Gordijnenatelier van der Lelie

What Gordijnenatelier van der Lelie does

Gordijnenatelier H. van der Lelie B.V. is a Dutch family-owned custom interior textile and curtain confection atelier founded in 1956 in Leiden and now headquartered in Alphen aan den Rijn. The company translates interior design ideas into tailor-made curtains and bespoke textile solutions for three professional B2B segments: interior designers and retailers (woninginrichters), project partners serving hospitality and commercial projects (projectinrichters), and fabric suppliers (leveranciers) whose collections are finished and shipped to end customers. Production is split between the Netherlands and a fully established atelier in Romania employing several hundred craftspeople, with daily transport organized across Europe and CO2 emissions offset through the Trees for All partnership.

The underlying technology stack is process-oriented rather than AI-driven. Van der Lelie has built two proprietary systems: Jeeo, an internal order-to-planning platform that organizes daily atelier operations, and Decoloop, a Configure-Price-Quote (CPQ) tool that allows suppliers and partners to enter orders directly into production, including an integration with the WoonTotaal retail channel. The ateliers also deploy custom-built innovations for precision finishing, such as a wave pocket counter and a wave hooks divider. Within production, the company differentiates a Select Department for premium single-crafter attention and a Specialist Work Department for non-standard custom shapes, alongside standard cutting, pleating, and finishing. The 2026 brand refresh and ongoing generational leadership transition (Chrissie and Sjoerd co-leading from 2024) signal a deliberate modernization of the operating model without altering the family-owned ownership structure.

Name

Gordijnenatelier van der Lelie

Legal name

Van der Lelie

Website

https://vanderlelie.nl

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

Van der Lelie is a Dutch family-owned atelier founded in 1956 that produces bespoke curtains and custom interior textiles for interior designers, hospitality and commercial project partners, and fabric suppliers, with production split between the Netherlands and Romania and order entry handled through its proprietary Decoloop CPQ platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Alphen Aan Den Rijn

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Curtain Confection: Bespoke curtain and interior textile production for residential and commercial clients. Orders are processed through Decoloop system, produced in Netherlands and Romania ateliers, with daily transport across Europe. Revenue is generated through project-based custom manufacturing orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Van der Lelie is a bespoke curtain and interior textile atelier that transforms fabrics into tailor-made curtains, window treatments, and related interior textiles for B2B customers (interior designers, project partners, and fabric suppliers). Production spans ateliers in the Netherlands and Romania, with orders captured through the proprietary Decoloop CPQ platform and routed via the internal Jeeo planning system into cutting, pleating, finishing, and specialist custom work, followed by direct delivery across Europe.

Product overview

Van der Lelie is a bespoke curtain atelier offering tailor-made interior textiles. Its core product is custom curtain and interior textile production, delivered through its own ateliers in the Netherlands (Alphen aan den Rijn) and Romania. The offering is organized as a suite of connected services: Decoloop serves as the proprietary CPQ/order-entry platform for suppliers and partners to place orders, which flow directly into Jeeo — Van der Lelie's own internal order and planning system — and from there into production. Within production, Van der Lelie differentiates between its standard atelier (cutting, pleating, finishing), a Select Department for premium bespoke single-crafter attention, and a Specialist Work Department for custom shapes beyond standard confection. Logistics and transport across Europe, dedicated support, and custom finishing/alteration services complete the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Decoloop: CPQ (Configure, Price, Quote) software platform developed and used by Van der Lelie for order management, processing supplier orders through a streamlined order flow.

Products and services

• Bespoke Curtain and Interior Textile Confection

Quantifiable outcome

• CO2 emissions from European transport fully compensated through Trees for All
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Trees for AllminorStrategic or Co-development PartnerEnvironmental partnership for CO2 compensation. Van der Lelie offsets the CO2 emissions of their daily European transport through Trees for All. In 2025, over 5,000 trees were planted to compensate for emissions, contributing to nature restoration and climate.
• NE DistrictcoreChannel Partner/ Reseller/ DistributorTransport partner for retail deliveries. Curtains are delivered directly to interior designer's store via NE District, allowing planning of installation at a moment that suits the designer and their client.
• WoonTotaalcoreTechnology or IntegrationOrders from WoonTaaal are processed through Van der Lelie's logistics system. Once an order is placed via WoonTotaal and the relevant fabric is entered into the logistics system, delivery times are determined based on the production schedule.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Nya Nordiska: German textile manufacturer specializing in decorative curtain and upholstery fabrics for residential and contract interiors. Comparable as a mid-sized European textile producer targeting the same interior-designer and project-partner channels.
• Designers Guild: UK-based luxury textile and home furnishing brand with own-design fabrics for curtains, upholstery, and wallcoverings. Comparable as a premium heritage brand supplying made-to-measure soft furnishings through designers and retailers.
• Silent Gliss: Swiss manufacturer of curtain track systems and made-to-measure curtain solutions for high-end residential and commercial projects. Closely comparable for its bespoke, project-driven curtain business and European project partner GTM.
• Verotex Industries: European custom confection house for curtains, blinds, and soft furnishings serving interior designers and project partners. Comparable as a B2B bespoke soft-furnishings manufacturer in the same GTM segments as Van der Lelie.
• Kvadrat: Danish design-led textile manufacturer supplying upholstery, curtain, and acoustic textiles globally. Comparable as a premium European textile house selling through designers, architects, and project partners — Van der Lelie's same core GTM segments.
• Zimmer + Rohde: German premium textile brand offering curtain and decorative fabrics sold through interior designers and architects worldwide. Comparable as a high-end European curtain-fabric supplier with overlapping designer/project-partner GTM.
• Création Baumann: Swiss premium textile manufacturer producing high-end interior fabrics and curtain collections for residential and contract markets across Europe. Directly comparable as a European heritage textile brand with both design and manufacturing capability.
• JAB Anstoetz: German family-owned premium textile company producing curtain, upholstery, and decorative fabrics for residential and contract markets. Comparable as a long-standing European textile house with deep interior-designer distribution.
• Lelièvre Paris: French heritage textile house producing luxury curtain, upholstery, and wallcovering fabrics for hospitality, residential, and yacht segments. Comparable for its heritage, project-led distribution, and European manufacturing footprint.

Broad incumbents

• Hunter Douglas: Global leader in window coverings (blinds, shades, shutters) with extensive European manufacturing and dealer networks. Comparable as a much larger incumbent in the adjacent window-treatment category that Van der Lelie also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/ateliervanderlelie
• YouTubeyoutube.com/channel/UCAdM0wln1JgZGtuCc-PS1ow
• LinkedInlinkedin.com/company/gordijnenatelier-van-der-lelie
• Instagraminstagram.com/ateliervanderlelie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordijnenatelier van der Lelie