Previsora

What Previsora does

La Previsora S.A. Compañía de Seguros is a Colombian state-owned insurance company (sociedad de economía mixta del orden nacional) founded on August 6, 1954 and headquartered in Bogotá. It is 99.71% owned by Grupo Bicentenario S.A.S., the state financial conglomerate created by Decree Law 2111 of 2019 and linked to the Ministerio de Hacienda y Crédito Público. The company writes the full general insurance stack — automobile, SOAT, property, life, agricultural, construction, fidelity, transportation, workers' compensation, and specialized lines — serving three segments: Colombian state entities (primary), private enterprises, and individuals.

The company's distribution combines a nationwide network of licensed intermediaries (insurance brokerages, managing agencies, dependent and independent agents holding SUCIS certification), physical branches, direct digital channels (website, mobile app, WhatsApp, the GUIDO AI chatbot, video chat), and the government procurement marketplace Colombia Compra Eficiente, where Previsora is one of only two approved providers under the Acuerdo Marco de Precios for SOAT and automobile insurance. Its technology stack is web-based with self-service policy management, digital claims processing, electronic document management, online SARLAFT anti-money-laundering onboarding, and Previpagos for premium payments; it is regulated by the Superintendencia Financiera de Colombia under Circular Externa 100 de 1995 and Circular Externa 029 de 2014.

Revenue is generated primarily through recurring insurance premiums across all lines, supplemented by inward and outward reinsurance cessions, coinsurance participation (notably for government programs), and one-time policy fees. Pricing is risk-based and individualized for commercial lines, while SOAT pricing is government-regulated. The company holds ESG credentials including GRI, TCFD, ODS, UN Global Compact, and ICONTEC certifications, and has launched a sustainable insurance line (Seguros Sostenibles) covering parametric climate, forestry, and rubber-producer risks.

Name

Previsora

Legal name

La Previsora S.A. Compañía de Seguros

Website

https://previsora.gov.co

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

La Previsora S.A. is a Colombian state-owned insurance company founded in 1954, providing general, life, and SOAT insurance to individuals, private enterprises, and government entities through a nationwide branch and intermediary network, digital channels, and the state procurement marketplace.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Commercial Property Insurance (FSAJACAE)

Keywords

• General insurance products
• Mandatory vehicle insurance
• Commercial insurance lines
• Agricultural insurance
• Government insurance contracts

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Insurance Premiums: Collection of insurance premiums from policyholders across all lines of business including automobile, SOAT, property, life, agricultural, construction, fidelity, transportation, workers compensation, and specialized insurance lines. Premiums are collected on a recurring basis (annual or periodic renewals).
2. Reinsurance Cessions: Previsora ceded reinsurance to manage large or concentrated risks. As a reinsurer, it also accepts reinsurance from other carriers (inward reinsurance).
3. Coinsurance: Participation in coinsurance arrangements for large insurance programs, particularly in the government segment.
4. Policy Fees and Charges: Administrative fees associated with policy issuance, endorsements, and policy modifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Previsora underwrites and distributes a broad portfolio of insurance products across personal, commercial, and government lines in Colombia, including mandatory SOAT vehicle insurance, automobile, home, life and personal accident, agricultural, construction, fidelity/compliance, unemployment, financial lines, multi-risk, civil liability, transportation, and specialized/sustainable parametric insurance. It serves individual consumers, private enterprises, and Colombian state entities through direct digital channels (website, mobile app, chatbot GUIDO), physical branches, and a regulated intermediary network, and participates as one of two providers in the government Acuerdo Marco de Precios framework.

Differentiator

Problem solved

Functional benefit

Brands

• Previsora Seguros: Main commercial brand name for insurance products and services
• Fiduprevisora

Products and services

• SOAT (Mandatory Vehicle Accident Insurance) Mandatory third-party vehicle accident insurance required for all vehicles in Colombia, sold to individual consumers and government entities through online channels, intermediaries, and the government procurement marketplace; pricing is regulated by the Colombian government with discounts available for electric vehicles.
• Seguro de Automóviles (Personal Automobile Insurance) Voluntary automobile insurance for private vehicle owners covering damages, theft, and third-party liability, with quote-based risk pricing, online estimator, intermediary sales, branch sales, and premium financing.
• Seguro de Automóviles (Commercial Fleet Insurance) Commercial automobile insurance for private companies and government entities covering vehicle fleets, official vehicles, and related liabilities, with risk-based pricing negotiated through intermediaries or direct enterprise sales.
• Seguro de Hogar (Home Insurance) Personal home insurance for individual homeowners covering property damage, theft, and related risks, sold through intermediaries and direct channels.
• Seguros Patrimoniales (Personal Property Insurance) Personal patrimony insurance for individual consumers covering personal assets beyond home and auto, with risk-based pricing through intermediaries and direct channels.
• Seguro Agropecuario (Agricultural Insurance) Agricultural insurance covering crops, livestock, and forestry operations for private agricultural companies and government entities, distributed through intermediaries and the Banco Agrario partnership.
• Seguro de Construcción (Construction Insurance) Construction insurance (Todo Riesgo Construcción / All-Risk Construction) for private construction projects and government infrastructure works, covering property, liability, and construction-phase risks.
• Seguro de Cumplimiento (Fidelity / Compliance Bonds) Fidelity and compliance bonds for private companies and government entities, covering contractual performance guarantees and fiduciary risks.
• Seguro de Desempleo (Unemployment Insurance) Unemployment insurance for private companies and employees covering involuntary job loss, often bundled with consumer credit or salary-related products.
• Seguros Especializados (Specialized Insurance) Specialized insurance for government entities and private enterprises covering terrorism, political risk, and other niche risks derived from Colombian laws and decrees.
• Seguros de Líneas Financieras (Financial Lines Insurance) Financial lines insurance for private companies and government entities covering directors and officers liability, professional indemnity, crime, and related financial risks.
• Seguros Multirriesgo (Multi-Risk Insurance) Multi-risk insurance bundling property and liability coverage for private enterprises and government entities into a single policy.
• Seguros de Responsabilidad Civil (Civil Liability Insurance) Civil liability insurance for individuals, private companies, and government entities covering third-party bodily injury and property damage.
• Seguro de Transporte (Transportation Insurance) Transportation and logistics insurance for private companies and government entities covering goods in transit, marine cargo, and related risks.
• Seguros de Vida y Accidentes Personales (Life and Personal Accident Insurance) Life and personal accident insurance for individuals, private company employees, and government employees, offering group life, individual life, and personal accident coverage.
• Seguros Sostenibles (Sustainable Insurance) Sustainable insurance products covering peace (post-conflict), forestry, rubber producer, and parametric climate insurance, sold to individuals and private enterprises as part of an ESG-adjacent portfolio.
• Servicio de Asistencia Domiciliaria (Home Assistance Service) Home assistance service for individual policyholders covering domestic emergencies, household support, and related assistance.
• Servicio de Asistencia para Automóviles (Auto Assistance Service) Auto assistance service for individual automobile policyholders covering roadside assistance, towing, and related vehicle support.
• Servicio de Reclamación de Siniestros (Claims Service) Claims service for automobile, general/patrimonial/life, and SOAT/personal accident policies, available across all customer segments through branches, the Portal de Autogestión, mobile app, and digital channels.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Banco Agrario de ColombiacoreStrategic or Co-development Partner · 5 May 2023Alianza Previsora y Banco Agrario: A strategic partnership enabling Banco Agrario's customers to access Previsora insurance products (automobile, SOAT, agricultural, and other lines) through the bank's extensive rural branch network. Leverages Banco Agrario's position as Colombia's largest state-owned bank serving rural and agricultural communities, expanding Previsora's reach in underserved regions.
• Grupo Bicentenario S.A.S.flagshipOthersGrupo Bicentenario S.A.S. (99.71% owner) is the state financial conglomerate that integrates, coordinates, and strengthens Colombia's main public financial, insurance, fiduciary, and economic development organizations. Created by Decree Law 2111 of 2019 and linked to the Ministry of Finance. Previsora operates within this conglomerate alongside entities including Banco Agrario, Bancoldex, Findeter, FDN, Fiduagraria, Fiduprevisora, Fiducoldex, Positiva, FNA, FNG, Finagro, and Bancodex.
• Fiduprevisora S.A.coreStrategic or Co-development PartnerFiduprevisora (trust and fiduciary services company) is a related entity within the Grupo Bicentenario conglomerate. Both entities share the 'Previsora' brand and serve complementary functions — Fiduprevisora for trust services and La Previsora for insurance. Collaboration involves shared brand identity, cross-referral of financial services, and operational synergies within the state financial group.
• Fasecolda (Federación de Aseguradores Colombianos)coreStrategic or Co-development PartnerFasecolda is Colombia's insurance industry federation. Previsora is a member, participating in industry-wide initiatives on insurance regulation, market statistics, consumer education (Fasecolda Escuela de Sostenibilidad), and policy advocacy. Headquarters: Cra. 7 No. 26-20 Piso 11-12, Bogotá.
• Acesper (Asociación Colombiana de Evaluadores de Riesgos en Seguros de Personas)minorStrategic or Co-development PartnerProfessional association of risk evaluators in personal insurance. Previsora participates in this association to stay current on risk assessment methodologies and professional standards for personal insurance underwriting.
• Acter (Asociación Colombiana de Técnicos en Reaseguros)minorStrategic or Co-development PartnerColombian association of reinsurance technicians. Membership supports Previsora's reinsurance operations, knowledge exchange, and professional development in reinsurance and specialty lines.
• Ministerio de Hacienda y Crédito PúblicocoreOthersPrevisora is linked to the Ministry of Finance and Public Credit (MHCP), which provides regulatory oversight and governance direction. The Minister of Finance (or delegate) sits on Previsora's Board of Directors. This relationship defines Previsora's role as a state financial institution serving public policy objectives.
• Superintendencia Financiera de ColombiacoreOthersThe Colombian Financial Superintendency is the prudential regulator that supervises and regulates La Previsora S.A.'s operations, ensuring compliance with financial, insurance, and consumer protection regulations. Previsora is subject to regular inspections and must comply with regulations including Circular Básica Contable y Financiera (Circular Externa 100 de 1995) and Circular Básica Jurídica (Circular Externa 029 de 2014).
• Colombia Compra EficientecoreChannel Partner/ Reseller/ DistributorColombia Compra Eficiente (CCE) is the government agency managing public procurement through mechanisms including the Tienda Virtual del Estado and Acuerdo Marco de Precios. Previsora participates as one of two approved providers for SOAT and automobile insurance, enabling state entities to efficiently procure coverage through this channel.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/somosprevisora
• YouTubeyoutube.com/@PrevisoraSegurosSA
• Facebookfacebook.com/Previsora.Seguros
• LinkedInlinkedin.com/company/previsora-seguros
• Instagraminstagram.com/previsoraseguros

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Previsora