The Trading game
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What The Trading game does
The Trading Game (legal entity AGFIN, SIA, registered in Latvia and operating since 2012, with the product founded in 2014) is a mobile-first stock market simulator and trading education platform. The core product combines a Trading Simulator — covering 220+ tradeable assets including stocks, forex, crypto, commodities, and ETFs with sub-second real-time price updates — with a Trading Academy offering 150+ lessons across Personal Finance, Day Trading, and ETF Investing paths. The platform serves a horizontal consumer base of beginners, students, career changers, experienced traders testing strategies, and personal finance learners across 100+ countries, with 4.5M+ users placing 30M+ trades monthly and 31K+ verified app store reviews at a 4.7-star average.
Underlying the product is a proprietary technology stack that includes a sub-second real-time price engine pioneered in 2020, visual trade plotting on charts (pioneered 2014), and an AI feature layer consisting of an AI Chart Analyser for pre-trade signal generation, an AI Trading Coach for post-trade psychological and performance review, Copy to Chart™ for replicating analyst setups, and Pattern Hunter/Trainer for interactive chart-pattern education. These AI features are trained on the platform's proprietary trade data, which the company cites as a meaningful data advantage over competitor simulators.
The business operates a freemium model distributed exclusively through the Apple App Store and Google Play, with all core simulator and academy features free indefinitely. Revenue is generated through an optional Pro subscription priced at $4.99/week (billed monthly at $19.99) or $89/year, which unlocks unlimited AI coaching conversations, advanced courses, the full book summary library, unlimited Copy to Chart, multi-device sync, and an ad-free experience. The company is bootstrapped with no external venture funding, has 1–10 employees, and is founder-controlled by Janis, Axel Ore, and Rinalds, with a content-led and community-led go-to-market motion driven by a Daily Trade Insights blog, YouTube, Instagram, Facebook, and organic App Store discovery.
The Trading game firmographics
Firmographics- Name
- The Trading game
- Legal name
- AGFIN, SIA
- Website
- https://tradinggame.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Trading game industry classification
Industry- Product category
- Trading Simulation Software
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)
- akta.pro secondary industry
- Algorithmic Trading & Execution Platforms (FSAFANAN)
Keywords
Where The Trading game is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Trading game business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium with Pro Subscription Upsell: Core features are free forever — real-time price engine, 220+ assets, 10 chart timeframes, Academy fundamentals, and trade history. Pro subscription unlocks AI coaching, advanced deep-dive courses, full book summary library, unlimited Copy to Chart, multi-device sync, and an ad-free experience.
- Pro Subscription (Monthly and Annual): Monthly plan at $4.99/week ($19.99 billed monthly). Annual plan at $89/year ($1.04/week, $54 billed annually). Both tiers are recurring subscriptions with automatic renewal unless cancelled 24 hours before billing cycle ends. Cancel anytime through app store settings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free — Core simulator and academy access |
| Subscription | Monthly | Pro Monthly — AI coaching and advanced features |
| Subscription | Annual | Pro Annual — Best value AI coaching |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
The Trading game product offering
Product offeringCore offering
The Trading Game is a mobile-first stock market simulator and trading education platform that lets aspiring traders practice with virtual capital on 220+ real assets (stocks, forex, crypto, commodities, ETFs) using a sub-second real-time price engine. It pairs the simulator with a 150+ lesson Trading Academy (Personal Finance, Day Trading, ETF Investing), a freemium Pro subscription that unlocks AI-powered chart analysis, AI trade coaching, and Copy to Chart analyst setups, plus a daily market insights content service.
Product overview
The Trading Game is an educational stock market simulator and trading academy platform. The core offering combines the Trading Simulator (real-time practice trading with 220+ assets) with the Trading Academy (150+ lessons across Personal Finance, Day Trading, and ETF Investing paths). Premium Pro subscription adds AI-powered coaching features including AI Chart Analyser and AI Trading Coach, plus unlimited Copy to Chart access and advanced courses. The platform also publishes Daily Trade Insights content and offers gamification features including trading battles and leaderboards. Available as iOS and Android mobile apps, with web platform in development.
Differentiator
Problem solved
Functional benefit
Products and services
- Trading Simulator Mobile-first real-time stock market simulator offering practice trading on 220+ tradeable assets including stocks, forex, crypto, commodities, and ETFs, with sub-second price updates, 10 chart timeframes, candlestick and line charts, drawing tools, technical indicators, a stock screener, and a watchlist. Designed for aspiring and active retail traders who want to build skills with virtual capital.
- Trading Academy Structured trading education platform with 150+ lessons across three learning paths — Personal Finance (45+), Day Trading (60+), and ETF Investing (40+) — featuring illustrated micro-lessons, interactive quizzes, book summaries, and direct linkage into the simulator for hands-on practice. Targeted at beginners, students, career changers, and personal finance learners.
- Pro Subscription Premium in-app subscription tier that unlocks AI Chart Analyser, unlimited AI Trading Coach conversations, advanced deep-dive courses, the full book summary library, unlimited Copy to Chart, multi-device sync, the full Pattern Trainer, and an ad-free experience. Priced at $4.99/week billed monthly or $89/year billed annually, with cancel-anytime terms via app store billing.
- Daily Trade Insights Newsroom-style content service delivering professional trade analysis twice every workday at EU and US market open, including chart breakdowns, entry/exit levels, and risk management tips across Trade Insights, Investing, Personal Finance, and AI Investing categories. Acts as a top-of-funnel content channel and ongoing user engagement asset.
Quantifiable outcome
- Trusted by 4.5M+ users across 100+ countries
- +3 more outcomes
Companies that use The Trading game
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
The Trading game technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
The Trading game partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
The Trading game competitors and assessment
Company assessmentBroad incumbents
- eToro: Multi-asset broker with paper trading demo accounts and social copy trading features. Provides free practice trading for retail investors across stocks, crypto, and FX.
- Robinhood: US retail broker with paper trading, Robinhood Learning, and Demo mode. Broad incumbent with brand reach and free simulated trading that competes in the same onboarding funnel.
- Interactive Brokers: Global broker offering paper trading account functionality in IBKR Trader Workstation. Captures retail-active-trader onboarding at scale with full practice trading environment.
- Webull: Commission-free broker with integrated paper trading mode and educational content. Larger incumbent bundling practice trading as part of a broader brokerage offering.
- TradeStation: Online broker with deep paper trading simulator and education resources. Established active-trader platform with overlapping simulator + education positioning.
Direct peers
- Babypips: Long-form forex trading education platform with structured curriculum and active community. Closely parallels Trading Game's Academy experience for retail trader learning.
- MetaTrader: Trading platform with demo/paper trading accounts used globally by retail traders. Provides free practice trading experience against simulator products like Trading Game.
- Investopedia Simulator: Paper trading simulator bundled with Investopedia's massive financial education library. Head-to-head B2C competitor pairing trading simulation with educational content.
- TradingView: Charting platform used by millions of traders worldwide with paper trading and community features. Provides real-time charts and technical analysis comparable to Trading Game's simulator core.
- Wall Street Survivor: Stock market simulator and retail trading education platform with paper trading, courses, and community features. Closest direct competitor to Trading Game in simulator + academy model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Trading game social profiles
Digital presenceThe Trading game financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Trading game leadership team
Management profileNumber of profiles
Profiles3 records
The Trading game funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Trading game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Trading game
What does The Trading game do?
The Trading Game is a mobile-first stock market simulator and trading education platform that lets aspiring traders practice with virtual capital on 220+ real assets (stocks, forex, crypto, commodities, ETFs) using a sub-second real-time price engine. It pairs the simulator with a 150+ lesson Trading Academy (Personal Finance, Day Trading, ETF Investing), a freemium Pro subscription that unlocks AI-powered chart analysis, AI trade coaching, and Copy to Chart analyst setups, plus a daily market insights content service.
Is The Trading game a public or private company?
The Trading game is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Trading game founded?
The Trading game was founded in 2014. It employs 1 to 10 people.
Where is The Trading game based?
The Trading game is headquartered in London, United Kingdom, in the Europe region.
How does The Trading game make money?
Two revenue lines are on record. Freemium with Pro Subscription Upsell is the primary driver. The others are pro Subscription (Monthly and Annual).
Who are The Trading game's main competitors?
Broad incumbents on record are eToro, Robinhood, Interactive Brokers, Webull and TradeStation. Direct peers are Babypips, MetaTrader, Investopedia Simulator, TradingView and Wall Street Survivor.
Does The Trading game have an API?
No public API is recorded for The Trading game.
What industry is The Trading game in?
The Trading game's product category is Trading Simulation Software. Its primary akta.pro industry code is MPAEAIAG, Exchange Odds, Pricing, Trading Tools & APIs, with a secondary code of FSAFANAN, Algorithmic Trading & Execution Platforms. Its NAICS code is 523 and its SIC code is 6282.