What Pharma Line does

Pharma Line S.r.l. is a privately held Italian pharmaceutical company founded in 1987 and headquartered in Milan, Italy. The company develops, manufactures, and distributes food supplements (integratori alimentari), dermo-cosmetics, and medical devices (dispositivi medici) across four primary therapeutic verticals: gastrointestinal wellness, respiratory wellness, vascular wellness, and general wellness. Its product portfolio includes clinically studied formulations leveraging proprietary technologies such as µSMIN Plus micronized diosmin (delivering 9x absorption versus standard formulations), N-acetylcysteine compounds derived through controlled fermentation of maltodextrins, and the proprietary Ectociclina PROg blend combining propolis, grapefruit extract, and ectoin. The company also operates a dermo-cosmetic line under the "More Than Health" brand identity and launched a dedicated People Care Division in 2022 for pharmacy-focused products.

Pharma Line generates revenue through three primary channels. In Italy, products are distributed predominantly through pharmacies and healthcare professional recommendations (doctors and pharmacists), positioning Pharma Line as a trusted supplier in the professional referral channel. Since 2014, the company has operated a dedicated Export department that supplies products to international B2B partners across therapeutic areas including cardiology, neurology, gastroenterology, fertility, and orthopedics. A direct-to-consumer Amazon Italy storefront supplements the pharmacy channel for select products. The company employs 51–100 people and reports approximately 10% average annual growth over the past decade, with millions of products sold cumulatively in Italy.

The business model is sales-led through healthcare professional referrals and B2B export partnerships, supported by participation in major industry events (CPhI Europe, Vitafoods Europe, WHX Dubai) and medical congresses (SIMFER, SIN, SIO). Regulatory compliance is maintained through a Qualified Person for Pharmacovigilance (QPPV) infrastructure via Clinpharma S.r.l. Pricing is not publicly disclosed, consistent with a recommendation-based rather than direct-to-consumer pricing model.

Name

Pharma Line

Legal name

PHARMA LINE S.r.l.

Website

https://pharma-line.it

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Pharma Line is a privately held Italian pharmaceutical company founded in 1987 that develops food supplements, medical devices, and dermo-cosmetics across vascular, respiratory, gastrointestinal, and general wellness categories, distributed primarily through Italian pharmacies and international B2B export partners.

Ownership category

akta.pro rank

Product category

Nutraceuticals and Medical Devices

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Food supplements
• Medical devices
• Nutraceutical products
• Pharmaceutical formulations
• Vascular respiratory wellness

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Food Supplements: Pharma Line generates revenue through the sale of food supplements (integratori alimentari) across therapeutic categories including gastrointestinal wellness, respiratory wellness, vascular wellness, and general wellness. Products are distributed through pharmacy and healthcare professional channels.
2. Medical Devices: Sale of medical devices including nasal sprays, oral solutions, and other therapeutic devices for respiratory, venous, and gastrointestinal conditions. Distributed via healthcare professional recommendation and pharmacy channels.
3. B2B Export: International distribution partnerships through dedicated Export department established in 2014, supplying products to export partners worldwide under B2B arrangements.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pharma Line develops, manufactures, and commercializes a portfolio of food supplements (integratori alimentari) and medical devices across gastrointestinal, respiratory, vascular, and general wellness therapeutic areas. Products incorporate proprietary formulations such as µSMIN Plus micronized diosmin (9x improved absorption), N-acetylcysteine enzyme-based blends, and the Ectociclina PROg protective blend, and are distributed primarily through Italian pharmacies on healthcare professional recommendation, alongside international B2B export partnerships and an Amazon Italy consumer channel.

Product overview

Pharma Line operates as a food supplements and medical devices company offering a diverse portfolio organized into therapeutic areas including Gastrointestinal Wellness, General Wellness, Respiratory Wellness, and Vascular Wellness. The product portfolio includes both Food Supplements and Medical Devices across multiple therapeutic categories: Vitamins and minerals (B-vital), Neuroprotectors (Brainil), Gastrointestinal products (Catidral, Dianazen, Macrostip), Tonics and restoratives (Emacrit, Liovital line), Vascular support (Venolen, Stenorex), Respiratory products (Viscoflu), and Women's Health/Reproduction (Roxane, Sinergen). Products are categorized by type (integratore alimentare/food supplement, dispositivo medico/medical device) and target audience (consumers/patients, healthcare professionals, export partners). The company also launched the People Care Division in 2022 as a dedicated pharmacy-focused product line.

Differentiator

Problem solved

Functional benefit

Brands

• People Care Division: Product line launched in 2022 dedicated to pharmacy needs, addressing the essential role of pharmacists in patient care with products and dedicated training.

Products and services

• B-vital Totale (Liquid and Solid Dosage Forms) Vitamin and mineral supplement line in oral solution (100 ml), oral drops (30 ml), coated tablets (30 units), effervescent tablets (20 units), and a B-VITAL totale 500 variant, formulated for general wellness support and distributed via Italian pharmacies.
• Brainil Neuroprotectors food supplement in 30 divisible coated tablets for neurological wellness support.
• Catidral Plus Antidiarrheal medical device formulated for gastrointestinal wellness applications.
• Catidral Medical device for gastrointestinal applications available in sachets of powder in pack sizes of 12, 20, or 30 units.
• Dianazen Food supplement formulated to support anxiety, stress, and sleep disturbance management.
• Emacrit Linea Tonics and restoratives food supplement available as orally soluble stick packs (30 units) and capsules (30 units).
• Golaflog Food supplement in 24 oral tablets format designed to provide anti-inflammatory support.
• Viscoflu Gola Oral spray medical device based on the proprietary Ectociclina PROg blend, combining hydroglycerine extract of Propolis, Grapefruit extract and Ectoin; indicated as protective treatment for inflammatory processes of the pharynx and oral mucosa, forming a protective film on inflamed mucous membranes.
• Leniref Medical device available in stick packs of 15 ml (14, 20, or 24 units) and chewable tablets (10 or 20 units) for throat and oral cavity support.
• Liovital AD Tonics and restoratives food supplement provided in 10 single-dose microvials with reservoir cap for general wellness support.
• Liovital Mirtillo Microcirculation food supplement in 8 vials for vascular wellness support.
• Liovital Plus Food supplement containing titrated extracts of Ginseng and Guarana combined with freeze-dried royal jelly, formulated to support mental and physical fatigue and promote metabolism of carbohydrates and lipids.
• Macrostip Linea Medical device based on Macrogol 4000 for treatment of chronic constipation, faecaloma, and colon cleansing; available as oral solution (250 ml bottle, from 6 months old), sachets (14 or 20 single sachets of 10 g), and psyllium stick packs (14, 20, or 30 single sachets of 9 g).
• Loris Medical device product for consumer use distributed through Italian pharmacies.
• Nexoril Food supplement for consumer and healthcare professional use distributed through pharmacies and export channels.
• Roxane Food supplement containing Myo-inositol, D-chiro-inositol, L-carnitine, Folate, Vitamins B12, D, E and Selenium, formulated for reproductive and fertility support, particularly for Polycystic Ovary Syndrome (PCOS) management; available in 30 stick packs.
• Sinergen Linea Food supplement line for general wellness and energy support, containing mineral supplements and complementary formulations distributed via pharmacy and export channels.
• Sinergen Minerale Food supplement containing mineral salts of magnesium and potassium combined with vitamin C, formulated to address mineral deficiencies, support neuromuscular functionality, and reduce fatigue.
• Stenorex Amino acid food supplement based on L-Arginine, L-Lysine, L-Cystine, L-Citrulline, Vitamin C, B1, B12, B9/Folate, Zinc and Vitamin D, formulated to support testosterone levels, immune system, and muscle function; available in 30 sachets.
• Venolen Linea (Venolen Plus and Venolen Idrogel) Vascular wellness product line for venous insufficiency and hemorrhoids support, including Venolen Plus (30 coated tablets with Alpha-gamma bioactive blend, diosmin, troxerutin, horse chestnut extract, and Vitamin C) and Venolen Idrogel (100 ml hydrogel tube for topical application); incorporates the proprietary µSMIN Plus micronized diosmin technology delivering 9x greater absorption.
• Viscoflu Linea Respiratory wellness line combining medical device and food supplement products, including nasal spray (3% hypertonic saline solution with 6% N-acetylcysteine), sachets (N-acetyl-L-cysteine with Vitamin C and riboflavin), and ampoules for aerosol administration; indicated for support of rhinitis, sinusitis, otitis media, COPD, and bronchitis conditions.
• People Care Division Dedicated 2022-launched product line for pharmacy needs, providing products and accompanying training for pharmacists as the first point of reference for consumers across various ailment categories.

Quantifiable outcome

• µSMIN Plus increases absorption of micronized diosmin by 9 times compared to standard formulations

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Clinpharma S.r.l.minorOthersClinpharma S.r.l., based in S. Sebastiano al Vesuvio (NA), provides pharmacovigilance services for Pharma Line. They handle adverse reaction reports and serve as the QPPV contact point for regulatory compliance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Menarini Group: Large Italian pharmaceutical group with consumer health, OTC, and supplement offerings sold via Italian and European pharmacies; comparable channel relationship, but operates at much greater scale.
• Solgar: Established vitamin and dietary supplement brand now part of Nestlé Health Science, sold through pharmacy and health-food channels; comparable nutraceutical positioning with global brand recognition exceeding Pharma Line.
• Haleon: Global consumer health company (spun out of GSK) with leading OTC supplement and self-care brands; overlaps with Pharma Line in respiratory, GI, and vitamin categories through much broader global distribution.
• Bayer Consumer Health: Global consumer health division of Bayer selling OTC supplements and self-care products via pharmacy and retail; competes with Pharma Line in supplement categories but at vastly larger scale and broader portfolio.
• Sanofi Consumer Healthcare: Global consumer healthcare business with food supplement, vitamin, and OTC portfolio; comparable therapeutic adjacencies but with multinational scale and broader category coverage than Pharma Line.
• Recordati: Italian specialty pharmaceutical group with an established consumer health / OTC and supplement presence through pharmacy channels in Italy and internationally; broader incumbent in the same Italian pharmacy ecosystem.

Direct peers

• ESI S.p.A. Italian nutraceutical and medical-device company selling food supplements across respiratory, gastrointestinal, and vascular categories through pharmacy channels; directly comparable in product mix, geography, and channel strategy.
• Pharmaidea: Italian pharma and nutraceutical company focused on food supplements and medical devices distributed through pharmacies; similar therapeutic area breadth and Italian pharmacy-led GTM.
• Schwabe Group: German-based manufacturer of botanical and plant-extract pharmaceuticals and supplements; comparable through its reliance on standardized phytopharmaceutical formulations and pharmacy distribution.
• Aboca: Italian manufacturer of plant-based food supplements and medical devices distributed primarily through pharmacies; closely comparable business model, therapeutic-area portfolio, and HCP-led go-to-market as Pharma Line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PharmaLineMilan
• LinkedInlinkedin.com/company/pharma-line-srl
• Instagraminstagram.com/pharmaline_morethanhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharma Line