Shooting Gallery Asia

What Shooting Gallery Asia does

Shooting Gallery Asia is a commercial photography and film production house headquartered in Singapore, originally founded in 1987 as Shooting Gallery Singapore and later rebranded to reflect its regional scope. The firm operates a 23,000 sq ft studio facility in Singapore and maintains regional offices in Shanghai, China and Jakarta, Indonesia, serving enterprise clients across fashion, automotive, technology, and consumer goods. Its core offerings include commercial photography services (fashion, product, corporate, and editorial), TVC and film production for advertising campaigns, and digital imaging services incorporating computer-generated imagery (CGI). The firm is structured as a talent-driven studio with a roster of approximately 14 photographers and 20+ directors, including award-winning creatives such as Bruce Qiu (Gold Cannes Lions, Silver CLIO, Gold D&AD) and Ken Fox (Adweek Campaign of the Year). Sub-brands Studios@T5 and Wishing Well extend the platform into studio rentals and curated creative showcases.

The firm's business model is project-based and B2B, delivering customized commercial content directly to global brands and advertising agencies. Pricing is quote-based and not publicly disclosed. Clients include blue-chip enterprises such as Apple, Mercedes-Benz, Louis Vuitton, TikTok, Tencent, Coca-Cola, P&G, Unilever, and Nike, spanning more than 15 operating geographies. Marketing relies on a portfolio-driven website, organic social channels (Instagram, Facebook, Vimeo), and word-of-mouth referrals. The firm is privately held with no disclosed parent company, funding rounds, or revenue figures. Ownership and management structure beyond the named creative talent roster are not publicly detailed, representing a transparency gap relevant to investors. Sebastian Tan is identified as Group Managing Director.

From a technology standpoint, Shooting Gallery Asia's differentiation rests on its integrated production capabilities rather than proprietary software. The combination of large physical studio infrastructure, in-house CGI and digital imaging, and a globally distributed network of award-winning creative talent constitutes the firm's core platform. There is no evidence of AI/ML capability, no disclosed software products, APIs, or patents. The firm operates within a traditional production-services model where competitive advantage derives from human creative talent, brand reputation accumulated over 37+ years, and the logistical capability to execute cross-border campaigns across APAC and beyond.

Name

Shooting Gallery Asia

Legal name

Shooting Gallery Asia

Website

https://shootinggalleryasia.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Shooting Gallery Asia is a Singapore-headquartered commercial photography and film production house, founded in 1987, operating studios in Singapore, Shanghai, and Jakarta. It serves global enterprise brands and advertising agencies with photography, TVC/film production, and CGI/digital imaging services through a roster of award-winning creative talent.

Ownership category

akta.pro rank

Product category

Commercial Photography & Film Production

NAICS

Commercial Photography (541922), Photographic Services (54192), Motion Picture and Sound Recording Industries (512)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Commercial photography services
• TVC film production
• Digital imaging services
• CGI advertising content
• Brand advertising production

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

Shooting Gallery Asia is a commercial photography and film production house delivering photography services, TVC and film production, and digital imaging services including CGI for advertising and brand campaigns. The company serves global brands and advertising agencies through a network of professional photographers and directors, supported by a 23,000 sq ft studio facility in Singapore and regional offices in Shanghai and Indonesia.

Product overview

Shooting Gallery Asia is a commercial photography studio and film production company operating as a single unified service offering. Founded in 1987 as Shooting Gallery Singapore, the company provides photography services, TVC & film production, and digital imaging services including CGI through its network of professional photographers and directors. The company operates a 23,000 sq ft studio facility in Singapore and maintains offices in Shanghai and Indonesia. The core offerings include photography services, TVC & film production, and digital imaging services, supported by their studio/office facilities and the Wishing Well creative project.

Differentiator

Problem solved

Functional benefit

Brands

• Wishing Well: A creative initiative/project mentioned on the company website under the About section.
• Studios@T5

Products and services

• Photography Services Commercial photography services including fashion, product, corporate, and editorial photography delivered by a team of professional photographers for global brands and advertising agencies.
• TVC & Film Production Television commercial and film production services for advertising campaigns, featuring directors with experience across major global brands.
• Digital Imaging Services Digital imaging services including computer-generated imagery (CGI) for advertising and commercial applications.
• Studio/Office Facility (Studios@T5) A 23,000 sq ft studio facility in Singapore equipped to meet a wide range of production needs, offering one-stop support for photography, TVC, and film production.
• Wishing Well A creative initiative/project featured on the Shooting Gallery Asia website showcasing selected photography and film work.

Named customers603 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RSA Films: Ridley Scott's commercial production company, one of the largest and most established commercial film companies globally. Comparable as a broader incumbent in commercial production with a deeper director roster and larger global footprint.
• The Mill: Global creative production and VFX studio serving advertising, film, and experiential with integrated CGI and post-production capabilities. Overlaps with Shooting Gallery Asia on the CGI/digital imaging side but operates at a larger scale across more end markets.
• Framestore: Global creative studio with integrated VFX, digital, and production capabilities for advertising and film. Comparable on CGI/digital imaging and high-end commercial production but operates at significantly greater scale and scope.

Direct peers

• Spring Studios: Global photography and film production studio with locations in New York, Los Angeles, London, and Milan. Directly comparable to Shooting Gallery Asia as a multi-disciplinary commercial production house serving luxury, fashion, and beauty brands with integrated photo and film capabilities.
• Iconoclast Global: Global production company representing directors, photographers, and creators across advertising, film, and branded content. Closely comparable to Shooting Gallery Asia in serving fashion, luxury, and lifestyle brands with integrated creative production.
• Anonymous Content: US-based global content production company representing directors, photographers, and creators for commercial and entertainment work. Comparable as a talent-led commercial production house with director representation across photography and film.
• Partizan: Globally operating commercial film and content production company with offices in London, Paris, Los Angeles, New York, and Berlin. Directly comparable as a multi-territory commercial production company serving major brands with director-led film work.
• Knucklehead: UK-based commercial film production company with director representation and integrated production capabilities. Comparable as a director-led commercial production house serving global brands across advertising campaigns.

Regional players

• Final Frontier: Shanghai-based commercial film and content production company serving global brands in China and APAC. Closely comparable as an Asia-based commercial production peer with overlapping client base in luxury and consumer brands.
• Great Ghost: Shanghai-based creative production house specializing in commercial film and branded content. Comparable as a regional Asian competitor operating in the same commercial production space with similar APAC brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShootingGalleryAsia
• Instagraminstagram.com/shootinggalleryasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shooting Gallery Asia