Boulder Mountainbike Alliance

What Boulder Mountainbike Alliance does

Boulder Mountainbike Alliance (BMA) is a 501(c)(3) non-profit trail advocacy organization founded in 1991 as the Boulder Offroad Alliance and rebranded in 2006. Headquartered in Boulder, Colorado, BMA is the primary voice for mountain biking access in Boulder County, recognized as a committed partner by five government and land management agencies including City of Boulder OSMP, Boulder County Parks & Open Space, US Forest Service, City of Black Hawk, and Colorado Parks & Wildlife. The organization addresses the long-standing Boulder bike ban (established 1983, banning bikes on 70 miles of singletrack) by organizing volunteer trail building, training volunteer ride guides, and participating in land-management planning processes. Its core outputs include 40+ miles of trail work in the West Magnolia project alone, an active membership base of 1,500+ individuals, and ongoing advocacy that has secured new trail access (North Sky, Cobalt, Greenbelt Plateau).

BMA's product surface is programmatic rather than technological. It runs free group rides (Knobby Wednesday, Gurlz Ride, Trails & Ale, Inclusion rides), BICP-certified skills clinics at $60-$220 per rider, the Brute Squad 16-week endurance training program ($499 with First Wheel Coaching), the Flow Riders Race Team for women's downhill (founded 2024), and a Front Range Fatbiking Guide. Internally, BMA uses Meetup+ for event scheduling, Trailforks/MTBProject/COTREX for trail data, TrainingPeaks for athlete tracking, and Venmo/PayPal for payments. There is no proprietary software or AI capability disclosed.

The business model is a diversified non-profit funding stack: individual membership dues ($5/month or $39/year), six tiers of business partnerships ($500-$25,000/year under the Above and Beyond program), tax-deductible donations via Colorado Gives and Venmo, and fees for skills clinics and the Brute Squad program. GTM is community-led and event-driven, with referral partnerships through local bike shops (Mike's Bikes, Lenz, REEB, Hooptie Lounge) and gear partners (Flow Formulas, Stio). The organization is governed by a volunteer board and operates with 11-50 staff/contractors, with no equity funding and no parent company.

Name

Boulder Mountainbike Alliance

Legal name

Boulder Mountainbike Alliance

Website

https://www.bouldermountainbike.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Boulder Mountainbike Alliance serves as the positive voice of mountain biking for group rides, events, and trail building.

Ownership category

akta.pro rank

Product category

Mountain Bike Trail Advocacy Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industry

Hiking, Trekking & Mountain Guiding (THAJABAA)

Keywords

• Trail advocacy services
• Mountain bike trails
• Volunteer trail building
• Cycling skills instruction
• Non-profit recreation

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Marketing or Sales, Personnel

Revenue model

1. Individual Membership Dues: Annual and monthly membership fees providing access to member benefits including discounts, events, and programs.
2. Business Partnerships and Sponsorships: Tiered business membership program ($500-$25,000/year) providing visibility, networking, and recognition benefits. Includes Level 1, Steel, Aluminum, Carbon, Titanium, and Peak Partner tiers.
3. Skills Clinics: BICP-certified mountain bike instruction offered at multiple levels. Pricing ranges from $60-120 for members and $100-220 for non-members depending on clinic type.
4. Brute Squad Training Program: 16-week endurance training program with $499 fee including kit, TrainingPeaks account, and coaching.
5. Donations: Tax-deductible donations through Colorado Gives, Venmo, and check payments supporting trail development and maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Boulder Mountainbike Alliance (BMA) is a 501(c)(3) non-profit trail advocacy organization that builds and maintains mountain bike trails, runs free group rides, and delivers paid BICP-certified skills clinics and a 16-week endurance training program (Brute Squad) in Boulder County. Revenue comes from individual memberships, business partnerships/sponsorships, donations, paid clinics, training program fees, and merchandise.

Product overview

Boulder Mountainbike Alliance (BMA) is a 501(c)(3) non-profit trail advocacy organization offering a comprehensive portfolio of programs and services for mountain bikers in Boulder County. The core offerings include Trail Building Services (volunteer-based trail construction and maintenance), Group Rides Program (Knobby Wednesday, Gurlz Ride, Trails & Ale, Inclusion rides), Mountain Bike Skills Clinics (BICP-certified instruction), Brute Squad Training Program (16-week endurance training with First Wheel Coaching partnership), Flow Riders Race Team (women's downhill team), and Front Range Fatbiking Guide. Supporting services include Trail Conditions Reporting, Boulder County Ride Progression Guide, Trail Advocacy, New Rider Resources, Membership Program ($5/month or $39/year with shop and gear discounts), Business Partnership tiers, and Merchandise Store. The organization integrates with Trailforks, MTBProject, COTREX, TrainingPeaks, Meetup+, Venmo, and PayPal for trail data, training tracking, event management, and payments.

Differentiator

Problem solved

Functional benefit

Brands

• Brute Squad: A 16-week MTB training program designed to improve strength and endurance of athletes in preparation for an end-of-season target race. Stands for BMA Riders United in Training for Endurance.
• Flow Riders Race Team

Quantifiable outcome

• Over 1,500 members and decades of advocacy work have secured new trail access including North Sky, Cobalt, and Greenbelt Plateau trails

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

18 partnerships are on record, tiered core and minor.

• City of Boulder Open Space & Mountain Parks (OSMP)coreStrategic or Co-development PartnerPrimary government partner for trail development in Boulder. BMA works with OSMP on trail building projects including North Sky, Cobalt, Greenbelt Plateau, and trail rerouting at Boulder Valley Ranch. The city recognizes BMA as a committed partner thanks to trail building expertise and thousands of volunteer hours donated.
• Boulder County Parks & Open SpacecoreStrategic or Co-development PartnerPartner for trail projects at Betasso Preserve, Heil Valley Ranch, Hall Ranch, and Marshall Mesa. BMA participates in management planning processes and volunteer trail building.
• U.S. Forest Service (Boulder Ranger District)coreStrategic or Co-development PartnerUSFS recognizes BMA as a committed partner. Collaboration includes West Magnolia trail expansion (44+ miles of new trails) and Lefthand OHV management planning process.
• City of Black HawkminorStrategic or Co-development PartnerRecognized partner for trail development, with BMA's trail building expertise valued by the city.
• Colorado Parks & WildlifeminorStrategic or Co-development PartnerEngaged in advocacy for trail connections including Eldo to Walker connector (though the project was ultimately rejected) and Boulder to Erie Regional Trail.
• First Wheel CoachingcoreImplementation/ SI/ Consulting PartnerProvides professional coaching for Brute Squad 16-week endurance training program. Joe and Noah bring extensive racing and coaching experience including Olympic medalists and national champions.
• CuoreminorGTM or Marketing PartnerApparel sponsor providing Brute Squad kit (jersey and shorts) as part of the training program package.
• TrainingPeaksminorGTM or Marketing PartnerProvides premium level TrainingPeaks account included with Brute Squad program registration.
• Sanitas Law GroupminorGTM or Marketing PartnerLegal services sponsor for BMA.
• Jeff Cantrell / American Family InsuranceminorGTM or Marketing PartnerInsurance sponsor for BMA.
• Mike's BikesminorChannel Partner/ Reseller/ DistributorBike shop partner offering BMA members 10% off store (excluding bikes and labor), bike fits, and rentals.
• LenzminorChannel Partner/ Reseller/ DistributorBike shop partner offering 5% off bikes, 20% off bike fittings and services, and 10% off parts/components.
• REEB CyclesminorChannel Partner/ Reseller/ DistributorBike shop partner offering free custom powder color upgrade on bikes.
• Hooptie LoungeminorChannel Partner/ Reseller/ DistributorBike shop partner offering 10% off parts and accessories and $1 off drafts.
• Flow FormulasminorGTM or Marketing PartnerGear partner offering BMA members 30% off every order.
• StiominorGTM or Marketing PartnerGear partner offering BMA members 20% off 1 purchase per year.
• BATCO (Boulder Area Trails Committee)minorStrategic or Co-development PartnerCollaboration on Visitor Master Plan comments and trail advocacy in Boulder area.
• Kelsey WisinskiminorImplementation/ SI/ Consulting PartnerLocal coach and Flow Riders Race Team founder providing downhill coaching and mentorship for women.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• International Mountain Bicycling Association (IMBA): National umbrella organization for mountain biking advocacy and trail stewardship; BMA is an IMBA chapter, so IMBA sits as the parent/incumbent network that BMA both draws resources from and competes with for member mindshare.
• PeopleForBikes: National bicycling industry and rider coalition focused on policy, infrastructure, and ridership growth; broader incumbent in the advocacy space that competes for advocacy dollars and policy attention with BMA.

Direct peers

• Evergreen Mountain Bike Alliance: Washington-state IMBA-affiliated non-profit focused on mountain bike trail advocacy, group rides, skills education, and government partnerships; closely mirrors BMA's mission, membership model, and programming structure in a different geography.
• Marin Mountain Bikes (Marin Bicycle Coalition / TAMBA): Trail advocacy non-profit serving Marin County, California with similar ride programs, clinics, and land-management partnerships; one of the oldest MTB advocacy organizations in the U.S. and a structural analog to BMA.
• Vermont Mountain Bike Association (VMBA): Statewide MTB advocacy non-profit with chapter network, group rides, skills clinics, and trail-building programs; comparable revenue mix (memberships, events, sponsorships) and mission alignment to BMA.
• Central Texas Mountain Bicycling Association (CTMBA): Regional MTB advocacy non-profit providing membership, group rides, skills clinics, and volunteer trail-building days; comparable scale, programming mix, and member-driven business model.

Regional players

• Bicycle Colorado: Statewide cycling advocacy non-profit covering road, commuter, and mountain biking in Colorado; overlaps with BMA on policy and access advocacy but operates at a broader cycling constituency level rather than MTB-specific.

Others

• International Mountain Bicycling Association - Local Chapters Network: The wider IMBA chapter network functions as both a feeder and a competitor for BMA: chapters share programming templates, sponsor relationships, and event formats, so BMA's ability to differentiate is constrained by what other chapters deliver.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/boulderbma
• Facebookfacebook.com/BoulderMountainbikeAlliance
• Instagraminstagram.com/boulderbma
• LinkedInlinkedin.com/company/boulder-mountainbike-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulder Mountainbike Alliance