PhotoUno

What PhotoUno does

PhotoUno is a privately held New York City-based photography education school operating as Photo Uno, LLC from a single Midtown East Manhattan location at 343 Lexington Avenue. Founded in 2011, the company delivers structured digital photography instruction across beginner through advanced levels (Digital Photography I-IV), specialized genre courses (portrait, street, landscape, astrophotography, product, travel, black & white), and Adobe Lightroom and Photoshop editing training. Courses are delivered in person at the Manhattan classroom and virtually via Zoom, with class sizes capped at 6-10 students to enable personalized instruction. The company also runs youth programs including summer camps, after-school classes, and teen virtual tracks, and offers private lessons priced at $230 per 2-hour session.

The business operates a direct-to-consumer model with no disclosed external funding, investors, or partnerships. Revenue is generated through three streams: one-time course tuition (courses priced $140-$750 depending on duration and format), hourly photography studio rental ($70/hour minimum 2 hours, includes Elinchrom D-Lite RX 4 strobes and professional backdrops), and meeting room/classroom rental ($50-$60/hour for 250-270 sq ft rooms). Customer segments span adult hobbyist beginners, intermediate-to-advanced enthusiasts, teenagers, children, and smartphone photography users. Marketing is driven primarily by organic SEO via the PhotoUno Tips blog, social media presence (YouTube, Instagram, Facebook, Twitter), Yelp listings, and a community platform featuring a Student Gallery and Pic of the Week showcase.

Name

PhotoUno

Legal name

Photo Uno, LLC

Website

https://photouno.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

PhotoUno is a NYC-based photography school offering in-person and virtual courses, workshops, summer camps, and youth programs from beginner to advanced levels, supplemented by studio and meeting room rentals. It serves individual hobbyists, teens, and kids through small-cohort instruction capped at 6-10 students.

Ownership category

akta.pro rank

Product category

Photography Education

NAICS

Fine Arts Schools (61161), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Videography (EDAAAGAF)

akta.pro secondary industry

Visual Arts & Media Arts Programs (Art Club, Photography, Film) (EDAJAJAF)

Keywords

• Photography education
• Photography classes
• Photo editing training
• Studio rental
• Photography workshops

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Photography Course Tuition: Revenue generated from one-time fees for individual photography courses. Courses range from single-session workshops (2 hours) to multi-week programs (6 classes). Tuition varies by course duration, format (in-person vs virtual), and content specialization.
2. Photography Studio Rental: Hourly rental of 300 sq ft photography studio in Midtown Manhattan with professional lighting equipment (Elinchrom D-Lite RX 4 strobes, softboxes, reflectors). Minimum 2-hour booking at $70/hour.
3. Meeting Room & Classroom Rental: Hourly rental of meeting rooms in Midtown Manhattan. Two room sizes available at $50/hour (250 sq ft) and $60/hour (270 sq ft), with 2-hour minimum. Includes tables, chairs, computers, plasma screen, and WiFi.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PhotoUno is a NYC-based photography school that delivers in-person and virtual classes covering beginner through advanced digital photography, composition, specialized genres (portrait, street, landscape, astrophotography, product, travel, black & white), and editing in Adobe Lightroom and Photoshop. The school also offers private lessons, teen and kids summer camps, outdoor workshops, and ancillary hourly rentals of a photography studio and meeting rooms in Midtown Manhattan.

Product overview

PhotoUno is a photography education school in NYC offering in-person, virtual, and private photography courses. The core offering consists of structured photography classes spanning beginner to advanced levels (Digital Photography I-IV), specialized genre courses (Portrait, Street, Landscape, Travel, Astrophotography, Black & White), editing software training (Adobe Lightroom, Photoshop), and youth programs (summer camps, teen classes, kids courses). The portfolio includes 40+ individual courses with both in-person and virtual delivery options, studio rental services, outdoor workshops, and a community platform with educational content. The school also offers private lessons, meeting room rentals, and online learning through their virtual class platform.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Beginner Photography Courses Structured multi-week beginner courses such as Digital Photography I (12-hour course through 6 classes, $390, max 9 students) and Photography Crash Courses 1 and 2 (6-hour one-day intensives, $250 each) teaching students to operate their camera in manual mode, control exposure, and capture sharp images.
• Virtual Photography Courses Live online courses delivered via Zoom for remote learners worldwide, including beginner, intermediate, advanced, and specialized genre tracks. Examples include Digital Photography I Virtual ($290, 5 weeks), Digital Photography II Virtual ($310, 12 hours), Composition I Virtual ($190, 6 hours), Street Photography Virtual ($320, 10 hours), and Astrophotography Virtual ($250, 8 hours), typically limited to 6 students max.
• Intermediate and Advanced In-Person Photography Courses Specialized in-person courses that build on fundamentals, including Digital Photography II ($430, 12 hours), Digital Photography III ($450, 12 hours), Digital Photography IV ($450, 10 hours), Portrait Studio Lighting ($475), Street Photography ($320, 10 hours), Landscape Photography (10 hours), and Black & White Photography (6 hours), covering advanced technique, composition, and storytelling.
• Adobe Lightroom and Photoshop Editing Courses Editing and workflow classes covering Adobe Lightroom and Photoshop. Includes Introduction to Lightroom ($290, 10 hours), Editing in Lightroom (Virtual) ($290, 10 hours), Editing in Lightroom for Travel & Landscape Photography Virtual ($160, 4 hours), Introduction to Photoshop (6 students max), Portrait Editing in Photoshop ($170, 4 hours), and Mac Basics for Photographers ($140, 2 hours).
• Teen and Kids Photography Programs Age-appropriate photography courses for young learners, including Photography Summer Camp for Kids I ($750 per week, ages ~6+), Photography Summer Camp for Teens, School Break Camp ($650 per week), Photography Class for Kids (9 hours over 6 sessions), Photography Class for Kids - Getting Creative, Kids Winter Session, Portrait Photography for Teenagers ($410), Photography I for Teenagers (12 hours), and Photography II for Teens Virtual (10 hours, 9 students max).
• Private Photography Lessons Customizable one-on-one 2-hour private photography lessons in NYC priced at $230, where the student specifies what they want to learn and their availability and the instructor tailors the curriculum to their needs.
• Photography Studio Rental Hourly rental of a 300 sq ft photography studio in Midtown Manhattan with 9.3 ft ceilings, wooden floors, white walls, and two 6x4 windows. Includes one backdrop, two Elinchrom D-Lite RX 4 strobe lights, softboxes, light meter, and reflector. $70 per hour with a 2-hour minimum and 50% deposit to reserve.
• Meeting Room and Classroom Rental Hourly rental of two sizes of meeting rooms near Grand Central in Midtown Manhattan: 270 sq ft room (up to 9 attendees, $60/hour) and 250 sq ft room (up to 9 attendees, $50/hour). Includes tables, chairs, computers with wireless keyboards, plasma screen, and WiFi. 2-hour minimum, available Monday-Friday 10am-5:30pm.
• Outdoor Photography Workshops Short outdoor photography workshops such as the Central Park Outdoor Class, a 2-hour photographic tour of Central Park locations featured in movies and TV shows, capped at 10 students and priced at $140.
• iPhone Photography Classes Short-format workshops for smartphone users, including the 2-hour iPhone Photography Class and the 2-hour iPhone Photo Editing Class ($145 each, 9 students max) covering iPhone-specific photography tips, tricks, and mobile editing workflows.

Quantifiable outcome

• Satisfaction guarantee: Full refund if not satisfied after attending all classes of 3, 5, or 6 week courses

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Center of Photography (ICP): ICP is a premier NYC-based photography school offering in-person and online courses across beginner to professional levels. Like PhotoUno, ICP serves hobbyists in NYC with multi-week courses and workshops, though ICP also operates a more extensive one-year certificate program.
• Udemy: Udemy is a global marketplace for affordable on-demand photography courses covering camera fundamentals, editing, and genre-specific topics. Directly competes with PhotoUno's virtual course line on price and convenience for self-directed learners.
• KelbyOne: KelbyOne is an online subscription-based photography and creative education platform. Comparable to PhotoUno's virtual courses in subject matter (Lightroom, Photoshop, portrait, landscape), though delivered as on-demand video rather than live Zoom instruction.
• MasterClass: MasterClass offers premium online courses taught by celebrity photographers and creatives. Overlaps with PhotoUno on photography education for enthusiasts, competing for the same aspirational hobbyist segment at a higher price and broader scale.
• New York Institute of Photography (NYIP): NYIP is one of the oldest photography schools in the U.S., offering online courses and certificates in photography. Closely comparable to PhotoUno in core offering (photography education) and similar target audience of hobbyists and aspiring professionals, with a heavier emphasis on fully-online, longer-format programs.
• B&H Photo Event Space: B&H Photo runs free and low-cost photography seminars and workshops at its NYC Event Space. Like PhotoUno, B&H targets NYC-area hobbyists seeking structured in-person photography instruction, often leveraging instructor expertise and product cross-sell.
• CreativeLive: CreativeLive is an online platform offering live and on-demand photography, video, and creative courses. Overlaps with PhotoUno on live cohort-style photography instruction and editing software training, targeting similar hobbyist and pro-sumer customers.
• School of Visual Arts (SVA): SVA is a NYC-based fine arts college offering continuing education short courses in photography. Like PhotoUno, SVA provides non-degree short-format photography classes to hobbyists and adult learners in Manhattan, with on-site studios.
• Adorama Learning Center: Adorama, a major NYC photo retailer, hosts free and paid in-store photography workshops and classes in Manhattan. Directly comparable to PhotoUno's in-person NYC course model, often serving the same beginner-to-intermediate hobbyist segment with shorter-format sessions.
• Skillshare: Skillshare is an online learning subscription platform with extensive photography courses. Comparable to PhotoUno's virtual offerings in audience (creative hobbyists) and price point (subscription vs. one-time fees), serving as a major source of competitive pressure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdhori6-CLkqwVE5t2vVpQA
• Facebookfacebook.com/pages/Photo-Uno/206393012752135
• Instagraminstagram.com/photouno/?hl=en
• Xx.com/photounollc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhotoUno