Qualipac

What Qualipac does

Qualipac is a fourth-generation, family-owned Australian fresh produce enterprise headquartered in Gatton, Queensland, that grows, packs, and supplies vegetables to domestic retailers, food manufacturers, and export markets. The company operates across more than 1,000 hectares of farmland in the Lockyer Valley and Darling Downs, producing broccoli (including baby broccoli), red/brown/white onions, Kent/Butternut/Jarrahdale pumpkins, and supplementary crops such as beans, cabbage, corn, and beetroot. Core production targets include roughly 120,000 kg of broccoli per week, 6,000 tonnes of onions per season, and 3,500+ tonnes of corn, supported by state-of-the-art GPS Corner Pivot irrigation, a 640-tonne onion drying system, cold storage, and ice-making infrastructure at its HACCP- and WQA-accredited in-house packhouse on the Warrego Highway.

The business operates a vertically integrated model that combines farming, a year-round packing facility, and an internal sales and marketing function that also markets produce for partner growers. GTM is B2B and enterprise-led, with named enterprise customers including Woolworths for fresh retail supply, Simplot for frozen and canned vegetable processing (Edgells and Birds Eye brands), and Japanese supermarket chains for fresh broccoli exports via trade missions coordinated with the Queensland Department of Agriculture & Fisheries. Revenue is generated through transaction-based sales of fresh produce and packing/professional services, with pricing not publicly disclosed and customer relationships managed through the company's own sales team. The firm employs over 20 permanent staff and over 100 casual workers during peak seasons, and remains wholly owned and operated by the Qualischefski family under the legal entity Qualipac Pty Ltd.

Name

Qualipac

Legal name

Qualipac Pty Ltd

Website

https://qualipac.com.au

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Qualipac is a fourth-generation family-owned Australian grower, packer, and supplier of fresh produce (broccoli, onions, pumpkins) serving retailers like Woolworths, food manufacturer Simplot, and Asian export markets from its vertically integrated Lockyer Valley, Queensland operations.

Ownership category

akta.pro rank

Product category

Fresh Produce Farming and Supply

NAICS

Vegetable and Melon Farming (11121)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)

akta.pro secondary industries

Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA), Allium Vegetable Farming (Onions, Garlic, Leeks, Shallots, Chives) (AFAGADAD), Legume Vegetable Farming (Green Beans, Snap Peas, Snow Peas) (AFAGADAG)

Keywords

• Fresh produce farming
• Vegetable packing services
• Broccoli onion pumpkin
• Fresh produce supply
• Agricultural export business

Headquarters

HQ city

Gatton

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fresh Produce Sales: Growing and selling fresh vegetables including broccoli, onions, pumpkins, and other produce to retailers, supermarkets, and directly to consumers through domestic markets
2. Export Sales: Export of broccoli and other produce to Asian markets including Japan and Taiwan, developing international customer relationships
3. Food Manufacturing Supply: Supply of produce (corn, beans, cabbage, beetroot) to food manufacturer Simplot for frozen and canned products
4. Packing Services: Operating a large packing facility for fresh produce, packing and supplying products to all markets including international markets

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Qualipac is an Australian family-owned farming enterprise that grows, packs, and supplies fresh vegetables — primarily broccoli (including baby broccoli), onions (red, brown, and white), and pumpkins (Kent, Butternut, and Jarrahdale) — along with seasonal produce such as beans, cabbage, corn, and beetroot. The company operates its own year-round pack house on the Warrego Highway in the Lockyer Valley with grading, cold storage, ice making, and a 640-tonne onion drying system, and sells directly to Australian retailers, food manufacturers, and export customers in Asia.

Product overview

Qualipac is an Australian-owned farming enterprise operating as a vertically integrated produce company with three core product lines—Broccoli (including Baby Broccoli), Onions (red, brown, and white), and Pumpkins (Kent, Butternut, and Jarrahdale)—supplemented by other seasonal produce such as beans, cabbage, corn, and beetroot. The company also offers two service divisions: a packing service with a large facility equipped with grading, cold storage, ice making, and onion drying capabilities; and a sales and marketing service that sells both their own produce and that of partner growers. The product portfolio is unified under the Qualipac brand, with the pack house providing internal integration between the farming and sales operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Broccoli Fresh broccoli hand-harvested by Qualipac, chilled, trimmed, graded, and packed in-house. Available year-round with packing options including 10kg crates, 8kg styro, 200kg RPB, and 130kg cardboard hat bins, either iced or iceless. Sold to Australian retailers and export customers in Asia.
• Baby Broccoli Baby broccoli grown from transplants, harvested and packed using the same hand-picking and in-house packhouse process as standard broccoli. Sold alongside standard broccoli to retail and export customers.
• Onions Red, brown, and white dry bulb onions grown in the Lockyer Valley and Darling Downs. Hand-harvested, cured, size and quality graded, and packed in returnable plastic crates, cartons, bags, or prepacks ranging from 1kg to 20kg.
• Pumpkins Kent, Butternut, and Jarrahdale pumpkins hand-harvested from December to July. Washed and packed to customer requirements in 18kg cartons or 200kg–500kg bins.
• Other Produce (Beans, Cabbage, Corn, Beetroot) Seasonal vegetables including beans, cabbage, corn, and beetroot grown by Qualipac, often supplied to food manufacturers such as Simplot for use in frozen and canned products.
• Packing Services Year-round packing facility operating from the head office on Warrego Highway in the Lockyer Valley. Includes grading and packing equipment, cold storage, ice making, and a 640-tonne onion drying system. Operates under HACCP accreditation to handle and dispatch product for local, interstate, and export markets.
• Sales & Marketing Services Sales and marketing services for Qualipac's own produce and produce sourced from partner growers. The team markets and sells products of partner growers who share Qualipac's quality commitments, extending the company's reach across additional supply.

Quantifiable outcome

• Hand harvested produce delivered from field to dispatch within 24 hours
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SimplotcoreStrategic or Co-development PartnerLong-term partnership with food manufacturer Simplot for growing and supplying produce including beans, corn, and cabbage. The majority of beans are destined for frozen products. Qualipac works with Simplot in their push to see more Australian produce in frozen products in Australian supermarkets. Simplot supplies major supermarket chains with canned and frozen vegetables sourced from Australian producers.
• Queensland Department of Agriculture & FisheriesminorGTM or Marketing PartnerTrade mission organized through the department as part of the Murray Darling Basin Regional Economic Diversification Program. Sales and Marketing Manager Kees Versteeg participated in trade mission visit to Taiwan and Japan to develop export markets.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kalfresh: Queensland-based Australian family-owned grower and packer of fresh vegetables (including leafy greens, brassicas, and other vegetables), supplying major Australian retailers. Highly comparable to Qualipac as a Queensland family-run vegetable grower-packer with direct supermarket relationships.
• Perfection Fresh: Australian family-owned grower and packer of fresh vegetables and fruit, supplying major supermarkets. Closely comparable to Qualipac in operating model: family ownership, vertically integrated farming-to-packing, multi-region production, and direct supply to Australian retail and food-service channels.
• OneHarvest: Major Australian fresh produce grower, packer, and supplier of leafy greens, brassicas, beans, and salads to Australian retailers and food service. Closely comparable to Qualipac in crop mix (broccoli, beans, leafy vegetables), B2B customer base, and vertically integrated packhouse operations.
• Zerella Fresh: Australian grower and packer of fresh vegetables (carrots, onions, potatoes, broccoli) supplying major supermarket chains. Comparable to Qualipac in crop mix, vertically integrated farming and packing, and direct B2B supply to Australian retailers.
• Harvest Moon: Australian fresh produce grower, packer, and marketer of vegetables including broccoli, cauliflower, and leafy greens, supplying major retailers. Directly comparable to Qualipac in crop mix (broccoli/brassicas) and vertically integrated Australian retail supply.
• Mitolo Group (Thomas Farms): Large Australian family-owned producer of onions, potatoes, and carrots, operating significant packing and storage infrastructure. Highly comparable to Qualipac as an Australian family-run, vertically integrated allium and root-vegetable grower-packer serving retail and processing customers.
• Pinata Farms: Australian family-owned grower of pineapples, mangoes, berries, and other fresh produce, with on-site packing and national distribution. Comparable to Qualipac as an Australian family-owned, vertically integrated produce grower-packer with national retail customers.

Broad incumbents

• T&G Global: Trans-Tasman fresh produce company (NZ/AU) growing, packing, and marketing apples, citrus, grapes, and vegetables to retailers and food service. Comparable to Qualipac in vertically integrated grower-packer model and export-led growth into Asia, though operating at significantly larger scale.
• Costa Group: Australia's largest vertically integrated produce company, growing, packing, and marketing fresh fruit and vegetables (including mushrooms, berries, citrus, tomatoes, and avocados) to major Australian retailers including Woolworths. Directly comparable to Qualipac as a grower-packer-shipper supplying the same retail and food-manufacturing customers, but at materially larger scale and across a much wider crop portfolio.

Others

• Simplot Australia (supplier relationship): Australian food manufacturer that supplies frozen and canned vegetables to major retailers under the Edgells and Birds Eye brands. Not a direct competitor to Qualipac, but a core customer/partner: Qualipac supplies corn, beans, and cabbage to Simplot, making it a critical node in the same Australian fresh-produce-to-processed-foods value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/qualipac

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualipac