What Augustine Casino does

Augustine Casino is a single-property Class III tribal casino operated by the Augustine Gaming Management Corporation on behalf of the Augustine Band of Cahuilla Indians in Coachella, California. Founded on July 18, 2002, the casino offers a gaming floor with 730-750 slot machines configured at high payback rates, supplemented by four on-site dining and beverage outlets (Seven Feathers full-service restaurant rebranded September 2025 from Café 54; Menyikish Bar & Grill casual; Ayily Bar; The Grind coffee shop), cigarette sales, financial services (check cashing, ATM, debit/credit cash advances), branded merchandise, a casino host program, and a rotating local art gallery. The property operates Sun-Thu 7am-3am and Fri-Sat 7am-4am and employs approximately 170 people, with 25% of staff holding tenure over a decade.

The business model is direct-to-consumer across two segments: Coachella Valley locals (primary, branded "Where Locals Win") and regional visitors and tourists. Revenue is generated through slot machine gaming (transaction-based play), food and beverage, cigarette sales, and ancillary services. Customer engagement is driven by the four-tier Advantage Club loyalty program (Advantage, Gold at 3,000 points, Diamond at 25,000, A-List at 75,000) integrated with an iOS/Android mobile app providing real-time bonus offers, comp balances, and host access. Marketing reaches customers via the app, Instagram (@augustinecasino), Facebook, YouTube, email, weekly promotions such as $10,000 Payday Saturdays and Marathon Money Maker Tuesdays, and live entertainment programming.

The parent tribal nation has diversified its economic portfolio beyond the casino into wholly-owned subsidiaries including Temalpakh Farm (certified organic agriculture, acquired 2012, expanded from 33 to 53 acres, supplying Casino restaurants plus external accounts such as Café La Jefa and Ace Hotel Palm Springs), Augustine Solar Energy Park (3 MW solar plant operational since 2008, powering tribal businesses), and Synergy Blue (gaming manufacturing, launched 2020). Augustine Gaming Management Corporation manages casino operations under Three7Nine Enterprise Management Corporation. The casino's position is reinforced by multiple regional "Best Casino" designations from The Desert Sun, Palm Springs Life, and CV Weekly Reader's Poll spanning 2019-2026, and the business is reported to have generated nearly $200 million in cumulative economic impact in the Coachella Valley since opening.

Name

Augustine Casino

Legal name

Augustine Gaming Management Corporation

Website

https://augustinecasino.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Augustine Casino is a tribal casino in Coachella, California, owned by the Augustine Band of Cahuilla Indians, operating 730-750 slot machines plus four dining venues and a four-tier loyalty program, serving Coachella Valley locals and regional visitors.

Ownership category

akta.pro rank

Product category

Tribal Casino Gaming and Hospitality

NAICS

Casinos (except Casino Hotels) (71321)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino Slot Operations & Slot Route Management (MPAEAAAM)

akta.pro secondary industries

Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC), Casino Food, Beverage & Nightlife Operations (MPAEAAAI)

Keywords

• Tribal casino gaming
• Slot machine entertainment
• Casino hospitality services
• Player loyalty programs
• Casino dining venues

Headquarters

HQ city

Coachella

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Gaming Operations: Primary revenue from slot machine gaming operations. The casino features 730-750 slot machines with high payback rates.
2. Food & Beverage: Revenue from multiple dining outlets including Seven Feathers restaurant, Menyikish Bar & Grill, Ayily Bar, and The Grind coffee shop. Food and beverage includes breakfast, lunch, dinner, and bar service.
3. Cigarette Sales: On-site cigarette sales including Seneca, Signal, Sands, Black 33, Native, and Great Country brands.
4. Advantage Loyalty Program: Rewards program that drives customer engagement through points, free play, and tiered benefits including Gold, Diamond, and A-List levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Augustine Casino operates a single-property tribal casino in Coachella, California, offering slot machine gaming on 730-750 machines set at or near the highest allowable payback rates, supplemented by multiple dining venues (Seven Feathers full-service restaurant, Menyikish Bar & Grill, Ayily Bar, The Grind coffee outlet), bar service, live entertainment, and the four-tier Advantage Club loyalty program. Ancillary services include on-site financial services (ATM, check cashing, debit/credit cash advances), dedicated casino hosts, merchandise, and cigarette sales.

Product overview

Augustine Casino operates as a single-property tribal casino in Coachella, California, offering gaming entertainment and hospitality services. The core product is the gaming floor featuring approximately 740 slot machines. The hospitality portfolio includes multiple dining venues: Seven Feathers (full-service restaurant, formerly Cafe 54), Menyikish Bar & Grill (casual quick-service), Ayily Bar (cocktails and bar service), and The Grind (coffee café). The Advantage Club provides a four-tier loyalty program for gamers. Additional offerings include financial services, dedicated casino hosts, an art gallery, merchandise shop, and a mobile app. The casino does not operate as a multi-module platform but rather as an integrated single-property entertainment destination.

Differentiator

Problem solved

Functional benefit

Brands

• Seven Feathers: Full-service restaurant within Augustine Casino, formerly Café 54, offering made-to-order dishes with a varied menu including breakfast, lunch, and dinner options. Named in honor of the seven living adult members of the Augustine Band of Cahuilla Indians.
• Menyikish Bar & Grill
• Ayily Bar
• Advantage Club
• The Grind

Products and services

• Augustine Casino Gaming Floor Casino gaming floor featuring 730-750 slot machines set at or near the highest allowable payback rates in Southern California, including popular titles such as Dragon Link, Huff N' More Puff, Phoenix Link, and Whisker Wheels. Designed for adult consumers seeking on-site slot machine gaming.
• Advantage Club Loyalty Program Player rewards loyalty program with four tiers (Advantage, Gold at 3,000 points, Diamond at 25,000 points, A-List at 75,000 points) offering free slot play, points earning, special promotion entries, exclusive event invites, VIP perks, and food discounts based on player level. Free to join.
• Seven Feathers Restaurant Full-service casino restaurant offering made-to-order dishes including breakfast, lunch, and dinner with attentive table service, premium steaks, lobster, prime rib, and a private event space. Replaces the former Cafe 54 buffet concept.
• Menyikish Bar & Grill Casual quick-service restaurant offering tacos, burgers, wings, cheesesteaks, fish and chips, all-day breakfast, and order-to-go service for casino guests.
• Ayily Bar Casino bar offering cocktails, beer, wine, and signature drinks including award-winning Chavelas, with comfortable seating within the gaming floor.
• The Grind Coffee and café service outlet within Augustine Casino providing beverages and light fare to gaming and dining guests.
• Augustine Casino Mobile App Mobile app for iOS and Android that allows casino guests to access points, comps, and free play balances, receive exclusive real-time bonus offers, contact their casino host, and skip lines on the gaming floor.
• Financial Services On-site financial services at the cashier cage including check cashing, ATM withdrawals, debit card cash advances, and credit card cash advances available to casino guests.
• Casino Hosts Dedicated casino host services offering personalized customer service and assistance for players, including high-value guests, accessible via the property and the mobile app.
• Cigarettes On-site cigarette retail sales including Seneca, Seneca 120's, Signal, Sands, Black 33, Native, and Great Country brands sold per pack and per carton at fixed unit prices.
• Merchandise Casino-branded merchandise including baseball caps, polo shirts, and pint glasses available for purchase using cash or comps earned through play.

Quantifiable outcome

• Nearly $200 million in economic impact generated for the Coachella Valley

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• TKB Bakery & DeliminorStrategic or Co-development Partner · 8 September 2025Collaboration with TKB Bakery & Deli for the Seven Feathers restaurant menu. TKB provides bakery and deli items as part of the elevated dining experience at the newly rebranded restaurant.
• Café La JefaminorChannel Partner/ Reseller/ DistributorTemalpakh Farm sells vegetables to chefs at Café La Jefa restaurant in Coachella Valley.
• Ace Hotel Palm SpringsminorChannel Partner/ Reseller/ DistributorTemalpakh Farm supplies produce to Ace Hotel Palm Springs.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AugustineCasino
• Facebookfacebook.com/AugustineCasino
• Instagraminstagram.com/augustinecasino
• Xx.com/AugustineCasino

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augustine Casino