What Rolex Plastics & Printing does

Rolex Plastics & Printing Ltd. is a privately held custom printing and manufacturing company headquartered at 2-2745 Bridge Street, Victoria, British Columbia. Founded in 1972 and co-owned by Steve Fisher and Derrick Steadman, the company operates a single in-house production facility producing custom imprinted ring binders, specialty binders, index tabs, menu covers, guest directories, coroplast and bag-style lawn signs, screen-printed signs, custom vinyl wallets and holders, decals, magnets, and commercial stationery. Manufacturing capabilities span offset printing, digital printing, and screen printing with UV inks, alongside custom vinyl fabrication in any shape, size, or thickness. The firm also offers finishing options including foil stamping, debossing, screen printing, and full-color graphics, and has launched eco-friendly product lines such as Envirocrease and Re-Bound binders built on recycled board and post-consumer waste Kraft paper.

The company serves commercial, corporate, and governmental enterprises, banks and credit unions, legal and accounting firms, health and safety and training organizations, election campaigns, hotels and restaurants, auto dealerships, and manufacturers/wholesalers across Canada and the United States. Distribution is entirely direct-to-B2B via phone, fax, email, and a quote-request system on rolexplastics.com, with no retail or marketplace presence. Marketing is conducted through a portfolio of domain properties including the main site plus fotoprint.ca, rolexprinting.com, bclawnsigns.com, and menucovers.ca, each targeting a specific product or service category. Pricing is custom quote-based, reflecting made-to-order specifications, with no public price list. The firm is BBB accredited and displays a "Graphic Design Company of the Year" recognition.

In a recent consolidation, Rolex Plastics & Printing, Foto Print, Bayside Press, and BC Lawn Signs have been combined into a single operating team under the Foto Print banner while continuing to serve customers through the established product lines. The business is privately held with no external institutional investment, no public listing, and no parent entity. Operational sustainability metrics disclosed include 95%+ scrap recycling, up to 50% post-industrial recycled material in vinyl products, and 100% recycled paperboard in all products.

Name

Rolex Plastics & Printing

Legal name

Rolex Plastics & Printing

Website

https://rolexplastics.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Rolex Plastics & Printing specializes in the printing of catalogs, vinyl wallets, bag signs, BC lawn signs, and restaurant menu covers.

Ownership category

akta.pro rank

Product category

Commercial Printing & Manufacturing

NAICS

Printing and Related Support Activities (3231), Other Paperboard Container Manufacturing (322219)

SIC

Service Industries For The Printing Trade (2790), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industry

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

• Custom printing services
• Custom binder manufacturing
• Vinyl product fabrication
• Menu cover printing
• Commercial signage printing

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Printed Products: One-time sale of custom printed marketing materials including binders, vinyl products, menu covers, signs, and printed stationery. Products are manufactured to specific customer designs with various customization options including foil stamping, screen printing, debossing, and full color graphics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rolex Plastics & Printing is a one-stop custom printing and plastics manufacturer that produces logo-branded marketing and office stationery supplies, custom imprinted binders (vinyl, poly, eco-friendly, executive), coiled product catalogs, vinyl wallets, coroplast and bag-style lawn signs, hotel and restaurant menu covers, and screen printed signs to customer designs. All products are manufactured in-house at its Victoria, BC facility and shipped throughout Canada and the United States under quote-based custom orders.

Product overview

Rolex Plastics & Printing is a full-scale printing and manufacturing company that produces logo-branded marketing and office stationary supplies, serving Canada and the United States since 1972. The company operates a one-stop product portfolio centered around two main categories: (1) Binders and Related Products including various binder types (Vinyl, Executive, Envirocrease, Poly, Expandable, Re-Bound, Vision, and Encapsulated), Index Tabs, Clipboards, Report Covers, and Certificate Holders; and (2) Hotel/Motel/Restaurant Industry Products including Menu Covers, Cafe Covers, Guest Directories, Key Cards, Tent Cards, Door Hangers, and Stationery; plus (3) Sign Products including Coroplast Signs, Bag/Lawn Signs, and Screen Printed Signs; and (4) Commercial Printing Services including offset and digital printing. The company also manufactures custom vinyl products (wallets, holders, pouches) and printed decals and magnets. The product portfolio serves commercial, corporate, governmental enterprises, banks, legal/health organizations, election campaigners, hotels/restaurants, and auto dealerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Poly Portfolios Durable poly portfolios in various shapes, sizes, and closures, printable with company branding, available in 35g or 55g thick poly.
• Custom Stationery Custom printed stationery products including business cards, letterhead, envelopes, and note pads.
• Custom Vinyl Binders Standard vinyl binders manufactured from high-quality vinyls, rigid cover board, and durable metal rings, adaptable to various sizes and finishing options for commercial and corporate buyers needing custom branded document organization.
• Poly Binders Durable ring binders with solid plastic covers recommended for outdoor or industrial use, unaffected by extreme temperatures and easy to clean.
• Expandable Binders Heavy-gauge casemade binders with expandable width from 2 to 4 inches or 3 to 5 inches, featuring telescoping posts and slide-action binding mechanism.
• Envirocrease Binders Eco-friendly binders made entirely from recycled board and paper with recyclable rings and biodegradable laminate, featuring innovative multi-crease spine technology and full-color wrap-around graphics.
• Re-Bound Sustainable Binders Sustainable binders made from rigid recycled cardboard covered with enviro-friendly Kraft paper (30% post-consumer waste, green-e certified, made with wind power), 100% recyclable.
• Vision Binders Vinyl binders with clear pockets sealed on 3 sides allowing insertion of full-color printed sheets for customizable covers.
• Encapsulated Binders Vinyl binders with sealed seams on all 4 edges, allowing printed inserts to be sealed into front panel, spine, or back panel for maximum durability.
• Executive Binders Premium binders made from simulated leather with padded backing, providing a rich look and feel for professional presentations.
• Index Tabs Organizational tabs for quick access to sections of materials, available in various colors with reinforced edges and custom screen printing options.
• Menu Covers Custom-manufactured menu covers using linen fabric or simulated leather materials, available in multiple panel configurations including trifold, gatefold, and wine menu styles for hotels, motels, and restaurants.
• Cafe Covers Affordable, premium-quality menu covers constructed with double-stitched, double-turned reinforced vinyl and brass or nickel plated corners for cafes.
• Guest Directories Hotel guest directories made from simulated leather with padded backing, indistinguishable from real leather at a fraction of the cost.
• Clipboards Custom imprinted and promotional clipboards featuring durable construction with Z-clip mechanism, available in regular vinyl, padded vinyl, or poly materials.
• Report Covers Professional document covers available in poly (rigid plastic), lexide, or card stock, designed to organize and protect important documents.
• Certificate Holders Certificate holders using simulated leather or full-color images, with padded backing options, sized for standard 8.5x11 certificates.
• Vinyl Wallets & Holders Custom vinyl envelopes, pouches, and plastic packaging products including ID badge holders, warranty wallets, tool pouches, and cheque book holders.
• Decals & Magnets Custom printed decals on various materials including permanent/removable vinyls, clear/white/reflective polyesters, and static cling film, plus printed magnets in various sizes and shapes.
• Coroplast Signs Durable coroplast signs ideal for indoor or outdoor use, resistant to water, available in sizes from 6x6 inches up to 4x8 feet.
• Bag Signs (Lawn Signs) Lightweight plastic bag signs printed on two sides, weatherproof and durable, available in 12x18 inch and 24x20 inch sizes.
• Screen Printed Signs UV ink screen printed signs on various substrates including coroplast, rigid vinyls, polyethylene, PVC, and magnetics, fade and weather resistant for 2-3 years outdoors.
• Commercial Printing Services Full range of printing services including offset printing for letterhead and envelopes, digital printing for flyers and brochures, plus finishing options like perforating, numbering, bookletizing, scoring, and folding.
• Hotel & Motel Supplies (Key Cards, Tags, Tent Cards, Door Hangers) Hotel and motel supplies including key card holders, luggage tags, plastic door hangers, and diagonal corner tent cards with ribbon attachment for display cards.

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Foto PrintcoreStrategic or Co-development PartnerRolex Plastics & Printing has combined with Foto Print under one cohesive team. This merger brings together Rolex Plastics & Printing, Foto Print, Bayside Press, and BC Lawn Signs under the Foto Print banner. Customers continue to receive the same excellent service and product lines.
• Bayside PressminorStrategic or Co-development PartnerCombined with Rolex Plastics & Printing, Foto Print, Bayside Press, and BC Lawn Signs into one cohesive team under the Foto Print banner.
• BC Lawn SignsminorStrategic or Co-development PartnerBC Lawn Signs is one of the brands combined under the Foto Print banner. Specializes in lawn signs and coroplast signs. Website: bclawnsigns.com
• Flexible SolutionsminorOthersClient for whom Rolex manufactures liquid pool covers (Heatsavr product) - a vinyl product screen printed, die cut, and partially sealed.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Acco Brands: Major office products manufacturer including binders, report covers, and presentation products. Directly overlaps with Rolex's binder product lines but serves the market through mass-market retail and office supply distribution rather than custom manufacturing.
• VistaPrint (Cimpress): Largest online custom printing platform globally, offering business cards, marketing materials, signage, and promotional products. Overlaps substantially with Rolex's product categories but operates at massive scale with a self-service online model.
• Cenveo: Large North American commercial printing and packaging manufacturer serving enterprise customers. Overlaps with Rolex's commercial printing and labels/packaging capabilities, but at much greater scale and enterprise-focused.

Direct peers

• TPH Global (The Printing House): Canadian commercial printing company with multi-location production serving business customers across Canada with offset, digital, and large-format printing. Directly comparable as a similarly positioned domestic print manufacturer serving the same Canadian B2B customer base.
• 4over: US-based commercial trade printer offering offset and digital printing of marketing materials, signage, and packaging. Comparable as a similarly scoped commercial print manufacturer targeting B2B resellers and end customers across North America.
• PrintingForLess: US-based commercial printing company specializing in custom marketing materials, brochures, catalogs, and stationery for businesses. Comparable product scope (printed marketing and office supplies) and B2B customer focus.
• MOO: Online custom printing company specializing in business cards, marketing materials, and branded merchandise for small businesses. Comparable as a digital-first custom printer targeting similar B2B customers with marketing collateral.
• Tukaiz: US-based commercial printing and direct marketing company offering offset, digital, and large-format printing, plus mailing and fulfillment services. Comparable as a full-service commercial printer targeting B2B marketing and corporate customers.
• Jukebox Print: Canadian-based custom printing company specializing in stationery, business cards, and marketing materials for designers and small businesses. Comparable as a Canadian custom printer with similar digital-first B2B positioning.

Emerging players

• Sticker Mule: Online custom printing company specializing in stickers, labels, signs, and promotional products with a streamlined e-commerce experience. Adjacent in custom signage and decals (overlap with Rolex's coroplast/bag signs and decals) but operates as a digitally native platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rolex-plastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolex Plastics & Printing