What Innovation Technology Cluster does

ITC is a non-profit business support organization based in Murska Sobota, North-Eastern Slovenia. It brings together agrifood SMEs, farmers and farmer associations, food producers and supply-chain actors, rural actors, and technology providers through DIH AGRIFOOD, a one-stop shop for digital transformation, and through EU-funded multi-actor projects.

Its technology portfolio includes Farm Manager and My Farm for production planning and farm data gathering, the DIH AGRIFOOD Data Space for data sovereignty and sharing, and Green Point, a short food-supply-chain living lab with more than 100 farmers, producers, and cooperatives. Farm systems aggregate Earth-observation, drone, IoT-sensor, weather-station, and third-party data; other initiatives add Sentinel-2 and GNSS variable-rate applications, blockchain traceability, AI-enabled food recommendations, and climate-risk and early-warning tools.

ITC reaches participants through direct consulting, EDIH DIGI-SI consortium services, membership networks, events, and project pilots. Its revenue mechanics are primarily EU program grants and project participation, supplemented by membership fees and funded or paid consulting; published EDIH pricing is free for micro companies, startups, and public administration and ranges from €50 + VAT for small firms to €330 + VAT for large firms.

Name

Innovation Technology Cluster

Legal name

ITC - Information Technology Cluster

Website

https://itc-cluster.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovation Technology Cluster is a Slovenian non-profit business support organization that helps agrifood SMEs, farmers, producers, rural actors, and technology providers adopt digital tools through consulting, projects, living labs, and data platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Murska Sobota

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. EU Project Funding: ITC operates primarily through EU-funded research and innovation projects including Horizon Europe, Interreg, COSME, and Digital Europe Programme. The organization receives grants for coordinating or participating in transnational research initiatives focused on agrifood, digital transformation, and rural development.
2. Membership Fees: Active participation and collaboration in European networks and platforms through membership model
3. EDIH DIGI-SI Services: Funded and paid consulting services through European Digital Innovation Hub network including digital maturity assessments, training, and expert support

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

ITC is a non-profit Business Support Organization providing digital transformation services to the agrifood sector through its DIH AGRIFOOD Digital Innovation Hub, operating the Green Point Living Lab short food supply chain with 100+ farmers, and offering the Farm Manager data aggregation platform for precision farming. The organization coordinates and participates in 20+ EU-funded projects (Horizon Europe, Interreg, COSME, Digital Europe) and delivers funded and paid consulting services through the EDIH DIGI-SI consortium.

Product overview

Innovation Technology Cluster operates as a non-profit Business Support Organization / Digital Innovation Hub in North-Eastern Slovenia, offering a portfolio of interconnected digital services for the agri-food sector. The core offerings include DIH AGRIFOOD (Digital Innovation Hub providing digital transformation services), Green Point Living Lab (short food supply chain with 100+ farmers), and Farm Manager platform (business planning and data aggregation). Supporting products include WiseFood (AI-driven food recommendation), DS2 DataSpace (cross-sector data sharing infrastructure), NOSTRADAMUS (satellite/Copernicus data platform), My Farm data gathering system, and specialized solutions like OFELIA blockchain traceability and the Dnevnik opravil smart farming application. These products integrate data from satellites, drones, IoT sensors, and weather stations to enable precision agriculture, digital transformation, and sustainable farming practices across European networks.

Differentiator

Problem solved

Functional benefit

Brands

• DIH AGRIFOOD: Digital Innovation Hub - One-Stop-Shop providing digital transformation services to farmers, food producers, and food supply chain actors through Multi-Actor Approach. Registered in EU Smart Specialization Platform DIH Catalogue.
• Green Point Living Lab
• Farm Manager

Products and services

• DIH AGRIFOOD Digital Innovation Hub operating as a One-Stop-Shop, providing digital transformation services to farmers, farmer associations, food producers, food supply chain actors, and solution providers through a Multi-Actor Approach (MAA) to provide safe, sustainable and quality food.
• Green Point (Zelena točka) Living Lab Short Food Supply Chain Living Lab involving more than 100 local farmers, food producers and cooperatives, covering production in greenhouse and open-air fields, with logistics from its own distribution centre and sales channels including gross sale, retail, and online. Delivers food to citizens, public institutions (schools, kindergartens, elderly homes, hospitals), and HoReCa sector organizations.
• Farm Manager Business planning and data aggregation platform for farmers and food producers, aggregating data from satellites (Earth Observation), drones, in-situ IoT sensors, weather stations, and third-party sources to enable detailed farm production planning and business modelling.
• WiseFood AI-driven digital application empowering citizens to make healthier and more sustainable food choices by democratizing access to reliable food-related information and providing personalized recommendations beyond existing food recommender levels.
• DS2 - DataSpace, DataShare 2.0 Modular software infrastructure connecting data sources (Data Spaces, data silos, data lakes) for cross-sector data sharing, aggregation, and provenance. Green Deal pilot provides real-time data about air pollutants and GHG emissions with explanatory data on agricultural, traffic, industrial, and household activities.
• NOSTRADAMUS Scalable platform for online and real-time harvesting of valuable information from different data sources for developing agricultural applications, including both edge and cloud solutions. Uses Data Cube and Copernicus data for Food Security and European Independence.
• Moje Gospodarstvo (MyFarm) System Data gathering and farm management system enabling import of satellite imagery (Sentinel-2 via GeoPard), drone imagery, field boundary management, vegetation index calculations (NDVI, NDRE, GNDVI), and Variable Rate Application (VRA) map generation for precision farming.
• AI Services Artificial intelligence services provided through multiple projects covering agri-food, manufacturing, and healthcare sectors with technologies including AI, blockchain, IoT, big data, robotics, UAV, and humanoid robotics.
• Dnevnik opravil (Task Diary) Application Smart farming digital application with task diary functionality, tracking systems for techno-economic analysis of farm production, semi-automatic data recording, connection with public databases, and economic/environmental analysis for Common Agricultural Policy compliance.

Quantifiable outcome

• Green Point involves more than 100 local farmers, food producers and cooperatives
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• University of MariborcoreStrategic or Co-development Partner · 20 June 2022University of Maribor coordinates the EDIH DIGI-SI consortium. ITC/DIH AGRIFOOD is a partner providing agrifood sector expertise and digital transformation services.
• Jožef Stefan InstitutecoreTechnology or Integration · 20 June 2022Jožef Stefan Institute is a partner in EDIH DIGI-SI consortium, contributing research expertise to digital transformation initiatives.
• Technology Park LjubljanaminorChannel Partner/ Reseller/ Distributor · 20 June 2022Technology Park Ljubljana is a partner in EDIH DIGI-SI consortium, supporting startup ecosystem and digital innovation commercialization.
• Bio4Circularity NetworkcoreStrategic or Co-development PartnerITC is a member of the Bio4Circularity Network, advocating for a circular economy through innovative bio-based solutions with key focus areas including Circular Economy, Bio-based solutions, Bio-based industry, Stakeholder Engagement across the value chain, Networking and Upscaling.
• SRIP HRANAcoreStrategic or Co-development PartnerITC is a member of the Management Board of Slovenian SRIP HRANA Action Council, focused on food sector strategic research and innovation.
• DIGI-SI (European Digital Innovation Hub)coreStrategic or Co-development PartnerITC/DIH AGRIFOOD is a member of the European Digital Innovation Hub network DIGI-SI, providing digital transformation services in agrifood, healthcare, manufacturing, and tourism. The consortium of 7 partners offers 70 services worth €3.3 million over 3 years.
• Global Alliance for FoodcoreStrategic or Co-development PartnerITC is a member of the Global Alliance for Food, whose main objective is to nurture a permanent global forum for clusters and cluster-like organisations to collectively shape the future of food in support of the green transition.
• European Clusters AllianceminorStrategic or Co-development PartnerITC is a member of the European Clusters Alliance, joining more than 740 industrial clusters across Europe for cross-fertilization and knowledge exchange.
• European Network of Living Labs (ENoLL)coreStrategic or Co-development PartnerITC is a member of the European Network of Living Labs with the Green Point living lab, focused on Short Food Supply Chain innovation. Green Point is a fully operational living lab involving over 100 farmers.
• EU S3 Thematic Platform - High Tech FarmingcoreStrategic or Co-development PartnerITC and DIH AGRIFOOD are members of EU S3 thematic platform focused on shifting to the new paradigm of Sustainable Precision Agriculture based on high and new technologies.
• AIOTI (Alliance for Internet of Things Innovation)coreTechnology or IntegrationITC and DIH AGRIFOOD are members of AIOTI network, playing a fundamental role in building the community of developers contributing to IoT adoption in European industry.
• Macroregional Strategy EUSALP Action Group 5coreStrategic or Co-development PartnerITC/DIH AGRIFOOD is a representative member of the Macroregional Strategy EUSALP Action Group 5, focused on innovation and research in the Alpine region.
• Women's Academy for Rural InnovationminorStrategic or Co-development PartnerITC/DIH AGRIFOOD is an Official Partner of the Women's Academy for Rural Innovation, supporting gender equality and women's leadership in rural innovation.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• BioSense Institute: Serbian agrifood and environmental ICT research institute running precision agriculture pilots and EU-funded agritech projects in the Western Balkans. Comparable as a regional agritech innovation hub participating in the same Horizon Europe and EDIH-adjacent project ecosystem.

Broad incumbents

• Fraunhofer Institute: Germany's applied research organization with multiple institutes covering agrifood digitalization, AI, and IoT applied research for SMEs. Comparable as a much larger publicly funded research and innovation intermediary that competes for similar Horizon Europe and EDIH-style project funding.
• Teagasc: Irish Agriculture and Food Development Authority providing research, advisory, and digital innovation services to farmers and agrifood SMEs. Comparable as a publicly funded agrifood innovation intermediary with living lab pilots, farmer advisory services, and EU project coordination capacity.
• Wageningen University & Research: Major Dutch agrifood research and innovation institution running Wageningen Food & Biobased Research and broader Digital Innovation Hub activities. Comparable as a much larger agrifood research and digital innovation hub that participates in the same EU networks and consortium projects as ITC.
• European Network of Living Labs (ENoLL): International federation of certified living labs that certifies and connects organizations like ITC's Green Point. Comparable as the umbrella network governing the living lab methodology ITC applies, and as a coordinator of cross-border pilot deployments.

Direct peers

• Food Valley NL: Dutch agrifood innovation cluster and business support organization coordinating SME digitalization and R&D partnerships. Comparable to ITC as a regionally anchored cluster organization running digital transformation services and living lab-style pilots for agrifood SMEs.
• Flanders' FOOD: Flemish agrifood innovation cluster that brokers digital transformation, innovation projects, and SME services for the food sector. Directly comparable to ITC's DIH AGRIFOOD and EDIH service model for agrifood SMEs in a European region.
• EIT Food: Pan-European food innovation community funded under Horizon Europe that supports SMEs, startups, and researchers in agrifood digital transformation. Directly comparable to ITC as a non-equity innovation intermediary coordinating multi-country pilots and digital services for agrifood SMEs.
• Food-Processing Initiative e.V. German food industry cluster providing innovation support, digitalization services, and project coordination to food SMEs. Comparable as a non-profit cluster organization delivering digital transformation and EU-funded project management to agrifood SMEs.
• Clusterland Upper Austria: Austrian cluster management organization running multiple industry-specific clusters and digitalization programmes for SMEs. Comparable as a non-profit cluster management peer with overlapping EU network memberships (European Clusters Alliance) and EDIH-adjacent SME digitalization mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ITC_cluster
• LinkedInlinkedin.com/company/innovation-technology-cluster

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation Technology Cluster