Advintage Wine

What Advintage Wine does

Advintage Wine, legally Advintage Limited (Company No. 7204018), is a privately held UK wine education and experiences company operating from a registered office at 43 Queens Road, Whitley Bay, Tyne and Wear. The company delivers wine courses, tasting sessions, themed events, corporate entertainment, and guided European wine tours, with primary service concentration in North East England and a tour programme that has covered 14+ wine regions across Europe including Loire Valley, Tuscany, Bordeaux, Burgundy, Catalonia, and Majorca. The portfolio comprises four core product lines: Tutorial Sessions held at four recurring community venues (Ponteland, Morpeth, Monkseaton, Gosforth), Wine Tours to international wine regions, Events & Gatherings (including themed evenings such as the Christmas Selection Box at Rockcliff Rugby Club and the Martinez Wine Extravaganza at Winter Gardens, Ilkley), and Corporate Wine Events featuring bespoke formats like Wine Crime Mystery, What's My Wine, and Quiz Nights. Virtual Zoom tastings with delivered sample bottles extend the addressable footprint beyond physical venues.

The business operates a direct-to-consumer go-to-market model: customers book via phone (+44 191 2532979) and email ([email protected]) with payment by bank transfer or cheque, and there is no online payment gateway, mobile app, or third-party platform dependency. The technology stack is minimal and conventional - a website built on the IONOS 1&1 editor platform and standard Zoom video for virtual sessions - with no proprietary software, no AI/ML capabilities, no API surface, and no disclosed data assets. Marketing is primarily community-led and word-of-mouth driven through recurring venue presence, with the corporate segment captured via dedicated enquiry forms.

Pricing is uniformly unit-based and transactional: £20 per person for tutorial sessions, £15-£25 for virtual tastings, £45 for the Christmas Selection Box event, from £99 for the Ilkley Wine Extravaganza trip, and £299 per person sharing for multi-night wine weekends at Riverdale Hall Hotel, with optional Fine Wine Tasting Add-on at £30 per person. Customer segments are hybrid, spanning individual wine enthusiasts (primary), corporate groups seeking entertainment and team building (primary), and social groups attending both in-person and virtual sessions. Suzanne Lock is the named operational contact handling bookings and enquiries. No external investors, parent company, or M&A activity are disclosed, and the company exhibits the characteristics of a founder-owned lifestyle micro-business with steady recurring revenue rather than venture-scale growth.

Name

Advintage Wine

Legal name

Advintage Limited

Website

https://advintagewine.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wine Education & Experiences

NAICS

Drinking Places (Alcoholic Beverages) (72241)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine education
• Wine tastings
• Wine tours
• Corporate events
• Virtual tastings

Headquarters

HQ city

Whitley Bay

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Wine Tasting Courses and Sessions: Regular wine tasting and education sessions held at community venues across North East England, charged at £20 per person per session.
2. Events and Gatherings: Special wine tasting events including themed evenings, Christmas Selection Box (£45 per person), and Martinez Wine Extravaganza trips (£99+ per person).
3. Wine Tours: Multi-day wine tours including accommodation, dining, and wine tastings. Example: Riverdale Hall weekend at £299 per person sharing.
4. Corporate Wine Experiences: Customised wine tasting events and entertainment for corporate groups, stag/hen parties, with bespoke packages available.
5. Virtual Tasting Sessions: Online wine tasting via Zoom with delivered sample bottles at £15 per person (5 samples) or £25 for two (10 samples).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Advintage Wine (Advintage Limited) delivers in-person and virtual wine education and experiences across North East England. Offerings include tutorial sessions, wine tours, themed events and gatherings, corporate wine events, and Virtual Zoom tastings conducted for individual enthusiasts and corporate groups.

Product overview

Advintage Wine is a wine education and experiences company operating as a single unified service offering wine courses, tastings, training sessions, and tours in Tyne and Wear, North East England. The portfolio consists of Tutorial Sessions (in-person wine education at multiple venues), Wine Tours (international wine region visits), Events & Gatherings (public tasting events including virtual Zoom sessions), and Corporate Wine Events (customized team building and entertainment). These offerings share a common thread of wine education and tasting experiences, delivered through scheduled sessions, travel experiences, and private corporate bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Tutorial Sessions

Quantifiable outcome

• Over 14 European wine regions visited on tours including Loire Valley, Catalonia, Lake Garda, Tuscany, Bordeaux, and Burgundy

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Majestic Wine: UK wine retail chain that runs in-store and off-premise tasting events. Comparable tasting experience layer but embedded within a much larger retail operation.
• Wine & Spirit Education Trust (WSET): Globally recognised wine education and qualification provider. Overlaps with Advintage's education angle but operates at much larger scale via accredited courses rather than tasting experiences.
• Berry Bros. & Rudd: Historic London wine merchant running tasting events, dinners and wine experiences alongside core retail. Overlaps on the events/tastings side but spans a much broader wine commerce portfolio.

Direct peers

• The Wine School: UK-based wine education and tasting company offering consumer and corporate courses across multiple regions. Closest comparable in business model: scheduled tasting sessions, corporate events, and wine tours.
• A Tasting Experience: UK wine tasting events company running public and private tastings for consumers and corporate groups. Comparable to Advintage's community sessions and corporate entertainment offerings.
• Cork & Bottle: London-based wine tasting and events business focused on consumer and private/corporate tasting nights. Same fundamental model of recurring in-person wine tasting experiences.
• Grape Escapes: UK operator of guided wine tours to European regions with bundled accommodation and tastings. Directly comparable to Advintage's wine tour product, including multi-day formats.
• London Wine Academy: Wine education provider offering consumer courses, corporate tastings, and themed events in the UK. Comparable to Advintage's tutorial sessions and corporate wine events.

Regional players

• Cellar Tours: Specialist wine tour operator running curated European wine region trips with accommodation and dining. Comparable to Advintage's wine tour business, primarily serving non-UK travellers.
• French Wine Adventures: International wine tour operator focused on French and European wine regions. Directly comparable wine-tour product but operates primarily outside the UK consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Advintagewine
• LinkedInlinkedin.com/company/advintage-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advintage Wine