Zitelli & Brodland Skin Cancer Center

What Zitelli & Brodland Skin Cancer Center does

Zitelli & Brodland Skin Cancer Center (legal name: Zitelli, Brodland & Lim) is a private dermatologic surgery practice specializing in the diagnosis and treatment of skin cancer, with a core focus on Mohs micrographic surgery, a precision technique in which cancerous tissue is removed layer by layer and examined under a microscope in real time to confirm complete removal while preserving healthy tissue. The practice reports cure rates above 99% for basal cell and squamous cell carcinomas and treats recurrent, high-risk, and rare tumors using advanced intra-operative immunohistochemistry, alongside excisional surgery, destruction techniques, and total body skin exams. It is led by co-founders Dr. John Zitelli and Dr. David Brodland (both past presidents of the American College of Mohs Surgery and direct trainees of Dr. Frederic Mohs), Dr. Geoffrey Lim, and PA-C Michelle Brodland, and operates an ACGME-approved Mohs Surgery Fellowship Program that has produced more than 60 fellowship-trained surgeons nationally.

The practice operates two outpatient sites in the Pittsburgh metro: a primary office co-located inside UPMC Shadyside hospital and a second site within the South Hills Medical Building affiliated with Jefferson Regional Medical Center in Clairton, PA. Revenue is generated from physician professional fees and licensed ambulatory surgery center facility fees billed to major regional insurers (UPMC, Highmark, and most others), with patient responsibility for co-pays, deductibles, and co-insurance collected at time of service via an online bill payment portal (PersonaPay). Business management and operational support are provided by QualDerm Partners, the practice's strategic parent. Patient acquisition is sales-led, driven by physician referrals (primary care, dermatology, ENT, plastic surgery), educational content marketing, and insurance network participation; the practice is not enrolled in regional medical assistance programs.

The competitive position rests on a strong talent and brand moat (founder lineage from the inventor of Mohs surgery, 100+ peer-reviewed publications, 15 consecutive years on Pittsburgh Magazine's Top Doctors list, the Frederic E. Mohs Lifetime Achievement Award, and The Stegman Award) and a regulatory moat built on AAAHC, ACGME, CMS Medicare, PA Department of Health, and CLIA accreditations. Customer concentration is structurally low given a long-tail patient base, though revenue is exposed to regional insurer participation and local referral networks. There is no evidence of AI/ML capabilities, external funding, M&A activity, or material geographic expansion beyond the Pittsburgh metro, and the Jefferson site faces a roughly one-year construction disruption beginning March 2025.

Name

Zitelli & Brodland Skin Cancer Center

Legal name

Zitelli, Brodland & Lim

Website

https://mohs.md

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Zitelli & Brodland Skin Cancer Center is a private Pittsburgh-area dermatologic surgery practice specializing in Mohs micrographic surgery and reconstruction for skin cancer patients, led by fellowship-trained surgeons with direct lineage to the founder of Mohs surgery.

Ownership category

akta.pro rank

Product category

Dermatologic Surgery / Skin Cancer Treatment

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD)

akta.pro secondary industries

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK), General & Medical Dermatology (HLAKACAA)

Keywords

• Mohs surgery services
• Skin cancer treatment
• Dermatologic surgery
• Facial reconstruction
• Skin cancer diagnosis

Headquarters

HQ city

Clairton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Medical Services: Physician professional fees for Mohs surgery, excisional surgery, destruction techniques, and skin cancer consultations. Billed alongside outpatient surgical facility fees.
2. Outpatient Surgical Facility Fees: Licensed ambulatory surgery center charges for facility overhead including surgical suite, nursing staff, laboratory processing of tissue specimens, and quality assurance protocols.
3. Online Bill Payment: Patient payment portal for co-pays, deductibles, and co-insurance amounts. Accepts cash, check, and credit cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Zitelli & Brodland Skin Cancer Center is a dermatologic surgery practice that provides outpatient skin cancer diagnosis and treatment, with Mohs micrographic surgery as its core procedure. The practice also performs excisional surgery and destruction techniques (cryotherapy, electrodesiccation and curettage, laser therapy), conducts total body skin exams, and provides immediate facial plastic reconstruction following tumor removal. All services are delivered in a licensed ambulatory surgery center setting.

Product overview

Zitelli, Brodland & Lim is a dermatologic surgery practice offering a comprehensive suite of skin cancer care services. The core offering centers on Mohs Micrographic Surgery, supplemented by excisional surgery and destruction techniques (cryotherapy, laser therapy, electrodesiccation). The practice also provides Total Body Skin Exams for early detection, skin cancer diagnosis and treatment for basal cell carcinoma, melanoma, and squamous cell carcinoma, along with patient education resources on sun safety. Additionally, the practice operates an ACGME-approved Mohs Surgery Fellowship Program for training dermatologists. The practice is supported by QualDerm Partners for business management services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 99% cure rate for basal cell and squamous cell carcinomas with Mohs surgery
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• QualDerm PartnerscoreStrategic or Co-development PartnerQualDerm Partners is a best-in-class organization that provides business management services for the practice. This support allows the practice to remain committed to bringing the best quality skin surgical care to patients and helping them achieve their lifetime goals. QualDerm supports with operational infrastructure, billing, and business management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Riverchase Dermatology: Multi-site Florida-based dermatology group with active Mohs surgery service line; comparable as a regional dermatology and skin cancer surgery practice under a PE-aligned operating model.
• QualDerm Partners: PE-backed dermatology platform and parent/affiliated network that provides business management services to Zitelli & Brodland; comparable as a multi-site dermatology and Mohs surgery platform with similar operating model, payer participation strategy, and geographic reach across the U.S.

Emerging players

• Mayo Clinic Department of Dermatology: Academic dermatology center where Dr. Brodland previously served on faculty and which provides Mohs surgery and dermatologic oncology fellowship training; comparable as a tertiary referral destination for complex skin cancer cases.

Broad incumbents

• Schweiger Dermatology Group: Large multi-state dermatology group with significant Mohs surgery and skin cancer service lines across the Northeast; comparable as a regional multi-site dermatology platform offering Mohs surgery, reconstruction, and general dermatology to a similar patient mix.
• Advanced Dermatology and Cosmetic Surgery: Large U.S. dermatology group practice providing Mohs surgery, skin cancer treatment, and cosmetic services across multiple states; comparable as a multi-site, payer-participating dermatology and skin cancer platform.
• Forefront Dermatology: PE-backed national dermatology network with substantial Mohs surgery offerings across the Midwest and Mid-Atlantic; comparable as a scaled dermatology platform with hospital-affiliated locations and multi-specialty skin cancer services.
• Skin & Cancer Associates / Integrated Dermatology: Multi-site dermatology practices with significant Mohs surgery service lines; comparable as integrated dermatology groups offering surgical skin cancer treatment alongside general dermatology.

Regional players

• Dermatology Associates of Wisconsin / Ascension Dermatology: Multi-site dermatology practices offering Mohs surgery and skin cancer treatment in the Midwest; comparable as regional Mohs surgery providers under similar hospital-affiliated and PE-supported operating structures.
• UPMC Department of Dermatology: Hospital-employed dermatology group co-located with Z&B at UPMC Shadyside; comparable as a regional dermatology and skin cancer provider competing for the same Pittsburgh patient base and payer network.

Others

• American College of Mohs Surgery (ACMS): Professional society governing Mohs surgery fellowship training and board certification; comparable as the credentialing ecosystem that defines Z&B's competitive positioning and pipeline of fellowship-trained specialists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZitelliBrodland

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zitelli & Brodland Skin Cancer Center