Aura Wales

What Aura Wales does

Aura Wales is a UK-registered nonprofit founded in 2017 and headquartered in Queensferry, Wales. The organization delivers leisure, library, and sports activity services with an explicit focus on supporting positive mental health and wellbeing outcomes for the communities it serves. Its service portfolio spans three interconnected pillars: leisure facilities, public library operations, and sports/physical activity programming — an integrated model uncommon among single-purpose community trusts.

The organization operates with 101-250 employees, a staffing scale consistent with a mid-sized community leisure trust running multiple physical sites and service programs. As a nonprofit, Aura Wales is structured around mission delivery rather than profit generation, and its income is likely composed of local authority contracts, grants, charitable receipts, and user fees rather than commercial revenue. The company serves the Welsh population predominantly, with the website (aura.wales) as its primary public-facing digital channel.

At the time of data capture, the company's website is displaying a default cPanel hosting error page rather than operational content, indicating a DNS or hosting configuration issue. No management team, funding rounds, product roadmap, partnership portfolio, or technology stack details are disclosed in the available sources. The absence of disclosed leadership, financial, or operational data limits deeper diligence, and the hosting outage introduces an unresolved operational uncertainty flag.

Name

Aura Wales

Website

https://aura.wales

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Aura Wales is a UK nonprofit founded in 2017, headquartered in Queensferry, Wales, delivering leisure, library, and sports activity services aimed at supporting positive mental health and wellbeing across Welsh communities, operating with 101-250 staff.

Ownership category

akta.pro rank

Product category

Community Leisure and Wellbeing Services

NAICS

Fitness and Recreational Sports Centers (713940), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Social Services (8300)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Leisure services
• Library services
• Sports activities
• Mental health services
• Community well-being

Headquarters

HQ city

Queensferry

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

Aura Wales is a nonprofit organization that delivers leisure services, library services, and sports activity programs designed to promote positive mental health and well-being among community members. Its offerings are community-facing, people-driven services delivered through physical venues rather than digital products, with a mission-oriented (non-commercial) operating posture.

Differentiator

Problem solved

Functional benefit

Products and services

• Leisure Services
• Library Services
• Sports Activity Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Others

• Sport Wales: Sport Wales is the national organization responsible for developing sport in Wales, including funding and policy. It is an ecosystem stakeholder adjacent to Aura Wales's sports programming rather than a direct service-delivery competitor.
• National Library of Wales: The National Library of Wales is the Welsh national library and a major cultural and heritage institution. It is adjacent to Aura Wales's library services activity, though operating as a national heritage library rather than as a community-facing public library provider.

Direct peers

• Places Leisure: Places Leisure is a UK leisure trust operating leisure facilities and community health and well-being programs for local authorities, closely comparable to Aura Wales as a community-wellbeing-focused leisure provider.
• GLL (Better): GLL, operating under the 'Better' brand, is the UK's largest leisure trust and social enterprise delivering leisure, library, and community services on behalf of local authorities - directly comparable to Aura Wales's leisure-plus-library-plus-community-wellness model.
• Halo Leisure: Halo Leisure is a UK social enterprise leisure trust operating leisure and community facilities in Wales and the West Country, comparable to Aura Wales as a Wales-focused community leisure and well-being provider.
• Everyone Active: Everyone Active operates over 200 leisure and cultural facilities across the UK on behalf of local authority partners, delivering sport, fitness, and community programming comparable to Aura Wales's leisure and sports services for community well-being.

Regional players

• Life Leisure: Life Leisure is a charitable leisure trust operating leisure and well-being services in Greater Manchester, with a similar community-wellness value proposition to Aura Wales, though operating in a different UK region.

Broad incumbents

• Mind (UK): Mind is the UK's largest mental health charity, providing mental well-being information, services, and campaigning. Comparable to Aura Wales as a major UK mental-wellness nonprofit, though operating at much greater scale and with different delivery mechanisms.
• Mental Health Foundation: The Mental Health Foundation is a UK charity focused on mental health research, policy, and public engagement. Comparable to Aura Wales in the broader mental wellness mission space, but operating as a research and policy body rather than a service delivery organization.
• Mind Cymru: Mind Cymru is the Welsh arm of Mind, focused on mental health support and advocacy across Wales. It is comparable to Aura Wales as a Welsh mental-wellness-facing organization, though Mind focuses on direct mental health support and campaigning rather than delivery via leisure, library, and sports services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aura-leisure-libraries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aura Wales