What CAD Audio does

CAD Audio is a U.S.-based, privately held manufacturer of professional audio equipment operating under JAM Industries USA. The company's roots trace to the 1931 Pro Audio division of Astatic; it was established as CAD Professional Microphones in 1988 and is headquartered in Berlin, Connecticut. Worldwide distribution is handled by American Music and Sound, a division of JAM Industries, supplemented by a dealer network, direct e-commerce, and a retail store locator.

The product portfolio spans studio condenser microphones (Equitek, GXL), live-sound dynamics (CADLive), broadcast and podcast microphones (PodMaster), USB microphones and audio interfaces, UHF wireless handheld and bodypack systems, wireless in-ear monitors (GXLIEM family), drum microphone bundles (StageSelect), studio headphones (Sessions), and commercial paging microphones (Astatic Commercial), plus a full accessories line. Differentiated technologies named in the catalog include TrueFlex diaphragms with PowerGap Neodymium magnets, QuietTouch silent on/off switches, humbucking coil interference rejection, and ScanLink frequency-agile wireless channel planning. Pricing ranges from approximately $19.99 entry-level accessories up to $499.99 wireless IEM systems, with flagship condensers and wireless systems priced around $299.99.

Revenue is generated through unit-priced hardware sales across consumer, prosumer, and professional segments, with the customer base including recording and studio professionals, live sound engineers and performers, broadcasters and podcasters, commercial and institutional buyers, and home recording/streaming enthusiasts. The company maintains 11–50 employees and has no disclosed funding rounds, revenue figures, or recent M&A activity, operating as a multi-decade niche brand within a larger music-products conglomerate.

Name

CAD Audio

Legal name

CAD Audio

Website

https://cadaudio.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

CAD Audio is a U.S. manufacturer of professional microphones, headphones, wireless systems, and audio interfaces founded in 1931, owned by JAM Industries USA, serving recording professionals, live performers, broadcasters, podcasters, and commercial buyers via its dealer network and direct e-commerce.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (3343)

SIC

Musical Instruments (3931), Electronic Components & Accessories (3670)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industries

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Microphones, Headsets & Audio Input Devices (HDACAFAH), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

Keywords

• Professional microphones
• Studio recording equipment
• Wireless audio systems
• Live sound equipment
• Broadcast podcast microphones

Headquarters

HQ city

Solon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: CAD Audio generates revenue primarily through the sale of professional audio equipment including microphones, wireless systems, headphones, audio interfaces, and accessories. Products are sold through dealer networks, direct e-commerce, and distribution partners like American Music and Sound.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

CAD Audio designs and manufactures professional audio equipment including condenser and dynamic microphones, studio and isolation headphones, UHF wireless microphone systems, wireless in-ear monitors, USB microphones, USB audio interfaces, and microphone accessories. The portfolio spans five market segments — Recording, Broadcast, Live Performance & Production, Commercial, and Consumer Electronics — delivered through eight sub-brands: Equitek, GXL, CADLive, Sessions, PodMaster, StageSelect, Acousti-Shield, and Astatic Commercial.

Product overview

CAD Audio is a multifaceted audio equipment manufacturer with over 90 years of innovation history, originally founded as the Pro Audio division of Astatic in 1931. The company designs and manufactures a comprehensive portfolio of audio products spanning microphones (condenser, dynamic, USB, wireless, headset), headphones (studio monitoring, drummer isolation, streaming), wireless systems (UHF/VHF handheld, bodypack, in-ear monitors), audio interfaces, and microphone accessories. The product portfolio is organized under several sub-brands: PodMaster (podcast/broadcast microphones), GXL Series (studio condensers), CADLive (professional live sound microphones), Equitek (studio condenser microphones), Sessions (studio headphones), StageSelect (drum microphone bundles), Acousti-Shield (acoustic isolation products), and Astatic Commercial (paging/intercom products). Additionally, CAD Audio produces wireless in-ear monitor systems, USB audio interfaces like the Connect II, and various accessories including shock mounts, pop filters, cables, and acoustic enclosures. The company serves markets including recording, broadcast, live performance and production, commercial, and consumer electronics.

Differentiator

Problem solved

Functional benefit

Brands

• Acousti-Shield: Acoustic shields and pop filters for recording applications
• Astatic
• CAD Live
• Equitek
• GXL
• Sessions
• Stageselect
• PodMaster
• PROformance

Products and services

• Condenser Microphones Professional-grade condenser microphones for studio and live recording applications, including large diaphragm and small diaphragm options across the GXL, Equitek, and CADLive series. For audio engineers, music producers, and recording professionals.
• Dynamic Microphones Dynamic handheld and instrument microphones including the CADLive series and drum-specific microphones designed for live sound and high SPL applications. For live sound engineers, touring performers, and bands.
• Drum Microphone Bundles Pre-configured microphone packs for drum kit miking including STAGE4 (4-piece) and STAGE7 (7-piece) bundles with D29, D19, D10 dynamic mics and integrated drum clips. For drummers, live sound engineers, and recording studios.
• USB Microphones Direct-connect USB microphones for computer recording, podcasting, streaming, and video conferencing, including the PodMaster USB series and USB boundary microphones. For home recording enthusiasts, podcasters, streamers, and content creators.
• Wireless Microphone Systems UHF and VHF wireless microphone systems including handheld, bodypack, and gooseneck configurations with frequency agility for professional live and installed sound. For live performers, production companies, and commercial installations.
• Wireless In-Ear Monitor Systems UHF wireless IEM systems (GXLIEM, GXLIEM2, GXLIEM4) with 16-channel frequency agility, ScanLink technology, and single/dual/quad mix configurations. For performing musicians and touring acts.
• Studio and Monitoring Headphones Studio and monitoring headphones including the Sessions series and specialized drummer isolation headphones, with 40mm-50mm neodymium drivers. For studio engineers, drummers, streamers, and recreational listeners.
• Microphone Accessories Supporting products including shock mounts, pop filters, windscreens, cables, stands, acoustic shields, and mounting hardware. For all microphone users across studio, live, and home recording.
• Interfaces & Mixers USB audio interfaces and rack mount mixers for connecting microphones and instruments to computers and professional audio systems. For home recording users, podcasters, and professional audio setups.
• Equitek E100Sx Large Diaphragm Supercardioid Condenser Microphone Fourth generation studio condenser microphone featuring one-inch nickel plated capsule, 100Hz high pass filter, -10dB pad, and 136dB Max SPL for voice-over, acoustic instruments, percussion, podcasting, and vocal performance. Priced at $299.99.
• D90 Premium Supercardioid Dynamic Handheld Microphone CADLive supercardioid dynamic handheld microphone with integrated drum clip option, designed for live performance with exceptional feedback rejection. Priced at $69.99.
• STAGE7 7-Piece Drum Microphone Pack 7-piece drum microphone bundle including three D29 dynamic tom mics, two C9 condenser cymbal mics, one D19 snare mic, and one D10 kick drum mic with protective carrying case.
• PM200 USB-C Mini Lavalier Microphone Mini condenser lavalier microphone with USB-C connectivity compatible with smartphones, tablets, laptops, and DSLR cameras. Cardioid polar pattern with 40Hz-16kHz frequency response. For content creators, podcasters, and vloggers.
• WX1000GN Wireless Gooseneck Microphone System Wireless gooseneck microphone system for podium and lectern applications with frequency agility. For commercial installations, houses of worship, conference rooms, and governmental facilities.
• PodMaster Series Broadcast/Podcast Microphones Professional broadcast/podcast microphones including SuperD USB with 35mm SuperD Large Diaphragm broadcast-grade dynamic capsule, plus lavalier, shotgun, and boom arm variants (PM200, PM2100 LavMAX, PM3100 Run-n-Gun, PM4100 Boom). For podcasters, broadcasters, streamers, and content creators.
• Astatic Commercial Microphones Commercial and institutional audio products including gooseneck microphones, desktop mics, wall-mounted mics, and paging systems (e.g., 727-18, 827A-17, 901VP, 119S-19, 878HL, WM-625). For restaurants, retail, transportation, dispatch, courtrooms, and houses of worship.

Quantifiable outcome

• E100Sx delivers 136dB Max SPL capability for capturing loud sources without distortion
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• American Music and Sound / JAM IndustriescoreChannel Partner/ Reseller/ DistributorAmerican Music and Sound, a division of JAM Industries, serves as the worldwide distributor for CAD Audio products. CAD Audio press releases note that products are distributed through AM&S, handling sales and distribution logistics globally.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• MXL Microphones: MXL Microphones manufactures studio condenser and USB microphones for the recording and broadcast markets. Comparable to CAD Audio as a similarly-sized mid-market competitor targeting home recording enthusiasts and project studios with condenser microphones at similar price points.
• Samson Technologies: Samson Technologies designs and manufactures professional audio equipment including microphones, wireless systems, and audio interfaces. Comparable to CAD Audio as a similarly-sized private competitor offering comparable pro audio and live sound products at mid-market price points.
• Audio-Technica: Audio-Technica manufactures professional and consumer microphones, headphones, and wireless systems across similar price tiers. Highly comparable to CAD Audio as both companies serve studio recording, live performance, and broadcast segments with overlapping product lines (e.g., AT2020 vs GXL series).
• Behringer (Music Tribe): Behringer (Music Tribe) manufactures low-cost professional audio equipment including microphones, mixers, and wireless systems. Comparable to CAD Audio as a competitor in entry-level and mid-tier professional audio across multiple product categories at aggressive price points.
• Electro-Voice: Electro-Voice manufactures professional microphones and audio equipment for live sound, broadcast, and commercial installations. Comparable to CAD Audio as a similarly positioned pro audio competitor with strong live performance and commercial/institutional segment presence.
• Rode Microphones: Rode Microphones has emerged as a leading brand in the podcast and creator economy segment, with products like the NT-USB and PodMic. Directly comparable to CAD Audio's PodMaster series as both target podcasters, streamers, and content creators with USB and broadcast microphones.
• Blue Microphones (Logitech): Blue Microphones (now owned by Logitech) makes professional and consumer USB microphones popular with podcasters and content creators. Comparable to CAD Audio's PodMaster USB lineup as a direct competitor in the podcast/USB microphone segment.

Broad incumbents

• Shure: Shure is the dominant professional microphone manufacturer worldwide, offering the iconic SM58/SM7B vocal mics and broad pro audio portfolio. Directly comparable as a professional microphone brand serving recording, live sound, and broadcast markets with similar XLR/wireless product architectures.
• Sennheiser: Sennheiser is a global audio equipment manufacturer with strong positions in professional microphones, wireless systems, and headphones. Comparable to CAD Audio in core product categories (wired/wireless microphones, studio headphones) though at a larger scale and broader market presence.
• AKG (Harman): AKG, a Harman brand, manufactures professional microphones (C-series) and pro audio equipment widely used in studio and live applications. Comparable to CAD Audio's Equitek and CADLive lines as competing options in the studio condenser and live dynamic microphone categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCh9UApGMgOOhP9UcCR5rdfQ
• Facebookfacebook.com/CADAudio
• Instagraminstagram.com/cadaudio
• Xx.com/cadaudio
• LinkedInlinkedin.com/company/cad-audio-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAD Audio