Franciscan Garden

What Franciscan Garden does

Franciscan Gardens is a single-property special events venue located in San Juan Capistrano, California, operating as part of The 24 Carrots Collective under parent company 24 Carrots, LLC. The 5,000 square foot property comprises three primary spaces — an outdoor Spanish-style courtyard with fountains, café lighting, and gardens; a historic indoor ballroom built in 1920 with original brick walls, beamed ceilings, and crystal chandeliers; and two on-site preparation suites (the Getting Ready Room and Billiard Room). The venue hosts weddings as its primary use case, alongside corporate events and social gatherings, accommodating up to 200 guests with a standard six-hour event window.

All event services — including gourmet catering, bar service, staffing, equipment, security, rentals, and production — are provided exclusively in-house by 24 Carrots Catering & Events. This bundled, all-inclusive model simplifies purchasing for clients but also creates a structural dependency on the parent operator. The venue is sold exclusively by direct booking through a website inquiry form, phone, and email, supplemented by in-person tours by appointment. Pricing is quote-based and not publicly disclosed, with client-stated budget tiers ranging from $15,000 to $50,000+ per event, and contracts requiring a 20% deposit (or 50% if within six months of the event date).

The business generates revenue from venue rental combined with catering, bar, and ancillary service fees, all packaged together. Marketing relies on organic social channels (Instagram, Facebook), email newsletters, search-optimized website content, and a network of wedding vendor referrals. The venue does not use third-party marketplaces or resellers and operates in a single geographic market (Southern California). Franciscan Gardens holds no patents, technology assets, or proprietary AI/ML capabilities, and its competitive position rests on the historic character of the physical property and the integrated service quality of the 24 Carrots platform.

Name

Franciscan Garden

Legal name

24 Carrots, LLC

Website

https://franciscangardens.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Franciscan Gardens is a single 5,000 sq ft special events venue in San Juan Capistrano, California, hosting weddings (primary), corporate events, and social gatherings for up to 200 guests, with all catering, bar, and rentals provided exclusively by parent operator 24 Carrots Catering & Events.

Ownership category

akta.pro rank

Product category

Special Event Venue Services

NAICS

Caterers (722320), Caterers (72232)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wedding & Reception Catering (HSACAGAD)

akta.pro secondary industry

Private Islands & Exclusive-Use Compounds (THAMAEAF)

Keywords

• Special event venue
• Wedding venue
• Event catering services
• Corporate event hosting
• Wedding reception space

Headquarters

HQ city

Capistrano Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Venue Rental: Venue rental fees for exclusive use of the property including indoor and outdoor spaces (Courtyard, Ballroom, and two Getting Ready Suites) for events up to 200 guests. Rental includes Bentwood chairs, tables, cocktail tables, wooden bars, archway, and courtyard string lighting.
2. Catering and Bar Services: All-inclusive catering, bar service, staffing, equipment, security, and dining rental items exclusively provided by 24 Carrots. Wedding cake cutting and serving provided complimentary.
3. Event Rentals and Production: Additional rentals including linens, tableware, lounge furniture, dance floors, lighting upgrades, and specialty décor available through 24 Carrots' exclusive rental partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Franciscan Gardens is a private 5,000 square foot special events venue in historic San Juan Capistrano, California, offering exclusive-use event space including an outdoor courtyard, a 1920s historic ballroom, and two on-site preparation suites. The venue accommodates up to 200 guests for weddings, corporate events, and social gatherings, with all catering, bar service, staffing, rentals, and security handled in-house by 24 Carrots Catering & Events. Pricing is quote-based, with all-inclusive packages spanning budgets from $15,000 to $50,000+ and a 20% deposit required to secure a date.

Product overview

Franciscan Gardens is a single-venue special events property offering an integrated venue and catering experience. The venue comprises three distinct spaces—the outdoor Courtyard, historic Ballroom, and two On-Site Suites—combined with exclusive catering, bar service, staffing, and rentals provided by 24 Carrots Catering & Events. The venue accommodates up to 200 guests and includes six hours of event time, with all services managed in-house through 24 Carrots. The property is part of The 24 Carrots Collective, a network of hospitality offerings and event spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Franciscan Gardens Venue Rental Exclusive-use rental of the historic San Juan Capistrano venue including indoor ballroom, outdoor courtyard, on-site preparation suites, and standard rentals (bentwood chairs, tables, cocktail tables, wooden bars, archway, courtyard string lighting) for weddings, corporate events, and social gatherings.
• 24 Carrots Catering & Bar Service Gourmet catering and full bar service provided exclusively by 24 Carrots Catering & Events, including staffing, equipment, security, and dining rental items, bundled with venue rental as an all-inclusive package.
• Event Planning Services Personalized event planning for weddings, corporate events, and social gatherings, including vendor coordination, timeline management, rehearsal coordination, and day-of event execution by venue managers and service staff.
• Event Rentals & Production Additional event rentals and production services available through 24 Carrots' exclusive rental partners, including linens, tableware, lounge furniture, dance floors, lighting upgrades, and specialty décor items.

Quantifiable outcome

• Up to 200 guests accommodated for ceremonies and receptions
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• 24 Carrots Catering & EventscoreStrategic or Co-development PartnerFranciscan Gardens is exclusively managed and serviced by 24 Carrots Catering & Events. All aspects of events are handled in-house including venue space, gourmet catering, bar service, rentals, and staff. The venue is part of The 24 Carrots Collective, a community of hospitality offerings and event spaces operated by 24 Carrots.
• 24 Carrots CollectivecoreStrategic or Co-development PartnerThe 24 Carrots Collective is a community of hospitality offerings and event spaces operated by 24 Carrots Catering and Events. Franciscan Gardens is a property within this collective, sharing operational infrastructure, vendor relationships, and brand reputation.

Scale indicators3 records

Recent moves3 records

Expansion highlights1 record

Others

• 24 Carrots Catering & Events: The parent operator and exclusive caterer for Franciscan Gardens; comparable as a peer via its other venues in The 24 Carrots Collective and its in-house catering/event production model.

Direct peers

• The Grand Long Beach: An event venue in the greater Los Angeles area offering ballroom and ceremony space for weddings and corporate events at comparable guest counts and price points.
• The Mission San Juan Capistrano: The historic landmark venue located steps from Franciscan Gardens; hosts weddings and private events in a comparable historic Spanish-colonial setting, competing directly for the same local couple pool.
• Heritage House: An Orange County garden estate venue offering exclusive-use weddings with both indoor and outdoor spaces, closely matching Franciscan Gardens' positioning and capacity profile.
• Bella Vista Groves: An exclusive-use Southern California estate wedding venue offering indoor/outdoor event spaces for up to ~200 guests, directly comparable in capacity and positioning to Franciscan Gardens.
• The French Estate: A boutique Orange County wedding and events venue with comparable guest capacity, on-site suites, and full-service event offerings targeting the same SoCal premium wedding segment.
• Serra Plaza: A wedding and special events venue in San Clemente, CA, offering a similar courtyard/ballroom-style exclusive-use experience in the same South Orange County market as Franciscan Gardens.

Broad incumbents

• Monarch Beach Resort: A luxury Dana Point resort with extensive wedding and event space, ballrooms, and on-site catering — competes for high-end Southern California weddings as part of a broader hospitality portfolio.
• The Resort at Pelican Hill: A Newport Coast luxury resort with significant wedding and event venues, comparable in pricing tier and aesthetic but operating at much larger scale with overnight lodging.
• Ritz-Carlton Laguna Niguel: Luxury coastal resort offering wedding venues, ballrooms, and full-service catering; competes for premium SoCal weddings but as part of a broader hotel operation rather than exclusive-use.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FranciscanGardens
• Instagraminstagram.com/franciscangardens
• LinkedInlinkedin.com/company/franciscan-gardens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franciscan Garden