MyBroker

What MyBroker does

MyBroker (legal entity: mybroker inc.) is a privately held, independent insurance brokerage and consultancy headquartered in Beirut, Lebanon, founded in 2013 and operating under MOET License# 384. The firm acts as an intermediary between clients and more than 10 leading regional and global insurance carriers, earning commissions on placed policies rather than charging direct fees to clients. Its portfolio spans three segments: personal lines (medical, global medical, motor, home, boat and yacht, life, critical illness, savings plans, travel, student, and pet insurance, including what it positions as Lebanon's first pet insurance plan); business and commercial lines (property, work accidents, liability, motor fleet, cyber, kidnap and ransom, marine, construction all-risk, product liability); and corporate employee benefits (group health, retirement, life and disability). A Portfolio Review add-on service audits existing coverage for gaps and overlaps.

The company serves individuals, families, SMEs, and corporate HR buyers primarily in Lebanon, with deliberate outreach to the Lebanese expat community in Africa and the Arab Gulf via products such as the Medical Continuity Option and global health/life plans. Its go-to-market is sales-led and relationship-based: prospective clients submit quote requests through the website, and team members deliver consultative guidance, benchmark multiple carrier offerings, and provide ongoing claims support described as 24/7. There is no proprietary technology platform; the firm relies on a Strikingly-hosted website, blog content for SEO, and Google Analytics for traffic measurement, with competitive differentiation rooted in carrier breadth, advisory expertise (22+ years of cumulative team experience), and a 92% reported client retention rate across 1,500+ active policies. The team consists of approximately six professionals, led by General Manager Karim N. Safieddine, with no disclosed external investors, funding rounds, or parent-company ownership.

Name

MyBroker

Legal name

mybroker inc.

Website

https://mybrokerinc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MyBroker is a Beirut-based, independent insurance brokerage founded in 2013 that places personal, commercial, and employee benefits policies with 10+ regional and global insurers, serving individuals, SMEs, corporate HR buyers, and the Lebanese expat community in Africa and the Arab Gulf.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Personal insurance solutions
• Commercial insurance coverage
• Employee benefits programs
• Insurance consultancy

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: MyBroker generates revenue through commissions from insurance carriers for placing policies. As an independent insurance broker, they represent multiple insurers and earn referral fees or commissions when clients purchase insurance products through their guidance. The company is 100% independent, benchmarking options from multiple top insurers without bias.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MyBroker is an independent insurance brokerage that sources and places personal, business, and employee benefits insurance policies on behalf of clients by benchmarking offerings from 10+ regional and global insurance carriers. The firm provides consultative advisory, policy placement, and ongoing claims support, earning commissions from insurers rather than charging clients directly.

Product overview

MyBroker Inc. is a boutique insurance brokerage and consultancy firm offering a portfolio of personal, business, and employee benefits insurance solutions. The personal insurance suite includes Medical Insurance (local and global), Motor Insurance, Home Insurance, Boat & Yacht Insurance, Life Insurance, Critical Illness Insurance, Savings Plans, Travel Insurance, Student Insurance, and Pet Insurance. Business solutions encompass Property Insurance, Work Accidents, Liability Insurance, Motor Fleet, Cyber Insurance, and Kidnap & Ransom coverage. Employee benefits programs focus on Health & Wellness, Retirement Planning, and Life & Disability insurance. Additionally, the firm offers a Portfolio Review Service for analyzing existing coverage. The company operates as a one-stop shop, partnering with regional and global insurers to provide tailored insurance solutions primarily serving the Lebanese market and the Lebanese expat community in Africa and the Arab Gulf.

Differentiator

Problem solved

Functional benefit

Brands

• Pet Insurance: The 1st pet insurance plan in Lebanon, offering tailored solutions with robust coverage for every budget.

Products and services

• Medical Insurance (Local) Local medical insurance plans for individuals and families in Lebanon covering 1st, 2nd, and 3rd class hospitalization including Emergency & Hospitalization, Maternity & Newborn Care, Chronic Conditions, and Travel Emergency Coverage.
• Global Medical Insurance
• Medical Continuity Option
• Motor Insurance
• Home Insurance
• Boat & Yacht Insurance
• Life Insurance
• Critical Illness Insurance

Quantifiable outcome

• 92% client retention rate demonstrates strong customer satisfaction and trust
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leading Regional and Global InsurerscoreOthersMyBroker has established partnerships with over 10 leading insurance providers in regional and global markets. These partners are selected based on financial strength, credibility, product suite, and ease of doing business. Through these partnerships, MyBroker offers comprehensive insurance solutions across personal, commercial, and employee benefits lines.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lockton: World's largest independent insurance brokerage with MENA presence. Comparable as a global independent brokerage serving corporate and personal lines, but operates at vastly greater scale and with proprietary risk analytics.
• Allianz Insurance Lebanon: Global insurer with direct and broker channels in Lebanon. Comparable because Allianz offers the global health, life, and motor products that MyBroker accesses through carrier partnerships, making it both a supplier and indirect competitor.
• Howden Group: Global independent insurance broker with significant Middle East operations. Comparable as an independent multi-carrier broker, though with far broader geographic reach, deeper specialty lines, and corporate client focus.
• AXA Insurance Mediterranean & Near East: Global insurer with strong Lebanon and Middle East presence offering personal and commercial lines. Comparable as both a potential carrier partner and a competitor with direct-to-consumer capabilities MyBroker lacks.

Regional players

• Jubilee Insurance: Pan-African insurance group with deep presence across East and Southern Africa. Comparable because it serves African-based expat communities and Lebanese diaspora operating in Africa overlap with Jubilee's footprint.

Others

• MENA Insurance Brokers Association (regional broker networks): Regional industry body representing independent insurance brokers across the MENA region. Comparable as an ecosystem participant that influences regulation, broker standards, and carrier relationships MyBroker depends on.

Direct peers

• Trust Insurance Brokers (Lebanon): Independent Lebanese insurance broker providing personal and corporate coverage. Comparable due to shared market, independent brokerage structure, and multi-line product offering.
• Nasco Insurance Brokers: Lebanese insurance brokerage offering personal, commercial, and employee benefits products. Comparable because it targets the same Lebanese market and expat segments with an independent multi-carrier model.
• Arope Insurance: Lebanese insurance brokerage and advisory firm offering personal and commercial insurance products. Comparable because it operates in the same local market with a similar boutique broker model and multi-carrier independence.
• Berytus Insurance Brokers: Beirut-based insurance broker serving individuals and corporates with multi-line coverage. Directly comparable as a Lebanon-domiciled boutique brokerage with a similar product breadth and carrier-agnostic positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mybrokerinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyBroker