What Devon Wildlife Trust does

Devon Wildlife Trust is a UK-registered conservation charity (Charity no. 213224) founded circa 1962 and headquartered in Exeter, Devon. It is the only charity dedicated exclusively to protecting all wildlife in Devon and operates approximately 60 nature reserves across the county spanning woodland, heathland, meadows, wetlands, coastal areas, and rivers. The organization employs 101-250 staff and is led by Chief Executive Nick Bruce-White.

The Trust's offerings are organized around membership tiers (£3.50-£4.50/month for standard Individual, Joint, and Family memberships; £85-£125/month for premium Wildlife Patrons), access to its reserve network, recurring and one-time donations (including the Moor Wild Devon appeal), paid events (guided walks, snorkel safaris), and free engagement programs (30 Days Wild, Wilder Communities, Wildlife Garden Award). It runs dedicated campaigns on marine conservation (Save Our Seas), insect decline (Action for Insects), and species recovery (white-clawed crayfish, beavers, pine martens), and partners with the Royal Horticultural Society on the Wild About Gardens initiative and with Pawprint Family and Postcode Lottery on community engagement.

Devon Wildlife Trust is part of The Wildlife Trusts, a UK-wide network of 46 independent wildlife trusts, which provides shared campaigns and resources while preserving regional operational autonomy. Its GTM motion is community-led, relying on volunteer networks, social media (Facebook, Instagram, LinkedIn, YouTube), email newsletters, events, and direct memberships to drive participation and fundraising. The Trust works across individual supporters, volunteers, gardeners, and farmer/landowner stakeholders, with no commercial product distribution or technology platform as a revenue driver.

Name

Devon Wildlife Trust

Legal name

Devon Wildlife Trust

Website

https://devonwildlifetrust.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Devon Wildlife Trust is a UK-registered conservation charity headquartered in Exeter that protects wildlife across Devon by managing approximately 60 nature reserves and running membership, donation, and community engagement programs for individual supporters, volunteers, gardeners, and farmers.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Land Trusts & Protected Areas (BPAGAGAC), Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

Keywords

• Wildlife conservation
• Nature reserves
• Environmental charity
• Habitat protection
• Species recovery

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Subscriptions: The organization generates revenue through individual, joint, and family membership subscriptions at various monthly price points, providing ongoing support for conservation work.
2. Wildlife Patron Donations: A premium giving program offering individual and joint patron memberships at higher monthly rates (£85 and £125 respectively), with additional benefits including event invitations and direct updates from leadership.
3. General Donations and Appeals: One-time and recurring donations supported by specific campaigns such as Moor Wild Devon appeal.
4. Event Participation: Revenue from paid events including guided walks, snorkel safaris, and other wildlife experiences at nature reserves.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Devon Wildlife Trust is a non-profit conservation charity established in 1962 (or 1966 per some sources) in Devon, UK. It protects wildlife and wild places by managing nature reserves, running species recovery and habitat restoration programs, and engaging local communities through volunteering, education, and events.

Product overview

Devon Wildlife Trust operates as a single unified charity organization offering programs, memberships, and community initiatives rather than a platform-plus-modules architecture. The core offering consists of membership programs (Individual, Joint, Family from £3.50/month, and premium Wildlife Patrons from £85/month), access to approximately 60 nature reserves across Devon, and campaign initiatives including Save Our Seas, Action for Insects, and Wilder Communities. Additional offerings include the free 30 Days Wild annual nature challenge, the Wildlife Garden Award certification program, seasonal events and guided walks, and free downloadable wildlife gardening guides produced in partnership with RHS Wild About Gardens. The Trust also offers volunteering opportunities and donation/patronage options for supporters.

Differentiator

Problem solved

Functional benefit

Brands

• Wildlife Patrons: A premium membership program offering exclusive events, direct updates from leadership, and recognition in the Annual Report for supporters making larger contributions.

Products and services

• Devon Wildlife Trust Membership

Quantifiable outcome

• Rescued 80 white-clawed crayfish and established new secure population in Devon
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• RHS (Royal Horticultural Society) - Wild About GardenscoreStrategic or Co-development PartnerDevon Wildlife Trust has partnered with the RHS on the Wild About Gardens initiative to celebrate wildlife gardening and encourage people to use their gardens to support nature. The partnership produces guides on topics including moths, hoverflies, hedgehogs, bats, bees, worms, ponds, butterflies, beetles, swifts, lawns, and making friends with molluscs.
• The Wildlife TrustscoreStrategic or Co-development PartnerDevon Wildlife Trust is part of The Wildlife Trusts network, a UK-wide charity with 46 trusts covering the UK. The partnership enables shared campaigns, resources, and initiatives including 30 Days Wild, South Coast Marine Recovery Project, and national conservation programs.
• Pawprint FamilyminorGTM or Marketing PartnerPawprint Family produces the 30 Days Wild fabric badge which can be purchased through their website, extending the reach of the campaign to families engaged in nature activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Marine Conservation Society: UK charity focused on marine conservation, sustainable fisheries, and bycatch — directly overlapping with Devon's Save Our Seas campaign and Snorkel Safari programming. Comparable in scale but with a marine-only mandate.
• Butterfly Conservation: UK charity specializing in butterfly and moth conservation. Overlaps with Devon's Action for Insects program and rare butterfly species recovery work across its reserves.

Broad incumbents

• RSPB (Royal Society for the Protection of Birds): UK's largest wildlife charity. Competes for the same donor pool across memberships, legacies, and reserve-based engagement, but operates at national scale rather than Devon's regional remit.
• National Trust: Large UK conservation/heritage charity with extensive membership and nature reserve portfolio. Overlaps on nature access, membership models, and Devon-based properties, but with a much broader heritage remit.
• Woodland Trust: UK charity focused on woodland conservation and creation. Overlaps with Devon Wildlife Trust on woodland reserve management, species protection, and tree-planting member engagement initiatives.
• The Wildlife Trusts: National umbrella body coordinating all 46 UK Wildlife Trusts including Devon. Operates national campaigns (30 Days Wild), policy advocacy, and shared infrastructure; Devon is an affiliate member.
• WWF-UK: Major UK conservation NGO. Competes for donor share and runs advocacy campaigns (including on neonicotinoids) that overlap with Devon Wildlife Trust's policy work, but operates globally.

Direct peers

• Somerset Wildlife Trust: Adjacent regional Wildlife Trust in Somerset. Directly comparable in scale, structure, and revenue model, and competes for overlapping Southwest England donor mindshare.
• Dorset Wildlife Trust: Regional Wildlife Trust in Dorset with a similar nature reserve portfolio, membership tiers, and conservation campaigns — competes for coastal/southwest supporter segments.
• Cornwall Wildlife Trust: Sister Wildlife Trust covering Cornwall. Direct peer: identical regional Wildlife Trust model, same membership/donation revenue structure, same national umbrella affiliation, and overlapping species and marine conservation programs in the Southwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFBLgN9dJFwU9qF_Ju8QAAg
• Facebookfacebook.com/devonwildlife
• LinkedInlinkedin.com/company/devon-wildlife-trust
• Instagraminstagram.com/devonwildlifetrust
• Xx.com/devonwildlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devon Wildlife Trust