Algamar

What Algamar does

Algamar S.A. is a Colombian commercial furniture manufacturer specializing in the custom design and fabrication of display, shelving, and merchandising solutions for retail and industrial clients. Founded around 1970 and headquartered in Itagüí, Antioquia, the company operates from a 9,000 m² integrated production facility and employs between 251 and 500 people. It self-describes as the largest commercial furniture manufacturer in Colombia and reports over 1,500 cumulative installations and 500+ clients served across 55+ years of operation. The company organizes its go-to-market around three primary segments: supermarkets and hypermarkets, brand stores, and industrial clients.

The product portfolio centers on modular gondola shelving systems (light, medium-heavy, heavy-duty, mini, wall-mounted, and central configurations with adjustable trays rated to 65–70 kg per level), checkout counters with and without hoppers or display cases, and category-specific furniture for departments such as liquor, fresh produce, bakery, apparel, and footwear. These integrate with accessories (baskets, hooks, dispensers, price holders), and adjacent lines including Interactive Solutions (self-checkout, kiosks, gondola caps), promotional furniture available on rental terms, and custom industrial parts for appliance OEMs. Manufacturing is executed in-house via flexible production technology spanning wire processing, sheet metal forming (punching and bending), clean welding, wood working, and electrostatic painting across multiple finishes.

Algamar runs a sales-led, project-based commercial model. Demand is generated primarily through WhatsApp Business, phone inquiries, the company website, and event participation (e.g., the Fenalco Gondola Fair). Field sales teams conduct on-site consultations and deliver custom quotes — pricing is not publicly disclosed and is structured as one-time project sales sized by scope, materials, customization, and volume, with installation and logistics bundled. The customer base is anchored by major Colombian retail chains — Carulla, Éxito, Makro, Falabella, Olímpica, Homecenter, Tostao — plus international operators like OXXO, with secondary exposure to mid-market independents (Supermercados La Vaquita) and specialty retailers (Cromantic). Colombia remains the primary market, with stated expansion into other South American geographies.

Name

Algamar

Legal name

ALGAMAR S.A.

Website

https://algamar.com.co

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Algamar designs and manufactures custom commercial furniture — including gondola shelving, checkout counters, and category-specific displays — for supermarkets, brand stores, and industrial clients, primarily in Colombia.

Ownership category

akta.pro rank

Product category

Commercial Furniture Manufacturing

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Other Furniture Related Product Manufacturing (3379)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Commercial furniture manufacturing
• Gondola shelving systems
• Retail display fixtures
• Checkout counters
• Industrial shelving

Headquarters

HQ city

Itagüí

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Furniture Manufacturing and Sales: Algamar designs, manufactures, and sells custom commercial furniture including gondolas, shelving, payment points, and category-specific furniture to supermarkets, retail stores, and industrial clients. Revenue is generated through one-time project sales with custom quotes based on specifications.
2. Installation and Project Services: The company provides installation services as part of their integrated project delivery, including transportation and on-site installation with flexible scheduling to meet client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Algamar designs, manufactures, and installs custom commercial furniture, including modular gondola shelving systems, checkout counters, and category-specific retail fixtures for supermarkets, brand stores, and industrial clients across Colombia. The company operates a 9,000 m² production facility that processes wire, sheet metal, and wood, and delivers end-to-end project execution from design through transportation and on-site installation.

Product overview

Algamar is a Colombian commercial furniture manufacturer specializing in design and fabrication of retail display solutions. The company operates a 9,000 m² production facility using wire, sheet metal, wood, and finishing processes. The product portfolio centers on three core offerings: Góndolas (gondola shelving systems available in light, medium-heavy, heavy, mini, wall, and central configurations), Puntos de Pago (checkout counter solutions including hopper models, display cases, and single-line systems), and Muebles por Categorías (category-specific furniture). These integrate with accessory lines (baskets, hooks, bars, dispensers) and specialized solutions including Industrial products (heavy-duty shelving and parrilleria), Soluciones Interactivas (self-checkout kiosks and dispensers), and Promotional furniture. The company also produces Industrial Parts for appliance manufacturers and serves three main segments: Supermercados, Tiendas de Marca (brand stores), and Industrial.

Differentiator

Problem solved

Functional benefit

Products and services

• Góndolas (Gondola Shelving Systems) Main shelving product line for retail environments, available in various modular configurations including light, medium-heavy, heavy-duty, mini, wall-mounted, and central units. Features adjustable shelving and accessories such as baskets, hooks, and price holders, with each tray supporting 65–70 kg per level. Designed for supermarkets, hypermarkets, and retail stores.
• Puntos de Pago (Checkout Counters) Checkout counter solutions for supermarkets and retail stores, including models with and without hoppers, with and without display cases, and custom configurations. Also includes Fila Única (single-line) solutions for organizing checkout zones in large supermarkets.
• Muebles por Categorías (Category-Specific Furniture) Custom furniture designed for specific product categories. For supermarkets: Liquor, Fresh Produce, Pets, Bakery, Wellness, Home, Bulk, Books. For brand stores: Counters, Footwear, Apparel, Jewelry, Leather goods. Each category uses tailored materials and finishes.
• Industrial Solutions (Parrillería & Estantería Pesada) Heavy-duty shelving and industrial display solutions including Parrillería (grill display units for appliances and refrigerators) and Estantería Pesada (heavy-duty industrial shelving) designed to support large inventory volumes with high load capacity. Targets appliance manufacturers and industrial retailers.
• Industrial Parts (Partes Industriales) Custom-designed and manufactured industrial parts for manufacturers including grills and product components for refrigerators, stoves, ovens, and additional general elements. Serves appliance OEMs and industrial customers.
• Integrated Project Services (Design, Manufacturing, Installation) End-to-end project services covering conceptual design, in-house manufacturing, transportation, and on-site installation with flexible scheduling for commercial furniture rollouts. Includes personalized consultation, custom proposals, and assembly at client locations across Colombia.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Haworth: Privately held global manufacturer of office furniture, architectural interiors, and workspace solutions. Comparable because it operates large-scale commercial furniture manufacturing and turnkey installation services, but its focus is office rather than retail store fixtures.
• Inter IKEA Group: Global furniture manufacturer and retailer with large-scale in-house production and supply-chain integration. Comparable because it operates massive vertically-integrated furniture plants and sells through structured channels, though focused on consumer flat-pack rather than B2B commercial fixtures.
• Steelcase: Global office and commercial furniture manufacturer with a broad portfolio of workstations, storage, and architectural solutions. Comparable as a much larger incumbent in commercial furniture manufacturing with vertical integration, but focused on office environments rather than retail.

Direct peers

• Econoco Corporation: US manufacturer of retail store fixtures, displays, and custom merchandising solutions. Comparable because it supplies customized display fixtures and gondola-style merchandising to retail chains, paralleling Algamar's brand-store and supermarket fixture work.
• B-O-F Corporation: US manufacturer of retail store fixtures and custom display solutions for supermarkets, convenience stores, and specialty retail. Comparable because it produces gondolas, checkout fixtures, and category-specific display furniture for retail chains, directly paralleling Algamar's offerings.
• Nashville Wire Products: US manufacturer of wire shelving, material handling, and custom wire-formed products. Comparable because it produces wire-based shelving and storage systems for retail and industrial use, overlapping with Algamar's wire-processing capability and industrial shelving line.
• FFR Merchandising: US-based provider of retail merchandising solutions including signage, display hardware, and shelf-edge accessories. Comparable because it supplies retail-display hardware and custom fixture components to supermarket and specialty retail, aligning with Algamar's gondola accessories and category furniture.
• Lozier Corporation: US-based manufacturer of commercial shelving, gondolas, and store fixtures for grocery, retail, and industrial customers. Closest functional analog to Algamar: B2B gondola and modular shelving systems sold to supermarket and retail chains.
• Southern Imperial: US-based maker of retail display and merchandising hardware including shelf management, signage, and gondola accessories. Comparable because it focuses on retail display accessories and fixture components that complement gondola systems, similar to Algamar's accessory and gondola add-ons.
• Tegometall: Swiss-headquartered manufacturer of shelving and shopfitting systems for retail and DIY stores. Comparable because it designs and produces modular gondola and shelf systems for supermarkets and specialty retail, similar to Algamar's core product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/algamarsa
• Instagraminstagram.com/algamars.a
• Xx.com/AlgamarSA1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Algamar