Green Retreats
Green Retreats is a UK-based, family-owned designer, manufacturer and installer of prefabricated garden rooms, offices, studios and habitable annexes, serving UK homeowners and small businesses since 2005 from a 65,000 sq ft in-house production facility in Buckinghamshire.
- Company typePrivate
- Founded2005
- HeadquartersWestcott, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Green Retreats does
Green Retreats Ltd is a UK private limited company, founded in 2005 and headquartered in Westcott, Buckinghamshire, that designs, manufactures and installs prefabricated garden rooms, garden offices, garden studios and habitable annexe buildings for the UK consumer and small-business market. The company operates a 65,000 sq ft solar-powered, 100% carbon-neutral manufacturing facility in Buckinghamshire where it produces all doors, windows and building components in-house, leveraging a proprietary ground screw foundation system and eco-polymer foam insulation. Its product portfolio spans five core ranges — B-Range (from £9,485), G-Range (from £23,790), A-Range (from £30,995), X1 (from £49,950) and The Annex (from £63,090), plus a value-engineered Basebox sub-brand sold exclusively through Costco.
The business sells primarily through a hybrid direct showroom and digital model: a flagship Buckinghamshire showroom with 17-21 display buildings, a London Twickenham hub with VR experience, a 3D online configurator, free at-home design consultations, an in-house planning permission service, and an influencer/affiliate programme. A separate sub-brand, 'The Annex' (theannex.co.uk), targets the Caravan Act and Building Regulations-compliant annexe segment for full-time living. Marketing is anchored by a brand ambassadorship with Grand Designs presenter Kevin McCloud and reinforced by features on Grand Designs, Love Your Garden, BBC and major home-interest titles, alongside an independent 5-star Trustpilot rating.
Commercially the model is predominantly one-time consumer sales of units priced between £9,485 and £63,090+, supplemented by optional upgrades (air conditioning, bi-fold doors, plastering, upgraded cladding), a Novuna consumer finance partnership offering 3-10 year instalments, and a referral revenue share. The company is family-run, employs 250+ people, has installed 17,000+ garden rooms over its 20-year history, and operates only in the United Kingdom with no identified institutional or private equity ownership.
Green Retreats firmographics
Firmographics- Name
- Green Retreats
- Legal name
- Green Retreats Ltd
- Website
- https://greenretreats.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Green Retreats is a UK-based, family-owned designer, manufacturer and installer of prefabricated garden rooms, offices, studios and habitable annexes, serving UK homeowners and small businesses since 2005 from a 65,000 sq ft in-house production facility in Buckinghamshire.
- Ownership category
- akta.pro rank
Green Retreats industry classification
Industry- Product category
- Garden Buildings
- NAICS
- Landscaping Services (56173), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)
- akta.pro secondary industries
- Residential Landscape Design (HSAIABAA), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)
Keywords
Where Green Retreats is headquartered
LocationHeadquarters
- HQ city
- Westcott
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Green Retreats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Garden Room Product Sales: One-time sale of prefabricated garden buildings. Includes professional installation. Multiple ranges from cost-effective B-Range (£9,485) to luxury X1 (£49,950) and Annex (£63,090+).
- Customisation and Upgrades: Optional add-ons including air conditioning, partition walls, bi-fold doors, plastering, upgraded cladding, flooring packs, paint packs, electrics packs, and foundations packs.
- Finance Services: Partnership with Novuna providing flexible finance options. Spreading cost between 3 and 10 years in monthly instalments.
- Affiliate/Referral Revenue Share: Influencer marketing program with rewards up to £500 per successful referral order, creating referral-based revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | B-Range - Cost-effective entry level garden rooms |
| One time/ perpetual license | Multi-year contract | G-Range - Classic garden rooms with natural materials |
| One time/ perpetual license | Multi-year contract | A-Range - Apex roof garden rooms |
| One time/ perpetual license | Multi-year contract | X1 - Elevated luxury garden rooms |
| One time/ perpetual license | Multi-year contract | The Hide Annex - Building regulations compliant |
| One time/ perpetual license | Multi-year contract | The Nest Annex - Caravan Act compliant |
| One time/ perpetual license | Multi-year contract | The Den Annex - Caravan Act compliant |
| One time/ perpetual license | Multi-year contract | Basebox Range (Costco exclusive) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels12 records
Green Retreats product offering
Product offeringCore offering
Green Retreats designs, manufactures and installs prefabricated garden buildings in the UK, including garden rooms, garden offices, garden studios and the Annex range of habitable annexes. All products are built in the company's 65,000 sq ft Buckinghamshire facility, sold direct through showrooms, online configurators and an exclusive Costco partnership, and professionally installed in 2-5 days with a 12-year guarantee.
Product overview
Green Retreats is the UK's leading garden room company offering a portfolio of five core garden room ranges plus The Annex tiny home collection. The product line spans from cost-effective B-Range models (from £9,485) through the classic G-Range with natural materials (from £23,790), apex-roof A-Range (from £30,995), premium X1 luxury buildings (from £49,950), to full living solutions The Annex (from £63,090). Each range offers multiple size configurations, with the G-Range available in over 70 configurations. A Costco-exclusive Basebox sub-brand provides value-engineered options. Services include free design consultation, in-house planning permission handling, flexible finance options, and showroom experiences at two UK locations. The company also offers a 3D online configurator for custom design, digital brochures, and an influencer referral programme.
Differentiator
Problem solved
Functional benefit
Brands
- The Annex: Garden annexe housing product line by Green Retreats, designed for full-time living with building regulations approval. Includes models The Den, The Nest, and The Hide. Operated through separate website theannex.co.uk.
Products and services
- B-Range Garden Rooms
Quantifiable outcome
- 17,000+ garden rooms installed with independent 5-star Trustpilot rating
- +4 more outcomes
Companies that use Green Retreats
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles6 records
Green Retreats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Green Retreats partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CostcocoreExclusive partnership selling Basebox range through Costco warehouses and website. Costco members receive 10% discount plus 2% Executive Member reward. Range includes Basebox, Basebox+ and Basebox Kit self-build options.
- Kevin McCloudcoreArchitecture guru and BAFTA Award winning TV presenter serves as brand ambassador. Kevin provides endorsement based on impressed evaluation of showroom quality, manufacturing processes, customer service and sustainability efforts.
- ClimateCareminorClimateCare Certified Partner supporting global climate projects to tackle climate change and improve lives. Part of company's carbon neutral commitment and environmental responsibility.
- Dispute Resolution OmbudsmanminorExternal dispute resolution scheme. Customers unhappy with final response can refer complaint to the Ombudsman. Company is bound to follow any decision made.
- The Annex (Housing Brand)minorSeparate brand division focused on garden annex housing solutions. Theannex.co.uk operates as distinct brand under Green Retreats Group umbrella.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Green Retreats competitors and assessment
Company assessmentDirect peers
- Smart Garden Offices: UK specialist manufacturer and installer of premium garden offices and garden rooms. Directly comparable on product, target customer (UK homeowners/remote workers), and price tier — overlapping with Green Retreats' G-Range and X1.
- Scotts of Thrapston: Long-established UK manufacturer of timber garden buildings, summerhouses and garden rooms. Comparable as a heritage British manufacturer of premium outdoor structures with custom build services.
- Garden Room Solutions: UK designer and installer of bespoke garden rooms, garden offices, and annexes. Comparable end-customer base and similar turnkey model with site survey, manufacturing, and installation — competes head-to-head across multiple ranges.
- National Garden Buildings: UK retailer and installer of garden rooms, offices, and ancillary outdoor buildings. Comparable product set and customer base, with a slightly broader catalogue approach.
- Crane Garden Buildings: UK manufacturer of premium timber garden rooms, summerhouses and studios. Comparable on bespoke UK-made outdoor buildings targeting the same premium homeowner buyer.
- The Garden Room Company: UK-based garden room and garden office specialist offering design, manufacture and installation. Closely comparable business model and product positioning, competing for the same homeowner segment.
Broad incumbents
- Homebase: UK home and garden retailer stocking outdoor buildings, summerhouses and garden structures. Broad incumbent providing a retail-channel alternative to specialist manufacturers, with overlapping entry-level outdoor structure demand.
- Wickes: Major UK building materials and home improvement retailer. Broad incumbent competing indirectly at the value/entry tier (e.g., shed-style structures) and absorbing some DIY garden building demand that Green Retreats' Costco Basebox range also targets.
Emerging players
- Composite Garden Buildings: UK niche manufacturer focused on composite-clad garden rooms. Partial overlap with Green Retreats' modern-material ranges (G-Range composites, X1 aluminium), targeting a similar premium segment with a more specialised material story.
- Pure Garden Rooms: Smaller UK garden room manufacturer serving the same homeowner segment. Partial overlap with Green Retreats' mid-tier ranges, useful as a smaller-scale comparable on operations and unit economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Green Retreats social profiles
Digital presenceGreen Retreats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Retreats leadership team
Management profileNumber of profiles
Green Retreats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Retreats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Retreats
What does Green Retreats do?
Green Retreats designs, manufactures and installs prefabricated garden buildings in the UK, including garden rooms, garden offices, garden studios and the Annex range of habitable annexes. All products are built in the company's 65,000 sq ft Buckinghamshire facility, sold direct through showrooms, online configurators and an exclusive Costco partnership, and professionally installed in 2-5 days with a 12-year guarantee.
Is Green Retreats a public or private company?
Green Retreats is a private company. It is classified as family owned and is currently operating.
When was Green Retreats founded?
Green Retreats was founded in 2005. It employs 51 to 100 people.
Where is Green Retreats based?
Green Retreats is headquartered in Westcott, United Kingdom, in the Europe region.
How does Green Retreats make money?
Four revenue lines are on record. Garden Room Product Sales are the primary driver. The others are customisation and Upgrades, finance Services and affiliate/Referral Revenue Share.
Who are Green Retreats's main competitors?
Direct peers on record are Smart Garden Offices, Scotts of Thrapston, Garden Room Solutions, National Garden Buildings, Crane Garden Buildings and The Garden Room Company. Broad incumbents are Homebase and Wickes. Emerging players are Composite Garden Buildings and Pure Garden Rooms.
Does Green Retreats have an API?
No public API is recorded for Green Retreats.
What industry is Green Retreats in?
Green Retreats's product category is Garden Buildings. Its primary akta.pro industry code is BPABADAF, Landscape Design, Build & Installation (Hardscapes/Softscapes), with a secondary code of HSAIABAA, Residential Landscape Design. Its NAICS code is 56173 and its SIC code is 5200.