Colman and Company
ColDesi Inc. (operating as Colman and Company) is a U.S.-based wholesale supplier and vertically integrated manufacturer of DTF, UV, embroidery, and white toner printing equipment, plus the proprietary consumables, software, blanks, and services that custom apparel decorators and promotional printing businesses use.
- Company typePrivate
- Founded1999
- HeadquartersTampa, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Colman and Company does
ColDesi Inc., operating publicly as Colman and Company, is a privately held, vertically integrated provider of equipment, consumables, and supplies for the custom apparel decoration and promotional printing industries. Founded in 1999 and headquartered in Tampa, Florida, the company operates engineering and product teams in Florida and Texas, with global manufacturing and sourcing partnerships. Its core customers are small and medium-sized custom apparel businesses and promotional decorators who need production-grade printing, embroidery, and finishing equipment; the firm competes primarily on product breadth, equipment reliability, and integrated supplies availability.
The product portfolio is organized around a multi-technology platform-plus-supplies model. Flagship capital equipment includes ColDesi Direct-to-Film (DTF) printers, ColDesi UV printers (including UV DTF systems), DigitalHeat FX white toner printers, Roland print-and-cut systems, DTG printers, and commercial embroidery machines sold under the Avancé and HappyJapan sub-brands. These equipment lines are accompanied by recurring-revenue consumables (DTF ink cartridges, film, powder, UV inks, sublimation ink and paper, polyester thread, bobbins, needles, backing, vinyl, blanks, rhinestones) and by software (DTF, UV, embroidery, white toner) plus professional services including graphics design, digitizing, and gang-sheet DTF transfer fulfillment.
Go-to-market is primarily direct-to-consumer via the shop.coldesi.com e-commerce storefront, supplemented by a phone-based inside sales desk, business-account wholesale pricing with volume discounts, a ColDesi+ reward points program, and instant credit financing partnerships. Revenue is generated across four streams: one-time equipment sales, recurring consumable and supply purchases, one-time software license sales, and professional services. The company has accumulated 38,485 verified customer reviews with a 4.7/5 average rating on Shopper Approved and holds a BBB A+ accreditation, and serves customers globally with stated geographic restrictions limited to Alaska and Hawaii.
Colman and Company firmographics
Firmographics- Name
- Colman and Company
- Legal name
- ColDesi Inc.
- Website
- https://colmanandcompany.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ColDesi Inc. (operating as Colman and Company) is a U.S.-based wholesale supplier and vertically integrated manufacturer of DTF, UV, embroidery, and white toner printing equipment, plus the proprietary consumables, software, blanks, and services that custom apparel decorators and promotional printing businesses use.
- Ownership category
- akta.pro rank
Where Colman and Company is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Colman and Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sale of major equipment including DTF printers, UV printers, embroidery machines, heat presses, and cutters. One-time capital purchases with optional financing.
- Consumables and Supplies: Recurring revenue from consumables including DTF ink cartridges, film, powder, sublimation ink, transfer paper, thread, needles, blanks, and accessories. Repeat purchase model.
- Software and Upgrades: DTF software, UV software, embroidery software, and white toner printing software in standard and upgrade versions.
- Services: Graphics services, digitizing services, bling services, and DTF transfer services including gang sheet upload capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Equipment - Quoted pricing |
| Unit Pricing | Pay-as-you-go | Supplies - Unit pricing |
| Transaction based/ take rate | Pay-as-you-go | Volume/Wholesale discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Colman and Company product offering
Product offeringCore offering
Colman and Company (operating as ColDesi) is a wholesale supplier and direct-to-consumer seller of custom apparel decoration and promotional printing equipment, including DTF printers, UV printers, embroidery machines, white toner printers, DTG systems, and heat presses, along with a full ecosystem of consumables (inks, films, powders, thread, vinyl), blank apparel, and professional services such as graphics design, digitizing, and gang sheet transfer ordering.
Product overview
ColDesi is a comprehensive custom apparel and promotional printing solutions provider offering a multi-technology product portfolio. The core offerings include Direct-to-Film (DTF) printers, UV printers, white toner printers (DigitalHeat FX), Roland print & cut systems, DTG printing, and embroidery machines (via Avancé and HappyJapan sub-brands). These equipment platforms are supported by a full ecosystem of consumables (inks, film, powder, thread, vinyl), blanks (apparel, sublimation items), and heat presses. The company also provides professional services including graphics design, digitizing, bling application, and gang sheet transfer ordering. The architecture is a platform-plus-supplies model where customers purchase production equipment and continue purchasing compatible consumables, accessories, and blanks from ColDesi. Products are designed for professional apparel decorators and promotional printing businesses seeking high-output, reliable equipment.
Differentiator
Problem solved
Functional benefit
Brands
- ColDesi Direct-to-Film Printers: DTF printing systems for custom apparel decoration
- ColDesi UV Printers
- Avancé
- HappyJapan
- ProSpangle
- DigitalHeat FX
- Belquette
- ColDesi NOW! Magazine
- CAS Podcast
Products and services
- ColDesi Direct-to-Film (DTF) Printers
- ColDesi UV Printers
- Avancé Embroidery Machines
- HappyJapan Embroidery Machines
- DigitalHeat FX White Toner Printers
- Roland Print & Cut Printers
- DTG Printing Systems
- DTF Transfer Packages
- Heat Presses
- ProSpangle Rhinestone and Bling Equipment
- Sublimation Products
- Wholesale Blanks
- Cutters and Vinyl
- Embroidery Supplies
- DTF Printer Supplies
- UV Inks and Accessories
- ColDesi Graphics and Digitizing Services
- DTF Transfer Gang Sheet Service
Quantifiable outcome
- 38,485 verified reviews with 4.7/5 average rating
Companies that use Colman and Company
Customer profileSegments2 records
Ideal customer profiles2 records
Colman and Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Colman and Company partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Colman and Company competitors and assessment
Company assessmentBroad incumbents
- Epson (SureColor DTG): Epson's SureColor line of direct-to-garment printers and supplies competes with ColDesi's DTG equipment category. As a large incumbent, Epson serves a broader set of print customers but is a relevant competitor in DTG specifically.
- Roland DGA: Roland is a major manufacturer of print-and-cut, UV, and sign/graphics printing equipment, and is both a partner supplier (ColDesi resells Roland BN-20 and SG3 systems) and a broad incumbent competitor in the equipment categories ColDesi serves.
Direct peers
- Ricoma: Ricoma manufactures and sells commercial embroidery machines and related supplies, directly competing with ColDesi's Avancé and HappyJapan embroidery product lines for the same custom apparel decorator customers.
- Conde Systems: Conde Systems is a major wholesale distributor of sublimation, heat transfer, and DTG printing equipment and supplies, directly overlapping ColDesi's product portfolio and customer base of small/mid-sized decorators.
- Coastal Business Supplies: Coastal Business Supplies distributes sublimation, heat press, vinyl, and custom apparel printing equipment and consumables—a closely comparable product mix and target customer to ColDesi.
- Melco: Melco is a long-standing embroidery machine manufacturer and supplies distributor, competing directly with ColDesi's embroidery equipment portfolio in the same commercial and small-business decorator segment.
- Heat Press Nation: Heat Press Nation sells heat presses, sublimation equipment, vinyl cutters, and custom apparel decoration supplies through a direct e-commerce model very similar to ColDesi's shop.coldesi.com.
- Stahls' (Transfer Express): Stahls' and its Transfer Express division sell heat transfer vinyl, heat presses, custom transfers, and apparel decoration equipment direct to decorators—directly competing with ColDesi in heat-transfer and apparel decoration supplies.
- Rhinestone World: Rhinestone World sells rhinestone/bling decoration equipment, hot-fix machines, and apparel customization supplies—a direct competitor to ColDesi's ProSpangle sub-brand in the bling and embellishment niche.
Emerging players
- Sawgrass Technologies: Sawgrass Technologies specializes in sublimation printing technology, including printers, inks, and software—an adjacent emerging player whose product line overlaps with ColDesi's sublimation category and serves the same personalization market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Colman and Company social profiles
Digital presenceColman and Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colman and Company leadership team
Management profileNumber of profiles
Colman and Company subsidiaries and ownership
Company hierarchySubsidiaries5 records
Colman and Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colman and Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colman and Company
What does Colman and Company do?
Colman and Company (operating as ColDesi) is a wholesale supplier and direct-to-consumer seller of custom apparel decoration and promotional printing equipment, including DTF printers, UV printers, embroidery machines, white toner printers, DTG systems, and heat presses, along with a full ecosystem of consumables (inks, films, powders, thread, vinyl), blank apparel, and professional services such as graphics design, digitizing, and gang sheet transfer ordering.
Is Colman and Company a public or private company?
Colman and Company is a private company. It is classified as unknown and is currently operating.
When was Colman and Company founded?
Colman and Company was founded in 1999. It employs 101 to 250 people.
Where is Colman and Company based?
Colman and Company is headquartered in Tampa, United States, in the North America region.
How does Colman and Company make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are consumables and Supplies, software and Upgrades and services.
Who are Colman and Company's main competitors?
Broad incumbents on record are Epson (SureColor DTG) and Roland DGA. Direct peers are Ricoma, Conde Systems, Coastal Business Supplies, Melco, Heat Press Nation, Stahls' (Transfer Express) and Rhinestone World. Sawgrass Technologies is listed as an emerging player.
Does Colman and Company have an API?
No public API is recorded for Colman and Company.