Woodland Veterinary Centre

What Woodland Veterinary Centre does

Woodland Veterinary Centre, trading as Woodland Vets, is a small-animal veterinary practice group operating three clinics in Haslemere, Liphook, and Midhurst across the Surrey/West Sussex corridor of South East England. The group delivers general veterinary services to local pet owners, including consultations, medical treatments, surgical procedures, preventive healthcare, routine health checks, and emergency care for companion animals. There is no disclosed proprietary technology stack; operations run on a conventional physical-clinic model supported by a basic website and the parent IVC's online vet-finder directory.

The business generates revenue through two streams: per-visit professional-service fees for consultations, treatments, and surgery, and the Pet Health Club, a recurring subscription program that bundles preventive care with discounts on products and services. Pricing is quote-based and not publicly disclosed, and the group is authorised and regulated by the Financial Conduct Authority (FRN738010) for credit-related regulated activities, which supports subscription billing. The go-to-market is direct-to-consumer at the clinic level, with mid-funnel subscription engagement via the Pet Health Club and top-of-funnel acquisition via the IVC-hosted vet finder.

Woodland Vets has been part of Inspiring Vet Care Limited (Companies House registration 07746795), a UK private limited company headquartered at The Chocolate Factory, Keynsham, Bristol, since 2017. A recent parent-supported website and branding refresh brought Woodland Vets into the IVC visual identity while preserving local clinical teams and service continuity.

Name

Woodland Veterinary Centre

Legal name

Inspiring Vet Care Limited

Website

https://woodlandvetcentre.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodland Vets operates three companion-animal veterinary clinics in Haslemere, Liphook, and Midhurst, UK, delivering general veterinary services and a subscription-based Pet Health Club to local pet owners as part of the Inspiring Vet Care group.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Agricultural Services (700)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• Veterinary services
• Companion animal care
• Pet health clinic
• Veterinary consultations
• Preventive pet healthcare

Headquarters

HQ city

Midhurst

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Veterinary Consultation and Treatment Services: Revenue generated from veterinary consultations, medical treatments, surgical procedures, and routine healthcare services for pets. Services are provided at three clinic locations in Haslemere, Liphook, and Midhurst.
2. Pet Health Club Subscription: Recurring subscription program offering preventive healthcare benefits, discounts on products and services, and ongoing pet health management for enrolled members.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Woodland Vets provides general companion animal veterinary care through three physical clinic locations in Haslemere, Liphook, and Midhurst, delivering consultations, medical treatments, surgical procedures, preventive healthcare, and emergency services. The Pet Health Club subscription offers enrolled pet owners ongoing preventive care benefits and discounts on products and services. The practice has operated under Inspiring Vet Care Limited since 2017.

Product overview

Woodland Vets operates as a multi-location veterinary clinic group offering general veterinary services at three practice locations (Haslemere, Liphook, and Midhurst). The primary service offering is the Pet Health Club subscription program, which provides pet owners with ongoing healthcare management and cost savings on veterinary services. The group has been part of the Inspiring Vet Care family since 2017 and is currently undergoing a branding refresh with support from the parent company.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Health Club

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Inspiring Vet Care LimitedcoreStrategic or Co-development Partner · 1 January 2017Woodland Vets has been part of the Inspiring Vet Care (IVC) family since 2017. IVC is a large veterinary group providing administrative support, brand resources, and operational infrastructure to member practices while allowing local clinics to maintain their personal approach and friendly faces.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Medivet: One of the largest UK veterinary groups with hundreds of clinics and 24-hour hospitals. Compares to Woodland as a corporate consolidator offering general practice plus specialty referral services across a national footprint.
• Linnaeus Veterinary Group: UK-wide network of referral hospitals and primary care practices owned by Mars Petcare (sister to IVC). Comparable to Woodland in operating within the same parent ecosystem and serving overlapping pet-owner demand.
• CVS Group: UK-listed consolidator operating small animal, equine, and farm veterinary practices plus diagnostic laboratories. Comparable as a multi-site veterinary operator competing for the same pet-owner demand pool.

Emerging players

• Animal Trust: Not-for-profit veterinary group operating multiple UK clinics with a low-cost pricing model aimed at broadening access. Comparable to Woodland as a multi-site companion animal operator competing on price and accessibility in overlapping regions.

Direct peers

• Goddard Veterinary Group: Long-established London-area veterinary group with multiple branches offering primary care, surgery, and referral services. Comparable to Woodland as a multi-site small-animal practice group with strong local brand equity.
• Vets4Pets: Large UK veterinary chain operated by Pets at Home, offering general practice and surgical services through owned and joint-venture clinics. Direct competitor to Woodland Vets in the small-animal primary care segment with a similar subscription/wellness program model.
• Pennard Vets: Regional UK veterinary group with multiple branches across Kent offering general practice and referral services. Comparable in scale and operating model to Woodland as a multi-clinic primary care group.
• Village Vet: Multi-branch London and Cambridgeshire veterinary group offering primary care, emergency services, and specialty referral. Comparable to Woodland in companion-animal focus and multi-clinic small-group profile.
• Companion Care (Vets4Pets): Joint-venture veterinary clinic network inside Pets at Home stores, providing general practice services for companion animals. Directly comparable to Woodland in service mix, customer segment, and corporate-group affiliation model.

Others

• Blue Cross Veterinary Clinics: UK animal welfare charity operating veterinary clinics that provide subsidized care. Adjacent competitor to Woodland in the small-animal primary care segment but differentiated by charitable pricing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woodlandvetcentre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodland Veterinary Centre