Puerto Vallarta

Name

Puerto Vallarta

Legal name

Puerto Vallarta Tourism Board (Visit Puerto Vallarta)

Website

https://visitpuertovallarta.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Puerto Vallarta Tourism Board (Visit Puerto Vallarta) is a destination marketing organization promoting Puerto Vallarta, Mexico to domestic and international tourists through its tourism website, booking engine, and hotel partner network, serving families, couples, LGBTQ+ travelers, food enthusiasts, and MICE visitors from Mexico, the U.S., and Canada.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Destination marketing organization
• Tourism promotion services
• Travel booking platform
• Hotel and tour aggregator
• Culinary destination marketing

Headquarters

HQ city

Puerto Vallarta

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion and Destination Marketing: Puerto Vallarta's official tourism website (visitpuertovallarta.com) operates as a destination marketing organization (DMO), promoting the city to attract tourists. Revenue is generated through tourism taxes, hotel occupancy fees, and partnerships with local businesses. The platform also features special offers and booking capabilities for hotels and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Visit Puerto Vallarta operates the official destination marketing website and booking platforms for Puerto Vallarta, Jalisco, Mexico, promoting the city's beaches, attractions, dining, events, accommodations, tours, and cultural experiences to domestic and international tourists. The portfolio includes a comprehensive tourism guide, a hotel booking engine, a special offers platform with 20+ partnered hotels offering exclusive discounts, and a value coupons system for tourism services and experiences.

Product overview

Puerto Vallarta's official tourism presence consists of the main Visit Puerto Vallarta tourism guide website (visitpuertovallarta.com) supported by specialized booking and promotional platforms. The core offering is the comprehensive travel guide providing information about beaches, attractions, dining, events, and trip planning across multiple categories including family vacations, romantic getaways, LGBT travel, business trips, and wellness. The portfolio includes the booking engine for hotel reservations, a special offers platform featuring exclusive hotel promotions, and a coupons system. The platform also maintains directory listings for hotels, restaurants, tours, cultural centers, and other services, organized by visitor interests and travel styles.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Puerto Vallarta Official Tourism Guide Official destination tourism website for Puerto Vallarta, Jalisco, Mexico, providing a comprehensive travel guide with information about beaches, attractions, dining, events, accommodations, tours, art and culture, shopping, nightlife, wellness, eco-adventures, and trip planning resources. Includes directory listings for hotels, restaurants, tour operators, DMCs, bars, cultural centers, weddings, hospitals, cinemas, shopping centers, spas, car rentals, and travel agencies. Targets leisure travelers, families, couples, LGBTQ+ travelers, food enthusiasts, adventure travelers, and business visitors.
• Puerto Vallarta Booking Engine Online hotel and travel package booking platform allowing travelers to search and reserve accommodations in Puerto Vallarta. Supports hotel-only or hotel-plus-flight package bookings with configurable adult and children occupancy fields. Targets individual leisure travelers and families booking vacations.
• Puerto Vallarta Special Offers Dedicated promotions platform showcasing exclusive hotel discounts and special offers from over 20 Puerto Vallarta partner properties. Includes percentage discounts (up to 40% off for 4+ night stays), complimentary children-stay-free offers, family packages, resort credits (e.g., $300 USD at Velas Vallarta), and seasonal promotions (e.g., Grand Soccer Fiesta packages). Targets leisure travelers seeking value-priced accommodations.
• Puerto Vallarta Value Coupons Coupon platform providing tourists with discount coupons for various Puerto Vallarta services and experiences. Targets individual travelers seeking deals on tours, dining, attractions, and other destination services.

Quantifiable outcome

• Named #2 Best Small City in the World by Condé Nast Traveler Readers' Choice Awards 2025
• +5 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and flagship.

• CIC (Convention and Visitors Bureau of Puerto Vallarta)coreStrategic or Co-development PartnerCIC Puerto Vallarta (Fideicomiso de Turismo) serves as the official convention and visitors bureau, contributing to publication and promotion of events and tourism experiences. The organization manages the tourism board and supports destination marketing efforts.
• Condé Nast TravelerflagshipGTM or Marketing PartnerCondé Nast Traveler has featured Puerto Vallarta prominently in multiple awards including Readers' Choice Awards (Top 2 Best Small Cities 2025) and naming Jalisco Best International Destination 2026. Editorial coverage provides significant international visibility.
• Travel WeeklyflagshipGTM or Marketing PartnerTravel Weekly's Magellan Awards recognized Puerto Vallarta as Best Culinary Destination and Best LGBTQ+ Destination in 2025. The travel trade publication provides industry credibility and visibility among travel agencies and tour operators.
• TripAdvisorflagshipGTM or Marketing PartnerTripAdvisor's Travelers' Choice Awards awarded Puerto Vallarta the Best of the Best distinction (top 1% globally) in 2026, with six Vallarta experiences also receiving the honor. User-generated reviews drive destination credibility.
• GolfPasscoreGTM or Marketing PartnerGolfPass Golfers' Choice 2026 ranking featured seven Puerto Vallarta metropolitan area golf courses, with Vista Vallarta Weiskopf (#3) and Nicklaus (#4) courses among top 5 in Mexico. Rankings based on verified golfer reviews.
• Hotel Partners NetworkflagshipChannel Partner/ Reseller/ DistributorOver 20 partnered hotels including major brands (Sheraton Buganvilias, Barceló Puerto Vallarta, Velas Vallarta) and boutique properties (Casa Doña Susana, Hotel Delfin, Hotel Pier 69) offer exclusive deals through the official special offers platform, driving bookings and tourism revenue.
• Vallarta AdventurescoreChannel Partner/ Reseller/ DistributorPremier tour operator offering Las Caletas Beach Hideaway (TripAdvisor top experience), Rhythms of the Night show, and various adventure tours. Ranked as leading DMC and tour operator for the destination.
• Vallarta Food TourscoreChannel Partner/ Reseller/ DistributorGuided culinary tour operator ranked among top 5 food tours in Latin America by TripAdvisor. Offers tours through El Centro, El Pitillal, and Romantic Zone showcasing local taquerías, family restaurants, and authentic cuisine.
• Festival Gourmet InternationalflagshipStrategic or Co-development PartnerAnnual culinary festival with 30+ year history, inviting national and international chefs to collaborate with local restaurants on exclusive menus and special dinners. Key event in Puerto Vallarta's culinary tourism strategy.
• Restaurant Week by Vallarta LifestylesflagshipStrategic or Co-development PartnerAnnual three-week food festival celebrating its 22nd edition in 2026 with 51 participating restaurants offering three-course menus at fixed prices (495-690 MXN). Major culinary event driving gastronomic tourism.
• Vallarta Nayarit GastronómicacoreStrategic or Co-development PartnerAnnual culinary festival at Sheraton Buganvilias bringing together renowned international chefs, sommeliers, and industry experts for conferences, cooking demonstrations, and gourmet experiences.
• Estudiantes Conservando la NaturalezacoreStrategic or Co-development PartnerNon-profit organization (Students Protecting the Environment) promoting sea turtle conservation and environmental education. Monitors Vallarta mud turtle (world's smallest turtle) populations, supports captive breeding, and raises community awareness. Works with CITES on endangered species protection.
• Aeroméxico, VivaAerobus, VolarisflagshipChannel Partner/ Reseller/ DistributorMajor airline partners providing direct flights to Puerto Vallarta from Mexico City (130+ monthly flights from AICM), Guadalajara (45-minute flight), and Monterrey (1.5-hour flight). Enable accessibility for domestic and international tourists.
• United, Alaska Airlines, WestJet, DeltaflagshipChannel Partner/ Reseller/ DistributorInternational airline partners operating direct routes from US and Canada cities including Houston, Los Angeles, San Francisco, Seattle, Denver, and major Canadian hubs. Critical for North American tourist arrivals.
• Puerto Vallarta Hotels (Green Initiative Partners)coreStrategic or Co-development PartnerHotels including Hacienda Buenaventura, Hotel El Pescador, Hotel Rosita, Marriott Puerto Vallarta, and Velas Vallarta have adopted green initiatives including composting, recycling, single-use plastic reduction, food donation, and wastewater management. Supports sustainability positioning.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brand USA: National-level destination marketing organization for the United States. Comparable as a publicly-funded tourism marketing body with similar awards-based earned media strategy and international air-connectivity emphasis.
• Visit California: Larger, established US state-level DMO with comparable tourism marketing mandate, awards strategy, and culinary tourism emphasis. Operates at much bigger scale but applies the same playbook of earned media + booking tools + MICE promotion.
• Visit Florida: State DMO comparable in scope (beaches, family tourism, MICE) and reliance on North American visitors, with similar commission-driven booking partnerships and LGBTQ+ marketing components.
• Visit Dubai (Dubai Department of Tourism and Commerce Marketing): Government DMO operating at significantly larger scale, but directly comparable in operating model: official tourism portal, special-offers platform, awards-driven positioning, and event-led demand generation.
• Hawaii Tourism Authority (Go Hawaii): State-funded DMO with a comparable mandate to promote a multi-island beach destination, manage sustainability messaging, and drive bookings through a single official portal — directly analogous governance and product positioning.

Regional players

• Visit Maldives: National DMO promoting a beach-and-water-led destination with comparable reliance on international air connectivity, sustainability narrative, and luxury resort partner ecosystem.
• Tourism New Zealand: National DMO with similar eco-adventure, culinary, and indigenous-culture positioning. Comparable in marketing sophistication and award-driven brand building, though operating from a different geographic market.

Direct peers

• Riviera Maya Tourism Board: DMO covering the Quintana Roo corridor south of Cancún. Operates a comparable booking and special-offers platform, with similar culinary, eco-adventure, and LGBTQ+ positioning components.
• Los Cabos Tourism Board (Visit Los Cabos): Mexican Pacific DMO with parallel mandate, governance structure, and awards portfolio (TripAdvisor, Condé Nast). Closest peer because both target the same US/Canada feeder markets with luxury and adventure positioning.
• Cancún Tourism Board (Visit Cancún / Fideicomiso de Promoción Turística de Cancún): Mexican Caribbean DMO operating an identical destination-marketing and booking platform model for a competing beach destination in Quintana Roo. Directly comparable as a state trust-funded DMO promoting hotels, restaurants, and tours to North American tourists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/puertovallarta
• Facebookfacebook.com/puertovallarta
• Instagraminstagram.com/visitpuertovallarta
• LinkedInlinkedin.com/company/fideicomiso-de-turismo-puerto-vallarta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puerto Vallarta