What Alexir Partnership does

Alexir Partnership is a UK-based, employee-owned end-to-end packaging and co-packing provider operating from facilities in Edenbridge, Kent and Uckfield, East Sussex. Founded in 1990 and transitioned to an Employee Ownership Trust in 2019, the company serves FMCG brands, major UK retailers, food manufacturers, and adjacent verticals including health, beauty, cosmetics, and travel. Its customer base spans global multinationals (Unilever, Kraft Heinz, McCormick, Premier Foods, Haribo) and all major UK grocers (Tesco, M&S, Sainsbury's, ASDA, Co-op, Morrisons, ALDI, Costco) alongside hundreds of smaller challenger brands.

The company operates a vertically integrated platform across seven divisions — Alexir Creative (CAD design and Zünd digital prototyping), Alexir Packaging (litho and digital print on a Koenig & Bauer Rapida 106 press at 18,000 sheets/hour), Alexir Co-Packers (55,000 sq ft, BRCGS AA-grade co-packing facility), Alexir Gifting and the Todhunter hamper brand, Alexir International (25-year sourcing network across Europe and the Far East), and the proprietary HALOPACK® sustainable fibre-based MAP tray technology (<10% plastic content), of which Alexir is the sole UK partner and largest global manufacturer. Annual capacity is reported at 400M+ cartons and 100M+ HALOPACK® trays, supported by patented designs (StackPack, Alexipack) and certifications including BRCGS, ISO 9001, PS 9000, FSC®, RSPO, and BPIF 12647.

Revenue is generated through project-based and volume-based B2B contracts — design fees, carton manufacturing, co-packing managed services, sustainable tray sales, gifting fulfilment, and international sourcing — priced per quote rather than on disclosed list rates. Go-to-market is enterprise direct sales supplemented by industry events (PLMA, BCMPA), SEO and content marketing around sustainability themes, and customer referrals. No external funding rounds are disclosed; capital is reinvested under the employee-ownership model, with recent major investment in press capacity and a 2025 corporate rebrand aligning the brand identity with the integrated end-to-end proposition.

Name

Alexir Partnership

Legal name

Alexir Partnership

Website

https://alexir.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Alexir Partnership is a UK-based, employee-owned end-to-end packaging and co-packing company serving FMCG brands, retailers, and food manufacturers with integrated design, litho and digital print, contract packing, international sourcing, and proprietary HALOPACK® sustainable MAP tray solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Packaging Design Services: Creative and structural design services for packaging, including white sample prototyping, CAD designs, and graphic design.
2. Carton Manufacturing & Printing: Litho and digital print production of solid board cartons, trays, sleeves and promotional materials. Volume-based pricing with over 400 million cartons manufactured annually.
3. Co-Packing & Contract Manufacturing: Dried food blending, filling, and packing services including sachets, pouches, pots, and carton assembly. Services include up to seven simultaneous food production lines.
4. Sustainable Packaging Materials: Sales of HALOPACK® trays and related sustainable packaging formats to major retailers and brands.
5. Gifting & Hampers: Bespoke hamper and gift packaging solutions through their Todhunter brand, including design, assembly and fulfilment.
6. International Sourcing: Global material sourcing and supply chain management services connecting brands with international manufacturers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Alexir Partnership is an integrated packaging and co-packing solutions provider offering end-to-end services from creative design and structural prototyping through litho and digital carton printing, sustainable packaging manufacturing (including HALOPACK® fibre-based MAP trays), contract food blending and filling (co-packing), international materials sourcing, and bespoke gifting/hamper assembly for FMCG brands and major retailers.

Product overview

Alexir Partnership operates as an end-to-end turnkey packaging and co-packing solution, uniquely positioned as the only UK/EU partner handling the complete process in-house: design (Alexir Creative), print (Alexir Packaging with litho and digital), carton manufacture, global sourcing (Alexir International), co-packing (Alexir Co-Packing), and gifting solutions (Alexir Gifting). Their core sustainable innovation is HALOPACK®, a board-based Modified Atmosphere Packaging (MAP) tray technology with less than 10% plastic content. Additional products include StackPack (stacking board design), Punnetpack (plastic alternative), and their luxury hamper brand Todhunter. The company serves major FMCG brands with capabilities spanning from white sample prototyping in 48-72 hours to high-volume production of 400+ million cartons annually.

Differentiator

Problem solved

Functional benefit

Brands

• HALOPACK® by Alexir: Sustainable packaging solution - a pioneering board-based Modified Atmosphere Packaging (MAP) tray with less than 10% plastic, fully recyclable.
• Todhunter

Products and services

• Alexir Creative In-house creative studio offering structural packaging design, 3D CAD modelling, and white sample prototyping using Zünd cutter technology (samples in 48-72 hours) for FMCG brands and retailers developing new packaging concepts.
• Alexir Packaging (Litho & Digital Print) High-volume solid board carton manufacturing using Koenig & Bauer Rapida 106 litho press (18,000 sheets/hour, 8-colour plus two varnish decks) combined with digital print capabilities for flexible short-run production. Produces over 400 million cartons annually for enterprise FMCG and retail customers.
• Alexir Co-Packing 55,000 sq ft BRCGS AA-accredited contract co-packing facility offering dried food blending, sachet and pouch filling, carton erecting, and assembly services with up to seven simultaneous food production lines and modular configurations for bespoke product formats.
• Alexir Gifting Bespoke hamper and gift set design, sourcing, assembly, and fulfilment service for corporate seasonal gifting programmes and premium consumer gift ranges.
• Alexir International International materials sourcing and supply chain management service leveraging 25-year relationships with manufacturers across Europe and the Far East to source packaging materials and finished goods for UK and European brands.
• HALOPACK® Sustainable fibre-based Modified Atmosphere Packaging (MAP) tray with less than 10% plastic content, patented airtight seal design, and EVOH barrier for extended shelf life. Available in dual-cavity, triple-cavity, octagonal, clamshell, and ovenable formats. Produced as the sole UK partner and largest global HALOPACK® manufacturer.
• Todhunter (Luxury Hampers) Owned luxury hamper brand offering bespoke corporate and consumer gift hampers, serving as both a reference showcase for gifting capabilities and a direct branded product line.

Quantifiable outcome

• Deliver products from concept to retail shelf without disrupting existing manufacturing lines
• +4 more outcomes

Named customers43 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• HALOPACK®coreOEM/ Whitelabel/ Licensing PartnerAlexir is the sole UK partner for HALOPACK® sustainable packaging technology and the largest global manufacturer, producing over 100 million trays annually. The partnership includes access to HALOPACK® global portal for technical learnings and trial data sharing.
• ProsealcoreTechnology or IntegrationIndustrial parts partner for developing and manufacturing production tools for HALOPACK® trays. Collaboration resulted in first triple-cavity HALOPACK® tray for Itsu launch.
• Packaging FederationcoreStrategic or Co-development PartnerIndustry association focused on policy advocacy. Robert Davison (Founder and Chairman) participates in discussions on Extended Producer Responsibility (EPR) and packaging regulations.
• Board Mill PartnersstrategicStrategic or Co-development PartnerLong-standing relationships with board mill partners for responsible sourcing and material supply. Visits organized for customers to understand forest management and responsible sourcing.
• TodhunterstrategicStrategic or Co-development PartnerAlexir's own luxury hamper brand, showcasing gifting capabilities and serving as a reference for corporate gifting solutions.
• Samworth BrothersstrategicStrategic or Co-development PartnerParent company of Higgidy, maintaining long-term relationship through multiple ownership changes and business transformations.
• Sleaford Quality FoodsstrategicStrategic or Co-development PartnerIngredient supplier partnership for co-packing operations, particularly for the Frood brand launch into M&S.
• Frida Redknapp (Frood)minorStrategic or Co-development PartnerBrand founder partnership for new product development, supporting brand launch from kitchen concept to retail reality.
• BCMPAstrategicChannel Partner/ Reseller/ DistributorBritish Contract Manufacturing & Packaging Association membership for industry networking and standards.
• OPRLstrategicChannel Partner/ Reseller/ DistributorOn-Pack Recycling Label scheme membership supporting sustainability messaging.
• IPGstrategicChannel Partner/ Reseller/ DistributorInstitute of Packaging membership for professional development and industry engagement.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Coveris: European packaging manufacturer serving food and consumer goods with a sustainability focus, comparable to Alexir's food packaging and plastic-reduction offerings.
• Mondi: International paper and packaging manufacturer with a strong sustainable-packaging portfolio, overlapping Alexir's fibre-based food packaging and plastic-reduction positioning.
• DS Smith: Large fibre-based and corrugated packaging group serving FMCG and retail across Europe; overlaps with Alexir's carton and sustainable packaging offering at far greater scale.
• Graphic Packaging International: Major producer of folding cartons and paperboard packaging for food and consumer brands, overlapping Alexir's high-volume carton manufacturing and printing.
• Huhtamaki: Global food packaging manufacturer specializing in fibre and sustainable formats for food and beverage brands, comparable to Alexir's sustainable tray and food-safe packaging lines.
• Smurfit Kappa: Global paper-based packaging leader producing cartons and displays for FMCG brands, a larger incumbent competing in Alexir's core printed carton space.

Emerging players

• API Group (API Foils): UK-based specialist in decorative and luxury packaging finishes and materials, overlapping Alexir's premium/luxury carton and gifting packaging work.

Regional players

• Macfarlane Group: UK-based packaging manufacturer and distributor of protective and design packaging, overlapping with Alexir's UK B2B packaging supply but broader in distribution.

Direct peers

• Colpac: UK manufacturer of fibre-based, sustainable food packaging and trays serving retail and foodservice, directly comparable to Alexir's HALOPACK® board tray and plastic-reduction focus.
• Robinson plc: UK-listed packaging manufacturer combining rigid plastic and paperboard packaging with contract packing/manufacturing, closely mirroring Alexir's integrated pack-and-fill model for FMCG customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Alexirpartner

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexir Partnership