Eco Candle

What Eco Candle does

Eco Candle Co. is a privately held, Appleton, Wisconsin-based consumer goods company that manufactures and sells 100% soy wax candles, natural bath and body products, and home fragrances. Founded in 2004, the company operates direct-to-consumer through two e-commerce storefronts (EcoCandleCo.com and TheSoyBox.ecocandleco.com) and uses three DBA names — Eco Candle Co., Eco Candle Company, and The Soy Box — to segment its subscription offering from its core retail brand. Products are handcrafted by an in-house artisan team using Midwest-grown soy wax, natural paper/hemp/cotton wicks, phthalate-free fragrances, and recycled glass and kraft paper packaging.

The flagship commercial vehicle is The Soy Box, a seasonal subscription service that ships curated candle assortments quarterly (March, June, September, December). It is offered in two tiers: the Candle Lover Box ($83/quarter or $295/year, 5 candles, 335+ hours burn time) and the Candle Addict Box ($130/quarter or $460/year, 7 candles, 575+ hours burn time), both with free U.S. shipping and subscriber perks including exclusive promo codes and first access to new scents. Complementary one-time revenue streams include direct candle sales, organic lotion and cold process soap, handmade bath soaks, home fragrance, home goods, and digital gift certificates. A wholesale channel is listed on the corporate website but no wholesale partner revenue is disclosed.

The company serves two primary consumer personas — Candle Enthusiasts seeking seasonal home fragrance and Gift Buyers purchasing subscriptions for holidays and special occasions — and explicitly restricts its subscription service to U.S. residents. Eco Candle Co. has no disclosed institutional funding, no parent company, no patents, no awards, and no strategic partnerships in the source data, indicating a founder/owner-operated small business profile with limited external validation signals.

Name

Eco Candle

Legal name

Eco Candle Co.

Website

https://thesoybox.ecocandleco.com

Company type

Private

Founded year

2004

Operating status

Operating

Ownership category

akta.pro rank

Product category

Home Fragrance & Soy Wax Candles

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Soy wax candles
• Home fragrance products
• Bath and body products
• Subscription candle box
• Eco-friendly candles

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. The Soy Box Subscription: Quarterly and annual subscription boxes featuring seasonal curated soy wax candles. Quarterly billing at $83 (Candle Lover) or $130 (Candle Addict). Annual prepaid options at $295 and $460 respectively. Auto-renews unless cancelled.
2. Direct Product Sales: One-time purchases of candles, home fragrance, bath & body, and home goods through e-commerce storefront
3. Gift Certificates: Digital gift certificates for one-time use toward any products

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Eco Candle Co. manufactures and sells handcrafted 100% soy wax candles in multiple sizes (6 oz, 8 oz mason jar, 18 oz, 26 oz double-wick) plus tea lights, alongside home fragrance, organic bath and body (lotion, cold process soap, bath soaks), and home goods. Its flagship commercial offering is The Soy Box, a quarterly seasonal candle subscription (with Candle Lover and Candle Addict tiers) that ships handpicked, artisan-made candles to U.S. subscribers in March, June, September, and December.

Product overview

Eco Candle Co. operates The Soy Box, a seasonal subscription box service offering handcrafted 100% soy wax candles delivered quarterly in March, June, September, and December. The subscription service includes two tiers: the Candle Lover Box (5 candles, $83 quarterly/$295 annual) and the Candle Addict Box (7 candles, $130 quarterly/$460 annual). The core product line includes various soy wax candle sizes (6 oz, 8 oz, 18 oz, 26 oz double-wick) and tea lights. The company also offers complementary bath and body products including organic lotion, cold process soap, and bath soaks through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• The Soy Box by Eco Candle Co. Subscription Service A quarterly subscription box from Eco Candle Co. that ships curated, handcrafted 100% soy wax candles to U.S. subscribers' doors each season, marketed to individuals and as a gift option for friends and family.
• Candle Lover Box Subscription Entry-tier seasonal candle subscription containing 5 best-selling soy wax candles and 4 tea lights, offering more than 335 hours of total burn time per box with free shipping and up to 20% off retail for U.S. consumers.
• Candle Addict Box Subscription Premium seasonal candle subscription containing 7 best-selling soy wax candles plus 8 tea lights (including a 26 oz double-wick), totaling more than 575 hours of burn time, with free shipping and up to 25% off retail for U.S. consumers.
• Eco Candle Co. 100% Soy Wax Candles Handcrafted luxury candles made from 100% Midwest-grown soy wax with natural paper, hemp, or cotton wicks, using high-quality fragrances and essential oils without phthalates or cheap fillers, available in 6 oz, 8 oz retro mason jar, 18 oz, and 26 oz double-wick sizes for U.S. consumers.
• Eco Candle Co. Bath & Body Products Complementary line of organic hand and body lotion, cold process soap, and handmade bath soaks sold through the Eco Candle Co. e-commerce storefront to U.S. consumers seeking eco-friendly personal care products.

Quantifiable outcome

• Save up to 25% ($144) off retail with Candle Addict annual subscription
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• NEST Fragrances: Premium home fragrance and candle brand built on high-quality fragrance oils and sophisticated packaging, with strong DTC and department store distribution. Highly comparable premium positioning and product mix to Eco Candle's artisan soy candles.
• Slow North: Small-batch soy candle maker using 100% soy wax and essential oil-based fragrances with eco-friendly packaging. Closely aligned ingredient story, scale, and DTC/subscription orientation to Eco Candle.
• Otherland: Curated seasonal candle subscription service delivering limited-edition luxury candles on a recurring basis. Nearly identical subscription mechanics, seasonality, and gifting positioning to The Soy Box.
• Homesick: DTC candle brand selling themed, fragrance-driven candles through one-off purchases and subscription bundles. Closely mirrors Eco Candle's e-commerce-first, seasonal gift-led model and soy/coconut wax formulation.
• Boy Smells: Premium, design-forward candle brand using clean-burning wax blends with distinctive fragrances. Targets the same design- and ingredient-conscious consumer as Eco Candle, with strong DTC and boutique wholesale presence.
• Diamond Candles: Soy candle brand sold primarily through its own DTC site, including subscription bundles. Very similar soy wax formulation, DTC channel mix, and subscription mechanics to The Soy Box.

Broad incumbents

• Yankee Candle: Largest U.S. candle brand offering a broad portfolio of jar candles, including soy options, sold across mass, specialty, and DTC channels. Comparable core product (scented candles) with much broader scale, distribution, and brand recognition than Eco Candle.
• Bath & Body Works: National specialty retailer selling candles, soaps, lotions, and home fragrance - directly overlapping Eco Candle's candle plus bath & body assortment. Operates at significant scale with extensive physical retail, semi-annual candle-day promotions, and a built-in loyalty/auto-replenish mechanism.
• Mrs. Meyer's Clean Day: Established eco-conscious home care brand (owned by S.C. Johnson) selling candles, room sprays, and cleaning products with a garden-inspired scent library. Comparable eco-friendly positioning and home fragrance category overlap, but operates as a broad CPG incumbent.

Emerging players

• Pura: Smart home fragrance device and refill brand offering app-controlled scent diffusers with fragrance oil refills (including candles). Overlaps with Eco Candle in the home fragrance category but delivers scent through connected hardware rather than traditional jar candles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EcoCandleCo
• Facebookfacebook.com/ecocandleco
• Instagraminstagram.com/ecocandleco
• Pinterestpinterest.com/ecocandleco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Candle