WFIL-AM

What WFIL-AM does

WFIL-AM (doing business as WFIL 560 AM) is a Christian radio station licensed to operate on the 560 AM frequency in Philadelphia, Pennsylvania, owned by Salem Media Group (NASDAQ: SALM), a publicly traded diversified media company specializing in conservative talk, Christian, and gospel programming. The station broadcasts a mix of locally produced and nationally syndicated ministry content — including Focus on the Family, Adventures in Odyssey, Paws & Tales, Greg Laurie, Chuck Swindoll, and Alistair Begg — alongside daily devotionals, marriage and parenting resources, and family-friendly programming aimed at Christian and faith-based audiences in the Philadelphia metropolitan area.

Distribution extends well beyond the over-the-air AM signal: WFIL streams live via wfil.com, offers dedicated mobile applications on iOS and Android, supports an Amazon Alexa skill for voice-activated listening, syndicates on-demand ministry audio through OnePlace.com, distributes podcast RSS feeds via Podbean and Omny.fm, and integrates into SalemNow, the parent group's video on-demand platform. A free WFIL Rewards Club membership captures listener email addresses for devotional and promotional distribution.

The business model is advertising-based: WFIL sells commercial inventory to local and national advertisers seeking access to the Philadelphia Christian demographic, with ad inquiries routed through a dedicated sales contact (Carol Healey). The station does not publicly disclose rate cards or pricing tiers. As a single-station asset within a larger Salem Media Group portfolio, WFIL does not report standalone financials and operates without independent funding, acquisition, or leadership-change signals in the available record.

Name

WFIL-AM

Legal name

WFIL-AM

Website

https://wfil.com

Company type

Private

Operating status

Operating

Short description

WFIL-AM (WFIL 560 AM) is a Philadelphia Christian radio station owned by Salem Media Group, broadcasting ministry programs, devotionals, and family-focused content across AM, mobile apps, streaming, and voice platforms to faith-based audiences.

Ownership category

akta.pro rank

Product category

Religious Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Religious/Faith-Based Stations (MPABACAL)

Keywords

• Christian radio broadcasting
• Religious talk radio
• Evangelical programming
• Gospel radio station
• Devotional content

Headquarters

HQ city

Lafayette Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Advertising: Traditional radio broadcast advertising sales to local and national advertisers seeking to reach the Christian audience demographic in the Philadelphia metropolitan area.

Distribution channels4 records

Marketing channels5 records

Core offering

WFIL-AM (WFIL 560 AM) is a Christian radio station that broadcasts on the 560 AM frequency in the Philadelphia metropolitan area, delivering evangelical talk, religious teaching, gospel programming, and family-focused content. The station supplements its live broadcast with a multi-platform digital ecosystem including iOS and Android mobile applications, online streaming via wfil.com, an Amazon Alexa skill, daily devotionals, on-demand ministry audio programs, and podcast feeds syndicated through OnePlace.com, Podbean, and Omny.fm.

Product overview

WFIL 560 AM operates as a Christian radio station in Philadelphia offering a multi-platform content ecosystem. The core product is the AM radio broadcast featuring ministry programs and devotional content. This is supplemented by mobile applications for iOS and Android, on-demand ministry audio through OnePlace.com, daily devotional content (Greg Laurie, Alistair Begg, Chuck Swindoll), podcast RSS feeds via Podbean and Omny.fm, the WFIL Rewards Club membership program, and video streaming through SalemNow Watch. The station syndicates content from Focus on the Family, In Touch Ministries, Insight for Living, Grace to You, and other Christian ministries.

Differentiator

Problem solved

Functional benefit

Products and services

• WFIL 560 AM Radio Broadcast

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered minor.

• Cedar Grove Christian AcademyminorStrategic or Co-development PartnerEducational partnership offering WFIL listeners half-priced tuition for K-2nd grade students at Cedar Grove Christian Academy located at 6445 Bingham Street, Philadelphia, PA 19111. Two tuition slots available at $2950 (half of $5900 regular tuition). Contact Carol Healey at WFIL for details.
• International Christian High SchoolminorStrategic or Co-development PartnerEducational partnership providing WFIL listeners half-priced tuition for grades 9-12 at International Christian High School located at 413 East Tabor Road, Philadelphia, PA 19120. Tuition reduced from $12,350 to $6175 for qualified listeners.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• iHeartMedia: The largest U.S. radio broadcaster with hundreds of AM/FM stations including religious formats. Overlaps with WFIL in commercial radio operations and ad sales infrastructure but operates across a vastly broader portfolio of formats and markets.
• Audacy: A major U.S. radio operator headquartered in Philadelphia, sharing WFIL's home market. While Audacy operates primarily music/talk formats, it competes for the same Philadelphia ad dollar and provides a reference point for valuation of local-market broadcast assets.
• Cumulus Media: A large U.S. radio conglomerate operating hundreds of stations. Comparable to WFIL as an established broadcast operator competing for national ad spend, though Cumulus's portfolio is overwhelmingly non-religious.

Direct peers

• K-LOVE (Educational Media Foundation): The largest U.S. Christian contemporary music radio network, operating hundreds of FM signals and digital streams nationwide. Directly comparable to WFIL in audience (faith-based listeners) and revenue model (underwriting, donations, and sponsor-supported), though at substantially greater scale.
• WAY-FM Media Group: A non-commercial Christian radio network broadcasting contemporary Christian music and teaching across multiple U.S. markets. Comparable to WFIL in faith-based format, sponsorship-driven revenue, and multi-platform distribution.
• VCY America: A national Christian radio and TV network offering Bible teaching, music, and family programming via over-the-air signals and streaming. Closely comparable to WFIL in faith-based teaching format and listener-supported model.
• EWTN Radio: The radio arm of the Eternal Word Television Network, broadcasting Catholic and Christian programming nationally. Comparable to WFIL as a faith-based broadcast operation with multi-platform distribution and content syndication.
• Bott Radio Network: The largest commercially-supported Christian talk and teaching radio network in the U.S., syndicating Bible teaching and conservative Christian programming. WFIL's mix of teaching, devotionals, and ministry features aligns closely with Bott's format.
• Moody Radio: The radio ministry of Moody Bible Institute, broadcasting Bible teaching, Christian music, and educational programming across multiple markets. Comparable to WFIL in non-commercial Christian/educational content and devotion-driven engagement.
• 3ABN Radio: A Christian media network producing radio and television programming for faith-based audiences. Aligned with WFIL in audience and listener-supported revenue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/am560wfil
• Facebookfacebook.com/wfilAM560

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WFIL-AM