Conseil Media Sante

What Conseil Media Sante does

Conseil Media Sante, doing business as CMS Mediaplus, is a France-headquartered B2B media agency specializing exclusively in the healthcare sector. Founded in 1990 and operating as an integrated brand within Serviceplan Group SE & Co. KG since its 2025 rebranding, the firm positions itself as France's leading healthcare media agency with more than 35 years of category experience. It employs approximately 50 collaborators, supported by a broader pool of 70+ health specialists across the Serviceplan France network, and is led by CEO Julien Lipkowicz from its Paris office.

CMS Mediaplus generates revenue through professional services fees tied to media strategy, planning, and campaign execution for healthcare brands. Its core technology and intellectual property consist of proprietary behavioral insights and exclusive audience studies designed for healthcare professionals (HCPs) and patients, a healthcare B2B ecosystem qualification and mapping stack, and CRM integration capabilities that connect agency planning to client marketing operations. The firm activates a network of over 350 medical and paramedical media publishers covering 45+ medical professions and specialties, serving as an intermediary that negotiates media conditions on behalf of clients. The offering spans integrated omnichannel media strategy, campaign creation and content production, medical writing and training, data analytics and visualization, social media and influence, and structured services such as media-driven deals, patient-journey understanding, and HCP-and-patient communications.

The go-to-market is consultative and enterprise sales-led, targeting pharmaceutical companies, biotech firms, medical device manufacturers, nutrition brands, cosmetics companies, and health insurers. Named clients include Novartis, Sanofi, Johnson & Johnson/Janssen, Bayer, AbbVie, BioNTech, Bristol Myers Squibb, Abbott, Novo Nordisk, Boehringer Ingelheim, Dexcom, Galderma, Gilead, Danone, and Danone-owned Klosterfrau, among over 70 active healthcare accounts. The agency executes approximately 1,000 campaigns per year. Pricing is not publicly disclosed and is negotiated per campaign or retainer, tailored to therapeutic area, specialty targeting, and campaign complexity.

Name

Conseil Media Sante

Legal name

CMS Mediaplus

Website

https://conseilmediasante.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

CMS Mediaplus (Conseil Media Sante) is a Paris-based B2B healthcare media agency serving over 70 pharma, biotech, medical device, nutrition, cosmetics, and insurance clients across France, executing roughly 1,000 campaigns per year through proprietary HCP and patient audience data and relationships with 350+ medical media publishers.

Ownership category

akta.pro rank

Product category

Healthcare Media Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

akta.pro secondary industries

Healthcare/Pharma Creative Agencies (MPAAAAAJ), Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Healthcare media strategy
• Pharmaceutical media planning
• HCP audience targeting
• Medical communications agency
• Healthcare media buying

Headquarters

HQ city

Sèvres

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Healthcare Media Strategy & Planning Services: CMS Mediaplus generates revenue through service fees for media strategy consulting, planning, and campaign execution across omnichannel media channels. The agency acts as an intermediary between healthcare brands and media publishers, negotiating optimal media conditions and guaranteeing productivity for client campaigns. Revenue is derived from professional service engagements, media buying facilitation, and strategic consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Conseil Media Santé (CMS Mediaplus) is a healthcare-specialized B2B media agency that plans, negotiates, and executes omnichannel media strategies for pharmaceutical, biotech, medical device, nutrition, health insurance, and cosmetics brands in France. The agency operates as an intermediary between healthcare advertisers and 350+ medical/paramedical media publishers, providing media strategy, planning, buying, campaign creation, medical writing, data analytics, and social media/influence services.

Product overview

CMS Mediaplus (Conseil Media Sante) is a healthcare-specialized media agency operating as part of Serviceplan Group France. With over 35 years of experience as a pioneer in healthcare media strategy, the agency offers an integrated portfolio of services including omnichannel media strategy, campaign execution, medical writing, data analytics, and social media influence. The agency differentiates through exclusive healthcare consumer studies, patient journey understanding, and access to 350+ medical publishers across 45+ medical specialties, serving over 70 pharmaceutical, nutrition, medical device, insurance, and cosmetics clients with a team of more than 70 health specialists managing approximately 1,000 campaigns annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Omnichannel Media Strategy & Campaign Management Integrated omnichannel media strategy, planning, buying, and campaign execution services for healthcare sector advertisers in France, leveraging relationships with 350+ medical and paramedical publishers across 45+ medical specialties.
• Medical Writing & Training Medical writing and training content services supporting healthcare communications campaigns for pharmaceutical and medical device clients.
• Data Analytics & Data Visualization Data analytics and visualization services for healthcare campaign performance measurement, KPI tracking, and CRM integration with client tools.
• Social Media & Influence Marketing Social media strategy and influencer marketing services tailored for healthcare brands and HCP/patient audiences.
• Healthcare Audience Studies & Insights Proprietary behavioral and audience research studies designed specifically for healthcare professionals (HCPs) and patients, providing exclusive insights to inform media strategy.
• Media-driven Deals Media negotiation and deal structuring services leveraging the agency's market leadership to secure optimal media conditions and pricing with 350+ medical publishers.

Quantifiable outcome

• 1,000 campaigns per year
• +2 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Evoke: Healthcare communications and media agency providing brand, media, and omnichannel strategy for pharma, biotech, and consumer health clients — directly comparable to CMS Mediaplus's integrated healthcare media model.
• Real Chemistry: Healthcare-focused marketing and communications firm offering media strategy, data analytics, and omnichannel activation for pharma and biotech clients — a directly comparable healthcare-specialized media and marketing peer.
• Havas Health & You: Global healthcare communications and media network within Havas, offering media strategy, planning, and activation across pharma, biotech, and consumer health — directly competes with CMS Mediaplus in healthcare-specialized media services.
• Hearts & Science: Omnicom-owned data-driven media agency with a dedicated health practice serving pharma and consumer health clients — directly comparable as a healthcare-focused media agency competitor.
• Wavemaker: WPP-owned global media agency network with a healthcare practice focused on data-driven media planning and buying for pharma, OTC, and wellness clients — competes for similar healthcare media mandates as CMS Mediaplus.
• Publicis Health Media: The healthcare-focused media agency network within Publicis Groupe, providing media planning, buying, and analytics specifically for pharma and healthcare clients globally — directly comparable to CMS Mediaplus's healthcare media specialist model.
• PHD Media: Omnicom-owned global media agency with strong healthcare and pharma practice, providing strategic media planning, buying, and analytics — competes for the same enterprise pharma marketing budgets as CMS Mediaplus.
• Dentsu Health: Healthcare-focused media and communications arm of Dentsu International, providing omnichannel media strategy, planning, and activation for global pharma and medtech clients — directly comparable to CMS Mediaplus's healthcare media specialism.
• Initiative: IPG Mediabrands global media agency with a dedicated health practice serving pharma, OTC, and wellness brands through omnichannel planning and buying — directly competes for healthcare media budgets alongside CMS Mediaplus.
• OMD (Omnicom Media Group): Global media agency network under Omnicom with a dedicated health practice serving pharma and medtech clients with omnichannel media planning and buying — directly comparable to CMS Mediaplus's enterprise healthcare media model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AgenceCMS
• YouTubeyoutube.com/channel/UCnMo1R4txcAK68DLAPfSNQQ
• Facebookfacebook.com/ServiceplanFR
• LinkedInlinkedin.com/company/serviceplan-france
• Instagraminstagram.com/serviceplan.fr
• TikToktiktok.com/@serviceplangroupfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conseil Media Sante