Sportspro

What Sportspro does

Sportspro is an Australian family-owned sports education company founded in 1995 by Managing Director Dean Gilchrist, a qualified PE teacher. The company provides curriculum-aligned sports education programs to primary schools, with its core offerings spanning seven interconnected products: the K-2 Fundamental Movement Skills Program, K-6 Game Sense Program (covering 17 sports), K-6 Gymnastics, Yr 2-6 Athletics (including athletics carnivals), K-6 Dance, Sports Gala Days, and registered-provider services under the Australian Sports Commission's Sporting Schools programme. All programs are aligned with the 2018 NESA PDHPE K-10 Syllabus and are delivered on-site at schools by NESA-accredited, NSW Department of Education 'Probity Department'-cleared teachers holding Working with Children Check, First Aid, CPR, and Anaphylaxis certifications.

The business operates a professional services revenue model, selling program delivery directly to schools on a fee-for-service basis (pricing not publicly disclosed). Its go-to-market is sales-led, combining a content-marketing website, direct email and phone outreach, and the government-funded Sporting Schools channel as a referral pathway. Sportspro's primary customer segment is NSW primary schools, with a secondary segment of international schools in Singapore, India, the UAE (Dubai and Sharjah), and Qatar, supported by a licensed office in Kerala, India. The Australian head office is located in Frenchs Forest, Sydney.

The company's core defensible asset is its 1996 formal approval from the NSW Department of Education and Training — Sports Unit, an endorsement the company states no other outsourced school sports education organisation has achieved. There is no proprietary technology platform; the offering is fundamentally human-delivered instruction. Headcount is 11-50 employees. The company has no external institutional shareholders, no acquisitions, and no public listing. Note that a separately described entity also named 'SportsPro' (Edinburgh-based) secured a £750,000 growth loan in April 2025 from the British Business Bank's Investment Fund for Scotland; the relationship between that entity and the Australian Sportspro is not established in the available data.

Name

Sportspro

Legal name

Sportspro

Website

https://sportspro.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportspro is an Australian family-owned sports education company, founded in 1995, that delivers NESA-accredited, curriculum-aligned sports programs — including gymnastics, athletics, dance, and game sense — directly to NSW primary schools and international schools across Singapore, India, the UAE, and Qatar.

Ownership category

akta.pro rank

Product category

School Sports Education Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• School sports education
• Physical education programs
• Fundamental movement skills
• Curriculum-aligned gymnastics
• Sports coaching services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. School Sports Education Programs: Direct service delivery of sports education programs to schools. Programs include K-2 Fundamental Movement Skills, K-6 Game Sense, Gymnastics, Athletics, Dance, and Sports Gala Days. Revenue generated through program fees charged to schools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sportspro is a sports education and coaching company that delivers curriculum-aligned sports education programs to NSW primary schools and international schools. Services include K-2 Fundamental Movement Skills, K-6 Game Sense, K-6 Gymnastics, Yr 2-6 Athletics (including athletics carnivals), K-6 Dance, Sports Gala Days, and Sporting Schools grant-funded programs, all delivered on-site by NESA-accredited qualified PE teachers using supplied equipment.

Product overview

Sportspro is an Australian family-owned sports education company founded in 1995 by Managing Director Dean Gilchrist. The company operates as a single unified offering of curriculum-aligned sports education programs for primary schools, consisting of seven interconnected core products: K-2 Fundamental Movement Skills Program, K-6 Game Sense Program, K-6 Gymnastics Program, Yr 2-6 Athletics Program, K-6 Dance Program, Sports Gala Days, and Sporting Schools Registered Provider services. All programs are delivered by NESA-accredited, NSW Department of Education-cleared teachers and align with the 2018 NESA PDHPE K-10 Syllabus. The company serves NSW and international schools in Singapore, India, UAE, and Qatar, and holds formal approval from the NSW Department of Education and Training (1996) - an endorsement no other organization has achieved.

Differentiator

Problem solved

Functional benefit

Products and services

• K – 2 Fundamental Movement Skills Sports Program A sequential developmental sports education program for kindergarten to Year 2 students that identifies and develops all 15 fundamental movement skills through skill-specific activities and modified sports games, incorporating locomotion, body awareness, spatial awareness, and fine and gross motor skills. Targeted at NSW primary schools.
• K – 6 Game Sense Program A sports education program for kindergarten to Year 6 students using an inquiry-based learning approach that develops fundamental movement skills through modified sport strategies and concepts, covering 17 sports including AFL, Basketball, Cricket, Netball, Soccer, Touch Football and Volleyball. Targeted at NSW primary schools.
• K – 6 Gymnastics Program A gymnastics education program for kindergarten to Year 6 students aligned with the 2018 NESA PDHPE K-10 Syllabus, developing muscular endurance, strength, power, flexibility, coordination, agility and balance through NESA-accredited qualified teachers. Targeted at NSW primary schools.
• Yr 2 – 6 Athletics Program An athletics program for Years 2-6 covering track and field disciplines including sprinting, relays, shot put, discus, long jump and high jump, with assistance for school athletics carnivals. Targeted at NSW primary schools.
• K – 6 Dance Program A dance education program for kindergarten to Year 6 aligned with the 2018 NESA PDHPE K-10 Syllabus, offering HIP-HOP, Modern Dance, and Class Group Performance Routines in 40–60 minute lessons including warm-ups, instruction and student assessments. Targeted at NSW primary schools.
• Sports Gala Days Sports activity days in round-robin or rotational format for Kindergarten to Year 6 students using modified and conventional sports equipment, available as half-day (9.30am-12.30pm) or full-day (9.30am-2.30pm) events. Targeted at NSW primary schools.
• Sporting Schools Registered Provider A registered provider of the Australian Sports Commission's Sporting Schools Programs — a government-funded initiative providing sports programs including Gymnastics, Softball, Badminton, Squash and Table Tennis to keep children active and healthy. Targeted at NSW primary schools.

Quantifiable outcome

• Programs formally approved by NSW Department of Education and Training – Sports Unit in 1996

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Australian Sports Commission - Sporting SchoolscoreStrategic or Co-development PartnerSportspro is a registered provider of the Australian Sports Commission's Sporting Schools Programs - a government funded initiative to keep children active and healthy. Professional qualified staff are registered to provide Gymnastics, Softball, Badminton, Squash, and Table Tennis programs.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Aussie Hoops: Basketball Australia's national introductory program for primary school children, delivered in schools – a sport-federation-run channel that competes with Sportspro's Game Sense and Sporting Schools offerings.
• Netball Australia – NetSetGO: Netball Australia's introductory in-school netball program; competes for Sporting Schools funding and curriculum time within primary schools alongside Sportspro's multi-sport offerings.
• Cricket Australia – School Programs: National cricket body running in-school cricket programs including the Sporting Schools-registered offerings; competes for the same in-school sports time slots and federal grant funding.
• AFL Auskick: AFL's national school- and community-based introductory program; runs in primary schools as an alternative in-school sports provider, addressing overlapping curriculum time and grant funding.
• Gymnastics Australia: National federation running school-based gymnastics programs and Sporting Schools-registered offerings; directly overlaps with Sportspro's K-6 Gymnastics program in primary schools.

Direct peers

• Kelly Sports: Australia- and New Zealand-based outsourced sports coaching provider for primary schools, offering curriculum-linked programs delivered on-site by coaching staff – the closest direct comparator to Sportspro's model.
• Game Day Sport: Australian provider of school-based sports coaching and PE programs for primary schools, operating on a similar outsourced-teacher delivery model to Sportspro across NSW and other states.
• Sport Starz: Provides multi-sport coaching programs to Australian primary schools, including athletics, gymnastics and game-sense-style offerings – overlapping directly with Sportspro's core product set.

Emerging players

• Little Kickers: Children's football coaching franchise operating in Australia and other markets; focuses on a younger preschool demographic but competes for the same school and parent sports-instruction wallet.

Others

• YMCA Australia: Major community organization that delivers before/after-school care and vacation-care sports programs in partnership with primary schools, providing an indirect substitute for outsourced sports education services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sportspro_edu
• LinkedInlinkedin.com/company/sportspro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportspro