Gebhardt BMW

What Gebhardt BMW does

Gebhardt BMW is a privately held BMW franchised automobile dealership and authorized service center founded in 1975 and headquartered in Boulder, Colorado. The business retails new BMW vehicles (including the i4, i5, i7, and iX electric lineup and BMW M performance models), certified pre-owned BMWs, pre-owned vehicles, and executive demos, and operates an authorized BMW service and parts department. The dealership holds BMW M Certified Center status, indicating OEM-endorsed capability to retail and service high-performance M vehicles. Revenue mechanics are split across new-vehicle gross profit, finance and insurance income (financing arranged through BMW Financial Services), used-vehicle reconditioning and retail margin, and recurring parts-and-service revenue from the installed customer base. Vehicle financing, trade-in valuation (Kelley Blue Book), and digital customer engagement are handled via OEM and third-party platforms rather than in-house systems. The business operates from two Boulder addresses: the main showroom and service facility at 4740 Valmont Road, and a dedicated Pre-Owned Center at 3150 28th Street.

The dealership sells to individual retail consumers in the Boulder/Denver metropolitan area, with no disclosed enterprise, fleet, or institutional accounts. Customer-facing logistics include vehicle pickup and delivery for service customers, which extends the addressable service geography beyond Boulder city limits. The owner and founder, Jim Gebhardt, retains control of the dealership. EV-related ecosystem partnerships with Electrify America (public charging network access) and Qmerit (residential home-charging installation) extend the dealer's role into the full electric-vehicle ownership experience. With a headcount of 51–100 employees and a 49-year operating history, Gebhardt BMW operates at an efficient scale for a single-metro luxury franchise.

Name

Gebhardt BMW

Legal name

Gebhardt BMW

Website

https://gebhardtbmw.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Gebhardt BMW is a privately held, family-controlled BMW dealership and authorized service center in Boulder, Colorado, founded in 1975. It sells new, certified pre-owned, and used BMWs (including EV and M performance models) and serves individual retail consumers across the Boulder/Denver metro.

Ownership category

akta.pro rank

Product category

Automotive Retail (BMW Dealership)

NAICS

New Car Dealers (441110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• BMW vehicle sales
• Certified pre-owned automobiles
• Automotive service and repair
• Auto financing and leasing
• New car dealership

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain

Revenue model

1. Vehicle Sales: New BMW vehicle sales including sedans, SUVs, coupes, convertibles, and electric vehicles (i4, i5, i7, iX). Also sells pre-owned vehicles including certified pre-owned, executive demo, and used vehicles from various manufacturers.
2. Vehicle Leasing: BMW Financial Services leasing options for new and certified pre-owned vehicles with various term lengths (36-39 months typical).
3. Financing: Auto loan financing through BMW Financial Services and other lenders for vehicle purchases.
4. Service and Parts: BMW maintenance and repair services including oil changes, tire service, alignments, inspections, and parts sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gebhardt BMW is a franchised BMW dealership that sells new BMW vehicles, Certified Pre-Owned BMWs, Executive Demo vehicles, and pre-owned vehicles from various manufacturers. The dealership also provides financing and leasing through BMW Financial Services, as well as factory-trained maintenance, repair, and parts services. Two Boulder, Colorado locations serve the Boulder-Denver Front Range market with a focus on haggle-free, market-based pricing.

Product overview

Gebhardt BMW is a BMW dealership in Boulder, Colorado, offering a comprehensive portfolio of BMW vehicles and services. The core product is new BMW vehicles across multiple segments: sedans (3, 5, 7, 8 Series), Sports Activity Vehicles (X1-X7), electric vehicles (i4, i5, i7, iX), plug-in hybrids (330e, 530e, X5 xDrive45e, XM), and high-performance M models. Supporting the vehicle sales are BMW Financial Services (financing and leasing), BMW Certified Pre-Owned (CPO) program for quality used vehicles, Executive Demo vehicles (low-mileage courtesy cars), and a full-service department. Value-added services include BMW Ultimate Care+ and BMW Value Service maintenance programs, the My BMW App for vehicle connectivity, and trade-in valuation tools. The dealership serves the Boulder area and surrounding communities including Denver, Broomfield, Longmont, and Arvada.

Differentiator

Problem solved

Functional benefit

Products and services

• New BMW Vehicles
• BMW All-Electric Vehicles (i Series)
• BMW Plug-In Hybrid Vehicles
• BMW M Vehicles
• BMW Certified Pre-Owned (CPO)
• Executive Demo Vehicles
• Pre-Owned Vehicles
• BMW Financial Services Financing and Leasing
• BMW Service and Parts
• BMW Ultimate Care+
• BMW Value Service
• My BMW App Connectivity

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. auto retailer operating dozens of luxury franchise stores nationwide including BMW; relevant as the scaled benchmark for inventory turns, OEM leverage, and service network economics.
• Group 1 Automotive: Public multi-brand U.S. and U.K. dealer group with extensive BMW franchise operations; comparable in business model (franchised new/used/service) at much larger scale.
• Hendrick Automotive Group: Largest privately-held U.S. dealer group with multiple luxury franchises including BMW; relevant benchmark for what scaled franchise consolidation looks like versus an independent single-point dealer like Gebhardt.
• Sonic Automotive: Public U.S. dealer group with significant luxury franchise presence including BMW; directly comparable in revenue model mix of new, used, F&I, and service parts across multiple geographies.
• Lithia Motors: One of the largest U.S. auto dealer groups operating hundreds of franchise stores; provides a public-market reference point for dealership valuation, capital intensity, and consolidation pressure on independents.

Regional players

• Fisher Auto Group: Colorado-based multi-brand dealer group operating franchises across the Front Range; directly competes with Gebhardt BMW for customers and labor pool within the same metro area.
• Phil Long Dealerships: Multi-brand regional dealer group based in Colorado Springs with luxury franchise operations including BMW; comparable in regional market dynamics and competing for Front Range consumer demand.
• Ed Carroll Motor Company: Long-established Colorado dealer group operating BMW and other luxury franchises, including M Certified operations; directly comparable as a family-style multi-point Colorado dealer.

Direct peers

• BMW of Denver Downtown: BMW franchise dealer in central Denver offering new, CPO, and used vehicles with full service operations, competing head-to-head with Gebhardt BMW in the Boulder–Denver corridor.
• Schomp BMW: Authorized BMW dealership serving the Denver metro area, directly competing with Gebhardt BMW for the same Front Range buyer pool across new, certified pre-owned, and service business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Customer concentration

• Xx.com/gebhardtbmw

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gebhardt BMW