Rare Peeps
Rare Peeps is a full-service live event merchandise company providing turnkey on-site operations, staffing, inventory management, in-house printing, and fulfillment to major U.S. music festival promoters (Goldenvoice, Danny Wimmer Presents), touring artists, and enterprise event brands.
- Company typePrivate
- Founded2015
- HeadquartersOntario, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rare Peeps does
Rare Peeps, Inc. is a privately held, bootstrapped full-service live event merchandise company founded in 2015 by Adrien Parker and headquartered in Ontario, California. The company provides turnkey merchandise operations to music festival promoters, touring artists, and live event brands, covering the full merchandise lifecycle across five integrated service modules: on-site operations, inventory management, staffing, printing and production, and post-event fulfillment. Its customer base includes several of the largest U.S. music festival promoters — notably Goldenvoice (Coachella, Stagecoach) and Danny Wimmer Presents (Welcome to Rockville, Inkcarceration, Louder Than Life, Aftershock, Sonic Temple) — as well as enterprise brands like Amazon Web Services (re:Invent) and Adult Swim Festival. As of 2025, the company has executed 208 live events and reports $46.2 million in gross merchandise sales, supported by a network of 400+ vending staff nationwide.
The company generates revenue through professional service fees for managing on-site operations, staffing live events, and providing printing/production and fulfillment services. Pricing is not publicly disclosed and is structured as à la carte B2B service contracts; labor and insurance costs are included in staffing pricing. In 2023, Rare Peeps opened a 10,600 square foot in-house production facility equipped with M&R, Nuarc, and Epson equipment, enabling screen-printing, embroidery, dye-sublimation, flat stock, and direct-to-garment services — a vertical integration move that captures additional margin and reduces dependence on third-party printers. Its technology layer is described as a data-driven approach using historical sales data, geographic trends, and live event metrics to inform staffing and operational planning; the company does not disclose use of AI/ML, software platforms, or APIs. The business is delivered exclusively via direct B2B enterprise sales relationships with festival promoters, artists, and event brands, and currently operates within the United States (California, Nevada, Pennsylvania). Ownership is concentrated with founder/CEO Adrien Parker, with no disclosed institutional investors, parent company, or M&A activity.
Rare Peeps firmographics
Firmographics- Name
- Rare Peeps
- Legal name
- Rare Peeps, Inc.
- Website
- https://rarepeeps.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rare Peeps is a full-service live event merchandise company providing turnkey on-site operations, staffing, inventory management, in-house printing, and fulfillment to major U.S. music festival promoters (Goldenvoice, Danny Wimmer Presents), touring artists, and enterprise event brands.
- Ownership category
- akta.pro rank
Where Rare Peeps is headquartered
LocationHeadquarters
- HQ city
- Ontario
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rare Peeps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Live Event Merchandise Operations: Full-service merchandise operations for live events and music festivals including on-site management, inventory management, staffing, and fulfillment. Revenue is generated through service fees for managing the complete merchandise lifecycle.
- Printing & Production Services: In-house merchandise manufacturing and production including screen-printing, embroidery, dye-sublimation, flat stock, and direct to garment services. Opened 10,600 square foot production facility in 2023.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Rare Peeps product offering
Product offeringCore offering
Rare Peeps is a full-service live event merchandise company that provides merchandise operations, printing and production, accounting, and staffing services for music festivals, touring artists, and live event brands. The company manages end-to-end merchandise execution — from in-house printing and production at its Ontario, California facility, through inventory management and on-site sales operations at events, to post-event fulfillment and accounting.
Product overview
Rare Peeps is a full service live event merchandise company offering a portfolio of five integrated service modules: On-Site Operations (managing high-volume festival merchandise sales and physical retail setups), Inventory Management (handling merchandise inventory in challenging outdoor environments), Staffing (providing vending staff and event managers based on historical data and geographic trends), Printing & Production (in-house screen-printing, embroidery, and garment manufacturing at their 10,600 sq ft facility), and Fulfillment (e-commerce platforms and warehousing for post-event inventory). These services work together as a turnkey solution for live events, music festivals, bands, and artists seeking comprehensive merchandise operations.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Site Merchandise Operations
- Merchandise Inventory Management
- Event Vending Staffing
- Printing & Production
- Event Merchandise Accounting & Reconciliation
Quantifiable outcome
- $46,236,592 gross merchandise sales in 2025
- +2 more outcomes
Companies that use Rare Peeps
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Rare Peeps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rare Peeps partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rare Peeps competitors and assessment
Company assessmentRegional players
- Premier Group: UK-based live-event merchandise and brand activation company serving European tours and festivals. Comparable in service stack (on-site ops, staffing, production) to Rare Peeps, though operating primarily in a different geography.
- Event Merchandising Ltd: UK-based live event merchandise specialist providing on-site operations, staffing, and production for sports and entertainment clients. Comparable in vertical and service model to Rare Peeps, but UK-centric.
Direct peers
- Bravado: Universal Music Group's merchandise and brand management division. Operates the largest live-event and tour merchandise business for major-label artists, directly comparable to Rare Peeps' artist/festival merchandising model.
- Jakprints: Custom apparel and merchandise printer serving bands, festivals, and brands with screen-printing, embroidery, and fulfillment. Closely comparable to Rare Peeps' Printing & Production and Fulfillment modules.
- Midcoast Merchandise: Long-standing concert and band merchandise tour-services provider offering on-site sales, touring logistics, and merch fulfillment. Directly comparable in product scope to Rare Peeps' on-site operations and touring merch.
- Araca Group: Provides merchandise production, retail, and on-site operations for live entertainment (theater, concerts, touring artists). Closely comparable to Rare Peeps in that it bundles production and on-site sales for high-volume live events.
Broad incumbents
- Live Nation Merchandise: Live Nation operates an in-house merchandise arm serving its own festivals and venues. Comparable as both a competitor and a potential strategic acquirer of festival merch services like Rare Peeps'.
- Custom Ink: Custom apparel and merchandise platform serving businesses, teams, and event organizers. Overlaps with Rare Peeps' production capabilities, though it is broader and less specialized in live event merch.
- Deluxe (merch services): Large diversified content and merchandise services company with music merchandise fulfillment and production capabilities. Comparable in production/fulfillment to Rare Peeps' in-house shop.
- Fanatics (merchandise): Large licensed sports and entertainment merchandise platform with on-site event and e-commerce fulfillment capabilities. Comparable as a broad incumbent serving live-event merch across multiple verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rare Peeps social profiles
Digital presenceRare Peeps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rare Peeps leadership team
Management profileNumber of profiles
Profiles1 record
Rare Peeps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rare Peeps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rare Peeps
What does Rare Peeps do?
Rare Peeps is a full-service live event merchandise company that provides merchandise operations, printing and production, accounting, and staffing services for music festivals, touring artists, and live event brands. The company manages end-to-end merchandise execution — from in-house printing and production at its Ontario, California facility, through inventory management and on-site sales operations at events, to post-event fulfillment and accounting.
Is Rare Peeps a public or private company?
Rare Peeps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rare Peeps founded?
Rare Peeps was founded in 2015. It employs 1 to 10 people.
Where is Rare Peeps based?
Rare Peeps is headquartered in Ontario, United States, in the North America region.
How does Rare Peeps make money?
Two revenue lines are on record. Live Event Merchandise Operations are the primary driver. The others are printing & Production Services.
Who are Rare Peeps's main competitors?
Regional players on record are Premier Group and Event Merchandising Ltd. Direct peers are Bravado, Jakprints, Midcoast Merchandise and Araca Group. Broad incumbents are Live Nation Merchandise, Custom Ink, Deluxe (merch services) and Fanatics (merchandise).
Does Rare Peeps have an API?
No public API is recorded for Rare Peeps.