is an email and SMS marketing platform purpose-built for e-commerce and direct-to-consumer brands, with deep segmentation and automation comparable to Social Gear's database segmentation and retargeting features. It targets overlapping SMB and mid-market segments.

Broad incumbents

• HubSpot Marketing Hub: HubSpot offers a broader marketing, sales, and CRM platform with email, SMS, social media, and landing page functionality as part of a wider suite. It competes with Social Gear in the SMB-to-enterprise tier but addresses a much larger buyer need set.

Emerging players

• MoEngage: MoEngage is an India-headquartered customer engagement platform offering email, SMS, WhatsApp, and push marketing with strong penetration among Indian enterprise brands. It competes with Social Gear in the same Indian SMB and mid-market segment with overlapping WhatsApp and multi-channel capabilities.
• Netcore Cloud: Netcore Cloud is an India-based marketing automation and customer engagement platform providing email, SMS, WhatsApp Business API, and personalization tools. It targets the same enterprise and SMB segment in India and emerging markets as Social Gear.
• CleverTap: CleverTap is a customer engagement and retention platform offering email, SMS, WhatsApp, push, and in-app messaging with AI-driven segmentation. Its India origin and emerging-market enterprise focus position it as a direct regional competitor to Social Gear.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mysocialgear
• Facebookfacebook.com/mysocialgear
• LinkedInlinkedin.com/company/mysocialgear

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Gear