Fresh Tracks Digital Consulting

What Fresh Tracks Digital Consulting does

Fresh Tracks Digital Consulting specializes in IT Service Management (ITSM), Service Integration and Management (SIAM), and DevOps. The company offers a range of services including project, programme, portfolio, and PMO management. They are also recognized as one of the first training organizations in their field, providing education and training services to enhance the digital skills of their clients. Their services are designed to help businesses streamline their operations and improve their digital capabilities.

Name

Fresh Tracks Digital Consulting

Legal name

Fresh Tracks Consulting

Website

https://freshtracksdigital.com.au/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Tracks Digital Consulting offers ITSM, SIAM, DevOps services, and digital skills training.

Ownership category

akta.pro rank

Product category

IT Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Business Process & Digital Transformation Consulting (BPAEAAAD), Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)

Keywords

• IT service management consulting
• SIAM consulting services
• DevOps transformation consulting
• ITIL accredited training
• Digital transformation advisory

Headquarters

HQ city

Australian Capital Territory

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services delivered by expert consultants across three practice domains: IT Service Management (ITSM, SIAM, EGIT), Project/Program/Portfolio Management (P3M), and Business Efficiency and Agility. Services include advisory, transformation management, and managed services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fresh Tracks Digital Consulting is a professional services firm delivering IT Service Management (ITSM), Service Integration and Management (SIAM), Enterprise Governance of IT (EGIT), Project/Program/Portfolio Management (P3M), and Business Efficiency and Agility consulting to Australian federal government agencies and enterprises. Service lines include Advisory Services (assessments, target operating model design), Transformation Services (program planning, change management), Managed Services (SMO, SIAMaaS, PMOaaS), and Resourcing Services (ITSM practitioners, scrum masters, project managers). The firm also operates as an Accredited Training Organisation delivering certified ITIL, SIAM, DevOps, Agile Scrum, MSP, PRINCE2, and P3O courses and business simulation workshops.

Product overview

Fresh Tracks Digital Consulting is a professional services firm offering consulting, training, and managed services across three practice domains: IT Service Management (ITSM), Service Integration and Management (SIAM) and Enterprise Governance of IT (EGIT); Project, Program, Portfolio and PMO Management (P3M); and Business Efficiency and Agility. The core offering consists of Advisory Services (assessments, target operating model design, process design), Transformation Services (program planning, organizational change management), and Managed Services/Resourcing (SMO, SIAMaaS, PMOaaS). These are complemented by an extensive Accredited Training catalogue including ITIL, DevOps, Agile Scrum, SIAM, MSP, PRINCE2, and P3O certifications, plus business simulation workshops (The Phoenix Project, Marslander, Hollywood Dreams). The company operates as an Accredited Training Organisation with PeopleCert, EXIN, DevOps Institute (DOI), and Gamingworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Services Consulting services providing current state assessments, health checks, target operating model design, and process design and tool alignment for organisations seeking to transform their IT operating model.
• Transformation Services Expert transformation management covering target state operating model implementation, transformation program planning, program controls, and organisational change services.
• Managed Services Ongoing managed delivery of IT Service Management Office (SMO), Service Integration and Management (SIAMaaS), Project Management Office (PMOaaS), and Agile CSI management services on behalf of clients.
• Resourcing Services Staff augmentation providing ITSM practitioners, project managers, programme managers, scrum masters, release train engineers, business analysts, and CSI managers to client teams.
• ITIL 5 Foundation Training PeopleCert-accredited training introducing core concepts, principles, and practices of ITIL 5 for modern digital product and service management.
• ITIL 4 Foundation Training Accredited training on the end-to-end operating model for creation, delivery, and continual improvement of technology-enabled products and services based on ITIL 4.
• ITIL 5 Foundation Bridge Training PeopleCert-accredited bridge course for ITIL 4 certification holders covering key enhancements introduced in ITIL Foundation (Version 5).
• EXIN Artificial Intelligence Foundation Training EXIN-accredited AI foundation training preparing attendees for the certification exam that confirms understanding of Artificial Intelligence principles.
• EXIN Agile Scrum Foundation Training EXIN-accredited certification combining agile principles and scrum practices, testing candidates' understanding of key concepts and their application.
• SIAM Foundation Training Accredited training covering the potential benefits, challenges, and risks of implementing Service Integration and Management based on the Scopism SIAM Body of Knowledge V3.
• DevOps Foundation Training DevOps Institute-accredited training on the DevOps concepts, principles, and practices needed to deliver high-quality software solutions quickly.
• DevOps Leader Training DevOps Institute-accredited certification equipping professionals with tools, skills, and strategies to drive cultural change, optimise value streams, and lead DevOps transformation.
• MSP Foundation Training Accredited training on a holistic programme management method focusing on benefits realisation and aligning programmes with organisational strategy.
• PRINCE2 7th Edition Foundation Training Accredited training on a best-practice project delivery model ensuring projects are delivered on time, on budget, and to high quality based on PRINCE2 7th Edition.
• P3O Foundation Training Accredited training on portfolio, programme, and project management support aligned with PRINCE2, MSP, and M_o_R best-practice approaches.
• The Phoenix Project Workshop Gamingworks business simulation game based on 'The Phoenix Project' book teaching DevOps concepts through hands-on practice.
• Marslander Workshop Gamingworks simulation workshop exploring how to transform IT organisations into more Agile and Lean organisations.
• Hollywood Dreams Workshop Gamingworks workshop experience running an IT service with support of multiple suppliers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• PeopleCertcoreOthersAccredited Training Organisation status with PeopleCert for ITIL and other certifications. PeopleCert is a global exam and certification institute for leading professional qualifications.
• DevOps Institute (DOI)coreOthersAccredited Training Organisation status with the DevOps Institute for DevOps certifications including DevOps Foundation and DevOps Leader.
• EXINcoreOthersAccredited Training Organisation status with EXIN for certifications including Agile Scrum Foundation, SIAM, and Artificial Intelligence Foundation.
• GamingworksminorOthersPartnership with Gamingworks for business simulation workshops including The Phoenix Project and other gamified learning experiences.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pink Elephant: Globally recognised specialist consulting and training firm focused on ITSM, ITIL, SIAM and IT governance. Directly comparable to Fresh Tracks in niche specialisation, accredited training catalogue, and framework-led digital transformation offerings.
• KJR: Australian technology and quality assurance consulting firm operating in Canberra and other major cities with government clients. Comparable as a similarly-sized, Australia-based boutique technology consultancy serving federal and public-sector customers.
• Planit: Australian-headquartered technology consulting firm delivering digital, testing, and quality engineering services to enterprise and government clients. Comparable in size, geographic footprint and Australian enterprise/government target market.
• The Beck Group: Australian ServiceNow-focused consultancy delivering ITSM, ITOM and digital workflow implementations. Comparable as a boutique ITSM implementation partner serving enterprise and government clients in the same ServiceNow/ITSM ecosystem.

Broad incumbents

• DXC Technology: Global IT services firm with a major Australian practice serving federal government and large enterprises across ITSM, SIAM and digital transformation. Comparable as a broader incumbent offering overlapping capabilities across the same buyer base.
• Accenture: Global professional services firm with a substantial Australian federal government practice delivering ITSM, SIAM, cloud and DevOps transformation. Comparable as a broader incumbent competing for the same digital transformation mandates.
• Deloitte: Global Big Four consultancy with significant Australian government and enterprise technology transformation practices spanning ITSM, SIAM and operating model design. Comparable as a broad incumbent competitor for federal government digital mandates.
• Fujitsu Australia: Australia-headquartered arm of global IT services company with deep federal government relationships delivering ITSM, service desk and SIAM engagements. Comparable as a larger incumbent serving the same Australian federal IT customer base.
• Slalom: Global technology and business consulting firm with Australian offices serving enterprise and government clients on digital transformation, agile and DevOps. Comparable as a broader consulting competitor in the same transformation services space.
• EY (Ernst & Young) Australia: Big Four professional services firm with significant Australian federal government technology advisory practice spanning IT operating model, SIAM and digital transformation. Comparable as a broader incumbent competing for the same digital transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Fresh-Tracks-Digital-Consulting-100083413421035

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Tracks Digital Consulting