Avital
Avital, a Directed Electronics brand (Directed by VOXX), designs and sells aftermarket vehicle remote start, security, and keyless entry hardware systems to individual vehicle owners through 6,000+ authorized installers across North America.
- Company typePrivate
- Founded2005
- HeadquartersSanta Barbara, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Avital does
Avital is a U.S.-headquartered vehicle remote start and security systems brand, established around 2005 and operated as a brand subsidiary of Directed Electronics (now marketed as Directed by VOXX, a subsidiary of public VOXX International). Its product portfolio is entirely hardware-based and spans four categories: combined Remote Start & Security systems (e.g., 5305L, 5105L), standalone Security Systems (3100L/3100LX/3305L), standalone Remote Start modules (4003L, 4105L, 4115L, 4109L), and Keyless Entry systems (2101L, 2103L), supplemented by accessories and the SmartStart smartphone-control module. Underlying technology integrates microprocessor-based controllers with proprietary features such as Virtual Tach (voltage-sampling RPM detection), D2D serial data port, XCR onboard relays, Bitwriter programmability, XR Plus superheterodyne receivers, Clone Safe 66-bit Code-Hopping encryption, and Nuisance Prevention Circuitry — IP developed under parent Directed's 100+ patent portfolio.
The business is B2C and B2B2C: products are sold exclusively through 6,000+ authorized Directed retailers across North America (specialty retailers, national/regional electronics chains, and car dealers), with installation typically performed by MECP-certified technicians. Revenue is generated almost entirely through one-time hardware sales at price points spanning under $199 (entry) through $200–$300 (mid) to above $300 (high-end), with no subscription or usage-based pricing in evidence. A limited lifetime warranty and a nationwide 1-800 service line provide post-sale support. Avital does not disclose revenue, headcount direction, or unit volumes; corporate strategic decisions flow through Directed Electronics rather than at the Avital brand level.
Avital firmographics
Firmographics- Name
- Avital
- Legal name
- Directed Electronics
- Website
- https://avital.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avital, a Directed Electronics brand (Directed by VOXX), designs and sells aftermarket vehicle remote start, security, and keyless entry hardware systems to individual vehicle owners through 6,000+ authorized installers across North America.
- Ownership category
- akta.pro rank
Avital industry classification
Industry- Product category
- Automotive Security & Remote Start
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start) (IMACANAH)
Keywords
Where Avital is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Avital business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Vehicle Security and Remote Start Systems: Sale of hardware products including car alarms, remote starters, security systems, and keyless entry systems. Products are sold through authorized dealers and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry level systems below $199 |
| One time/ perpetual license | Pay-as-you-go | Mid level systems $200-$300 |
| One time/ perpetual license | Pay-as-you-go | High-end systems above $300 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Avital product offering
Product offeringCore offering
Avital designs, manufactures, and sells automotive aftermarket vehicle security and remote start hardware, including combined remote start & security systems, standalone security systems, remote start systems, keyless entry systems, and SmartStart smartphone-integration modules. Products are microprocessor-based, integrating proprietary technologies such as Virtual Tach, Clone Safe Code-Hopping encryption, and Nuisance Prevention Circuitry, and are sold exclusively through a 6,000+ authorized Directed dealer network across North America with professional installation.
Product overview
Avital is a vehicle remote start and security systems brand owned by Directed Electronics (now Directed by VOXX). The product portfolio consists of hardware-based car security and remote start systems organized into distinct product categories: Remote Start & Security combined systems (such as 5305L and 5105L), standalone Security Systems (including 3100L, 3100LX, and 3305L), standalone Remote Start Systems (4003L, 4105L, 4115L, and 4109L), Keyless Entry Systems (2101L and 2103L), plus Accessories and SmartStart smartphone integration modules. The products integrate microprocessor circuitry with high technology to produce remote-controlled vehicle security systems that are sold through authorized retailers across North America, with over 6,000 service locations.
Differentiator
Problem solved
Functional benefit
Brands
- SmartStart: Smartphone-controlled remote start and security system
Products and services
- Remote Start & Security Systems Combined vehicle security and remote start systems integrating alarms, shock sensors, starter kill, and remote engine starting in a single unit, sold to individual vehicle owners via authorized Directed retailers for aftermarket professional installation.
- Security Systems Standalone aftermarket vehicle alarm systems with dual-zone impact sensors, sirens, fault-proof starter interrupt, and Failsafe Starter Kill, designed for individual vehicle owners seeking theft protection without remote start.
- Remote Start Systems Aftermarket remote engine starting systems that allow vehicle owners to start their car from a distance to pre-warm or pre-cool the cabin, sold via authorized Directed retailers with professional installation.
- Keyless Entry Systems Remote keyless entry systems providing lock, unlock, and panic/car-locator functions via dedicated remotes, compatible with vehicles including those without factory power door locks, sold to consumers with limited lifetime warranty.
- SmartStart Smartphone-based remote start and control module that lets users start, lock/unlock, and locate their vehicle from virtually anywhere using a mobile device, extending the range of Avital remote systems.
- Accessories Supplementary aftermarket add-on components including Audio Sensor, Digital Tilt/Motion Sensor, and Garage Door Interface that extend the security and convenience capabilities of installed Avital systems.
Quantifiable outcome
- Up to 15% range increase with XR Plus receiver technology
- +1 more outcomes
Companies that use Avital
Customer profileSegments1 record
Ideal customer profiles1 record
Avital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature15 records
Avital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Directed by VOXXcoreAvital is a brand of Directed Electronics, which is owned by VOXX. Directed is described as America's favorite security company with more than 100 patents and Innovations awards. Avital is one of Directed's most successful remote start lines.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Avital competitors and assessment
Company assessmentDirect peers
- Compustar: Directed's premium aftermarket remote start and security brand, comparable to Avital's product mix with similar technology (Fortin integration, smartphone control via DroneMobile). Direct competitor in the same dealer-install channel for remote start systems.
- Python (Directed): Another Directed/VOXX sibling brand of car alarms and remote start systems, targeting similar consumer and dealer channels as Avital. Overlapping product range and shared technology base make it a close internal competitor.
- Omega Research & Development: Long-established aftermarket vehicle security and remote start manufacturer offering comparable product categories (alarms, remote start, keyless entry) via professional installer channel.
- Bulldog Security: Aftermarket vehicle security and remote start brand competing in similar dealer and specialty retail channels with overlapping product categories including alarms and remote start systems.
- Crimestopper Security & Remote Start: Independent aftermarket competitor offering car alarms, remote start systems, keyless entry, and smartphone-controlled modules. Direct competitor in the same dealer/install channel with comparable price tiers.
- Code Alarm: Aftermarket car security and remote start brand selling through specialty retailers and installers, comparable in product mix and price point to Avital's mid-tier offerings.
- Viper (Directed): Sister brand of Avital under Directed Electronics/VOXX offering the higher-end tier of car alarms, remote start, and keyless entry systems. Same parent, same technology platform, same dealer network — direct head-to-head competition across product lines.
Broad incumbents
- VOXX International (parent): Publicly traded parent company of Directed Electronics and Avital. Operates a broad portfolio of consumer electronics and automotive accessories — including Jensen, Rosen, and Advent — providing context for Avital's strategic positioning within the group.
Emerging players
- iDatalink / ADS-AL (Audio Links): Provider of vehicle integration modules, telematics, and remote start bypass solutions used by aftermarket installers. Comparable technology stack for connecting aftermarket security/remote start to OEM vehicle networks.
- Fortin EVO-All: Specializes in immobilizer bypass and data integration modules that allow aftermarket remote starters (including Avital/Compustar) to interface with modern vehicle electronics. Indirect peer — enables and competes with parts of Avital's integration ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Avital social profiles
Digital presenceAvital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avital leadership team
Management profileNumber of profiles
Avital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avital
What does Avital do?
Avital designs, manufactures, and sells automotive aftermarket vehicle security and remote start hardware, including combined remote start & security systems, standalone security systems, remote start systems, keyless entry systems, and SmartStart smartphone-integration modules. Products are microprocessor-based, integrating proprietary technologies such as Virtual Tach, Clone Safe Code-Hopping encryption, and Nuisance Prevention Circuitry, and are sold exclusively through a 6,000+ authorized Directed dealer network across North America with professional installation.
Is Avital a public or private company?
Avital is a private company. It is classified as corporate owned and is currently operating.
When was Avital founded?
Avital was founded in 2005. It employs 11 to 50 people.
Where is Avital based?
Avital is headquartered in Santa Barbara, United States, in the North America region.
How does Avital make money?
One revenue line is on record: vehicle Security and Remote Start Systems.
Who are Avital's main competitors?
Direct peers on record are Compustar, Python (Directed), Omega Research & Development, Bulldog Security, Crimestopper Security & Remote Start, Code Alarm and Viper (Directed). VOXX International (parent) is listed as a broad incumbent. Emerging players are iDatalink / ADS-AL (Audio Links) and Fortin EVO-All.
Does Avital have an API?
No public API is recorded for Avital.
What industry is Avital in?
Avital's product category is Automotive Security & Remote Start. Its primary akta.pro industry code is IMACANAH, Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start). Its NAICS code is 33632 and its SIC code is 3600.