Terre de Vins

What Terre de Vins does

Terre de Vins is a French wine and spirits media company founded in 1999 and headquartered in Bordeaux, operating as a société par actions simplifiée (SAS) with registered capital of €255,024. The company publishes a monthly wine magazine (Magazine Terre de Vins) in both digital and print formats and runs an integrated digital platform at terredevins.com covering French wine regions (Bordeaux, Burgundy, Champagne, Loire, Rhône), tasting notes, gastronomy, and industry news. Its audience is split between French wine consumers and enthusiasts on one side and wine-trade professionals (sommeliers, cavistes, producers) on the other, with businesses (wineries, négociants, financial and academic partners) constituting a third stakeholder group.

The company's core technology is a content management and digital media platform supporting editorial publishing, email newsletter distribution, subscription management (abonnement.terredevins.com), a digital newsstand (kiosque.terredevins.com), event ticketing, and a mobile application with geolocation-based features that trigger free 24-hour subscription activations when users enter partner zones. The product portfolio comprises the flagship magazine, the digital platform, proprietary competitions (Concours des Vins et Spiritueux, Trophées Œnotourisme, Best Old Vintage Awards, Vignerons et Terroirs d'Avenir), the "Sur le Divin" podcast, organized events such as the Foire aux Seconds Vins, and a photography services (Photothèque) offering.

Revenue is generated through four distinct streams: paid magazine subscriptions (digital and print, annual billing), digital advertising, event ticketing for proprietary wine events and competitions, and transactional photography services. Distribution is direct-to-consumer via the website, subscription portal, event venues (e.g., Hangar 14 in Bordeaux), and a wine tourism circuit. Strategic partners include the Union des Grands Crus de Bordeaux, Crédit Agricole, AdVini, and Institut Agro Montpellier for competitions, and standard payment processors (Lyra-Payzen, Stripe) for transactions. The company is independent, with no disclosed parent company, institutional investors, or M&A activity.

Name

Terre de Vins

Legal name

TERRE DE VINS

Website

https://terredevins.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Terre de Vins is a French wine and spirits media company founded in 1999 and headquartered in Bordeaux, publishing a monthly magazine, digital content, a podcast, and wine competitions and events for French wine consumers, sommeliers, and wineries.

Ownership category

akta.pro rank

Product category

Wine Media and Publishing

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine magazine publishing
• Digital wine media
• Wine industry journalism
• Wine event management
• Wine tourism coverage

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Terre de Vins generates revenue through paid magazine subscriptions, offering both digital and print formats of its wine publication.
2. Digital Advertising: The platform displays advertising content and promotional elements to its audience of wine professionals and enthusiasts.
3. Event Ticketing: The company organizes and sells tickets for wine-related events including the Foire aux Seconds Vins, Best Old Vintage Awards, and various tasting events throughout France.
4. Photography Services (Photothèque): Quotation and ordering service for photo printing and framing of wine-related imagery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Terre de Vins is a Bordeaux-based wine and spirits media company that publishes a monthly magazine (in print and digital formats) and operates a related online editorial platform covering French wine regions, producers, and gastronomy. It supplements its editorial business with a portfolio of proprietary wine competitions, awards programs, industry events, a podcast series, a digital newsstand (Kiosque), and a photography sales service (Photothèque).

Product overview

Terre de Vins is a digital media and publishing company operating a unified platform centered on its online wine magazine (terrededevins.com), supplemented by a subscription-based print/digital magazine product, and organized wine industry events and competitions. The product portfolio includes the core digital platform, the Magazine Terre de Vins subscription product, the Sur le Divin podcast series, the Concours des Vins et Spiritueux wine competition, the Trophées Œnotourisme awards, and a digital kiosk (Kiosque) for archived content. The company also organizes live wine events and publishes editorial content including tasting notes, region profiles, and producer interviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Magazine Terre de Vins
• Terre de Vins Digital Platform
• Concours des Vins et Spiritueux Terre de Vins
• Trophées Œnotourisme
• Sur le Divin Podcast
• Terre de Vins Events
• Kiosque Digital Newsstand
• Terre de Vins Mobile Application
• Photothèque Photography Service Quotation and ordering service for printing and framing of wine-related photography from the editorial archive.

Quantifiable outcome

• Wine tourism growth: 50% increase in Bordeaux wine tourism visits between 2009 and 2018
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Lyra - PayzenminorOthersPayment service provider (PSP) providing secure payment processing for magazine subscriptions and event ticket purchases. Licensed by the Groupement des Cartes Bancaires under VADS-001 registration.
• Stripe Payments EuropeminorOthersAlternative payment service provider referenced in older company documentation, processing payments for wine marketplace transactions.
• Union des Grands Crus de BordeauxcoreGTM or Marketing PartnerStrategic partnership for wine events and competitions. UGCB hosts Terre de Vins coverage of sommelier competitions and provides venue access for professional tastings.
• California WinesminorGTM or Marketing PartnerWine region promotional body partnering with UDSF for sommelier competition, with Terre de Vins providing media coverage.
• AdVinicoreStrategic or Co-development PartnerPartnership for the Vignerons et Terroirs d'Avenir competition, organized with AdVini, Crédit Agricole, and Institut Agro Montpellier. Ten-year-old initiative supporting young winemakers.
• Institut Agro MontpelliercoreStrategic or Co-development PartnerAgricultural institute providing student involvement and technical expertise for the Vignerons et Terroirs d'Avenir competition, with students analyzing winemaker projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wine Folly: Digital-native wine education and media brand focused on younger, learning-oriented wine drinkers. Comparable as a wine-focused media business but differentiated by younger audience, US-centric distribution, and education-first content rather than events.
• SevenFifty Daily: Digital wine trade media covering the on-premise and wholesale side of the wine business. Overlaps with Terre de Vins on professional/B2B wine content, though SevenFifty operates primarily in the US market and leans more trade-focused than consumer.

Direct peers

• Decanter: Major international wine magazine and media platform with editorial reviews, events, and competitions (Decanter World Wine Awards). Comparable business model of subscription + advertising + ticketed events, with significant Bordeaux/French wine coverage that overlaps with Terre de Vins.
• Bettane+Desseauve: Leading French wine media and guide brand from Nicolas de Rabaudy and Michel Bettane. Comparable as a French wine authority with editorial content, wine guides, tasting events, and competition involvement — closely aligned with Terre de Vins' positioning.
• Robert Parker Wine Advocate: Subscription-based wine review platform with global critic ratings and editorial content. Comparable as a subscription-driven wine media business targeting enthusiasts and professionals; overlaps with Terre de Vins on Bordeaux coverage and premium subscriber monetization.
• La Revue du Vin de France: France's oldest and most iconic wine magazine, founded in 1927. Directly competes with Terre de Vins for French wine enthusiast subscribers, advertising, and events — both serve overlapping Bordeaux-centered audiences with magazine + digital + events business models.

Broad incumbents

• Le Figaro Vin: Wine vertical of the Le Figaro media group. Operates a broader media portfolio with wine as a content vertical — overlaps with Terre de Vins in French wine journalism and digital subscriptions, but draws from a much larger general-news audience.
• Wine Spectator: Largest US wine media brand with global reach, editorial reviews, ratings, and large-scale events. While broader in geographic scope and audience, it competes for premium wine advertising spend and competes with Terre de Vins for international audience attention on Bordeaux content.
• The Drinks Business: Global drinks industry trade publication covering wine, beer, and spirits. Comparable as a wine-vertical media brand with events and competitions, but broader in scope (all drinks) and geographically more international than Terre de Vins.

Regional players

• Punch (Ink Global / The Drinks Journal): Digital drinks media focused on bars, cocktails, and wine culture primarily in the US market. Comparable as a digital-first wine and drinks media with editorial + events model, but serves a different geography than Terre de Vins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/terredevins
• YouTubeyoutube.com/user/Terredevins
• Facebookfacebook.com/terredevins
• LinkedInlinkedin.com/company/terre-de-vins
• Instagraminstagram.com/terredevins_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terre de Vins