What Itochu Housing does

Itochu Housing (伊藤忠ハウジング) is a Tokyo-based real estate sales and distribution company established in 1970 as the inaugural real estate distribution arm of the Itochu Group, one of Japan's largest general trading companies. The company operates three core business segments: new condominium sales agency (centered on the flagship Crevia brand), real estate intermediary brokerage and buy-sell-redevelopment (purchase, renovate, resell of existing condominiums), and consignment sales services providing end-to-end project support from land acquisition through handover for developer clients including its sister company Itochu Urban Development. It serves two primary customer sets — individual residential property buyers seeking new or renovated homes and enterprise developer clients outsourcing sales execution — and runs a sales-led go-to-market anchored on physical model gallery showrooms staffed by field sales teams in the Tokyo metropolitan area and Kansai region, complemented by digital channels including the Crevia Club membership program, dedicated property listing websites, and email/DM newsletters.

The company's revenue model is entirely transaction-based: it earns commission percentages on new condominium sales handled as agent for developers, brokerage fees on purchase and sale of existing properties (with performance-linked sales staff incentives at 20% of NET commission, described as industry-top), and transaction spreads on its self-funded buy-sell-redevelopment inventory. In FY2025 the company handled ¥117,028 million in transactions across 1,763 units. Operating geographies span the Tokyo metropolitan area, Kansai (with OSAKA SALON opened in 2018), and historical presence in Greater Nagoya and Fukuoka. Marketing combines owned digital (Crevia Club emails/DM, tochu-sumai.com property listings, intermediary portals, a renovation Instagram launched January 2026) with offline channels (newspaper inserts in Nikkei, Asahi, and Yomiuri), while the ITOCHU Group employee preferential purchase program serves as a distinctive internal distribution channel.

Itochu Housing holds registered stated capital of ¥4 billion, employs 129 staff as of April 2026 across its Tokyo headquarters and Osaka branch, and is a wholly-owned subsidiary of Itochu Corporation. Its competitive position rests on ITOCHU Group brand trust, access to the group's 200+ companies and 150+ partner enterprises for customer outreach, and integration with ecosystem partners covering development, property management, and REIT asset management. The company is privately held, is not listed on any stock exchange, and has no disclosed external funding rounds.

Name

Itochu Housing

Legal name

伊藤忠ハウジング株式会社

Website

https://itochu-housing.co.jp

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Tokyo-based residential real estate sales and distribution subsidiary of Itochu Corporation, founded 1970, offering new condominium sales agency, brokerage, buy-sell-redevelopment, and consignment sales services to individual buyers and developer clients in the Tokyo and Kansai metropolitan areas.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Condominium Sales (Commission): ITOCHU Housing earns commissions on the sale of new condominiums developed by ITOCHU Urban Development and other developers. The company acts as a sales agent, managing the full sales process from customer consultation at model galleries through contract execution and handover. Revenue is a percentage of transaction value.
2. Real Estate Intermediary Brokerage: The company earns brokerage fees on the purchase and sale of existing condominiums and detached houses, as well as land. Sales compensation includes a fixed base salary plus performance incentives (20% of the company's received NET commission), which is described as an industry-top incentive rate.
3. Buy-Sell-Redevelopment (買取再販): ITOCHU Housing purchases existing properties (primarily condominiums), renovates them, and resells them at a higher price. This self-funded inventory model generates transaction revenue minus renovation and carrying costs.
4. Sales Consignment (販売受託): The company provides comprehensive project support — from pre-land acquisition consultation through market research, product planning, sales planning, sales operations, contract processing, and handover — on a consignment basis for developer clients. Revenue is earned as a percentage of the handled transaction volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Itochu Housing sells new condominiums developed by Itochu Urban Development and other builders under the Crevia brand, acts as a real estate intermediary for buying and selling existing properties, purchases and resells renovated used condominiums, and provides end-to-end sales consignment services for property developers — operating physical model gallery showrooms in the Tokyo metropolitan area and Kansai region.

Product overview

Itochu Housing operates three core business segments: new construction condominium sales (新房マンション販売), real estate brokerage and resale (不動産仲介・買取再販), and consignment sales services (販売受託). The flagship residential brand is クレヴィア (Crevia), marketed in the Tokyo metropolitan area and Kansai region. The company also runs complementary sub-brands including 伊藤忠のリノベ for renovation properties and 伊藤忠ハウジングマガジン for editorial content. The クレヴィアクラブ membership program supports customer engagement across all segments, while consignment services provide end-to-end project support from site acquisition through handover.

Differentiator

Problem solved

Functional benefit

Brands

• クレヴィア (Crevia): 伊藤忠の住まいブランド。新築マンションや戸建住宅の開発・分譲ブランド。(Itochu's housing brand. New condominium and detached house development and sales brand.)
• クレヴィアクラブ (Crevia Club)

Products and services

• Crevia New Condominium Sales (クレヴィア 新築マンション販売)
• Real Estate Brokerage and Buy-Sell-Redevelopment (不動産仲介・買取再販)
• Sales Consignment Service (販売受託サービス)

Quantifiable outcome

• ¥117,028 million in handled transactions across 1,763 units in FY2025

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship and minor.

• ITOCHU Urban Development Co., Ltd. (伊藤忠都市開発株式会社)flagshipStrategic or Co-development PartnerCore strategic partner within the ITOCHU Group. ITOCHU Urban Development develops condominiums, residential land, offices, and commercial facilities; ITOCHU Housing serves as the primary sales agent for its residential developments. The two companies also share joint use of customer data for ITOCHU Urban Development-developed condominiums.
• ITOCHU Corporation (伊藤忠商事株式会社)flagshipStrategic or Co-development PartnerParent company and founding member of the ITOCHU Group. Established in 1949, it is one of Japan's largest general trading companies. Provides brand backing, capital, and network access (200+ group companies, 150+ partner enterprises) that ITOCHU Housing leverages for sales activities.
• Century 21 Japan Co., Ltd. (株式会社センチュリー21・ジャパン)minorChannel Partner/ Reseller/ DistributorITOCHU Housing is affiliated with the Century 21 Japan real estate brokerage franchise network, which provides brokerage management guidance and support.
• Itopia Home Co., Ltd. (イトーピアホーム株式会社)minorStrategic or Co-development PartnerRelated company engaged in planning, design, and construction of new detached houses. Provides complementary services for customers seeking houses rather than condominiums.
• ITOCHU REIT Management Co., Ltd. (伊藤忠リート・マネジメント株式会社)minorOthersRelated company engaged in asset management for J-REITs and private REITs. Part of the ITOCHU Group's real estate financial ecosystem.
• ITOCHU Urban Community Co., Ltd. (伊藤忠アーバンコミュニティ株式会社)minorStrategic or Co-development PartnerRelated company managing condominiums and office buildings, and selling interior products and building materials. Cooperates on post-handover management and renovation services for purchased properties.
• Tokyo Marine Nichido Fire Insurance Co., Ltd. (東京海上日動火災保険株式会社)minorOthersPartner insurance company providing fire and other property insurance products to ITOCHU Housing customers as part of the insurance agency business.
• Sompo Japan Insurance Inc. (損害保険ジャパン株式会社)minorOthersPartner insurance company providing insurance products to ITOCHU Housing customers.
• Tokyo Marine Anshin Life Insurance Co., Ltd. (東京海上日動あんしん生命保険株式会社)minorOthersPartner life insurance company providing products to ITOCHU Housing customers.
• Mitsui Sumitomo Marine & Fire Insurance Co., Ltd. (三井住友海上火災保険株式会社)minorOthersPartner insurance company providing insurance products to ITOCHU Housing customers.
• Aioi Nissay Dowa Insurance Co., Ltd. (あいおいニッセイ同和損害保険株式会社)minorOthersPartner insurance company providing insurance products to ITOCHU Housing customers.
• Construction companies (施工会社)minorStrategic or Co-development PartnerConstruction companies engaged for renovation work on buy-sell-redevelopment projects and for after-sales service on new condominium projects.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Tokyu Community Corp. Tokyu Community is the condominium and office building management arm of the Tokyu Group, providing condominium management, renovation services, and adjacent real estate operations. Adjacent to ITOCHU Housing's buy-sell-renovation vertical and its in-house renovation capability through ITOCHU Urban Community, with overlap in property management services.
• Daiwa Living Management Co., Ltd. Daiwa Living is the rental property and condominium management arm of Daiwa House, providing comprehensive condominium management, renovation brokerage, and related services to Japanese condo owners. Adjacent to ITOCHU Housing's buy-sell-redevelopment operations and partner of the ITOCHU Group's residential services ecosystem.

Direct peers

• Sumitomo Realty & Development Co., Ltd. Sumitomo Realty & Development is one of Japan's largest diversified real estate developers, operating new condominium sales (Shinjuku Sumai and other house brands), brokerage, and renovation resale across Greater Tokyo and Kansai—directly comparable to ITOCHU Housing's three-pillar residential transaction model with substantially greater capital base.
• Tokyu Land Corporation: Tokyu Land operates a residential development and sales business (including condominium brands), real estate brokerage, and resort/residential sales in Greater Tokyo and other major metros. Most comparable to ITOCHU Housing in business mix of new condo sales plus brokerage and resale services.
• Mitsui Fudosan Residential Co., Ltd. Mitsui Fudosan Residential is the residential development arm of Mitsui Fudosan, one of Japan's largest real estate groups, operating the Park Homes condominium brand, brokerage, and resale services. Comparable to ITOCHU Housing as a developer-affiliated residential sales and brokerage operator with similar three-pillar model and Tokyo-Kansai focus.
• Nomura Real Estate Holdings, Inc. Nomura Real Estate operates the PROUD condominium brand sold through its own sales channels and also offers residential brokerage and resale services across Tokyo, Kansai, and other major Japanese metros—directly comparable to ITOCHU Housing's vertically integrated residential transaction offering.

Others

• Century 21 Japan Co., Ltd. Century 21 Japan operates the Century 21 real estate brokerage franchise network in Japan, providing operational guidance and support to affiliated brokerage offices including ITOCHU Housing (which maintains a Century 21 affiliation). A channel enabler for ITOCHU Housing's intermediary business rather than a direct competitor.
• Recruit Holdings Co., Ltd. Recruit Holdings operates SUUMO, Japan's largest residential real estate portal through which ITOCHU Housing sources buyer leads and is benchmarked via the SUUMO AWARDS. Functions as an ecosystem enabler and media partner rather than a direct competitor, but shapes the competitive landscape for Japanese residential brokers.

Broad incumbents

• Daiwa House Industry Co., Ltd. Daiwa House is Japan's largest homebuilder and a diversified real estate group operating residential development, brokerage, and housing-related services nationwide. As a broad incumbent, it overlaps with ITOCHU Housing in the residential sales and brokerage space but across a much wider portfolio of housing and adjacent real estate products.
• Mitsubishi Estate Co., Ltd. Mitsubishi Estate is one of Japan's largest integrated real estate conglomerates with significant residential development (The Parkhouse brand) operated through its own sales network, plus property management and brokerage. While much larger and more diversified than ITOCHU Housing, it is directly comparable in the residential new condominium sales and adjacent brokerage segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/itc_renovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itochu Housing