Sherlock
Sherlock is a Torino, Italy-based startup founded in 2015 building anti-theft solutions for individual cyclists, led by founder-CEO Pierluigi Freni and CTO Matteo Stoppa, with only an early 2016 I3P incubation recorded as capital support.
- Company typePrivate
- Founded2015
- HeadquartersTorino, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Sherlock firmographics
Firmographics- Name
- Sherlock
- Website
- https://sherlock.bike
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sherlock is a Torino, Italy-based startup founded in 2015 building anti-theft solutions for individual cyclists, led by founder-CEO Pierluigi Freni and CTO Matteo Stoppa, with only an early 2016 I3P incubation recorded as capital support.
- Ownership category
- akta.pro rank
Sherlock industry classification
Industry- Product category
- Connected Bike Anti-Theft Devices
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ)
- akta.pro secondary industry
- E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL)
Keywords
Where Sherlock is headquartered
LocationHeadquarters
- HQ city
- Torino
- HQ country
- Italy
- HQ region
- Europe
Markets served
Sherlock business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Sherlock product offering
Product offeringCore offering
Sherlock designs and sells a connected anti-theft hardware device for bicycles that uses GPS, motion sensors and a companion smartphone app to detect theft attempts and help owners recover stolen bikes. The product targets urban cyclists concerned about bike theft and is positioned as a purpose-built security accessory that integrates directly with the bicycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Sherlock Bike Anti-Theft Device A connected hardware anti-theft device for bicycles that uses GPS tracking and motion sensors to detect theft attempts, send real-time alerts to the owner's smartphone via a companion app, and help recover the bike if stolen. Targeted at individual urban cyclists concerned about bike theft.
Companies that use Sherlock
Customer profileIdeal customer profiles2 records
Sherlock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sherlock competitors and assessment
Company assessmentBroad incumbents
- Garmin: Garmin's Edge cycling computers and connected features (including bike registration and 'find my bike' capabilities in newer models) serve an overlapping audience and increasingly substitute for a separate anti-theft device.
- Knog: Knog is an established bike accessories brand with a broad portfolio (lights, locks, bells) including connected/smart variants. It competes for the same retail shelf and consumer wallet share as Sherlock but with much wider distribution.
- ABUS: ABUS is a major European lock and bike security manufacturer, including smart-lock and tracking-adjacent offerings. It is a much larger incumbent in bike anti-theft and could absorb Sherlock's niche via internal product development.
Direct peers
- Boomerang: Boomerang makes a connected bike anti-theft GPS device with companion app, positioning it as a direct substitute for Sherlock's handlebar-embedded tracker. Same core proposition: locate and recover a stolen bike via cellular-connected hardware.
- BikeSpike: BikeSpike offers a GPS tracking and anti-theft device for bicycles with smartphone connectivity. It targets the same urban cyclist pain point (theft recovery) with a similar hardware-plus-app bundle.
- Connected Cycle: Connected Cycle integrates a GPS tracker into a smart pedal, offering theft detection and ride data — conceptually the same 'embed-the-tracker-into-the-bike' approach Sherlock took with the handlebar.
- Skylock: Skylock produces a connected bike lock that combines a U-lock with smart features (GPS, crash detection). It addresses the same anti-theft use case as Sherlock but via a smart-lock rather than a hidden tracker.
- Lock8: Lock8 was a smart bike lock startup offering GPS-enabled theft detection and alerts. Same product category and target customer as Sherlock — premium urban cyclists worried about theft.
Market position
Customer concentration
Sherlock social profiles
Digital presenceSherlock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sherlock leadership team
Management profileNumber of profiles
Profiles3 records
Sherlock funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sherlock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sherlock
What does Sherlock do?
Sherlock designs and sells a connected anti-theft hardware device for bicycles that uses GPS, motion sensors and a companion smartphone app to detect theft attempts and help owners recover stolen bikes. The product targets urban cyclists concerned about bike theft and is positioned as a purpose-built security accessory that integrates directly with the bicycle.
When was Sherlock founded?
Sherlock was founded in 2015. It employs 1 to 10 people.
Where is Sherlock based?
Sherlock is headquartered in Torino, Italy, in the Europe region.
Who are Sherlock's main competitors?
Broad incumbents on record are Garmin, Knog and ABUS. Direct peers are Boomerang, BikeSpike, Connected Cycle, Skylock and Lock8.
Does Sherlock have an API?
No public API is recorded for Sherlock.
What industry is Sherlock in?
Sherlock's product category is Connected Bike Anti-Theft Devices. Its primary akta.pro industry code is IMACAOAJ, Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks), with a secondary code of CRACASAL, E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts). Its NAICS code is 336991 and its SIC code is 3751.