Capitol View Credit Union

What Capitol View Credit Union does

Capitol View Credit Union is a not-for-profit, member-owned financial cooperative founded in 1944 by State of Iowa employees and headquartered at 623 E. 12th Street, Des Moines. The institution is chartered to serve Iowa's public employees across every level of government (state, county, municipal) and their families, operating exclusively within that defined field of membership. It offers a standard consumer banking product suite including savings, checking, money market accounts, certificates of deposit (up to 4.00% APY), IRAs, credit cards, personal loans, vehicle and motorcycle loans (4.49% APR), boat and RV loans, mortgages, and home equity loans (6.49% APR), with credit-builder, debt consolidation, debt protection, and delay-a-pay ancillary products.

The credit union's technology stack is built around a Malauzai-based digital banking platform delivered through native iOS and Android mobile applications, integrating account management, credit score and report monitoring, bill pay, fund transfers, mobile check deposit, and the Capview360 budgeting tool. NCUA federal insurance covers deposits up to $250,000. Physical distribution is anchored by a single Des Moines branch, supplemented by access to the CO-OP shared branching network and the Privileged Status ATM network providing 30,000+ surcharge-free ATMs nationwide. Insurance products are distributed through a TruStage partnership without in-house underwriting.

Revenue is generated primarily through net interest margin on the loan portfolio (vehicle, mortgage, home equity, personal, credit card) offset by deposit interest costs, supplemented by transaction fees (overdraft, wire, stop payment), insurance referral commissions via TruStage, and member-benefit partnerships such as Adventureland ticket discounts. Go-to-market is community-led: the AFSCME union partnership is the anchor acquisition channel, supplemented by the State of Iowa employer relationship, family member referrals, and member newsletters via Constant Contact. Revenue figures are not publicly disclosed.

Name

Capitol View Credit Union

Legal name

Capitol View Credit Union

Website

https://www.capview.com/

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Capitol View Credit Union is a financial company that provides loans, credit, insurance, mortgages and consulting services.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Public Sector & Municipal Credit Unions (FSABAEAK)

akta.pro secondary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Consumer banking services
• Credit union lending
• Deposit accounts
• Mortgage loans
• Digital banking

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Loans: Primary revenue stream from consumer lending including vehicle loans (4.49% APR), home equity (6.49%), mortgages, personal loans, credit cards, and boat/RV loans. Interest earned on loan portfolio represents core earnings.
2. Deposit Interest Payments: Members deposit savings, checking, money market, and certificate accounts. Credit union pays interest on deposits (Certificates at 4.00% APY). Net interest margin between loan income and deposit costs.
3. Fee-based Services: Fees from services including overdraft protection, wire transfers, stop payments, debt protection products, and delay-a-pay programs.
4. Insurance Products: Insurance products offered through TruStage partnership including credit protection and other insurance offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Capitol View Credit Union is a member-owned, not-for-profit financial cooperative that provides consumer banking and lending products to Iowa's public employees and their families. Its core offerings include deposit products (savings, checking, money market, certificates of deposit, IRAs), a full lending portfolio (credit cards, personal loans, vehicle, boat/RV, mortgages, home equity, credit builder, debt consolidation), and a digital banking platform with mobile apps, bill pay, mobile check deposit, credit score monitoring, and budgeting tools.

Product overview

Capitol View Credit Union offers a unified banking platform serving Iowa's public employees and their families. The core offering includes traditional deposit products (savings, checking, money market accounts, CDs, IRAs) and lending products (credit cards, personal loans, vehicle loans, boat/RV loans, mortgages, home equity loans). The digital banking system serves as the primary access channel, integrating account management, credit scoring tools, bill pay, fund transfers, mobile check deposit, and the Capview360 Budgeting tool. Insurance products are offered through a TruStage partnership, while shared branching through CO-OP Credit Unions extends physical access. The product portfolio functions as a single unified credit union platform rather than a modular architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Savings Accounts
• Checking Accounts
• Money Market Accounts
• Certificates of Deposit
• IRAs
• Credit Cards
• Personal Loans
• Credit & Cash Builder Loan
• Vehicle & Motorcycle Loans
• Boat & RV Loans
• Home Loans & Mortgages
• Home Equity Loans
• Debt Consolidation
• Digital Banking
• Capitol View Mobile App
• TruStage Insurance
• Shared Branching

Quantifiable outcome

• 4.00% APY on Certificates (vs. national average ~0.5%)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AFSCME (American Federation of State, County and Municipal Employees)coreStrategic or Co-development PartnerCapitol View is proud to partner with AFSCME to support the benefits of union membership. The credit union provides AFSCME members exclusive rate discounts and other special benefits not available to general public. This partnership is highlighted as a core value proposition for reaching union members.
• TruStageminorGTM or Marketing PartnerTruStage provides insurance products offered through Capitol View Credit Union including credit protection and other insurance offerings. Members can access TruStage insurance services through the credit union.
• AdventurelandminorGTM or Marketing PartnerCapitol View offers exclusive discounts on Adventureland tickets to members, including both season passes and single-day tickets. This member benefit program enhances the value of credit union membership.
• Privileged Status (Co-op Shared Branching)coreTechnology or IntegrationCapitol View participates in the Privileged Status ATM Network and Co-op Shared Branching network, providing members access to over 30,000 ATMs and shared branching services at credit unions nationwide.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• GreenState Credit Union: Largest Iowa-based credit union, serving public-sector, university, and community members statewide. Direct competitor for the same Iowa public-employee and family member deposit and loan customers that Capitol View targets.
• University of Iowa Community Credit Union (UICCU): Iowa-headquartered credit union with a broad community charter covering public-sector and university employees. Overlaps directly with Capitol View on Iowa public-employee consumer banking, lending, and digital services.
• Veridian Credit Union: Iowa-based community credit union serving a similar consumer and public-sector customer base across eastern Iowa. Directly comparable deposit, loan, and digital-banking product mix.
• Community 1st Credit Union: Iowa-headquartered community-charter credit union offering consumer deposits, auto loans, mortgages, and digital banking to a comparable retail/government member base.

Regional players

• Heartland Credit Union: Regional Iowa credit union serving public-sector and community members with overlapping consumer lending and deposit products. Comparable scale and geographic concentration to Capitol View.

Peers

• SchoolsFirst Federal Credit Union:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/capitol-view-credit-union

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitol View Credit Union