What Daan does

Assessment-Training.com, operated by Making Moves B.V., is a self-serve e-learning platform founded in 2013 and headquartered in Amsterdam, Netherlands. The platform prepares individual job candidates for pre-employment psychometric and aptitude assessments through a catalog of more than 206 aptitude tests containing 3,281+ questions, alongside publisher-specific packages (CEB/Gartner, SHL, Cubiks, Saville, Kenexa, Talent Q, Korn Ferry, Watson Glaser, etc.), employer-specific packages (McKinsey, BCG, Amazon, Capital One, P&G, Aldi, AXA, Maersk, Walgreens, Vista Equity Partners, Linklaters), professional certification preparation (Scrum Master, Product Owner, Developer), military test preparation (ASVAB variants), and assessment center exercises. The technical product is a browser-delivered test simulation engine with realistic publisher-specific test formats, worked solutions for every question, a Personal Progression System (PPS) tracking scores and benchmarking against norm groups, 58 video training sessions, and an AI Tutor conversational feature for real-time assistance.

The business operates on a product-led growth model with a freemium entry point: free practice tests and SEO-optimized blog content drive organic top-of-funnel traffic, converting into one-time purchase packages priced from $14.95 for individual test categories to $79.95 for the flagship Job Application + Interview + All Tests Package, with a 30-45 day access window per purchase. Distribution is direct-to-consumer through the Assessment-Training.com website, localized in English (UK), Dutch, German, and Spanish across Western European markets. The company has served over 100,000 candidates cumulatively since inception, generates no disclosed external funding, and operates with a team of 1-10 employees, indicating a capital-efficient, bootstrapped consumer e-commerce model rather than a venture-backed growth play.

Name

Daan

Legal name

Making Moves B.V.

Website

https://assessment-training.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Assessment-Training.com is a self-serve e-learning platform that helps individual job candidates prepare for pre-employment aptitude and psychometric assessments via a catalog of 200+ tests and publisher- and employer-specific packages, sold direct-to-consumer worldwide on a one-time-payment basis.

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pre-Employment Screening & Aptitude Testing (BPACAMAA)

Keywords

• Aptitude test preparation
• Psychometric assessment training
• Pre-employment test practice
• Online test prep platform
• Graduate assessment training

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Individual Test Packages: One-time purchase access to specific test category preparation packages. Individual tests such as Abstract Reasoning ($14.95) provide 30-day access to 9 tests with 72 questions. Premium packages like Raven's Progressive Matrices cost $49.95 for 250 questions.
2. Comprehensive Bundle Packages: One-time payment for all-inclusive test preparation access. The All Aptitude Tests Package ($59.95) includes 206 tests and 3281 questions for 30 days. The Job Application + Interview + All Tests Package ($79.95) offers 207 tests, 3337 questions, 58 videos, and 45 days access.
3. Test Publisher Specific Packages: Tailored preparation packages for specific assessment publishers (e.g., CEB/Gartner, Cubiks, SHL, Watson Glaser, McQuaig, SOVA). Prices range from $19.95 (Cappfinity) to $39.95 (Abstract Preparation Package).
4. Free Tier / Lead Generation: Free practice tests and sample questions offered to attract and convert customers. Free tests include Number Sequences, Inductive Reasoning, Numerical Reasoning, Abstract Reasoning, Verbal Analogies, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Daan runs Assessment-Training.com, an online test-preparation platform that sells time-limited digital access packages to practice aptitude, psychometric, and critical-thinking tests, together with interview preparation, assessment-center exercises, and professional Scrum certification prep. Products are organized into all-in-one bundles, test-publisher-specific packages (CEB/Gartner, SHL, Cubiks, Watson Glaser, Saville, Hudson, Thomas, Korn Ferry, etc.), and employer-specific packages (Amazon, P&G, McKinsey, BCG, Capital One, Civil Service, etc.) targeting individual job candidates preparing for pre-hire assessments.

Product overview

Assessment-Training.com (operated by Making Moves B.V.) is an e-learning platform providing comprehensive online assessment preparation for job applicants. The platform offers a portfolio of over 20 individual aptitude tests (including Abstract Reasoning, Verbal Reasoning, Numerical Reasoning, Logical Reasoning, Inductive Reasoning, and more), multiple test publisher preparation packages (CEB/Gartner, SHL, Cubiks, Saville Assessment, Talent Q, Kenexa, and others), employer-specific packages (for Capital One, Amazon, P&G, McKinsey, and others), and comprehensive all-inclusive bundles. The flagship products include the All Aptitude Tests Package (206 tests, 3281 questions) and the Job Application Training + Interview Questions + All Tests Package (207 tests with video training and interview preparation). The platform also includes professional certification packages for Scrum credentials, military ASVAB test preparation, and academic test preparation. All products feature the Personal Progression System for tracking performance and comparing against norm groups.

Differentiator

Problem solved

Functional benefit

Products and services

• All Aptitude Tests Package One-bundle access to all aptitude and psychometric practice tests on the platform, targeting job candidates who want broad coverage in a single purchase.
• Job Application Training + Interview Questions + All Tests Package Premium bundle combining all aptitude tests with job-application/interview question preparation, for candidates seeking a single combined preparation solution.
• CEB/Gartner Preparation Package Publisher-specific practice package replicating CEB/Gartner-style pre-employment assessments for candidates facing a CEB/Gartner test.
• SHL Preparation Package Publisher-specific practice for SHL-style numerical, verbal, and inductive reasoning tests.
• Cubiks Preparation Package Practice material for Cubiks-style logical, numerical, and verbal assessments used by employers such as Unilever, Shell, and PwC.
• Watson Glaser Critical Thinking Preparation Package Targeted practice for the Watson Glaser Critical Thinking Appraisal, commonly used in law, consulting, and finance recruiting.
• Korn Ferry Preparation Package Practice tests for Korn Ferry (formerly Talent Q)-style assessments.
• Thomas International Preparation Package Practice for Thomas International assessments, including the PPA personality questionnaire and related tests.
• Saville Assessment Preparation Package Practice for Saville Assessment aptitude tests, including Saville Swift Technical Aptitude.
• Hudson Preparation Package Practice material for Hudson assessment style tests.
• Criteria Cognitive Aptitude Test (CCAT) Preparation Package Practice for the CCAT, a general cognitive aptitude test commonly used by employers such as Crossover, Vista Equity Partners, and other employers.
• Raven's Progressive Matrices Preparation Package Practice for Raven's Progressive Matrices non-verbal reasoning tests.
• McQuaig Mental Agility Test Preparation Package Practice for the McQuaig Mental Agility Test used in graduate and managerial recruitment.
• Cappfinity Test Preparation Package Practice for Cappfinity situational strengths and critical reasoning tests.
• Harver Assessment Preparation Package Practice for Harver pre-hire assessments, including logical and personality components used by employers such as Amazon.
• Wonderlic Preparation Package Practice for the Wonderlic personnel test, a cognitive ability test used by employers for entry-level and managerial selection.
• Amazon Assessment Preparation Package Employer-specific preparation for Amazon's online assessments used in warehouse, corporate, and operations hiring.
• P&G Reasoning Test Preparation Package Employer-specific preparation for Procter & Gamble's reasoning and aptitude tests used in graduate recruitment.
• McKinsey Problem Solving Test Preparation Package Employer-specific preparation for the McKinsey Problem Solving Test (PST) used in management consultant recruiting.
• Boston Consulting Group (BCG) Potential Test Preparation Package Employer-specific preparation for the BCG Potential Test used in management consulting recruiting.
• Capital One Test Package Employer-specific preparation for Capital One's online assessments used in finance and technology hiring.
• Civil Service Test Preparation Package Employer-specific preparation for civil service aptitude tests used in public-sector recruiting.
• Professional Scrum Master I Preparation Package Standalone preparation package for the Scrum.org Professional Scrum Master I (PSM I) certification exam.
• Professional Scrum Master II Preparation Package Standalone preparation package for the Scrum.org Professional Scrum Master II (PSM II) certification exam.
• Professional Scrum Product Owner Preparation Package Standalone preparation package for the Scrum.org Professional Scrum Product Owner (PSPO) certification exam.
• Professional Scrum Developer Preparation Package Standalone preparation package for the Scrum.org Professional Scrum Developer (PSD) certification exam.
• Scrum – Complete Preparation Package Bundled preparation package covering multiple Scrum.org certification exams.
• Graduate Aptitude Tests Preparation Audience-specific preparation package aimed at graduates entering the job market.
• Management Aptitude Tests Preparation Audience-specific preparation package aimed at managerial-level candidates.
• Situational Judgement Test (SJT) Preparation Package Practice for situational judgement tests used by employers across healthcare, public sector, and graduate programs.
• Numerical Reasoning Preparation Package Practice for numerical reasoning tests covering arithmetic, data interpretation, and number sequences.
• Verbal Reasoning Preparation Package Practice for verbal reasoning tests covering comprehension, vocabulary, analogies, and verbal syllogisms.
• Logical Reasoning Preparation Package Practice for logical and abstract reasoning tests including diagrams, sequences, and pattern recognition.
• In-Tray and E-Tray Exercises Preparation Package Practice for in-tray and e-tray exercises used in assessment centers.
• Group Exercise Preparation Package Practice material for group exercises used in assessment centers.
• ASVAB Preparation Package Preparation for the Armed Services Vocational Aptitude Battery, used for U.S. military enlistment qualification.
• ACT Mathematics Preparation Package Mathematics-focused preparation for the ACT college-readiness assessment.

Quantifiable outcome

• Scores can improve up to 80% through practice (Diagrammatic Reasoning)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SHL: Major test publisher whose assessments (CEB/Gartner/SHL style) are explicitly simulated by Assessment-Training.com. SHL also sells its own official practice materials, positioning it as both a content source and a partial competitor.
• Clevry (formerly Criterion Partnership): UK-based psychometric assessment publisher selling ability and personality tests to employers; its assessments are prepped-for on Assessment-Training.com and it competes in the broader recruitment assessment ecosystem.
• Cubiks: Established psychometrics publisher whose assessments are among the most prepped-for on Assessment-Training.com; Cubiks sells its own practice tools to candidates and employers, creating partial overlap in value proposition.
• Korn Ferry (Talent Q / Korn Ferry Assessments): Global assessment publisher (including Talent Q) whose test formats are prepped on Assessment-Training.com; Korn Ferry also offers enterprise talent solutions and occasionally candidate-facing practice, creating broad overlap in the pre-employment testing space.

Direct peers

• JobTestPrep: Long-standing direct competitor offering prep packages for SHL, Cubiks, CEB/Gartner, Kenexa and other pre-employment assessments, sold via the same one-time payment self-serve model to individual job candidates worldwide.
• Psychometric Success: Direct competitor publishing free and premium practice materials for personality questionnaires, verbal/numerical reasoning, and situational judgment tests used in graduate and professional recruitment.
• AssessmentDay: UK-based direct competitor providing practice aptitude tests, situational judgment tests, and employer-specific assessment prep packages (including CEB/Gartner-style content) for individual candidates - directly overlapping Assessment-Training.com's catalogue and audience.
• Practice Reasoning Tests: Direct peer offering free and paid abstract, numerical, verbal, and logical reasoning practice tests for candidates preparing for pre-employment psychometric assessments.

Others

• Mensa Admissions Practice Tests: Offers free and paid practice aptitude tests adjacent to those on Assessment-Training.com; not a direct employment-prep competitor but competes for candidates searching for cognitive test practice online.

Emerging players

• Test Partnership (now TestGorilla): Pre-employment testing platform serving employers with ready-made assessments; an emerging player that intersects with Assessment-Training.com's domain from the buyer side rather than the candidate side.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/assessmenttools
• YouTubeyoutube.com/user/AssessmentTraining
• Facebookfacebook.com/assessmenttraining
• LinkedInlinkedin.com/company/assessment-training-com
• Instagraminstagram.com/assessment_training

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daan