Het Strategiekantoor

What Het Strategiekantoor does

Het Strategiekantoor ("The Strategy Office") is a Dutch strategy consulting collective founded in 2010 by Bernadette Wijnings and headquartered at Warmoesstraat 149-3, Amsterdam. It operates as a BV (Besloten Vennootschap) under Dutch law and is built around approximately 30 independent senior consultants, virtually all of whom have prior experience at top-tier strategy firms (McKinsey, BCG, Bain, Kearney, Roland Berger, Arthur D. Little, Monitor Deloitte, Booz, OC&C) and many also as operators, founders, or executives at companies such as Unilever, Heineken, ING, KPN, Wolters Kluwer, Ahold/bol.com, Rabobank PE and Schroders Capital.

The firm offers four core service lines: complex strategic advisory, a periodic strategic health-check ("De strategische APK"), M&A/due diligence and business integration support, and business mentorship. There is no proprietary technology platform — value is delivered entirely through senior-led consulting, with no hand-off to junior staff. The model is positioned as an alternative to junior-heavy large consultancies, emphasising practical, implementation-ready advice grounded in consultants' own entrepreneurial and executive experience.

Commercially, Het Strategiekantoor sells project-based professional services directly to enterprise clients, private equity firms, scale-ups, and individual entrepreneurs, primarily via inbound referrals, content marketing (blog, LinkedIn), and founder-led engagement through Bernadette Wijnings. The firm is fully bootstrapped — no external investors, funding rounds, or acquisitions are disclosed. Operating geographies span the Netherlands, broader Benelux, Western/Northern/Southern Europe, the US, Israel and South Korea via cross-border engagements. Notable client engagements and references include HVC Groep, Rabobank, ING, KPN, Ziggo, eBay, Wolters Kluwer, Gemeente Amsterdam, Natuurmonumenten, Schroders Capital Nederland, and Jobtraining, with notable advisory work on the H2A green hydrogen consortium and on a €300M+ waste management company sale process.

Name

Het Strategiekantoor

Legal name

Het Strategiekantoor BV

Website

https://hetstrategiekantoor.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Het Strategiekantoor is a Dutch strategy consulting collective of ~30 senior independent consultants (ex-McKinsey/BCG/Bain) offering complex strategy advisory, M&A/due diligence, strategic health-checks, and business mentorship to enterprises, PE firms, scale-ups, and entrepreneurs across Europe and beyond.

Ownership category

akta.pro rank

Product category

Strategy Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Sustainability & ESG Consulting (BPAHACAK), Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Strategy consulting
• Management advisory
• Mergers acquisitions advisory
• Due diligence services
• Business mentoring

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategy Consulting Services: The firm generates revenue through professional services engagements, providing strategic advisory, due diligence, business mentoring, and implementation support to enterprise clients, PE firms, and scale-ups. Fees are project-based, with senior consultants delivering work directly.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Het Strategiekantoor is a Dutch strategy consulting collective of roughly 30 independent senior consultants who provide strategic advisory for complex business problems, periodic strategic health checks, M&A and due diligence support, and business mentorship for entrepreneurs. Engagements are led end-to-end by senior consultants with no junior hand-offs, and consultants combine prior top-tier consultancy experience with their own entrepreneurial and executive backgrounds.

Product overview

Het Strategiekantoor is a strategy consulting collective offering four core consulting services: Complexe problemen en strategisch advies (strategic advisory for complex problems), De strategische APK (periodic strategic health check), Fusies & overnames/due diligence/bedrijfsintegraties (M&A and business integration services), and Zakelijk mentorschap (business mentorship). The firm positions itself as an alternative to traditional large consulting firms, emphasizing practical, hands-on advice that works in execution rather than theoretical reports.

Differentiator

Problem solved

Functional benefit

Brands

• H2A: H2A is a European consortium led by Arno Flier for the import of green hydrogen via the Port of Amsterdam, involving partners Evos (Netherlands), Hydrogenious (Germany), Hysilabs (France), and Electriq Global (Israel).

Products and services

• Complexe problemen en strategisch advies

Quantifiable outcome

• Over 200 satisfied clients served since 2010.
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and minor.

• H2A Consortium (Evos, Hydrogenious, Hysilabs, Electriq Global, Port of Amsterdam)flagshipStrategic or Co-development PartnerHet Strategiekantoor consultant Arno Flier led the formation and leadership of the H2A consortium, bringing together Evos (Netherlands), Hydrogenious (Germany), Hysilabs (France), Electriq Global (Israel), and Port of Amsterdam to create Europe's first multi-carrier green hydrogen import value chain. The consortium aims to establish the Port of Amsterdam as the primary import hub for green hydrogen using novel transport technologies.
• SweavminorImplementation/ SI/ Consulting PartnerSweav is described as an independent network of consultants that Het Strategiekantoor collaborates with occasionally on larger engagements. Two Sweav consultants were brought in to support the waste management company's sale process, with one leading the project management office and another supporting trading updates and financial due diligence.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kearney: Global strategy and operations consultancy (formerly A.T. Kearney). Founder Wijnings and several other consultants (van Term, Velthuis, van Velthoven) are Kearney alumni, making it a direct incumbent and talent feeder.
• Bain & Company: Global top-tier strategy consultancy serving corporate and PE clients. Bain is both a primary competitor and a talent source for Het Strategiekantoor, with Galavazi, Faber and others coming from the firm.
• Arthur D. Little: Global strategy and management consultancy with deep European presence serving industrial and technology clients. Velthuis is an alumna, making it a comparable incumbent for mid-market strategy work.
• OC&C Strategy Consultants: Global strategy consultancy with a strong track record in PE due diligence and corporate strategy across Europe. Westerling is an alumnus, and OC&C directly competes for the same Dutch PE advisory mandates Het Strategiekantoor targets.
• McKinsey & Company: Global top-tier strategy consultancy and a primary competitor for Dutch enterprise and PE mandates. Multiple Het Strategiekantoor consultants are alumni (Wijnings, Blok, van Vaerenberg, Lok, Muller, van Belle, Jungpeter-context), making it the most direct incumbent benchmark.
• Boston Consulting Group: Global top-tier strategy consultancy competing for the same Dutch enterprise, financial-services and PE engagements. Several Het Strategiekantoor consultants are former BCG partners, principals and consultants.
• Roland Berger: European-headquartered global strategy consultancy with strong industrial and PE coverage. Lok and Engelen are alumni, positioning Roland Berger as both competitor and training ground for Het Strategiekantoor consultants.

Direct peers

• Boer & Croon: Dutch consultancy and interim management firm with senior practitioners, many of whom have prior strategy consulting backgrounds. Closely comparable collective-style senior-led model serving Dutch corporates.
• Berenschot: Long-standing Dutch management and organizational consulting firm based in Utrecht, serving public-sector, healthcare and corporate clients. Comparable boutique-to-mid strategy and operations practice targeting Dutch enterprises.
• Vintura: Dutch strategy and consultancy boutique headquartered in the Netherlands, focused on healthcare, life sciences and transformation. Closely comparable to Het Strategiekantoor in size, boutique positioning and Dutch enterprise / PE client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInnl.linkedin.com/company/het-strategiekantoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Het Strategiekantoor