Bestag Vermittlung

What Bestag Vermittlung does

Bestag Vermittlung AG is a Swiss real estate intermediary founded in 2017 by Patrice Choffat that operates as an independent advisor to residential property sellers rather than as a real estate agency. The company helps homeowners in Switzerland identify the three most suitable local estate agents from across the entire Swiss market using a proprietary matching algorithm built on a proprietary database of over 500,000 property sales listings and 15 data points per agent, including area-specific sales performance, marketing time, achieved square-metre prices, and portfolio data. For each mandate, Bestag combines three on-site agent valuations with two bank-grade hedonic valuations from IAZI CIFI and Wüest Partner, the two most widely used valuation tools by Swiss banks for mortgage lending, and negotiates a performance-based brokerage contract with a bonus-malus mechanism that aligns the agent's commission to achieving or exceeding the agreed sale price.

Bestag's go-to-market blends sales-led advisory with self-serve digital funnels. Property owners initiate engagement through a multilingual website (German, French, English) and a free online dual-valuation tool at selfeval.bestag.ch, then are guided by personal customer advisors through agent selection, the five-valuation process, brokerage contract negotiation, and notarisation. Distribution covers Switzerland through offices in Zurich, Bern, and Vaud, plus dedicated phone lines across ten cantons (Zurich, Geneva, Bern, Zug/Luzern, Basel, Chur, Vaud, St Gallen, Fribourg/Neuchâtel, Wallis). On the supply side, Bestag runs a dedicated agent portal and recruits agents through a data-driven selection process, delivering mandates matched to each agent's core competence.

The company monetises via a transaction-fee model: its service is free to property sellers, and Bestag earns a share of the aligned brokerage commission generated when a property sells, with the bonus-malus structure distributing economic surplus to outperforming agents and reducing agent compensation when the agreed price is missed. The company does not publicly disclose revenue, is founder-owned with no external funding disclosed, and operates with 11–50 employees. It has accompanied over 500 property sales since inception, won the 2023 Swiss Real Estate Award in the Marketing category, and became an official partner of the Vaud Bar Association (OAV) and a recommended partner of the Swiss Association of Professional Counsel (SVBB/ASCP) in 2024.

Name

Bestag Vermittlung

Legal name

Bestag Vermittlung AG

Website

https://bestag.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bestag Vermittlung AG is a Swiss real estate intermediary, founded in 2017, that uses a proprietary algorithm to match residential property sellers with the three best local agents and negotiates performance-based brokerage contracts, serving homeowners across Switzerland.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Advisory

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAK

Seller Representation & Listing Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Real estate advisory
• Property valuation
• Agent matching
• Brokerage intermediation
• Property sale services

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Performance-based brokerage commission: Bestag acts as an advisor to property sellers and is compensated through a share of the brokerage commission when a property is sold above the agreed valuation. The agent's commission includes a bonus-malus mechanism: above-valuation sales yield additional commission shares for the agent, while below-valuation sales reduce commission. Bestag takes a portion of this aligned commission structure.
2. Free online property valuation (lead generation): Bestag offers free online property valuations to attract potential property sellers. This functions as a lead generation tool that funnels sellers into the full Bestag service (agent selection, in-person valuations, brokerage contract support).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bestag Vermittlung is an independent Swiss property seller advisor and agent-matching service. For each mandate, its proprietary algorithm selects the three most suitable local real estate agents from a Switzerland-wide database built on over 500,000 sales listings and 15 data dimensions. Bestag then arranges five independent property valuations (three on-site agent valuations plus two hedonic valuations using the IAZI and Wüest Partner bank-grade models) and negotiates a performance-based brokerage contract with bonus-malus clauses on behalf of the seller. The service is free for property sellers; Bestag earns a share of the aligned brokerage commission when a property sells above the agreed valuation.

Product overview

Bestag Vermittlung is not a real estate agency itself but a property seller advisory and agent-matching platform operating across Switzerland. Its flagship offering is the Bestag Formula, a structured five-step methodology for optimizing real estate sales: agent selection using a proprietary algorithm over a unique Swiss agent database, property valuation combining three agent on-site assessments with two independent hedonic models (IAZI and Wüest Partner), customer-driven agent choice in a competitive setting, performance-based brokerage contracts with bonus-malus incentives, and full support through to notarization. This core platform is complemented by the Bestag Online Property Valuation tool (selfeval.bestag.ch), a free online service that delivers two instant hedonic estimates to give property owners an initial price range before entering the full Bestag sales process. Together, the Formula and the selfeval tool form an integrated property sale optimization ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Bestag Formula The core platform for optimising residential real estate sales in Switzerland. It guides property sellers through five structured steps: (1) data-driven selection of three agents from Bestag's Swiss-wide agent database using a proprietary algorithm, (2) five independent property valuations combining hedonic models (IAZI and Wüest Partner) with three on-site agent assessments, (3) seller-driven choice among competing agents, (4) performance-based brokerage contracts with bonus-malus clauses, and (5) full advisory support through to notarisation. Intended for Swiss homeowners selling houses or apartments.
• Bestag Online Property Valuation (selfeval.bestag.ch)

Quantifiable outcome

• Up to CHF 100,000 in additional sale proceeds for property sellers (demonstrated through example: selling at CHF 1.15M vs CHF 1.05M yields CHF 100,000 more, a 29% increase in capital payout)

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Wüest PartnercoreTechnology or IntegrationWüest Partner is one of the two leading hedonic valuation providers in Switzerland (alongside IAZI). Bestag uses Wüest Partner's model as part of its five-valuation process for each mandate, providing bank-grade, neutral property valuations for sellers.
• IAZI CIFIcoreTechnology or IntegrationIAZI CIFI is one of the two leading hedonic valuation providers in Switzerland. Bestag uses IAZI's statistical valuation model as part of its five-valuation process, providing bank-recognised neutral property valuations for sellers.
• Ordre des Avocats Vaudois (OAV)flagshipStrategic or Co-development PartnerSince 2024, Bestag is an official partner of the Vaud Bar Association, providing property valuation and brokerage advisory services to OAV members and their clients.
• Swiss Association of Professional Counsel (SVBB/ASCP)coreStrategic or Co-development PartnerSince 2024, Bestag is a recommended partner of the SVBB, supporting professional counsel members with property sales and valuations for their clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ImmoScout24: Major Swiss property listings portal owned by SMG Swiss Marketplace Group. Competes for Swiss seller traffic and has the scale to launch advisory or matching features that compete with Bestag's value proposition.
• Comparis: Switzerland's leading independent comparison platform, including real estate and mortgage. Captures top-of-funnel seller intent and could expand into agent matching, making it both a traffic competitor and potential channel partner for Bestag.
• Homegate: Switzerland's largest property marketplace, connecting buyers, sellers, and agents across residential and commercial listings. Overlaps with Bestag on the seller-facing side and competes for the same Swiss seller intent.
• Betterhomes: Swiss real estate brokerage with fixed-price listing model. Competes directly with Bestag's recommended agent pool on seller mandates, especially in the value-segment where flat-fee structures are attractive to cost-conscious sellers.

Others

• Wüest Partner: Swiss real estate consulting and valuation firm — currently a core Bestag partner providing one of the two hedonic valuation models. As a leading independent property advisor in Switzerland, it is comparable as an ecosystem participant and could in principle launch a competing advisory service.
• IAZI CIFI: Swiss property data and valuation provider — the second of Bestag's two hedonic valuation partners. Comparable as an enabling data/valuation provider in the Swiss real estate value chain.

Regional players

• Idealista: Leading property marketplace across Spain, Italy, and Portugal with growing ancillary services. Operates in a different geography but is comparable as a regional incumbent that has expanded from listings into broader property services.

Broad incumbents

• Zillow: Largest US residential real estate marketplace with an integrated agent-matching and lead-generation business. Comparable as a scaled version of Bestag's matching concept combined with consumer-facing property data.
• Engel & Völkers: Global luxury and premium residential brokerage with a significant Swiss presence. Overlaps with Bestag's premium Swiss mandates and offers an alternative full-service path that competes for the same high-net-worth seller segment.

Emerging players

• Properati: Latin American proptech combining listings with agent matching and data services. Comparable as a data-driven property marketplace experimenting with advisory and matching features adjacent to Bestag's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8G7sjrnvjpiljlu5bgU50A/videos
• Facebookfacebook.com/Bestag.ch
• LinkedInlinkedin.com/company/bestag-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestag Vermittlung