81

What 81 does

81合同会社 (eightone LLC) is a Japan-based DX (Digital Transformation) consulting and training services firm founded on December 25, 2019, in Osaka. The company targets small and medium enterprises (SMBs) — primarily in manufacturing, wholesale, retail, and service industries — across the Kansai, Chugoku, and Kanto regions, addressing pain points such as labor shortages, paper- and Excel-based process dependencies, and a lack of internal IT capacity to sustain digital initiatives. The company was founded and is led by Representative Partner Sotaro Fujii.

The company's core offering is GENBA DX, a forward-deployed engineer (FDE) model in which engineers embed directly in client operations to implement DX solutions rather than deliver written proposals. This service is supported by a proprietary methodology framework called 思考OS (Thought OS), which integrates three sub-frameworks: TOC (Theory of Constraints) for bottleneck identification, APA (Agent Persona Architecture) for persona-based solution design, and Vibe Coding for AI-assisted rapid application development using tools such as Replit Agent and Claude Code. The firm also offers a three-tier DX training curriculum (DXスタートアップ Basic Course, 現場DX実践ラボ Practical Course, DXマネジメント Leaders Lab), a DNA×DX Package combining leadership training with organizational analysis, and add-on packages for AI business automation and subsidy/grant utilization support. Reported client outcomes include an 80% reduction in delivery delays (80-employee metal processor), an 81% improvement in stock-out rate (120-employee food wholesaler), and an 83% reduction in report creation time (200-employee building maintenance firm).

Revenue is generated through five streams: monthly FDE retainer contracts (subscription), outcome-based pricing tied to measured cost savings or value-added improvements, training program fees (¥100K-400K per participant), the DNA×DX Package, and subsidy/grant application support. Go-to-market combines direct enterprise field sales, free 30-minute DX diagnostic consultations booked via Google Calendar, regional DX seminars and webinars, content marketing through blogs and the founder's note platform, and a referral partner network including Toyo Densetsu and Instyle. The company operates as a privately held limited liability company with 1-10 employees and no disclosed institutional funding.

Name

81

Legal name

81合同会社

Website

https://eightone.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

81合同会社 (eightone LLC) is a Japan-based DX consulting firm that embeds Forward-Deployed Engineers in SMB client operations to implement digital transformation. Its proprietary GENBA DX and Thought OS methodologies serve manufacturing, wholesale, and service companies in western and central Japan.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Learning Technology & LMS/LXP Implementation (BPACANAH), UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• Digital transformation consulting
• DX implementation support
• AI workforce training
• On-site engineering services
• Business process automation

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. DX伴走支援（月額型）: FDE常駐による継続的なDX伴走支援。週2〜5日の常駐でMVP構築・運用改善・技術移転を提供。月次レポート・KPIレビューを含む。
2. DX伴走支援（成果報酬型）: 成果が出ない場合は費用が発生しない成果報酬モデル。利益・付加価値改善型（限界利益の20〜30%）または直接的コスト削減型（削減コストの15〜25%）。最低契約期間6ヶ月。
3. DX研修サービス: 実践型DX人材育成プログラム。ベンダシックコース（10万円/人）、実践ワークコース（30万円/人）、リーダーズラボ（40万円/人）の3段階。企業課題に合わせたカスタマイズも可能。
4. DNA×DX Package: リーダーズラボとDNAチーム解析を組み合わせたパッケージサービス。組織ポジショニングマップ作成と統合運用設計を含む。
5. 補助金・助成金活用支援: 制度選定・カリキュラム設計・提携社労士のご紹介による支援サービス。申請代行は社労士の専門領域のため行っていません。

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

81合同会社 provides a front-deployment model DX (Digital Transformation) consulting service called GENBA DX, where Forward-Deployed Engineers (FDE) embed directly in client operations to implement digital solutions rather than just deliver proposals. The offering combines on-site implementation, AI/RPA business automation, DX training programs, and AI implementation packages under a proprietary 思考OS (Thought OS) methodology framework integrating TOC, APA, and Vibe Coding.

Product overview

81合同会社 is a DX consulting and training services company offering GENBA DX as its core service—a front-deployment model that embeds engineers directly in client operations to implement DX rather than just deliver proposals. The service is delivered through the proprietary 思考OS framework, which integrates three thinking methodology sub-products: TOC (Theory of Constraints) for bottleneck identification and optimization, APA (Agent Persona Architecture) for three-dimensional persona design, and Vibe Coding for AI-assisted rapid application development. GENBA DX includes FDE (Forward-Deployed Engineer) deployment and a structured 24-month transformation roadmap progressing through Ignition, Stabilization, and Autonomy phases. Supporting the core service, the company offers three progressive DX training programs: DXスタートアップ ベ一眼ックコース for foundational DX literacy, 現場DX実践ラボ for hands-on implementation practice, and DXマネジメント リーダーズラボ for advanced leadership development, with a DNA×DX Package combining the leadership program with organizational analysis. Add-on AI automation packages (AI業務自動化/GWS and AI導入実装パッケージ) extend capabilities for AI-focused implementations. The company also offers a performance-based pricing model alongside standard monthly retainer arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• GENBA DX (Front-Deployment DX Support) Core DX consulting service where FDE (Forward-Deployed Engineer) professionals embed in client operations to implement digital transformation solutions, delivering MVP development, operational improvement, and knowledge transfer on a monthly retainer or outcome-based engagement model.
• DXスタートアップ ベーシックコース (DX Startup Basic Course) 10-hour foundational DX training program producing three DX theme definition sheets, Google Workspace operational design guide, and AI usage guidelines for SMB employees.
• 現場DX実践ラボ 実践ワークコース (Hands-on DX Practice Course) 4-hour sessions over 3 days covering process visualization, no-code MVP development, BI dashboard construction, and operational design. Delivers As-Is/To-Be diagrams, KPI trees, MVP app, operational SOP, and 1-month improvement roadmap.
• DXマネジメント リーダーズラボ (DX Management Leaders Lab) 4-hour sessions over 4 days covering KGI/KPI design, BI-based exception management, AI×RPA business automation, and talent development planning. Delivers department-level KPI dashboard templates, talent development maps, and 6-month DX roadmap.
• DNA×DX Package Combined package integrating the Leaders Lab training with DNA team analysis (kit, analysis, organizational positioning map) and integrated operational design including A3 operational design sheet creation.
• AI業務自動化（GWS）(AI Business Automation - Google Workspace) New service offering for automating repetitive business tasks using AI agents integrated within the Google Workspace environment.
• AI導入実装パッケージ (AI Implementation Package) New service offering providing end-to-end support for AI tool adoption from strategy through implementation for client operations.

Quantifiable outcome

• 納期遅延80%削減（月5件→月0〜1件）
• +9 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability13 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• 大阪信用金庫minorOthers取引銀行として記載されている信用金庫。
• 日本政策金融公庫（国民生活金融公庫）minorOthers取引銀行として記載されている政府系金融機関。
• 提携社会保険労務士minorImplementation/ SI/ Consulting Partner助成金活用支援において、制度選定・カリキュラム設計・申請書類の連携をサポート。申請代行は社労士の専門領域のため有限公司では行っていない。

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ノースサンド株式会社 (NorthSand): Japanese AI/DX consulting firm delivering AI-enabled business transformation with practitioner-embedded delivery. Closest Japanese peer in business model — embedding technical experts in client transformation projects — though typically at larger enterprise scale.
• 株式会社LIG: Japanese DX / web-development consulting firm serving SMB and mid-market clients with on-site delivery and training-adjacent services. Similar GTM mix of consulting + education + implementation, with comparable SMB customer profile.
• 株式会社メンバーズ (Members): Public Japanese digital partner firm focused on SMB and mid-market DX support with embedded team members. Highly comparable in target segment and embedded-team delivery, though at materially larger scale.
• Palantir Technologies: Pioneered the Forward-Deployed Engineer (FDE) model where engineers embed with clients to implement rather than advise. Highly comparable business model — same FDE DNA — though Palantir operates at enterprise scale with proprietary platforms.
• スカイライトコンサルティング株式会社 (Skylight Consulting): Mid-to-large Japanese DX/management consulting firm known for embedded practitioner models and transformation support across industries. Comparable in DX methodology-led approach and client-side embedding, though serving larger accounts.
• 株式会社プライマル (Primal): Japanese tech consulting firm with embedded engineer delivery model across DX and AI engagements. Similar practitioner-led approach and AI-native DNA, with overlapping SMB and mid-market exposure.
• XICA株式会社: Japanese AI/DX consulting firm serving SMB-to-mid-market with AI implementation and training. Comparable in AI-focused DX consulting and SMB target segment, with overlapping education-style offerings.

Broad incumbents

• Accenture Japan: Global DX consulting giant with extensive Japan SMB/mid-market practice. Competes in adjacent DX transformation space and represents the scale-incumbent competitive threat this firm ultimately must contend with as it grows.
• Deloitte Tohmatsu Consulting (Japan): Big-4 DX/management consulting arm with deep Japan presence and AI/DX practices targeting mid-market and enterprise. Comparable DX consulting DNA but with dramatically greater resources and geographic reach.
• アビームコンサルティング株式会社 (Abeam Consulting): Major Japanese-origin DX and management consulting firm serving enterprise and mid-market across industries. Comparable in DX consulting DNA but operates at far greater scale with broader portfolio — represents the 'incumbent' threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 81