Sapphire Spas
Sapphire Spas is a privately held, family-owned Australian manufacturer of premium spa pools, swim spas, plunge pools, and EcoPools, distributing exclusively through a 70+ authorized dealer network across Australia, New Zealand, and select international export markets.
- Company typePrivate
- Founded2005
- HeadquartersPakenham, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sapphire Spas does
Sapphire Spas is a privately held, family-owned Australian manufacturer of premium spa pools, swim spas, plunge pools, and compact backyard swimming pools (EcoPools), operating from a purpose-built manufacturing facility at 70 Mary Street, Pakenham, Victoria. The company was founded around 2004–2005 (firmographics cite 2004; company-history timelines cite 2005) and has continuously manufactured at the Pakenham site for over 20 years. Its product portfolio spans four tiers: entry-level EcoSeries (EcoSpace, EcoSplash, EcoOasis, EcoFavourite), mid-tier Family & Fun with ten models sized for average backyards (myGetaway through myLuxury), a Premium Hydrotherapy range with up to 75 jets and flagship myExtravagance, and a Swim Range including mySwimgym, myLapswim, myIndulge, myWorkout, myWatersedge, and myDualzone in 4.0m–6.0m lengths, plus 1300mm-depth Plunge Pools and EcoPools for cold-water therapy and year-round use.
Product differentiation rests on Envirogum natural-timber cabinetry (claimed by the company as exclusive among Australian spa manufacturers), proprietary free-flow plumbing for high jet pressure, integration with Spanet SV Series heat pumps offering up to 75% energy savings versus conventional electric heaters and cooling down to 5°C for ice-bath applications, ClearZone ozone+UV-C and PureWater CD ozone water-sanitization systems, and smart connectivity via the mySpaLINK WiFi/3G/4G app and a smartTOUCH 4.3-inch outdoor touchscreen. The company holds Australian Made and Owned certification, offers a 10-year structural warranty (the longest claimed in its market with no pro-rata conditions), and operates on-site solar generation exceeding 200 kW (120 kW initial plus 83 kW recent addition) plus rainwater collection.
Sapphire operates an asset-light, dealer-led go-to-market model, distributing exclusively through 70+ authorized dealers across 107 locations in Australia and New Zealand (including Superstores in Pakenham, Sydney, Adelaide, Hobart, and others), with export partnerships covering France, Belgium, Switzerland, New Caledonia, and Reunion Island. Pricing is not publicly disclosed; the company uses a "Get a Quote" motion rather than listing prices online. The revenue model is one-time hardware sales supplemented by dealer-provided delivery, installation, water testing, servicing, and spare parts. The customer base is predominantly residential (families, fitness and wellness consumers, premium hydrotherapy seekers), with a small hospitality tail evidenced by named installs at Notel Melbourne and Mercure Hotel Queenstown. The company has no disclosed external funding, no public listing, no parent company, no acquisitions, and no leadership changes on record; it won the Splash Environmental Spa Award in 2012.
Sapphire Spas firmographics
Firmographics- Name
- Sapphire Spas
- Legal name
- Sapphire Spas
- Website
- https://sapphirespas.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sapphire Spas is a privately held, family-owned Australian manufacturer of premium spa pools, swim spas, plunge pools, and EcoPools, distributing exclusively through a 70+ authorized dealer network across Australia, New Zealand, and select international export markets.
- Ownership category
- akta.pro rank
Sapphire Spas industry classification
Industry- Product category
- Spa Pools and Swim Spas
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
- akta.pro secondary industries
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Filter, Pump & Heater Maintenance/Repair (HSAIALAC)
Keywords
Where Sapphire Spas is headquartered
LocationHeadquarters
- HQ city
- Pakenham
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Sapphire Spas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Spa Pool and Swim Spa Hardware Sales: One-time purchase model for portable spa pools and swim spas sold through authorized dealer network across Australia, New Zealand, and international export markets. Products range from entry-level EcoSeries to premium hydrotherapy and swim spa models.
- Professional Services: Dealers provide delivery, installation, on-site training, water testing, servicing, and spare parts. Installation includes comprehensive handover to ensure customers understand operation and water chemistry maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | EcoSeries - Entry-level priced spas built to price point |
| One time/ perpetual license | Pay-as-you-go | Family & Fun Range - Mid-tier family spas |
| One time/ perpetual license | Pay-as-you-go | Premium Hydrotherapy Range - Maximum jets and pump power |
| One time/ perpetual license | Pay-as-you-go | Swim Spas - Exercise and swimming pools |
| One time/ perpetual license | Pay-as-you-go | Plunge Pools - Cold water therapy and year-round pools |
| One time/ perpetual license | Pay-as-you-go | EcoPools - Budget-friendly swimming pools |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sapphire Spas product offering
Product offeringCore offering
Sapphire Spas manufactures and supplies Australian-made spa pools and swim spas through a network of 70+ authorized dealers across Australia and New Zealand, with international exports to Europe and the Pacific. The product portfolio includes Family & Fun spas, Premium Hydrotherapy models, EcoSeries entry-level spas, swim spas, plunge pools, and EcoPools, complemented by accessories such as heat pumps, water sanitization systems, smart controls, and audio systems.
Product overview
Sapphire Spas manufactures Australian-made spa pools and swim spas with over 20 years of experience from their Pakenham, Victoria facility. The product portfolio includes three main categories: (1) Spa Pools — spanning Family & Fun entry-level models (myGetaway, mySplash, myOasis, myEscape, myFavourite, myDelight, myDream, myChillout, myHotTub, myLuxury), Premium Hydrotherapy high-jet models (myPartner, myTemptation, myFamily, myObsession, myExtravagance, myRelaxation, myCelebration, myRecovery, myRetreat, myFriends, myParadise, myParty, myTeam), EcoSeries budget models (EcoSpace, EcoSplash, EcoOasis, EcoFavourite), and the Limited Edition sapphireAdvantage; (2) Swim Spas — including mySwimgym, myLapswim, myIndulge, myWorkout, myWatersedge, and myDualzone configurations ranging 4.0m-6.0m in length; (3) Plunge Pools — cold water therapy pools at 1300mm depth; and (4) EcoPools — small backyard pools in 4.0m, 5.0m, and 6.0m lengths. Accessories include Spanet heat pumps (5.5kW/8.8kW/12kW), ClearZone/PureWater water sanitization systems, mySpaLINK remote connectivity, mySpaHiFi Bluetooth audio, smartTOUCH control interface, and steps/cover lifters. All products feature Envirogum natural timber cabinetry and are backed by up to 10-year structural warranties.
Differentiator
Problem solved
Functional benefit
Products and services
- Sapphire Spa Pools (Family & Fun Range) Entry-level to mid-range spa pools designed for families, featuring massage seats for adults and splash space for children. Models include myGetaway, mySplash, myOasis, myEscape, myFavourite, myDelight, myDream, myChillout, myHotTub, and myLuxury.
- Premium Hydrotherapy Spa Pools High-end spa pools with maximum jet count and pump power for deep tissue massage therapy. Features hydrojet boost pumps and up to 75 jets. Models include myPartner, myTemptation, myFamily, myObsession, myExtravagance, myRelaxation, myCelebration, myRecovery, myRetreat, myFriends, myParadise, myParty, and myTeam.
- EcoSeries Spa Pools Budget-friendly spa pools built with the same quality as premium models but priced for affordability. Models include EcoSpace, EcoSplash, EcoOasis, and EcoFavourite.
- sapphireAdvantage Limited Edition Spa Limited Edition spa pool designed from one of the best-selling family spas, offering exclusive features at a special price point.
- Swim Spas Self-contained swim spas combining spa and pool functionality, 2.2m wide and 4m-6m long with volumes up to 8000 litres. Feature adjustable swim jets for walking, running, or competitive swimming, plus hydrotherapy massage jets. Models include mySwimgym, myLapswim, myIndulge, myWorkout, myWatersedge, and myDualzone.
- Plunge Pools Deep cold water therapy pools at 1300mm depth with basic jet layout for hydro massage and two swim jets for gentle exercise. Available in myWatersedge and myWorkout configurations, with dual heating/cooling capability for ice bath applications down to 5°C.
- EcoPools Small backyard swimming pools in 4.0m, 5.0m, and 6.0m lengths designed for smaller backyards. Built for year-round family splash, swim, fitness and exercise with economical heating. Models include EcoPool4.0m, EcoPool5.0m, and EcoPool6.0m.
Quantifiable outcome
- Heat pump technology delivers up to 75% savings over conventional electric heaters and 55% less than natural gas
- +3 more outcomes
Companies that use Sapphire Spas
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Sapphire Spas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sapphire Spas partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SpanetcoreTechnology partnership for SV Series heat pumps providing energy efficient heating and cooling. Sapphire spas integrate Spanet controllers and heat pumps (5.5kW, 8.8kW, 12kW) for industry-leading energy efficiency.
- Australian Made and Owned CertificationcoreThird-party accreditation system ensuring products are certified as genuinely Australian with the 'green & gold kangaroo' logo. Underpins marketing differentiation and consumer trust in Australian origin claims.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Sapphire Spas competitors and assessment
Company assessmentDirect peers
- Coast Spas: North American spa manufacturer producing premium swim spas and hot tubs through dealer networks — direct competitor in the swim spa category with comparable product specifications and price points.
- Vortex Spas: Australian-headquartered spa pool manufacturer selling through dealer networks across Australia, NZ, and selected international markets — directly comparable product categories, distribution model, and target customer base.
- Spa World: Australian spa retailer and distributor that combines multiple spa brands with showroom/consultation services — comparable in serving the AU residential spa market with similar mid-to-premium positioning.
- Fisher Spas: Australian family-owned spa pool manufacturer selling direct and through showrooms — competes head-to-head with Sapphire in the AU residential spa market with similar mid-range positioning.
Broad incumbents
- Sundance Spas: Established North American spa manufacturer with strong dealer network — comparable in mid-to-premium spa positioning with broader product line and larger geographic footprint.
- Hot Spring Spas: Watkins Wellness-owned global spa brand with extensive dealer network worldwide — overlaps in premium residential spa category with broader international scale and larger marketing budget.
- Jacuzzi: Iconic global spa brand with broad premium product portfolio and worldwide distribution — competes in the same premium residential hot tub category but at significantly larger scale and brand recognition.
- Endless Pools: Originated the swim-in-place counter-current pool category and now owned by Watkins Wellness — competes in the premium swim spa segment where Sapphire offers mySwimgym and related models.
Emerging players
- Hydropool: Canadian swim spa and hot tub manufacturer focused heavily on swim spa category with proprietary current technology — directly comparable in the swim spa product line where Sapphire competes.
Regional players
- AquaPulse Spas: Australian regional spa brand with showrooms in select Australian cities — partial product and customer overlap with Sapphire but more limited dealer footprint and product breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sapphire Spas social profiles
Digital presenceSapphire Spas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sapphire Spas leadership team
Management profileNumber of profiles
Sapphire Spas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sapphire Spas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sapphire Spas
What does Sapphire Spas do?
Sapphire Spas manufactures and supplies Australian-made spa pools and swim spas through a network of 70+ authorized dealers across Australia and New Zealand, with international exports to Europe and the Pacific. The product portfolio includes Family & Fun spas, Premium Hydrotherapy models, EcoSeries entry-level spas, swim spas, plunge pools, and EcoPools, complemented by accessories such as heat pumps, water sanitization systems, smart controls, and audio systems.
Is Sapphire Spas a public or private company?
Sapphire Spas is a private company. It is classified as family owned and is currently operating.
When was Sapphire Spas founded?
Sapphire Spas was founded in 2005. It employs 11 to 50 people.
Where is Sapphire Spas based?
Sapphire Spas is headquartered in Pakenham, Australia, in the Oceania region.
How does Sapphire Spas make money?
Two revenue lines are on record. Spa Pool and Swim Spa Hardware Sales are the primary driver. The others are professional Services.
Who are Sapphire Spas's main competitors?
Direct peers on record are Coast Spas, Vortex Spas, Spa World and Fisher Spas. Broad incumbents are Sundance Spas, Hot Spring Spas, Jacuzzi and Endless Pools. Hydropool is listed as an emerging player. AquaPulse Spas is listed as a regional player.
Does Sapphire Spas have an API?
No public API is recorded for Sapphire Spas.
What industry is Sapphire Spas in?
Sapphire Spas's product category is Spa Pools and Swim Spas. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its SIC code is 5070.