Cross Culture Ventures
Cross Culture Ventures, operating as MaC Venture Capital, is a Los Angeles-based seed-stage venture capital firm investing $1–4 million in early-stage founders across frontier technology, enterprise, and consumer sectors, managing over $600 million in assets.
- Company typePrivate
- Founded2015
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cross Culture Ventures does
Cross Culture Ventures, operating as MaC Venture Capital (MaC VC), is a seed-stage venture capital firm founded in 2019 and headquartered in Los Angeles (web presence at macventurecapital.com). The firm invests $1–$4 million initial checks in pre-seed and seed-stage founders building category-defining companies across frontier technologies, financial innovation, enterprise solutions, and consumer products. As of late 2024 it has raised three funds — an initial ~$50M fund in 2019, ~$110M Fund II in 2021, and a $150M Fund III in October 2024 — bringing total assets under management above $600 million and a portfolio of more than 120 companies across North America, Africa, Europe, Asia, and Latin America.
The firm does not operate a traditional software product. Its core "platform" is human: a four-partner investment team led by Managing General Partner Marlon Nichols, Founding Managing Partner and former Washington DC Mayor Adrian Fenty, General Partner Michael Palank, and Co-Founder/Special General Partner Charles D. King (also Founder & CEO of MACRO), supported by COO Jennifer Randle, three investing staff, and operations roles. MaC VC sources deals through proprietary networks spanning Silicon Valley, Hollywood, Washington DC, and emerging markets, layers in a "cultural investing" lens to identify shifts in behavior and technology before they become consensus, and supports founders through narrative shaping, follow-on fundraising, and introductions rather than prescriptive playbooks.
MaC VC's revenue model follows standard venture economics: recurring management fees on committed capital under management, plus performance-based carried interest on successful portfolio exits. Distribution is direct — the firm deploys capital through its own founder relationships, with no intermediaries — and its marketing to both founders and limited partners runs through its website, newsletter, LinkedIn, Instagram, X, an active news/insights publication, and an annual general meeting ("MaC Unpacked"). The firm's two customer bases are (1) portfolio founders receiving capital and strategic support and (2) institutional and accredited limited partners seeking exposure to a culturally differentiated seed-stage strategy.
Cross Culture Ventures firmographics
Firmographics- Name
- Cross Culture Ventures
- Legal name
- MaC Venture Capital
- Website
- https://macventurecapital.com/
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cross Culture Ventures, operating as MaC Venture Capital, is a Los Angeles-based seed-stage venture capital firm investing $1–4 million in early-stage founders across frontier technology, enterprise, and consumer sectors, managing over $600 million in assets.
- Ownership category
- akta.pro rank
Cross Culture Ventures industry classification
Industry- Product category
- Seed-Stage Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
Keywords
Where Cross Culture Ventures is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cross Culture Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Management Fees: Standard VC management fees charged on committed capital under management
- Carried Interest: Performance-based carry on successful portfolio exits, typically 20% of profits above the hurdle rate
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Cross Culture Ventures product offering
Product offeringCore offering
Cross Culture Ventures (MaC VC) is a seed-stage venture capital firm that invests $1–4 million checks into early-stage founders building category-defining companies across frontier technologies, financial innovation, enterprise solutions, and consumer products. The firm manages multiple pooled investment funds on behalf of institutional and accredited Limited Partners, deploying capital directly and providing strategic guidance, network introductions, and operational support to portfolio companies.
Product overview
MaC Venture Capital is an early-stage venture capital firm that does not offer traditional software products or services. It operates as an investment firm providing venture capital funding and strategic support to portfolio companies. The firm invests primarily at the seed stage with check sizes ranging from $1–4 million, backing visionary founders building category-defining companies across frontier technologies, financial innovation, enterprise solutions, and consumer products.
Differentiator
Problem solved
Functional benefit
Products and services
- MaC VC Fund I (Initial Seed Fund) Pooled seed-stage investment fund of approximately $50 million raised in 2019 at firm founding, deployed as $1–4 million seed checks into early-stage companies on behalf of Limited Partners, with revenue derived from management fees and carried interest.
- MaC VC Fund II (Second Seed Fund) Second pooled seed-stage investment fund of approximately $110 million closed in 2021, used to continue Cross Culture Ventures (MaC VC)'s seed-stage investing strategy with $1–4 million checks across multiple sectors and geographies.
- MaC VC Fund III (Third Seed Fund) Third pooled seed-stage investment fund of $150 million closed in October 2024, deployed as $1–4 million seed checks from Cross Culture Ventures (MaC VC) into early-stage companies across frontier technologies, financial innovation, enterprise solutions, and consumer products, with revenue derived from management fees and carried interest.
- Portfolio Founder Strategic Support Ongoing strategic guidance, network introductions, narrative-shaping support, fundraising support, and operational backing provided to portfolio companies of Cross Culture Ventures (MaC VC) alongside equity capital, grounded in lived-experience mentorship rather than prescriptive frameworks.
Quantifiable outcome
- Over $600M in assets under management
- +2 more outcomes
Companies that use Cross Culture Ventures
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Cross Culture Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cross Culture Ventures partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cross Culture Ventures competitors and assessment
Company assessmentDirect peers
- Backstage Capital: Seed-stage VC explicitly focused on underrepresented founders, with cultural-investing parallels to MaC. Comparable check sizes, seed focus, and thesis-driven approach to diversifying tech investing.
- Precursor Ventures: Seed-stage generalist VC making early bets on founders. Comparable pre-seed/seed check sizes and broad sector mandate.
- Lerer Hippeau: Seed-stage VC based in NYC and LA, with comparable check sizes and a portfolio spanning consumer, enterprise, and frontier tech — directly competitive with MaC's seed strategy.
- Cleo Capital: Seed-stage fund focused on female and diverse founders, with check sizes similar to MaC's. Operates with comparable cultural/thesis-driven deal sourcing.
- Harlem Capital Partners: Early-stage VC with a mission to invest in diverse founders and to date has deployed comparable seed checks. Directly comparable thesis around demographic diversification of venture.
- Visible Hands: Seed-stage VC focused on underrepresented founders building tech-enabled businesses. Directly comparable diversity-led thesis and stage focus.
- Forerunner Ventures: Seed-to-Series A consumer-focused VC with cultural-investing DNA. Comparable thesis around identifying shifts in consumer behavior and culture, with similar check sizes.
- BBG Ventures (Built By Girls): Seed-stage fund investing in consumer and enterprise startups led by diverse teams. Closely mirrors MaC's seed-stage, diversity-driven investment thesis.
Broad incumbents
- Andreessen Horowitz (a16z): One of the largest and most diversified VC firms, with an active seed program and historical connection to Adrian Fenty. Competes with MaC for top seed deals and operates at vastly greater scale.
- First Round Capital: One of the most established seed-stage VCs in the US. While larger and older, it competes with MaC for the same seed deals and uses a similar community-driven, founder-first approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cross Culture Ventures social profiles
Digital presenceCross Culture Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross Culture Ventures leadership team
Management profileNumber of profiles
Profiles10 records
Cross Culture Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross Culture Ventures M&A and investment
M&A and investmentM&A
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross Culture Ventures
What does Cross Culture Ventures do?
Cross Culture Ventures (MaC VC) is a seed-stage venture capital firm that invests $1–4 million checks into early-stage founders building category-defining companies across frontier technologies, financial innovation, enterprise solutions, and consumer products. The firm manages multiple pooled investment funds on behalf of institutional and accredited Limited Partners, deploying capital directly and providing strategic guidance, network introductions, and operational support to portfolio companies.
Is Cross Culture Ventures a public or private company?
Cross Culture Ventures is a private company. It is classified as management employee owned and is currently operating.
When was Cross Culture Ventures founded?
Cross Culture Ventures was founded in 2015. It employs 11 to 50 people.
Where is Cross Culture Ventures based?
Cross Culture Ventures is headquartered in Culver City, United States, in the North America region.
How does Cross Culture Ventures make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are carried Interest.
Who are Cross Culture Ventures's main competitors?
Direct peers on record are Backstage Capital, Precursor Ventures, Lerer Hippeau, Cleo Capital, Harlem Capital Partners, Visible Hands, Forerunner Ventures and BBG Ventures (Built By Girls). Broad incumbents are Andreessen Horowitz (a16z) and First Round Capital.
Does Cross Culture Ventures have an API?
No public API is recorded for Cross Culture Ventures.
What industry is Cross Culture Ventures in?
Cross Culture Ventures's product category is Seed-Stage Venture Capital. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 523940 and its SIC code is 6282.