Augustinum
Augustinum Stiftung is a Munich-based non-profit foundation operating ~40 locations across Germany with ~5,000 employees, providing assisted senior living, dementia care, internal medicine, and educational and disability services, and generating €487.1M in FY2024 revenue.
- Company typePrivate
- Founded1954
- HeadquartersMünchen, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Augustinum does
Augustinum Stiftung is a Munich-based non-profit foundation founded in 1954 that operates approximately 40 locations across Germany with roughly 5,000 employees. The organization delivers a diversified portfolio of social services organized into four primary lines: senior living under the "Betreutes Wohnen Plus" assisted living model at 23+ residences; specialized internal medicine through the Augustinum Klinik München, a teaching hospital of Ludwig-Maximilians-Universität München; pedagogical institutions including kindergartens, schools, and workshops for children and adults with disabilities; and dedicated dementia care at Sanatorium Schwindegg and Itzel-Sanatorium Oberkassel. Since 2023, the Augustinum Berchtesgadener Land regional entity adds senior living, mobile and day care, a nursing school, kindergarten, and a preventive clinic in Bischofswiesen. Primary customers are individual seniors and their families; secondary segments include children and adults with disabilities, families with children, and medical patients.
The signature operational model, "Betreutes Wohnen Plus," combines independent apartment living with full-service care delivered by the in-house Augustinum Pflegedienst, including 24/7 nursing, meals, housekeeping, cultural programming, pastoral care, and palliative support through end of life. A proprietary financial product, PER (Pflegekosten-Ergänzungsregelung), caps residents' out-of-pocket nursing costs at €134.50 per month and provides uncapped coverage after a two-year waiting period, functioning as a unique differentiator in the German senior care market. Operational infrastructure includes an ISO 50001:2018-certified energy management system (in place since 2016, recertified for the third time in February 2026 across 11 locations) and an integrated in-house gastronomy subsidiary (Augustinum Gastronomie) that supplies all 23 senior residences and achieved a 36% food waste reduction in 2026. A new KI-Zukunftswerkstatt (AI Future Workshop) launched in April 2026 at Augustinum Kleinmachnow in partnership with HumanIQ, HTW Berlin, and Universität Hamburg.
Revenue is generated primarily through recurring monthly pension fees for senior apartments, nursing and care services, gastronomy, and educational and medical clinic fees. FY2024 reported revenue was €487.1 million, up from €444.1 million in FY2023 (approximately 9.7% growth). The go-to-market is consultative, anchored by a free German hotline (0800 2212345), video consultation, on-site visits, and trial stays. As a non-profit foundation, surpluses are reinvested into social services; there is no venture, private equity, or public ownership disclosed in the source material.
Augustinum firmographics
Firmographics- Name
- Augustinum
- Legal name
- Augustinum Stiftung
- Website
- https://augustinum.de
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Augustinum Stiftung is a Munich-based non-profit foundation operating ~40 locations across Germany with ~5,000 employees, providing assisted senior living, dementia care, internal medicine, and educational and disability services, and generating €487.1M in FY2024 revenue.
- Ownership category
- akta.pro rank
Augustinum industry classification
Industry- Product category
- Senior Living and Assisted Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
- akta.pro secondary industries
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC)
Keywords
Where Augustinum is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Augustinum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Senior Living - Betreutes Wohnen Plus: Monthly pension prices (Pensionspreis) for senior apartments including accommodation, meals, cleaning, reception, and cultural activities. Additional fees for optional services like laundry, carpet cleaning, and apartment service.
- Nursing and Care Services: Nursing care services provided by in-house nursing service (Augustinum Pflegedienst), with costs covered by PER supplementary insurance and statutory/private nursing insurance.
- Gastronomy: In-house restaurants and catering services across 23 senior residences and other facilities. Supplies meals to residents, guests, and staff.
- Educational and Care Facilities: Fees for childcare, schools, workshops, and residential facilities for people with disabilities.
- Medical Clinic Services: Augustinum Klinik München provides internal medicine services as a teaching hospital of LMU Munich.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level apartments starting from €1,400/month |
| Subscription | Monthly | PER - Pflegekosten-Ergänzungsregelung supplementary insurance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Augustinum product offering
Product offeringCore offering
Augustinum operates a network of senior residences across Germany offering the proprietary Betreutes Wohnen Plus (Assisted Living Plus) model that combines independent apartment living with 24/7 care, meals, housekeeping, cultural activities, and palliative support. The organization also runs the Augustinum Klinik München (an internal medicine teaching hospital of LMU Munich), pedagogical institutions including schools and kindergartens, workshops and residential facilities for people with disabilities, and specialized dementia Sanatorien. Revenue is generated through recurring monthly pension fees, nursing care services, and ancillary offerings such as gastronomy and medical clinic services.
Product overview
Augustinum is a nonprofit service organization operating under the Augustinum Stiftung since 1954, with approximately 5,000 employees at about 40 locations in Germany. The organization provides a diversified portfolio of social services organized into distinct divisions: Seniorenresidenzen (Senior Residences) offering Betreutes Wohnen Plus (Assisted Living Plus) at ~24 locations with 24/7 care, dining, and cultural services; Augustinum Klinik München, a specialized Internal Medicine clinic and teaching hospital of LMU Munich; Pädagogische Einrichtungen (Pedagogical Institutions) including schools, kindergartens, workshops for disabled persons, and residential facilities; Sanatorien (Itzel-Sanatorium and Sanatorium Schwindegg) providing specialized dementia care; Augustinum Berchtesgadener Land offering senior care, preventive clinic, nursing school, and childcare; and support services including Werkstätten (workshops), inclusive gastronomy, and Wohnstätten (residential facilities). Financial products include PER (Pflegekosten-Ergänzungsregelung), a proprietary nursing cost supplement. Digital services include Video-Beratung (video consultation). The organization also publishes the quarterly forum magazine.
Differentiator
Problem solved
Functional benefit
Brands
- Betreutes Wohnen Plus: Senior living concept combining independent living in private apartments with comprehensive care, support services, and 24-hour security in Augustinum Seniorenresidenzen.
- PER (Pflegekosten-Ergänzungsregelung)
- Treffpunkt
- Sanatorium Schwindegg
- Itzel-Sanatorium Oberkassel
- Augustinum Klinik München
Products and services
- Seniorenresidenzen (Senior Residences) Assisted living residences across approximately 24 locations in Germany offering Betreutes Wohnen Plus (Assisted Living Plus) with independent apartments, 24/7 care services, dining, cultural activities, and end-of-life support for senior residents.
- Augustinum Klinik München Specialized clinic for Internal Medicine and teaching hospital of Ludwig-Maximilians-Universität München, offering cardiology, pneumology, gastroenterology, nephrology, rheumatology, and nursing care to regional patients.
- Augustinum Sanatorien (Itzel-Sanatorium & Sanatorium Schwindegg) Stationary care facilities specializing in dementia care with 62 apartments at Itzel-Sanatorium (Bonn-Oberkassel) and 65 apartments at Sanatorium Schwindegg (near Munich), offering protected living environments for dementia patients.
- Pädagogische Einrichtungen (Pedagogical Institutions) Educational facilities including early intervention centers, kindergartens, schools (Landschulheim Elkofen, Otto-Steiner-Schule for hearing-impaired students, Samuel-Heinicke-Realschule, Samuel-Heinicke-Fachoberschule), workshops for disabled persons, residential facilities, and the Bildungswerk education program.
- Augustinum Berchtesgadener Land Integrated regional campus in Bischofswiesen offering senior living, mobile care, day care, a preventive care clinic for mothers, fathers, and caregivers, a nursing school (Berufsfachschule für Pflege), kindergarten, and youth housing for adolescents with obesity.
- Augustinum Werkstätten (Workshops) Workshops for people with disabilities offering vocational training, industrial services (powder coating, PCB assembly, cable confectioning, metalworking, assembly/packaging), mailing services, and organic gardening through Gärtnerei Hollern.
- PER (Pflegekosten-Ergänzungsregelung) Proprietary nursing cost supplementary insurance scheme at €134.50 per month, covering physical nursing care costs above defined self-contributions after a 2-year waiting period, available exclusively to Augustinum residents at contract inception.
- Video-Beratung (Video Consultation) Video-based initial consultation (Video-Erstberatung) service for prospective residents to learn about Augustinum offerings and receive guidance before scheduling a property visit or move-in.
- Wohnstätten (Residential Facilities) Residential facilities for adults with disabilities, providing supported living arrangements and community integration services.
- Augustinum Berufsfachschule für Pflege Vocational nursing school located in Berchtesgadener Land offering initial training, continuing education, and professional development for healthcare and nursing careers.
Quantifiable outcome
- 36% food waste reduction exceeding 2025 voluntary target of 30%, saving 228 tonnes annually
- +2 more outcomes
Companies that use Augustinum
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Augustinum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Augustinum partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HumanIQcoreBerlin-based startup HumanIQ partnered with Augustinum Kleinmachnow for the 'Zukunftswerkstatt Augustinum' (AI Future Workshop). HumanIQ is an educational and innovation approach focused on enabling people, especially older generations, to understand and use digital technologies. The partnership explores how AI can be meaningfully applied in daily life for senior residents.
- HTW Berlin (Hochschule für Technik und Wissenschaft Berlin)coreUniversity partnership with Master Industrial Design students working directly with Augustinum residents in 'Living Lab' format to research and develop digital solutions for elderly care.
- Universität HamburgminorUniversity partnership accompanying the AI Future Workshop with Prof. Dr. Claudia Kulmus from the Faculty of Adult Education. Research focuses on lifelong learning and pedagogy in old age.
- DEKRAminorDEKRA conducted the ISO 50001 energy management system recertification audits at eleven Augustinum locations in autumn 2025.
- Volkshochschulen (VHS)minorLocal adult education centers collaborate with Augustinum on cultural events and lectures. Augustinum Überlingen maintains partnerships with VHS and other cultural institutions for public programming.
- Gesellschaft für christlich-jüdische ZusammenarbeitminorPartnership with the Society for Christian-Jewish Cooperation at Augustinum Überlingen for cultural and educational events.
- Deutsch-Israelische Gesellschaft Konstanz BodenseeregionminorPartnership for cultural programming and interfaith dialogue at Augustinum Überlingen.
- Jüdische Gemeinde KonstanzminorJewish community partnership for cultural events and dialogue at Augustinum Überlingen.
- Evangelische Erwachsenenbildung Bodensee (EEB)minorProtestant adult education partnership for organizing public lectures and events at Augustinum Überlingen.
- Ludwig-Maximilians-Universität München (LMU)coreAugustinum Klinik München serves as a teaching hospital (Lehrkrankenhaus) of LMU Munich for internal medicine education.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Augustinum competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Augustinum compliance and trust
Trust signalCompliance2 records
Augustinum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Augustinum leadership team
Management profileNumber of profiles
Profiles8 records
Augustinum subsidiaries and ownership
Company hierarchySubsidiaries21 records
Augustinum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Augustinum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Augustinum
What does Augustinum do?
Augustinum operates a network of senior residences across Germany offering the proprietary Betreutes Wohnen Plus (Assisted Living Plus) model that combines independent apartment living with 24/7 care, meals, housekeeping, cultural activities, and palliative support. The organization also runs the Augustinum Klinik München (an internal medicine teaching hospital of LMU Munich), pedagogical institutions including schools and kindergartens, workshops and residential facilities for people with disabilities, and specialized dementia Sanatorien. Revenue is generated through recurring monthly pension fees, nursing care services, and ancillary offerings such as gastronomy and medical clinic services.
Is Augustinum a public or private company?
Augustinum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Augustinum founded?
Augustinum was founded in 1954. It employs 5,001 to 10,000 people.
Where is Augustinum based?
Augustinum is headquartered in München, Germany, in the Europe region.
How does Augustinum make money?
Five revenue lines are on record. Senior Living - Betreutes Wohnen Plus are the primary driver. The others are nursing and Care Services, gastronomy, educational and Care Facilities and medical Clinic Services.
Does Augustinum have an API?
No public API is recorded for Augustinum.
What industry is Augustinum in?
Augustinum's product category is Senior Living and Assisted Care Services. Its primary akta.pro industry code is HLADABAD, Luxury / High-End Assisted Living Communities, with a secondary code of HLADABAB, Assisted Living with Memory Care (Mixed Campus). Its NAICS code is 62331 and its SIC code is 8050.