Swim Shop Torino

What Swim Shop Torino does

Swim Shop Torino is a single-location specialty retailer of swimming equipment and apparel, founded in 2014 and operating from Corso Giovanni Agnelli 26 in Turin, Italy. Legally structured as a sole proprietorship under owner Piersantelli Giulia, the company sells competitive swimwear, training suits, accessories (caps, goggles, flip-flops, bags), robes and towels, and open-water wetsuits for men, women, and children. The catalog is dominated by Arena (287 SKUs) and Jaked (43 SKUs), supplemented by Funkita, Funky Trunks, Okeo, and Vadox, with an exclusive CNT by Arena collection tied to the Centro Nuoto Torino swimming club.

The business runs a WooCommerce-based e-commerce storefront (swimshoptorino.it) alongside the Turin physical shop, distributing primarily across Italy. Beyond standard retail, the company produces customized competition swimsuits (costumi personalizzati), offers swimsuit repair services, sells gift cards, and operates an outlet and a second-hand (Usato) section. Marketing is driven by Facebook, Instagram, WhatsApp, and physical presence at swimming competitions across Italy. There is no disclosed revenue, no institutional funding, and no AI or proprietary technology layer beyond standard e-commerce functionality — the operation is a lifestyle-scale specialty retailer rather than a venture-backed or tech-enabled business.

Name

Swim Shop Torino

Legal name

Piersantelli Giulia

Website

https://swimshoptorino.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Swim Shop Torino is a sole proprietorship specialty retailer based in Turin, Italy, selling competitive and training swimwear, accessories, and custom racing suits for swimmers across Italy through a physical storefront and a WooCommerce e-commerce site.

Ownership category

akta.pro rank

Product category

Specialty Swimming Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAAAEAG

Swim & Surf Performance Wear

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYCRAAAHAG

Swimwear (Children)

Consumer Products & Retail/Apparel, Footwear & Accessories/Children’s & Baby Apparel

SECONDARYCRAMABAI

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Competitive swimwear retail
• Swimming equipment store
• Aquatic sports apparel
• Custom racing swimsuits
• Swim accessories retailer

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Store: Direct retail sales of swimming equipment, competition swimwear, training suits, accessories, robes, towels, and apparel through the physical store in Turin. Staff provides personalized advice and consultation.
2. E-commerce Online Sales: Online retail sales through the company's e-commerce website www.swimshoptorino.it, selling the same product categories with shipping delivery.
3. Customized Competition Swimsuits: Production and sale of customized competition swimsuits (costumi personalizzati) for individual athletes and teams.
4. Repair Services: Swimsuit repair services (riparazione costumi nuoto) for extending product life.
5. Gift Cards: Gift card sales for the store.
6. Second-hand Products: Sale of used swimming equipment (Usato section).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Swim Shop Torino is a specialty retailer selling swimming apparel, equipment, and accessories (competition swimsuits, training swimwear, goggles, caps, bags, robes, towels, open-water wetsuits) through a physical store in Turin and an e-commerce site shipping across Italy. It complements retail with value-added services including custom-printed competition racing suits and swimsuit repairs, plus an exclusive CNT by Arena branded collection.

Product overview

Swim Shop Torino is the first specialized swimming store in Turin, Italy, offering a comprehensive e-commerce platform for swimming enthusiasts and professionals. The store operates on WooCommerce and primarily sells Arena products (287 items) as the dominant brand, alongside Jaked (43 items), Funkita, Funky Trunks, Okeo, and Vadox brands. The product portfolio includes competitive swimwear (costumoni da gara), training swimwear (costumi nuoto), open water wetsuits, accessories (caps, goggles, flip-flops, bags), robes and towels, and clothing. Additional services include custom competitive swimwear, swimsuit repairs, gift cards, and a second-hand section. The store also offers the exclusive CNT by Arena collection for Centro Nuoto Torino members, and features an outlet section for discounted items.

Differentiator

Problem solved

Functional benefit

Products and services

• Competitive Swimsuits (Costumoni da Gara) High-performance racing swimwear including jammers, open-back racing suits, and competition swimsuits for men, women, and junior competitive swimmers.
• Training and Recreational Swimwear (Costumi Nuoto)

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Centro Nuoto Torino (CNT)coreChannel Partner/ Reseller/ DistributorExclusive partnership with Centro Nuoto Torino (CNT) swimming club. Swim Shop Torino sells a dedicated CNT by Arena collection including branded swimwear, polos, bermudas, and team apparel. The store is the authorized retailer for CNT merchandise and team equipment.
• Nuova Vita ServiziminorOthersNuova Vita Servizi is the owner of all rights to the domain name, logos, registered trademarks, and copyright related to the website and its content. They are a separate cooperative entity that owns the digital assets of the company.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sportler: Italian/Alpine sporting goods chain with deep swim and water-sports assortment, including premium competition suits. Comparable as a multi-brand swim and water-sports specialty retailer in the Italian-speaking market.
• Cisalfa Sport: Leading Italian sporting goods specialty chain with both physical stores and a robust e-commerce site. Sells multiple swimwear brands including Arena and Jaked, competing head-on in the Italian swim market.

Broad incumbents

• Zalando: Large European online fashion and sports platform carrying multiple swimwear brands. Competes on assortment breadth, pricing, and delivery convenience in the Italian swim market.
• Intersport: International sporting goods retail cooperative with a substantial Italian footprint. Sells swimwear, accessories, and team gear across many sports, making it a comparable multi-brand sporting goods channel.
• Decathlon: World's largest sporting goods retailer with strong Italian store and online presence. Carries Arena and other swim brands and competes directly on training and competition swimwear, but across a far broader multi-sport assortment.
• Amazon Italia: Dominant Italian online marketplace that sells the same Arena, Jaked, Funkita, and other swim brands. Represents the principal price-discovery and convenience competitor to the e-commerce shop.

Emerging players

• Blue Tomato: European online action- and water-sports retailer with a strong swim and surf category online. Comparable as an e-commerce-first, multi-brand water-sports apparel specialist competing for the same online Italian consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xwa.me/3922344094
• Facebookfacebook.com/swimshoptorino
• Instagraminstagram.com/swimshoptorino
• LinkedInlinkedin.com/company/swim-shop-torino

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swim Shop Torino