Auto Palace Group
Auto Palace Group is a Czech-founded, privately held multi-brand automotive dealership group (since 1991) operating 7 showrooms across the Czech Republic and Slovakia, retailing 14 vehicle brands and offering sales, operative leasing, rental, fleet services, full-service workshops, and parts to retail and business customers.
- Company typePrivate
- Founded1991
- HeadquartersPrague, Czechia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Auto Palace Group does
Auto Palace Group (AutoPalace) is a privately held, multi-brand automotive retail and after-sales group headquartered in Prague, founded in 1991 and operating through two regional entities in the Czech Republic and Slovakia. The group is owned by Dutch holding AutoBinck Car Distribution International and consolidates wholly-owned subsidiaries such as AUTO PALACE PRAHA k.s., Auto Palace s.r.o., AutoBinck CZ s.r.o., and the Auto Palace Bratislava and Panónska entities. AutoPalace retails 14 OEM franchises — Ford, Hyundai, Mazda, Mitsubishi, Opel, Peugeot, Škoda, Volvo, CUPRA, SEAT and MG plus the Ford TransitCentrum, Opel Professional and Peugeot Professional commercial lines — across five Czech branches (four in Prague metro, one in Brno) and two Bratislava showrooms. The offering spans the full vehicle ownership cycle: new vehicles, used vehicles (1,448 units in stock), operative leasing (117-unit fleet), short- and long-term rental, fleet services, full-service workshops (STK, emissions, bodywork, painting, detailing), and a spare-parts e-shop. Customer financing is delivered through partnerships with top Czech banking and non-banking institutions, with 0% down payment, terms up to 96 months, RPSN from 4.78%, and trade-in settlement within 90 minutes.
The business model blends transactional one-time revenue (new and used vehicle sales, parts) with recurring revenue (operative leasing subscriptions, rental, fleet servicing). Go-to-market is direct-to-consumer and B2B via seven physical showrooms, an online configurator and inquiry portal at autopalace.cz, OEM co-marketing on manufacturer sites (Škoda, Ford, CUPRA, SEAT), and test-drive and seasonal promotional campaigns such as MG Electric Days 2026. Customer mix centers on private retail individuals, with secondary segments in business/fleet customers (Ford TransitCentrum, Opel/Peugeot Professional) and short-/long-term rental users, including a Prague Airport car-wash and detailing location.
The group has no proprietary technology platform or disclosed AI capability — the technology field is explicitly designated "Not applicable – automotive dealership" — and revenue, ARR and ownership transaction history are not publicly disclosed; corporate-finance activity (M&A, funding rounds, IPO) is absent from the source material.
Auto Palace Group firmographics
Firmographics- Name
- Auto Palace Group
- Legal name
- AutoBinck Car Distribution International
- Website
- https://autopalace.cz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Auto Palace Group is a Czech-founded, privately held multi-brand automotive dealership group (since 1991) operating 7 showrooms across the Czech Republic and Slovakia, retailing 14 vehicle brands and offering sales, operative leasing, rental, fleet services, full-service workshops, and parts to retail and business customers.
- Ownership category
- akta.pro rank
Auto Palace Group industry classification
Industry- Product category
- Multi-brand automotive dealership
- NAICS
- Motor Vehicle and Parts Dealers (441), Automotive Parts, Accessories, and Tire Retailers (4413), Used Car Dealers (441120), Other Motor Vehicle Dealers (4412)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where Auto Palace Group is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices7 records
Markets served
Auto Palace Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Sales: Sale of new and used vehicles across multiple brands including Ford, Hyundai, Mazda, Mitsubishi, Opel, Peugeot, Škoda, Volvo, CUPRA, SEAT, MG. Vehicles available as stock vehicles, operative leasing, or direct purchase.
- Operative Leasing: Operational leasing services for both private individuals and business customers, including fleet services. Offering 117 vehicles under operative leasing as shown on website.
- Vehicle Service and Maintenance: Full-service automotive workshop including STK (technical inspection), emissions testing, body repairs, painting, and detailing services.
- Car Rental: Short-term and long-term vehicle rental services. Vehicle washing and detailing services also offered.
- Parts Sales: Sale of spare parts and accessories with e-shop functionality.
- Trade-in Services: Vehicle purchase/buyout services where customers can trade in their old vehicle when purchasing a new one. Payment typically provided within 90 minutes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used vehicles (1,448 in stock) |
| Subscription | Monthly | Operative leasing (117 vehicles) |
| Subscription | Pay-as-you-go | Car rental services |
| Hybrid | Monthly | Financing options |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Auto Palace Group product offering
Product offeringCore offering
AutoPalace operates a multi-brand automotive dealership selling new and used vehicles across 14 brands, complemented by operative leasing, short- and long-term car rental, full-service auto repair and maintenance (STK, emissions, bodywork, painting), vehicle financing, trade-in/buyout, spare parts retail, and fleet management services. Sales and services are delivered through seven physical branches in the Czech Republic and Slovakia and an online platform for browsing, financing calculation, and inquiry.
Product overview
AutoPalace is a Czech multi-brand car dealership group offering a comprehensive automotive ecosystem with five business pillars: vehicle sales (new and used stock vehicles), operating lease services, full-service auto maintenance, vehicle rental, and electromobility solutions. The company sells 14+ automotive brands including Ford, Hyundai, Mazda, Mitsubishi, Opel, Peugeot, ŠKODA, Volvo, CUPRA, SEAT, and MG, through 5 branches in the Czech Republic and Slovakia. Services include financing with 0% down payment, vehicle trade-in/buyout with same-day payment, spare parts e-shop, professional detailing, and a network of service centers providing STK inspections, repairs, and extended warranties. The portfolio spans electric vehicles (74+ in stock), hybrid vehicles (101+), SUVs (264+), and commercial vehicles (24+), with financing options through partnerships with leading Czech financial institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales Sale of brand-new passenger and commercial vehicles across 14 brands (Ford, Hyundai, Mazda, Mitsubishi, Opel, Peugeot, Škoda, Volvo, CUPRA, SEAT, MG, Ford TransitCentrum, Opel Professional, Peugeot Professional). Available with test drives, financing, trade-in options, and operating lease add-ons for both individuals and businesses.
- Used Vehicle Sales Sale of pre-owned vehicles with verified service history, documented origin, Škoda Plus / Volvo Selekt / Das WeltAuto certified pre-owned programs, and extended warranty up to 3 years. 1,448 vehicles in stock across passenger cars, hybrids (101 vehicles), electric vehicles (74 vehicles), SUVs (264 vehicles), and commercial vans (24 vehicles).
- Operative Leasing Operating lease services for both private individuals and businesses. Currently offering 117 vehicles in the operative leasing fleet with monthly payments, servicing included, and dedicated fleet management for corporate customers. Tailored offerings split between personal use and business fleet needs.
- Car Rental Short-term and long-term vehicle rental services with insurance claim reporting, operated across branch locations including the Prague Airport location. Targets retail customers and businesses needing temporary vehicle access.
- Auto Service (Autoservis) Full-service automotive workshop including technical inspection (STK), emissions testing, body repairs, painting, paintless dent repair (PDR), general servicing, with online booking and a benefit club membership for customers.
- Vehicle Financing Vehicle financing with 0% down payment options, repayment terms up to 96 months, RPSN from 4.78%, and financing for vehicles up to 12 years old. Delivered via partnerships with leading Czech banking and non-banking financial institutions.
- Vehicle Trade-in and Buyout Vehicle buyout and trade-in service providing above-standard sale prices with cash payment within 90 minutes and full administrative handling. Can be used as credit toward a new vehicle purchase.
- Spare Parts Sales Genuine spare parts and accessories for all vehicle brands sold, available through an online e-shop and parts quotation request service.
- Car Wash and Detailing Professional car wash and detailing services for retail and business customers, operated at branch locations including the Prague Airport facility.
- Fleet Services Fleet management and business vehicle solutions for corporate customers, including vehicle procurement, operative leasing, maintenance coordination, and dedicated account support for commercial fleets.
- Electromobility Advisory and EV Sales Support Advisory services and stocking of electric vehicles (74 in stock) and hybrid vehicles (101 in stock), including an electric car selection guide, eco-friendly driving information, hybrid alternatives, and updates on Czech electromobility legislation.
Quantifiable outcome
- 90-minute payment for trade-in vehicles
- +1 more outcomes
Companies that use Auto Palace Group
Customer profileSegments3 records
Ideal customer profiles2 records
Auto Palace Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auto Palace Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- FordcoreFord brand dealership offering new and used Ford vehicles, Ford Transit commercial vehicles, and Ford TransitCentrum professional solutions.
- HyundaicoreHyundai brand dealership for passenger and commercial vehicles.
- MazdacoreMazda brand dealership offering Mazda passenger vehicles.
- MitsubishicoreMitsubishi brand dealership including new Eclipse Cross models.
- OpelcoreOpel brand dealership including Opel Professional commercial solutions.
- PeugeotcorePeugeot brand dealership including Peugeot Professional commercial solutions.
- ŠkodacoreŠkoda brand dealership with extensive inventory and Škoda Plus certified programs.
- VolvocoreVolvo brand dealership offering Volvo Selekt certified pre-owned vehicles.
- CUPRAcoreCUPRA brand dealership for sporty performance vehicles.
- SEATcoreSEAT brand dealership for urban vehicles.
- MGcoreMG brand dealership, including MG Electric Days promotions for electric vehicles.
- Das WeltAutominorCertified pre-owned vehicle program available at Tuchoměřice location.
- Škoda Plus ChytřeminorCertified pre-owned Škoda program with extended warranty options.
- Volvo SelektminorVolvo certified pre-owned vehicle program with warranty and inspection standards.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Auto Palace Group competitors and assessment
Company assessmentBroad incumbents
- Emil Frey Group: Swiss-headquartered, family-controlled automotive retail and wholesale group with pan-European operations. Comparable as a long-standing multi-brand dealer group with full-service sales, leasing and after-sales capabilities.
- Porsche Holding Salzburg: One of Europe's largest automotive retail groups, distributing Volkswagen Group and other brands across multiple countries. Comparable as a much larger multi-brand incumbent operating a similar wholesale-to-retail model, though at significantly greater scale.
- Inchcape plc: London-listed global automotive distributor and retailer across multiple continents. Comparable as a large multi-brand dealer/distributor; AutoPalace represents a sub-scale, single-region analogue.
- AVAG Holding: German multi-brand automotive retail and service group. Comparable as an established European multi-brand dealership operator with sales, service, and parts integration.
Direct peers
- AAA Auto Group: Largest used-vehicle retailer in Central Europe with operations across Czech Republic, Slovakia, Poland and Hungary. Most direct comparable to AutoPalace on geography, customer base (retail consumers in CZ/SK), and core used-vehicle retail business.
- Mototechna: Historic Czech used-car retailer (part of AAA Auto Group) selling inspected used passenger and commercial vehicles in CZ and SK. Directly comparable on used-car retail, warranty offerings, and Central European footprint.
- Auto ESA: Czech used car supermarket chain with multiple locations across the country. Directly comparable on product (used vehicles), target market (Czech retail consumers), and showroom-style retail model.
- Louda Auto: Czech multi-brand dealership group offering new vehicles, service, and fleet solutions. Comparable to AutoPalace on multi-brand retail franchise model, geographic focus (Czech Republic), and integrated sales-service offering.
Regional players
- Pendragon plc: UK-based automotive retailer operating multi-franchise dealerships. Comparable in dealership business model and revenue mix, but operates exclusively in the UK market with no overlap in CZ/SK.
- Vertu Motors: UK multi-brand automotive retailer with sales, aftersales, and fleet services. Comparable in vertically integrated retail business model, but UK-only geography limits direct competitive overlap.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Auto Palace Group social profiles
Digital presenceAuto Palace Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Palace Group leadership team
Management profileNumber of profiles
Auto Palace Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
Auto Palace Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Palace Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Palace Group
What does Auto Palace Group do?
AutoPalace operates a multi-brand automotive dealership selling new and used vehicles across 14 brands, complemented by operative leasing, short- and long-term car rental, full-service auto repair and maintenance (STK, emissions, bodywork, painting), vehicle financing, trade-in/buyout, spare parts retail, and fleet management services. Sales and services are delivered through seven physical branches in the Czech Republic and Slovakia and an online platform for browsing, financing calculation, and inquiry.
Is Auto Palace Group a public or private company?
Auto Palace Group is a private company. It is classified as corporate owned and is currently operating.
When was Auto Palace Group founded?
Auto Palace Group was founded in 1991. It employs 101 to 250 people.
Where is Auto Palace Group based?
Auto Palace Group is headquartered in Prague, Czechia, in the Europe region.
How does Auto Palace Group make money?
Six revenue lines are on record. Vehicle Sales are the primary driver. The others are operative Leasing, vehicle Service and Maintenance, car Rental, parts Sales and trade-in Services.
Who are Auto Palace Group's main competitors?
Broad incumbents on record are Emil Frey Group, Porsche Holding Salzburg, Inchcape plc and AVAG Holding. Direct peers are AAA Auto Group, Mototechna, Auto ESA and Louda Auto. Regional players are Pendragon plc and Vertu Motors.
Does Auto Palace Group have an API?
No public API is recorded for Auto Palace Group.
What industry is Auto Palace Group in?
Auto Palace Group's product category is Multi-brand automotive dealership. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 441 and its SIC code is 5500.