Road to Data

Name

Road to Data

Legal name

Road to Data Consulting

Website

https://roadtodata.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Data & Analytics Consulting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

akta.pro secondary industries

Data Storytelling & Collaborative Analytics (HDAEAMAJ), Database Build, Migration & Master Data Management (MDM) Support (BPAAAKAJ)

Keywords

• Data consulting services
• Business intelligence consulting
• Data analytics strategy
• Creative media production
• Data transformation consulting

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Data Consulting Services: Professional consulting services for data strategy, analytics implementation, and business intelligence. Engagement-based work with project deliverables. Includes discovery, design, implementation, and ongoing support.
2. Media Content Services: Creative media services including audiovisual production, event coverage, FOOH (Fake Out Of Home), vertical video content, and AI-applied content automation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Road to Data is a data and media consulting firm that delivers strategic data consulting and creative media services to enterprise and mid-market clients. Its Consulting practice applies a proprietary Four D methodology (Discover, Design, Do, Deploy) to build data strategies, implement business intelligence platforms, integrate multi-source data architectures, and create real-time dashboards. Its Media practice produces audiovisual content, event coverage, FOOH (Fake Out Of Home) viral videos, vertical video for social platforms, and AI-applied content automation for B2B brand visibility.

Product overview

Road to Data is a data consulting firm offering two lines of service: Consulting (data strategy, analytics, and integration) and Media (creative content production and distribution). The Consulting practice applies a four-phase methodology—Discover, Design, Do, Deploy—to transform complex data ecosystems into competitive advantages, supported by a technology-agnostic approach using platforms such as Azure, Databricks, Snowflake, AWS, BigQuery, Power BI, dbt, Tableau, and Looker. The Media practice provides audiovisual production, event coverage, FOOH (Fake Out Of Home), vertical video, and AI-applied content services. Case studies demonstrate delivered projects across retail, financial services, automotive, and manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting (Data & Analytics)
• Media (Content & Social)

Quantifiable outcome

• 3x faster decision-making
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Capgemini Invent: Large global consultancy with a strong data and analytics practice. Comparable as an enterprise data transformation provider competing for the same IBM, Google-tier clients that Road to Data serves, but at far greater scale.
• Genpact: Global professional services firm with deep data, analytics and AI capabilities for enterprise clients. Comparable on data strategy and BI implementation but typically serves larger contracts than Road to Data.
• Accenture Data & AI: Global SI with a large data and cloud analytics practice. Comparable on technology-agnostic data transformation but competes with Road to Data primarily through scale and full-stack delivery.
• Deloitte Analytics & Cognitive: Big Four data and analytics practice offering data strategy, modern data stack and AI services. Directly comparable service portfolio but vastly larger scale, capital and geographic footprint than Road to Data.

Direct peers

• Datatonic: Boutique data and AI consultancy delivering modern data stack implementations on Google Cloud, Snowflake and similar platforms. Highly comparable in scale, methodology and vendor-neutral positioning to Road to Data.
• Slalom: Boutique data, analytics and technology consulting firm serving mid-market and enterprise clients with vendor-neutral delivery. Closely comparable to Road to Data's tech-agnostic, team-integrated engagement model and similar size trajectory.
• Adastra: European data and analytics consultancy focused on data integration, BI and MDM projects. Comparable to Road to Data's core consulting offering and similar vertical breadth across financial services, manufacturing and retail.
• Thoughtworks: Global technology consultancy specializing in data platforms, modern data stack delivery and bespoke software. Comparable to Road to Data's data platform and MDM implementation work using Snowflake, Databricks and dbt-class tooling.
• Artefact: European data and AI consulting firm combining strategy, technology and creative content services. Highly comparable to Road to Data's hybrid consulting + AI-media positioning and its Iberian/European footprint.

Emerging players

• Indium Software: Boutique data, analytics and AI services firm with comparable modern data stack and BI delivery capabilities. Overlapping target market in mid-market and enterprise analytics modernization, with similar team-integrated delivery style.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/road-to-data
• Instagraminstagram.com/roadtodata.media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Road to Data